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IBM Is Helping Wimbledon “Prepare for Greatness” in 2018

AI Pervasive Throughout the Organisation Driving Fan Engagement & Business Efficiency IBM and The All England Lawn Tennis Club (AELTC), recently unveiled new AI technologies for The Championships 2018, marking the next phase in the AELTC's journey, cementing digital as the gateway to their brand with unique data insights and AI solutions to drive fan engagement and business efficiency. In 2018, Wimbledon and IBM will put AI to work to change the way fans perceive and enjoy the game of tennis. By delivering unique…

Tact.ai Raises $27 Million Series C to Deliver Voice Intelligence to Enterprise Sales Teams

Amazon Alexa Fund, Comcast Ventures and Salesforce Ventures back human-friendly Conversational AI Sales Platform Company Releases Two Significant Updates to its Platform Tact.ai, a conversational AI sales platform, announced the completion of its $27 million Series C fundraiser, bringing the company's total funding to more than $57 million. New investors include Amazon Alexa Fund, Comcast Ventures and Salesforce Ventures, with existing investors Accel Partners, M12 (formerly Microsoft Ventures), Redpoint Ventures…

Hyland’s OnBase 18 Release Focuses on Building Better User Experiences, Expanding Security

Key Improvements Include Tailored User Experiences, Elevated Mobile Functionality, Security Upgrades and Enhanced Integrations with Core Business Applications Hyland, a leading content services provider, released the latest version of OnBase, a single enterprise information platform for managing content, processes, and cases. By empowering organizations to create more personalized user experiences — including improved mobility and enhanced integrations with core business applications – OnBase 18 streamlines access…

TechBytes with Frank Palermo, Global Head of Digital Solutions, Virtusa

Frank Palermo SVP, Digital Solutions, Virtusa For the sake of an analogy, humans know more about the Black Holes today than they did in 2010. The same can be said for digital customer experience, which is now embedded in a Marketer's DNA. Marketing teams now measure their digital competency based on multiple factors, including User Experience (UX), Mobility, Customer Experience Management, Digital Analytics, Big Data, AI, Gamification, Cloud, the Internet of Things (IoT), and so on. To better understand how Virtusa…

Interview with Andy Byrne, CEO, Clari

"By applying AI against a wide variety of sales activity signals, sales teams are able to find patterns, identify risk and leverage predictions to proactively focus resources where they’re needed most."Tell us about your role at Clari and how you got here? What inspired you to be a part of an AI-for-Sales company? My journey with AI began in 2004 at Clearwell, a company I helped start with Venkat Rangan, who is also my technical co-founder here at Clari. This is our fourth company together. It is a wonderful partnership…

Automattic, Parent Company of WordPress.com, Acquires Atavist Publishing Platform and Award-Winning Magazine

Atavist Will Integrate Its Storytelling-Focused Features into Wordpress and Transition Its Customer Base Automattic announced it has acquired Atavist, the groundbreaking publishing platform and magazine founded in 2011. Financial terms of the deal were not disclosed. The Atavist's team will join Automattic, including CEO Jefferson Rabb, The Atavist magazine editor in chief Seyward Darby, and head of product communications Kathleen Ross. Atavist will integrate its storytelling-focused features into…

Adoption of Social Business Models Growing, Says ISG

ISG Provider Lens Report Evaluates 60 Social Business and Collaboration Solutions Providers The popularity of social media platforms and applications is spurring enterprises to adopt "social business" models to better engage with employees and customers and improve collaboration, according to a new study published by Information Services Group (ISG), a leading global technology research and advisory firm. The ISG Provider Lens Social Business and Collaboration Quadrant Report evaluates 60 providers serving the US…

New MVPindex Report Shows NBA’s Total Social Footprint Worth Nearly $5 Billion

Lebron James Tops All NBA Players on Social Media with 100 Million Followers, Foot Locker Wins Most Valuable Campaign at $34.8 Million According to a new report from the industry-leading MVPindex, the NBA once again ranks #1 in the use of social media across all major sports leagues, increasing the value of its collective social media footprint by 28.6 percent during the 2017-18 regular season over the prior year to a whopping $5 billion. But the season's really big winners were the brands that partnered with the NBA…

Native Advertising and the Rebirth of Creativity

Digital advertising offers a lot of promise. It promises scale on a level few other advertising mediums can possibly imagine. If you want to run an ad campaign targeting Indian teenagers, and a simultaneous campaign targeting Australian grandmothers, you can do this far, far more easily digitally than with other ad formats. It promises accountability that is unparalleled: Advertisers can and do track their ad spend—and the reach this spend generates—down to the very last cent. Advertisers can attribute and measure a return…

RichRelevance Launches Xen AI: The First Open AI for Experience Personalization

New Experience Browser and Key Product Innovations Provide Digital Business Leaders with Unprecedented AI Transparency, Extensibility & Control RichRelevance, the global leader in Experience Personalization, announced RichRelevance Xen AI™, the next generation of open and explainable artificial intelligence (AI) focused on experience personalization. The culmination of more than ten years of AI and machine learning innovation, Xen AI delivers several breakthrough capabilities that allow digital leaders to perfectly…

LivePerson Runs Cannes Lions Concierge on Apple Business Chat

Official Concierge Service Offers Personalized Assistance to Attendees on Schedules, Parties and Practicalities, Directly from the Messages App on iOS LivePerson Inc., a leading provider of conversational commerce solutions, has launched the official Cannes Lions Concierge with Apple Business Chat running on LiveEngage. The concierge service gives festival attendees an ultra-simple way to get quick help on any question they have, from a team of people and bots, using Messages on iPhone and iPad. The 16,000 festival…

Yeah, OTT Advertising is a BFD

"Welcome to the modern day gold rush of 2018 – OTT. If you are close enough to it, you can almost feel what the ‘49ers must have felt as those pioneers traversed the continental United States in hopes and dreams of found gold in 1849. Our version in digital media has all the smallest and largest companies grasping for some piece of the OTT pie (our gold) to market in the mega-billion dollar Video advertising industry. Before I get started, it makes sense to present my take on the definition of OTT. OTT is TV on all…

Vbrick Closes $20 Million in Funding To Fuel Rapid Global Expansion of Enterprise Video

For 2018, Vbrick was Recognized as Cisco’s Global Independent Software Vendor Ecosystem Partner of the Year Vbrick, the leading provider of enterprise video software, announced it has received $20 million in funding led by Morgan Stanley Expansion Capital, with participation from existing investors Acme Nova and Adams Capital. The funding will build upon the rapid adoption of Vbrick’s video platform into the enterprise market by accelerating the pace of innovation, growing sales and marketing, and fueling the company's…

Braze (Formerly Appboy) Urges Brands to Keep Shifting at Cannes Lions

Data Is the New Creative; Creatives Need to Shift or Be Shifted Remember when creatives didn't "do" data? You may have already seen this message about town at Cannes. With data quickly becoming king, Braze is urging marketers to think ahead of the curve and anticipate the future of marketing. There's no better time for this shift than at 2018 Cannes Lions Festival of Creativity. "Consumers are interacting with brands how they want when they want," said Marissa Aydlett, SVP Marketing at Braze (formerly Appboy).…

Cannes Lions Witnesses World’s First Augmented Reality Video Ad Format in Action

inRead AR by Teads Allows Users to Interact with the Brand in Augmented Reality Video Ads  Straight from Cannes Lions 2018, Teads has showcased the first public demo of its new inRead AR ad format. The leading Viewable Advertising Marketplace demonstrated the new Augmented Reality Video Ad format at the Cannes Lions Innovation festival via two demos created for Burger King and Ray Ban. Currently, inRead AR will be available through Teads Studio in the coming weeks and will enable brands to use the power of augmented…

Interview with Ted Dhanik, CEO and Co-Founder, engage:BDR

"Influencers are really creators, which is hugely valuable to a brand beyond just their reach."Tell us about your role and how you got here? What galvanized you towards the tech industry? I am the Co-Founder and CEO of engage:BDR, but my whole career has been in tech- I previously worked on the launch of the MySpace brand from inception, and at lowermybills.com. How do marketers benefit from engage:BDR? What made you launch IconicReach? engage:BDR has been around since 2009, and we've been building out innovative…

TechBytes with Jonathan Liew, Strategy Director, Fetch

Jonathan Liew Strategy Director, Fetch Most users dislike seeing ads on their mobile, and yet mobile advertising is set to represent more than 70% of the entire marketing ad spend in the US. As consumers continue to spend exponentially higher time on their mobiles, it's time to serve such consumers with better experiences, which positively influence business outcomes. To understand how marketers can better deliver meaningful mobile experiences, we spoke to Jonathan Liew, Strategy Director at Fetch.Tell us about your role…

Teckst Builds Integration with Microsoft Dynamics CRM Along with Companion App

Teckst Seamlessly Incorporates Two-Way Messaging into Dynamics Interface with Workflows for Sales and Customer Care Enterprise customer care and sales messaging platform provider Teckst has built a first-of-its-kind integration with leading CRM Microsoft Dynamics. Organizations using Dynamics for sales and/or customer support can now message with prospects and customers from within the Dynamics interface. Integrations can be completed within one to three business days, depending on the complexity of the customer’s CRM…

Tru Optik Announces Cross-Screen Audience Validation for Refined OTT and CTV Adtech

For Cross-Screen Audience Validation, IHS, Experian, TiVo, Dataline and Others Partner with Tru Optik on Breakthrough Connected TV Measurement Solution Tru Optik has announced the full release of its Cross-Screen Audience Validation (CAV) service which provides de-duplicated household-level reach and frequency, device authentication, and advanced audience validation for OTT and CTV campaigns. This announcement marks the end of an 18-month closed beta period during which CAV was available to a select number of marketers,…

Mobify Names David Ogidi Director of EMEA Sales

Mobify, a World Leader in Progressive Web Apps for Ecommerce, Accelerates to Help Retailers and Brands Improve Customer Experience, Drive Mobile Revenue Mobify, the world leader in Progressive Web Apps (PWAs) for ecommerce, is accelerating its operations across Europe, the Middle East, and Africa with the appointment of David Ogidi as Director of EMEA Sales. Ogidi brings more than two decades of experience establishing and expanding leading digital experience, SaaS, and enterprise software companies through highly…