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Local Ad Costs Even Easier to Research and Report

SQAD Releases MediaCosts: Local Update for Greater Speed and Efficiency SQAD LLC, an advertising research, analytics, and media planning software company, has announced an update to the MediaCosts: Local platform - a local ad cost research database built from actual reported transaction data. The update provides subscribers of the local broadcast TV, cable TV, radio, Hispanic TV, and out-of-home databases quick access to local ad cost intelligence through the streamlined web application. "Our team has rebuilt the heart…

Unacast Announces New Technology Breakthrough, Bringing Massive Scale to Contextual Location Data Products

Translating Raw Pings Into Meaningful Stream of Events Provides Insight into 100 Million More Daily Visit Events Unacast, the leading transparent and contextualized location data platform, announced new products and features that offer marketers, researchers, and other location-focused businesses access to increased scale and unprecedented transparency into device behavior while maintaining high quality, thanks to major advancements to its location data algorithm. The new product, Uncontextualized Visits, translates raw…

Braze Introduces Partnership Ecosystem, Braze Alloys

Alloys Boasts 45+ Technology Providers and Expanded Multi-Cloud Offering with Google Cloud Braze (formerly Appboy), leading global customer engagement platform, introduces Braze Alloys, an ecosystem of more than 45 technology providers, along with multi-cloud compatibility with the addition of Google Cloud. The announcement was made live from the fourth annual LTR (Long-Term Relationships) Conference, an event focused on exploring customer engagement in a digital age. Braze Alloys reimagines the Braze technology…

Zoom Expands Communications Platform with Zoom Voice, App Marketplace, Zoom Rooms Device Partnerships & User Experience Enhancements

End-to-End Communications Platform to Demo at Zoomtopia User Conference Today at Zoomtopia 2018, Zoom Video Communications, Inc. will announce new features that together form an end-to-end modern communications platform. While Zoom remains a video-first platform, these new announcements show the company rounding out its product suite to include every business communications use case, including cloud PBX, cross-platform workflows, and enterprise conference rooms. Read More: Torchlite Raises $3 Million to Expand…

Verint Named Frost & Sullivan Asia Pacific’s Market Share Leader and Vendor of the Year for Pioneering and Innovating Customer…

Company Recognised as Top Vendor in 2018 Contact Center Applications Market Report, Taking First Place Over 40 Vendors in Firm’s Analysis Verint Systems Inc., The Customer Engagement Company, announced it has ranked as Frost & Sullivan Asia Pacific’s latest market share leader for contact center applications, as well as received the “2018 Customer Contact Optimisation Solutions Vendor of the Year” award. These honors augment Verint’s ongoing commitment to simplifying, modernising and automating customer engagement in…

Why Refrigerator TV Is the Next Cool Ad Opportunity

If you want to see the future of connected computing, check your fridge. Many prognosticators believe that the mobile era is a placeholder until we reach an age of ubiquitous computing. The first test of this hypothesis will be whether smart refrigerators catch up in the way that smartphones have. OK, that’s an unfair comparison. A smartphone is a versatile device that can be used to do everything from tell time to navigate to play games to yes, make phone calls. A smart refrigerator, by contrast, is maybe a two-trick…

Braze Raises $80 Million in Latest Funding Round, More Than Doubling Valuation to $850 Million

The Braze Human Approach to Customer Engagement Continues to Disrupt Legacy Cloud Players Today, Braze (formerly Appboy), the leading global customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more, announced an $80 million Series E round of funding led by Meritech Capital Partners, a venture capital company with investments in leading technology brands such as Facebook, MuleSoft, and Salesforce. This latest infusion of capital brings Braze to $130 million raised in…

Interview with Gary Neal, Chief Operating Officer at Smartology

"Smartology, where we firmly believe in a transparent approach to spending media budget across quality brand safe publisher sites"Tell us about your role and journey into technology. What galvanized you to join Smartology? In my first role, I was working with technologists at the London Stock Exchange and was implementing various solutions for some of their internal systems, which disseminated news to the market. I had known about Smartology from my time at the Financial Times and heard they were creating an original…

Swrve Appoints Tom Aitchison as Chief Executive Officer

Proven Industry Leader to Scale Business and Drive Growth at the Multi-Channel Marketing Automation Leader Swrve, the leader in multi-channel marketing automation, announced that experienced business executive Tom Aitchison will join the company as its Chief Executive Officer. Aitchison, a global executive with a 25-year proven track record of driving organizational success and scaling established enterprise SaaS startups, has been appointed as the incoming CEO to take Swrve to the next level transforming it into a…

TechBytes with Liraz Margalit, Head, Behavioral Research, Clicktale

Liraz Margalit, Head, Behavioral Research, Clicktale Marketing teams are intrigued by human behaviors during shopping -- physical and online, both. Liraz Margalit, Head, Behavioral Research at Clicktale, chats with us about the key parameters to distinguish between the human attitude towards physical shopping and online shopping.Tell us about your role at Clicktale and the team and technology you handle. I am the head of digital behavioral research at Clicktale. Essentially, my job is to help brands understand the…

Apple and Salesforce Join Forces to Deliver the Best Business Experiences

The Collaboration Seeks to Usher in a Plethora of Powerful Business Applications and Customer Experiences Global CRM leaders Salesforce and Apple’ iOS are collaborating. Salesforce is already redesigning its iOS application to provide an enhanced experience for its users. Salesforce wants to optimize its application to better suit the native mobile platform –add new features and launch powerful business applications. The partnership will also facilitate Salesforce developers to develop their own native…

FreeWheel and Innovid Integrate New Nielsen Qualified Ad Audience Solution

Leading Premium Digital Video Ad Servers to Use Audience Measurement Provider’s Viewable Demographics and Invalid Traffic Detection Solution Nielsen announced that FreeWheel and Innovid will integrate the measurement leader's new Qualified Ad Audience solution in Nielsen Digital Ad Ratings to provide persons-level, deduplicated duration weighted audience measurement of digital campaigns. With this integration, both leading premium video ad servers will be able to provide marketers with greater confidence in their digital…

Bigtincan Named a Strong Performer Among Sales Enablement Automation Platforms

Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced that independent research firm Forrester Research, Inc. ranked Bigtincan as a Strong Performer in The Forrester Wave: Sales Enablement Automation Platforms, Q3 2018. Today, Forrester named @Bigtincan a strong performer in their Forrester Wave report for sales enablement automation platforms. The Forrester report evaluated 12 of the most significant Sales Enablement Automation Platforms to assess the state of the sales enablement market.…

Confirmit Announces Inaugural AIR Award Winners

Market Research Businesses Recognised for Innovation and Excellence Confirmit announced the winners of the 2018 AIR (Achievement in Insight and Research) Awards. The company inaugurated the AIR Awards this year to recognise Confirmit customers who are driving forward the Market Research industry by innovating and delivering insights that enhance business performance. Ken Østreng, CEO at Confirmit, says of the programme: “Confirmit has been a fundamental part of the Market Research industry for over 20 years. Since then…

Dreamforce Interview with Peter Gillett, CEO, Zuant

"CRM products and related systems have become so complex that most specialists focus  only on their respective areas to the exclusion of the customer experience."What’s the biggest attraction for you at Dreamforce 2018? Where do I start? The chance to see the vision and product direction of Salesforce’s platform in the product keynotes enables me, as a Partner, to plan our product strategy. Also to hear the partner keynote ensures we are fully leveraging the power of our partner relationship. Reconnecting with…

2018 State of Consumer Loyalty Proves How Much Brands Matter in an Amazon World

Yotpo Survey Highlights Opportunities to Build Relationships As 90% of Consumers Declare Equal or More Brand Loyalty Compared to Last Year Yotpo, a leading provider of commerce marketing cloud solutions, announced findings from its 2018 State of Consumer Loyalty, a national survey that examines American shoppers’ attitudes about brand loyalty. The findings reveal evidence of Amazon’s influence on consumer expectations (61.3% of shoppers cite free shipping as an incentive to buy from a new brand) and highlights ways that…

Neo4j 3.5 Poised to Power the Next Generation of AI & Machine Learning Systems

Latest Neo4j Graph Platform Reveals Context for AI Applications using a Connections-First Approach Neo4j, the market leader in connected data, announced the upcoming release of Neo4j 3.5, the native graph platform designed to drive the success and adoption of real-time business applications, including artificial intelligence (AI) and machine learning (ML) systems. Neo4j customers – including eBay and Caterpillar – have demonstrated that connected graph datasets are a foundational element of enterprise AI…

Digital Marketing Company, fishbat, Discusses 4 Ways Brands Can Use IG TV to Build Brand Awareness

As part of their mission to help businesses up their social media game, digital marketing agency fishbat discusses 4 ways brands can use IG TV in order to build brand awareness. Instagram is one of the most popular social media apps in the world, and usage is especially prevalent in younger demographics. In an effort to compete with YouTube in the arena of long form video content, Instagram has launched IG TV - and it's an incredibly valuable tool for marketing. Here are four ways that a company can leverage the power…

Tappx Appoints Fernando Saiz as CMO

Tappx, the one-stop-shop adtech solution for user acquisition and mobile app monetisation, announced that Fernando Saiz has been named as its new chief marketing officer. Based in Barcelona, Saiz takes up responsibilities for Tappx’s integrated marketing strategy, global marketing team and brings considerable digital marketing expertise. Saiz has been promoted from within the ranks of Tappx, having joined as head of growth in January 2018. He is now driving both on and offline global marketing initiatives for Tappx, and…

Singular Raises $30 Million Series B Funding Round to Help Growth Marketers Harness the Data Explosion

Funding Round Led by Norwest Venture Partners with Participation from General Catalyst, Method Capital, Telstra Ventures, Translink Capital, and Thomvest Singular, the marketing intelligence platform that unifies marketing analytics for the world's best digital marketers, announced that it has closed $30 million in Series B funding. The new funding will be used to accelerate product development and innovation, revolutionizing how growth marketers use data to drive decisions. Scott Beechuk, partner at Norwest Venture…