Research conducted by Kobe Global Technologies in an effort to study Gen Z's and Millennials' spending habits in relation to social media advertising has revealed that Millennials and Gen Z look towards authenticity and unfiltered content…
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Gen Z Americans do not participate in trolling behavior as much as millennials, according to new research published by the Avast Foundation. The study finds: Over two-thirds of American 25–34-year-olds (64%) have engaged in trolling…
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Market research and analysis shows that 86% use smartphones for gaming and 73% shop on mobile 1-4 times a week New market research from MobileVoice® by Tapjoy (www.tapjoy.com) shows that Millennials use smartphones as a go-to device for…
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Klaviyo, a leading customer data and marketing automation platform, today released "SMS for Marketers," a new study that delves into how consumers' relationships with their phones have changed during the pandemic, including the increased…
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Socure, the leading provider of digital identity verification and trust solutions, introduced several technologies as it further expands its KYC solution, currently used by top banks, fintechs, online gaming companies, telcos, and more.…
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ZoomInfo , a global leader in modern go-to-market software, data, and intelligence, has been named to the 2021 Fortune Best Workplaces for Millennials List. Fortune worked with its research partner Great Place to Work to find the 100…
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Great Place to Work and Fortune magazine have honored Invisors, a Workday Services Partner, as one of the 2021 Best Workplaces for Millennials. This is Invisors' 1st time applying for and making the prestigious list. Earning a…
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Well-decorated digital experience consultancy secures position on highly-competitive generational list Great Place to Work® and Fortune magazine have honored Bounteous as one of the 2021 Best Workplaces for Millennials™. This is…
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Employees Rate Workiva a Top Workplace for Fifth Consecutive Year Workiva Inc. announced it has ranked on the 2021 Best Workplaces for Millennials™ list by Great Place to Work® and FORTUNE. This is the fifth consecutive year…
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Fortune has once again named analytics leader SAS to its 2021 Best Workplaces for Millennials list. SAS firmly believes that the ability to attract and retain creative employees directly affects business success. Employees are critical to…
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Sendinblue and CITE Research Report Reveals Shift in Shopping Behaviors, Growing Data Privacy Concerns and Apple IDFA Insights Sendinblue, the leading all-in-one digital marketing platform, has released a global survey executed by CITE…
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Clickatell's Chat Commerce Trends Report reveals that more than 8 in 10 millennials want to make purchases on chat Clickatell, the leader in mobile communications and chat commerce, released its second Chat Commerce Trends Report and,…
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New Study by Jeeng Proves Publishers Must Find Ways to Personalize & Automate Content Delivery to Reach Digital Natives Despite years of naysayers claiming that email is dead, it turns out email newsletters are very much alive and well…
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What 350 American Gen Z & Millennials Think About Buying Through Social Media Social commerce is taking over; studies show it is an $89 billion market currently. In basic terms, it is the process of selling products directly on…
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Equifax Canada collaborates with BEworks to analyze consumer behaviour Equifax Canada analytic data and a recent consumer survey indicates that younger adults (18-34) stand out as being more cautious and concerned about their financial…
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Wunderman Thompson Commerce research shows nearly half of millennial consumers now prefer their online purchases to be digital and instantly downloadable Research conducted by Wunderman Thompson Commerce has revealed that, in the rush to…
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Report Offers Insights on Influencer Impact on Gen Z and Millennial Purchasing Behavior A new trends report, "The Culture of Influence," released by Cassandra, ENGINE's insights and strategy group that studies trendsetting young…
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SRAX, Inc., a digital marketing and consumer data management technology company, releases a new BIGresearch study of over 53,000 unique Americans revealing this year's Valentine's Day consumer behaviors and opinions.…
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5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has determined that Facebook is the most used social media platform in the nation across all age groups, including Millennials. As part of 5WPR's 2020…
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Valassis, the leader in marketing technology and consumer engagement, offers new consumer research emphasizing strategies for marketers to effectively leverage direct mail as part of an omnichannel approach and elevate brand awareness to…
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