LimeLight Marketing Acquires Web and Mobile App Development Firm DevSquared

LimeLight Marketing announced the acquisition of DevSquared, a Pittsburg-based web and mobile app development firm that specializes in website, mobile app and software development. DevSquared brings specialization in website, mobile app and software development and a history of working with small businesses, larger corporations and educational systems. The strategic move will complement LimeLight’s current roster of clients and help scale the agency’s development capabilities in brand management, digital marketing and…

Popular B2B Mobile Applications Used by Businesses

Although the majority of benefits of a mobile application are confined to B2C businesses, B2B businesses can still benefit from mobile applications. With the right setting and strategy, a business can take advantage of on-the-go mobile applications. For businesses, the chances of running into troubles such as dealing with financing and building the workforce can be overwhelming. Additionally, the challenges with management and coordination among team members can also hamper the service quality. Adding to that, it becomes…

Gartner Predicts 80% of Customer Service Organizations Will Abandon Native Mobile Apps in Favor of Messaging by 2025

Gartner Unveils Top Predictions for Customer Service and Support Leaders in 2021 and Beyond By 2025, 80% of customer service organizations will have abandoned native mobile apps in favor of messaging for a better customer experience, according to Gartner, Inc. Digital transformation for service organizations initially focused on websites for desktop users but shifted to enterprise-native mobile app experiences with the proliferation of smartphones and tablets. However, despite significant investment and promotion, most…

2021 Mobile App Marketing Predictions with Adjust Martech Leaders

Customers spent close to $75 billion globally on Mobile App Marketing campaigns just to drive user installs on their devices. However, the pandemic crisis and high cost of advertising continued to plague marketers from scaling their mobile app marketing efforts. To know how to scale further in 2021, we spoke to industry leaders from the mobile martech world. Today's Martech Predictions Series is special. We have managed to get together 3 top-level executives from a leading Mobile Marketing technology company, Adjust.…

70% of Mobile Marketers Say COVID-19 Strengthened Their Business, According to Liftoff’s Mobile App Trends Report

The Report Also Warns of a 15% Increase in Fake User Ad Fraud and the Impending Impact the ID for Advertisers (Idfa) Will Have on iOS Versus Android Liftoff, the leader in mobile app marketing and retargeting, released its annual Mobile App Trends Report. With COVID-19 restrictions prompting more at-home time, Liftoff’s report sees app downloads reach all-time highs, propelling positive outcomes for mobile marketers. Additionally, the findings caution marketers to stay vigilant in their research and planning due to an…

Video Conferencing Platform ConnectHub by Hub-Suite Launches Its New Mobile App iOS and Android

Fully Featured ConnectHub Offers Robust Alternative to Zoom or GoToMeeting Hub-Suite's ConnectHub video conferencing platform has launched its much-awaited mobile app for iOS and Android devices. ConnectHub offers companies a powerful and cost-effective alternative to Zoom or GoToMeeting. ConnectHub works on any web browser and on any IOS and Android device to keep businesses in touch with their employees and clients. Marketing Technology News: Informatica Launches Comprehensive Data Governance Support for Snowflake Data…

Surefire Local Releases Next-Generation Mobile App for Small Businesses

GenNext Media, dba Surefire Local a seven-consecutive year Inc. 5000 company that brings the online marketing power typically yielded by large dot-coms into the hands of local, small businesses, announced the release of their next-generation mobile app for iOS and Android, unlocking the future of local marketing for small businesses. Surefire Local's next-generation platform equips local, small businesses with cost-effective, easy-to-use tools needed to effectively manage their digital and traditional marketing efforts.…

New Avid Mobile Apps for MediaCentral Empower Production Teams to Deliver Breaking News From Anywhere

MediaCentral | Collaborate and MediaCentral | Reporter apps and new NRCS integration accelerate end-to-end workflows for news, sports and post production teams Avid announced its comprehensive media workflow platform, MediaCentral, accelerates end-to-end workflows for TV news, sports and post production teams with the introduction of mobile apps and support for third-party newsroom computer systems (NRCS) that drive increased collaboration and openness. Whether working in the studio or in the field, production teams and…

Tappx Announces Partnership With Laliga for Mobile App Monetization

Tappx, a leading AdTech company delivering advertising solutions for mobile, OTT, and desktop, announces a new partnership with LaLiga, Spain’s premier professional football league. The new collaboration kicked off with Tappx working with LaLiga to improve the monetization strategy for its global hit app, LaLiga Fantasy MARCA 2020 Football Manager. LaLiga started working with Tappx during the 2019-2020 football season. Prior to onboarding Tappx, the LaLiga Fantasy Football app team evaluated its in-app advertising inventory…

Magnite’s Demand Manager Mobile Brings Unified Auction Efficiency To Mobile App Publishers

Mediahuis Nederland, Impala Studios and Slickdeals among first publishers to adopt Demand Manager Mobile Magnite, the largest independent omnichannel sell-side advertising platform, officially introduces Demand Manager Mobile. Mediahuis Nederland, Impala Studios and Slickdeals are among the first clients to integrate Demand Manager Mobile. Built on the fully open source Prebid SDK, Demand Manager Mobile allows mobile app publishers to integrate the efficiency of a unified auction into their monetization setup. By…

Taboola Announces Milestone Adoption for Mobile Apps, Mobile SDK Introduced in 2018 Now Drives More Than $65 Million in Revenue to…

Taboola, the world's leading discovery platform, focusing on making the open web and publishers thrive side-by-side to tech platforms, announced a major adoption milestone for its mobile app product suite, which brings the full scope of Taboola's publisher platform to mobile environments. More than 2,000 of the world's leading publishers have chosen Taboola to implement personalized recommendations within their mobile news apps, including BILD, Daily Mail, El Tiempo, Fox Sports Australia, TudoGostoso, and WeatherBug,…

Airship’s Data Study of Nearly 750 Million Individual App Users Finds Mobile App Engagement Rates Have Soared Under Lockdown

Airship’s State of Global Mobile Engagement 2020 report provides key year-over-year mobile trends and clarifies the impact of the coronavirus pandemic on mobile apps Customer engagement company Airship revealed top-level results of its global benchmark study, examining the state of mobile app behaviors across nearly 750 million people worldwide. To distinguish between the impact of the pandemic and longer-term changes due to growing data regulations, more stringent app review policies by Apple and Google and ongoing…

Sendbird Launches Self Service Option for Sendbird Calls APIs, Making It Fast and Easy for Any Organization to Embed Voice and Video Calling…

Company continues to add new features to Sendbird Calls to facilitate online connections and reduce social isolation caused by COVID-19 Sendbird, the leading interactions API service for mobile and web applications, announced that it has opened a self-service portal for Sendbird Calls APIs. The new option makes it fast and easy for organizations to bring the power of voice and video to their apps. The company has also added several new features to the APIs, including call event webhooks and on-device recording.…

Leading Mobile App Developers Improve Performance Through Programmatic Campaigns With Aarki

Aarki, a leading AI-enabled mobile marketing platform, continues to innovate its advanced machine learning technology tied with dynamic creative optimization, delivering a strong return on investment (ROI) at scale for leading global app developers such as Eureka, Jam City, and Triwin. LAT Campaign - Triwin Following Apple's announcement of planned privacy updates, the mobile advertising industry has to prepare for an ecosystem with even more limited ad tracking (LAT) enabled by iOS users. Aarki has been actively preparing…

Should Your CTV Strategy Be Centered Around Mobile App Data?

More than 20% of households have now cut the cord, a trend that is only being accelerated due to the current economic climate. And in lieu of cable, 80% of U.S. viewers are now watching and relying on free ad-supported TV services (FASTS) for news, sports, and other programming. And advertisers… well, advertisers couldn’t be happier. Sure, the COVID-19 has hit the advertising industry, causing a steady monthly decline in ad spend for most of the year, but CTV viewing has also doubled during recent months due to…

The Mobile App That Reinvented the Highway, Reinvents the City

Nexit announced the launch of their new innovative city mode, helping users find all their needs on the map at the same time, in the same area of the city. Nexit was launched in December 2019 as the only all-in-one app for highway travelers, going beyond what existing map apps provide. In addition to turn-by-turn directions, Nexit also helps drivers customize the perfect road trip by finding exactly what they want, when they need it, on the road they are traveling on. Nexit now brings that same innovation to the local market…

Hiverlab Launches Webcasting Mobile App, RealityCast

Hiverlab, a media technology company based in Singapore with global partnerships focusing on immersive technology, has launched its new augmented reality (AR) webcasting mobile app for Android and iPhone. RealityCast offers native Android support for live streaming platforms such as Facebook Live and YouTube. It is also compatible with Zoom, Google Hangouts, Skype, and other webcasting platforms via screen share. The app is targeted at event organizers, presenters, and studios looking to leverage the latest technology to…

Insync Launches a B2B Mobile App to Help Retailers and Wholesalers Ride the Mobile Commerce Tide With Ease

The B2B industry is booming even in this period of pandemic and merchants all around the world are equipping newer and better solutions to cater to their customers. With the changing trends that COVID-19 has brought, usage and adoption of mobile commerce has seen a huge surge. Together, mobile commerce and the B2B industry are going hand in hand to overcome the hurdles the pandemic has brought on us. In this light, InSync Tech-Fin Solutions, a pioneer in the B2B industry and an integrated B2B eCommerce solution provider, has…

Outbrain’s New Mobile App Install Advertising Experience Drives 90% Lift in Conversions

Outbrain, the world’s leading discovery and native advertising platform for the open web, announced the launch of a new ad product helping app marketers to tap into the full potential of the open web cost-effectively. Performance at scale has long been a challenge for marketers looking for alternatives to the walled gardens, particularly given the potential audience and premium environments of the open web. Since its Beta launch in June, Outbrain’s App Install Smartad has been shown to drive higher conversion at a lower…

Qonversion Raised $850,000 to Help Mobile Apps Grow Subscription Revenue

Qonversion, a data platform for mobile applications, has raised $850,000 from LVL1 Group and AddVenture. The company helps developers boost in-app subscription revenue by marketing insights using integrations with app stores, mobile apps, and advertising platforms like Facebook. The funding will help Qonversion grow their product. "App Annie estimates that consumers spent $120 billion in app stores in 2019. In-app subscriptions accounted for roughly one-third of the total spend. This sector is growing extremely fast and…