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Why In-App Programmatic Video Advertising is the Hottest Trend

Needless to say, mobile video consumption is flourishing rapidly and that too in-app, as compared to mobile web in the past. This is catching marketers’ attention in a mobile-centric world where their core focus is on generating higher Return on Ad Spend (ROAS). Tremendous in-app video consumption on mobile devices, non-intrusive ad user experience, and precise targeting with adherence to the highest quality media metrics are few of the reasons making marketers think of only one solution and that is — programmatic…

Interview with Michael Connolly, Co Founder and Chief Executive Officer, Sonobi

"Our primary focus is how to best understand who a user is and then to predict their location on the internet over a given period of time."Tell us about your role and journey into technology. What made you start Sonobi? Sonobi was started out of the necessity to make us better publishers. Using technology to get more yield out of inventory is where the idea for Sonobi started. It has evolved into a people-based marketing platform but the origins were solving a problem for ourselves. As a serial entrepreneur, what are…

Interview with Bhaskar Roy, Head of Growth, Workato

"I find it useful to always ask: What are the key things that we need as a team to do our jobs 2x better and faster? Then we can identify the tech that could help us achieve that."Tell us about your role at Workato and the team you handle? I’m the VP of Growth at Workato. The team I oversee is mostly marketing — from product to content — but it also includes our sales development team. What was the biggest attraction for you at Dreamforce 2018? Personally, I’m a big fan of the expo floor. I loved walking around and…

Halloween Special: Are Your Customers GHOSTING You?

This Halloween, You Appi CMO Brings Five Techniques to Resurrect Your Customers We’ve all been there: a customer or prospect arises, someone has downloaded your app, and then within days, weeks and sometimes months, all communication and engagement have disappeared. In the dating world, we call this “ghosting,” and unfortunately, it’s also a common practice in the business world. Data: Cyber Monday Emails Generate Highest Average Conversion Rate among All Holiday-Themed Messages As marketers, it is important to put a…

Facebook Launches a New API for Marketers to Understand Ad-Failure

The API Enables Marketers to Understand Ad-Failure Causes Helping to Quickly Fix Defective Commercials and Re-Launch Them The failure of advertisement delivery is every marketer’s nightmare and a leaking hole in the ROI vessel. The problem gets complicated further when advertising is published on globally leading digital ad-platforms such as Facebook and Instagram. The stakes are too high and brands channelize a substantial amount of money in their ad-spend, especially on popular platforms. Facebook understands this and…

Future Chooses Selligent Marketing Cloud to Strengthen Customer Engagement

Selligent Marketing Cloud, the B2C Marketing Automation company, announced Future plc as a client. Future is a global multi-platform media company, creating over 200 print publications, apps, websites and events, in fields such as video games, technology, film, music and home. Selligent Marketing Cloud will enable Future to consolidate multiple data sources to create a 360-degree profile of its customers. The brand attracts about 57 million cross-platform visits each month, with 250,000 digital subscribers worldwide. Future…

Interview with Louis-David Mangin, CEO and Co-Founder, Confiant

"Our efficacy at detecting and protecting from malicious ads better than others has always been the main driver of our growth." Tell us about your role and journey into technology. What made you start Confiant? Meeting Jerome Dangu, the Co-Founder and CTO of Confiant. His in-depth knowledge of digital security was very compelling. As I started researching and learning more about the digital ad ecosystem, it became abundantly clear that this was a problem that needed a real solution. Every platform and publisher I spoke…

Gimme Named Best B2B Startup in Atlanta

Company Recognized for Achieving Significant Milestones & Being a Disruptive Innovator in Vending and Unattended Retail Gimme, maker of innovative unattended retail technology that provides executives with sales, cash, inventory and service data, took home the title of 2018 Best B2B Startup in Atlanta during the second annual Atlanta Startup Awards last week. The award ceremony aims to recognize Atlanta's most successful rising tech companies, startup pioneers and disruptive innovators, and is jointly comprised by…

Interview with Michael Benedek, President and CEO, Datonics

"The consumer comes first — this is a concept that we incorporate in everything we do and something that all members of our ecosystem should follow."Tell us about your role and journey into technology. What galvanized you to join Datonics? As President and CEO of Datonics, a subsidiary of the AlmondNet Group of companies, I head the company’s business of providing high-quality, high-performing data to marketers while helping data-providing partners maximize returns from their data. I helped establish Datonics over seven…

Oracle Delivers Personalized Digital Assistants for the Enterprise

AI Transforms Chatbots into True Digital Assistants That Help Employees Simplify User Engagement, Boost Efficiency and Improve Productivity Oracle OpenWorld -- Oracle announced the availability of Oracle Digital Assistant, enabling companies to build personalized digital assistants to help employees work smarter and more productively. With Oracle Digital Assistant, employees leverage one comprehensive digital assistant that can be trained to support domain skills from multiple applications such as HR, ERP, CRM and CX.…

Interview with Kyle Morton, Founder and CPO, HapYak Interactive Video

"The way to prepare for AI solutions is to identify where these conditions exist, examine, and create a good hypothesis for how to use data in optimizing outcomes."Tell us about your role and journey into technology. What galvanized you to start HapYak? I've been involved in groundbreaking technology since the search engine wars of the last millennium. Throughout my career, I've worked with startups leveraging technology to solve bigger and bigger problems by connecting people and content in new ways through search,…

Interview with Jean-Christophe Conti, CEO, VIOOH

"Many industries have been disrupted by OTT strategies, but it is a winning bet for marketers to always start their thinking process from consumer behavior."Tell us about your role and journey into technology. What made you join VIOOH? I have spent the majority of my career in the technology and advertising field, most recently as VP in charge of the Publisher Business Unit for EMEA at AppNexus and VP of Global Partnerships at Yahoo. The advertising industry is changing rapidly, so when the opportunity to lead a business…

TechBytes with Todd Bowman, Director, SEM and Feeds, Merkle

Todd Bowman Director, SEM and Feeds, Merkle The industry now has access to more location data than ever before through data collected from apps, cell phones, etc. In this context, we spoke to Todd Bowman, Director, SEM and Feeds, Merkle, to understand the current state of location data, how Merkle works with location data technologies, and how it is disrupting the way omnichannel marketing is executed globally.Tell us about your role and journey into technology. What made you join Merkle? In my current role at…

SmartDraw Reports Strong Momentum for Open API as Data to Diagram Market Heats Up

SmartDraw Software, the leading provider of diagramming software, announced building momentum of its recently-announced Open API to assist in building applications that generate a diagram from external data. In the 30 days since announcement SmartDraw has seen a 22 percent increase in daily unique users, and has had several enterprise customers and system integrators enter into its SmartDraw Open API developer program. Data visualization software typically takes XY datasets and displays them as a graph. Until recently there…

Interview with Yaniv Davidson, Founder, Tunity

"We feel our solution is very unique, so while we’re watching different companies, we’re focused on our internal performance and less on the external competition."Tell us about your role and journey into technology. What made you start Tunity (formerly AudioStreamTV)? I was working as a consultant — spending a lot of time in airport lounges and hotels and saw the inferior viewership experience as well as the low engagement with screens in prime locations. Looking at some research, I saw the market was very big (the…

Do Enterprises Undermine the Sales Potential of Content Management Systems?

Wordpress Dominates the CMS Market Currently with a 23% Market Share. But Why Aren’t Other Companies Catching Up? Content Management Systems (CMS) facilitate businesses of all sizes, globally, to host their content over the internet. CMS facilitate business content creators to easily upload and manage enterprise information. This saves a lot of time and effort as individuals responsible for enterprise content do not have to build systems from scratch for content management. Every business today wants a footprint over…

Maximizer CRM 2019: All-In-One CRM Platform Supports Predictable Growth and Salesforce Productivity

Maximizer, unveiled a major new software release for 2019. Designed to empower users to cut through the noise and focus on what matters most, their customers, this release brings advanced lead management, custom view and mobile CRM capabilities to its All-In-One CRM platform, enabling companies of all sizes to truly embrace Customer Success. This version of Maximizer responds to the growing need for predictable revenue growth by making everyday sales, marketing and service tasks as intuitive, efficient, collaborative and…

Interview with Boon Lai, VP Global Marketing, Cisco

"The ultimate goal is to create one-to-one relationships with our customers and reach them when they are most receptive — with the most relevant message to drive brand affinity and call to action."Tell us about your role and journey into technology. What attracted you to Cisco Collaboration? As the Vice President of Marketing for Cisco Collaboration, I am responsible for all areas of branding and demand generation for a $5-billion technology portfolio that includes Cisco WebEx (Calling, Meetings, and Contact Center) and…

Top National Lender Signs with CAKE by Accelerize to Unlock Potential of Marketing Intelligence Technology

Implementation of Enterprise SaaS Solution Provides Powerful Multi-touch Attribution, Advanced Analytics and Real-Time Lead Monetization Capabilities Accelerize and its digital marketing software division CAKE announced that a leading national mortgage lender has selected Journey by CAKE to quickly and easily analyze marketing performance that aligns with the company’s business objectives. Unifying marketing analytics into a single platform, Journeyis an enterprise cloud-based solution that delivers actionable insights on…

Mobify Intros Commerce Integrations So Brands Can Elevate Digital Customer Experiences Immediately, Adopt Best-of-Breed Approach to Backend…

Mobify has launched a new feature on the Mobify Platform called Commerce Integrations that makes it easier for brands and retailers to update their customer-facing sites with a Progressive Web App (PWA), Accelerated Mobile Pages (AMP), and native apps that are decoupled from backend systems. This allows retailers and brands to adopt a best-of-breed approach to their backend systems, and avoid vendor lock-in with vertical integration. The result: a better customer experience that produces immediate results while enabling the…