For marketers, the mobile gaming industry offers a plethora of opportunities. However, some businesses are still hesitant to jump on the gaming train. This is set to change in 2021 as mobile gaming platforms make strategic advances. With more than 80% of consumers now playing digital games, we expect even the most reluctant brands will embrace exciting new ways to engage gaming audiences in the year ahead. A key driving force for greater adoption has been the COVID-19 pandemic, which created a surge of growth in digital…

With a 95% jump in the average revenue generated from paying users, The State of Gaming App Marketing Report Shows Remarketing is a Missed Opportunity for Gaming Apps AppsFlyer, the global attribution leader, released The State of Gaming App Marketing – 2020 Edition, a report examining the growth of the mobile gaming industry during the first three quarters of 2020. The report analyzed 9.2 billion app installs to provide marketers an in-depth analysis of global data-driven insights, industry trends, and growth…

Perhaps the most tenet, most timeless mantra to advertising is “follow the eyeballs.” And while we no longer accept broad reach as our number one outcome, instead focusing on “engaged reach,” or as P&G Chief Brand Officer, Marc Pritchard put it– reach and continuity, the pendulum is, in fact, swinging back to broad-reach vehicles, or engagement worth buying. In some areas of the world, broad-reach vehicles in either traditional or digital media differ. However, in the Asia Pacific region, it’s quite clear that mobile…

COVID-19 has led to an increase in canned food sales, Zoom’s stock price and Walmart shirts (not pants) as people adjust to social distancing and working from home. The latest spike due to the pandemic? Mobile gaming in the US.  Mobile gaming and general mobile usage have experienced massive surges in daily users from consumers seeking stay-at-home entertainment to pass time, confirms data by digital advertiser, Jun Group. With millions of Americans working from home and more than 70% of American schools shutting down…

When you think of a typical gamer, the mind is quick to paint a mental picture of a young male. However, that is not the case at all in this growing industry that topped 43.8 billion in 2018. There is a huge audience - and demand - for casual mobile games that span across demographics. For example, 65 percent of women in the 10-65 age range report they play mobile games and 20 percent of female gamers discover new games on social media. Casual gamers aren’t particularly dedicated to specific genres or games; most tend to…

Tapjoy got hundreds of thousands of complaints about failure to provide rewards promised to consumers, agency alleges A California-based mobile advertising company has settled Federal Trade Commission allegations that it failed to provide in-game rewards users were promised for completing advertising offers. As part of the proposed settlement, Tapjoy, Inc., is prohibited from misleading users about the rewards they can earn and must monitor its third-party advertiser partners to ensure they do what is necessary to enable…

Immersive mobile game advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to turn immersive in-game advertising into a fraud-free space. By implementing Protected Media's advanced authentication and verification technology, Sayollo delivers yet again on its promise of greater ROAS on the platform and provides its clients with the transparency and trust required to profitably scale their media spend. Protected Media's patented 3-Way-Handshake cybersecurity…

BBTV Holdings Inc, a media tech company that uses technology enabled solutions to help content owners become more successful, is announcing the launch of mobile gaming app, “Fernanfloo Party”, in partnership with top Latin American content creator, Fernanfloo. Fernanfloo Party features Latin America’s top YouTuber, Fernanfloo. With 38.6M YouTube Subscribers and over 8.7B all-time YouTube Views, he’s the world’s #40 top YouTuber, ahead of Ellen, Rihanna, and Billie Eilish. BBTV's first game with Fernanfloo, The…

Customers spent close to $75 billion globally on Mobile App Marketing campaigns just to drive user installs on their devices. However, the pandemic crisis and high cost of advertising continued to plague marketers from scaling their mobile app marketing efforts. To know how to scale further in 2021, we spoke to industry leaders from the mobile martech world. Today's Martech Predictions Series is special. We have managed to get together 3 top-level executives from a leading Mobile Marketing technology company, Adjust.…

Aurora Mobile Limited, a leading mobile developer service provider in China, announced that it has entered into a partnership agreement with Kuaikan World (Beijing) Technology Co. Ltd. (“Kuaikan World”), the largest comic platform in China, to upgrade its digital operations. Aurora Mobile will leverage its industry-leading AI-driven push technical capabilities and machine learning-based intelligent operational data analytics to provide Kuaikan World with stable, efficient, secure, and intelligent push services that will…

BBTV Holdings Inc., a media tech company that uses technology enabled solutions to help content owners become more successful, provides the following updates: BBTV signs new international gaming partners L'étoile Noire, Acenix, Games EduUu, Mustafa GAME OVER, and VinhMC, who collectively achieve 217 million monthly YouTube views and over 23 million YouTube subscribers. L'étoile Noire is 6th largest YouTube gaming creator in France, Games EduUu is the 12th largest gaming creator in Brazil. In addition, BBTV has…

AppsFlyer opens its first ANZ office to support the increasing need for intelligent measurement in the region Follows AppsFlyer's landmark milestone announcement that its annual recurring revenue (ARR) has exceeded AUD273 million on; with Salesforce Ventures joining its roster of investors AppsFlyer's "State of App Marketing in ANZ" report reveals plenty of room for domestic apps to flourish, with ANZ seeing strong growth potential in apps in the Lifestyle (20%), Travel (16%), and Health & Fitness (13%) AppsFlyer, the…

The Report Also Warns of a 15% Increase in Fake User Ad Fraud and the Impending Impact the ID for Advertisers (Idfa) Will Have on iOS Versus Android Liftoff, the leader in mobile app marketing and retargeting, released its annual Mobile App Trends Report. With COVID-19 restrictions prompting more at-home time, Liftoff’s report sees app downloads reach all-time highs, propelling positive outcomes for mobile marketers. Additionally, the findings caution marketers to stay vigilant in their research and planning due to an…

BBTV Holdings Inc. a media tech company that uses technology enabled solutions to help content owners become more successful, is announcing the launch of a mobile gaming app, “TheOdd1sOut: Let’s Bounce” in partnership with James Rallison, the creator of one of YouTube’s most popular channels. The Mobile gaming apps revenue stream is a key part of BBTV’s Plus Solutions, helping to further unlock value from BBTV’s compelling portfolio of content partners and driving revenue expansion for both BBTV and its content owners.…

With the ongoing testing in limited regions, Facebook has ventured into the cloud gaming universe with the launch of several cloud-streamed games. These games are available on the Facebook app and the browser, eliminating the need for any downloads.  Users can play the games available on the cloud service via the existing Facebook service. Further, there are no requirements for special hardware or controllers, as users can play with their hands on mobile and PC users can utilize mouse and keyboard.  For the first week,…

GameStop will also participate in `Playing for Keeps,' Klarna's interactive, live-streamed gaming events featuring world-renowned gamers and celebrities Klarna, the leading global payments provider and shopping service, announced that it has entered into an agreement with GameStop to provide the world's largest retailer of video games and pop culture collectibles merchandise access to its flexible, secure and interest-free buy now, pay later payment service. GameStop will also be featured in Playing for Keeps, Klarna's…

App Annie, the leading mobile data and analytics company, released a report on Generation Z, How to Build a Winning Gen Z Strategy on Mobile, that reveals the mobile habits of this generation to help businesses understand and cater to this group. Gen Z is quickly becoming one of the world's most powerful consumer segments - as one of the youngest generations, Gen Z amounts to a third of the world's population and controls an estimated spending power of $143 billion annually. With 98 percent of Gen Z owning a smartphone,…

Companies expand collaborative research in cloud gaming infrastructure into developing cutting-edge game streaming technologies InterDigital, Inc., a mobile and video technology research and development company, announced a new initiative with a cloud-gaming specialist Blacknut dedicated to developing technologies that improve and enhance the performance of existing gaming technology, including new features that will augment and expand the cloud gaming experience in the future. The new collaboration will leverage…

Berlin-Based Mobile Marketing Agency Announces Partnership With Omlet Arcade, Offering Their Clients the Latest App Promotion Solution Ad consultancy agency Evvolution officially announces a strategic partnership with top mobile live game streaming platform, Omlet Arcade. Always staying one step ahead of the game, through this new partnership Evvolution offers a unique mobile marketing solution that unlocks a creative ad placement option connected to quality users holding impressive spending power. Omlet Arcade has…

Acquisition boosts Vungle’s advertising technology to provide contextual, machine learning-powered recommendations for maximum ROAS and user LTV  Vungle, the leading mobile ad network and in-app monetization platform, announced the acquisition of AlgoLift, an LTV powered user acquisition automation platform for mobile advertisers. The acquisition adds AlgoLift’s industry-leading algorithms and optimization technology to Vungle’s global, creative-centric advertising network to give advertisers actionable intelligence to…