The Truth in Mobile Programmatic – ATS London 2018

At ATS London, Jodie Collins, MD, Re/Digital, moderated a panel discussion about the developments in mobile programmatic and what the future holds for the channel. Collins was joined by Andrew Buckman, EMEA MD, Sublime; Shalom Michaeli, Director Publisher Development, Europe, Fyber; and Kristen Kelly, EVP, Publicis Media Precision, EMEA, Publicis Media. Emma Newman, VP, UK, PubMatic reviews the discussion and offers her thoughts on the state of mobile programmatic.  Today’s consumers prefer to engage with online content…

Deezer Partners with Triton Digital to Launch New Mobile Programmatic Audio Advertising

Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has today launched mobile programmatic audio advertising for its free users through a new partnership with Triton Digital, the leading technology and services provider to the global audio industry. The new partnership will significantly improve advertising efficiency and will bring more value for both brands and its non-paying users. Now, audio buyers can effortlessly establish real-time deals from Deezer’s digital audio inventory.…

Emodo Unveils First-Ever Institution for the Mobile Programmatic Ecosystem

Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem Emodo, Ericsson’s mobile advertising and data monetization platform, announced the launch of the Emodo Institute. Emodo Institute is a brand new program focused on the research, education, and resolution of the mobile data concerns that hinder the effectiveness of mobile programmatic advertising. The Institute seeks to help advertisers, agencies, and solution providers master best practices, increase their understanding of…

Simplifying Mobile Programmatic Advertising

Mobile Programmatic Advertising Simplifies the Mathematics Behind the Complexity of Advertising on the Web. Useful Insights for Marketers to Grasp Mobile Programmatic Advertising Concepts Mobile Programmatic advertising was first initiated in the year 1994. Its potential and application are vast for the marketing community. Programmatic advertising further simplifies and optimizes targeted advertising. It also nullifies the role of human beings in ad-trade wherever possible. Before programmatic advertising, ad-buyers and…

adsquare & 180byTwo Team Up to Help Marketers Access Deterministic Mobile B2B Data at Scale for a New Level of Mobile Programmatic…

180byTwo Specializes in Deterministic Mobile Audience Data Sourced from Premium B2B Offline and Online Partners 180byTwo announced that their audience data is available on adsquare’s mobile-first data exchange, enabling advertisers to precisely reach their B2B target group on the most personal device. 180byTwo specializes in deterministic mobile audience data sourced from premium B2B offline and online partners. Through the strategic partnership with adsquare, 180byTwo is able to leverage their extensive data assets,…

Verve Expands Its Premium Mobile Programmatic Solution for The UK and International Location Marketers

Advertisers Can Now Access Premium Mobile App Inventory and Location Data Programmatically via Rubicon Project, with High Levels of Data Precision and Accuracy Verve, the leading location-based mobile platform, has set its sights on capturing a significant slice of the UK’s £2.6 billion mobile programmatic advertising market, with the expansion of its Premium Programmatic Mobile solution through Rubicon Project’s leading Orders platform, completing its international end-to-end product suite. Verve’s programmatic solution…

MGI Acquires Verve Wireless To Advance Its Market Position In Programmatic Mobile Location Display And Video Advertising

Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s business. Verve is a leading North American Mobile Location data platform for location-based programmatic video and display marketing. Technology is actively used to create efficiency improvements and competitive advantages within the group. Synergy and integration potentials are important criteria for the expansion of the portfolio. MGI is a fast and profitably growing company focusing on a "buy,…

RhythmOne Named #1 Programmatic Advertising Seller on Pixalate’s Global (US), Mobile and Video Trust (US and International) Indexes

Score assessed based on data from billions of transactions on transparency, viewability, ads.txt, engagement and more RhythmOne LLC, a Tremor International company, announced its top rankings on the Q2 2019 Programmatic Seller Trust Indexes as issued by omni-channel fraud intelligence company Pixalate. RhythmOne was named #1 on the display-focused Global Seller Trust Index (GSTI) for the U.S., #1 on the Mobile Seller Trust Index (MSTI) and #1 on the Video Seller Trust Index (VSTI) for both the U.S. and international.…

The State of Programmatic Advertising: Why Mobile In-App Programmatic will be Really Different in 2020

What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these questions, we reviewed data on billions of transactions that have occurred on our exchange since the beginning of 2017, as part of InMobi’s newly released 2019 Mobile Programmatic Advertising Trends Report. Setting the Programmatic Benchmarks In-app mobile programmatic spending skyrocketed from 2017 to 2018. The fastest growth rate was in the largest market, the U.S. with a significant amount of the growth…

PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment

The Programmatic-First SDK Offers App Developers Benefits of Header Bidding PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of OpenBid, a breakthrough programmatic-first solution that provides app publishers and developers with a gateway to programmatic demand and brand ad budgets. Consumers globally are increasingly interacting with media via mobile devices, and many brand advertisers are turning to in-app advertising to reach this highly-engaged…

Broadsign and MobPro Form Partnership to Enable Programmatic Digital Out-Of-Home and Mobile Campaigns

Brands and Agencies Can Now Run Hyper-Targeted Location-Based Multichannel Campaigns via Broadsign’s Global Network of Screens and MobPro’s Mobile Expertise Broadsign, the leading digital out-of-home (DOOH) marketing platform, and MobPro, innovative mobile-first media agency, have integrated the Broadsign Reach supply-side platform (SSP) with MobPro’s demand-side platform (DSP) to enable integrated mobile and digital out-of-home campaigns to be purchased programmatically. In the partnership’s inaugural campaign, XITE,…

InMobi Launches Global In-App Programmatic Exchange in EMEA to Provide Premium Mobile Ad Experiences

Enabled and Optimized for Brand Safety, Fraud Detection, Audience Verification and Viewability Measurement InMobi, a global provider of enterprise platforms for marketers, has launched the InMobi Exchange for programmatic buyers in Europe, Middle East and Africa (EMEA), to meet the rising demand of in-app programmatic advertising. The InMobi Exchange is one of the largest independent platforms for mobile in-app advertising, and is anchored on the company's commitment to trust, transparency and brand safety.…

Headway Acquires Mobile-First Programmatic Platform Smadex

Headway Reinforces Its Mobile Marketing Capabilities with Acquisition of Mobile-First Programmatic Platform Smadex Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions; business unit of Entravision Communications Corporation, announced the acquisition of mobile-first programmatic platform Smadex. Smadex technology allows advertisers to execute performance campaigns on mobile devices, using its machine learning engine to understand the best combination of creative assets,…

ironSource Expands Programmatic Marketplace, Adding Mobile Interactive Video Inventory and Moat Integration

Along with Programmatic Access to Premium In-App Video Inventory, Buyers Can Now Leverage In-App Interactive Ads; Initial Data Shows ironSource Inventory is 96% Viewable Mobile monetization and marketing company ironSource announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, a leading analytics and measurement company. Reaching 1.5B unique consumers a month, ironSource’s…

Global Programmatic Mobile Video Advertising Growing by 30% Quarterly: Chocolate Platform Report

Latest Data From Chocolate Marketplace Insights (CMI) Report Highlights Rapid Growth in In-App Video Ad Spend (+57%) and Full-Screen Video Ad Formats (+170%) Chocolate Platform, a global mobile video advertising company, announced the launch of Chocolate Marketplace Insights (CMI) report. The report provides latest trends and in-depth analysis on ad spend, top advertiser and publisher categories, ad formats and key metrics like viewability that are shaping the programmatic mobile video advertising landscape. The report…

IAS Launches First-To-Market Mobile In-App Solution for Programmatic Brand Safety

The Trade Desk, DoubleClick Bid Manager, Oath, Viant's Adelphic, AppNexus, and MediaMath Integrate IAS to Increase Mobile In-App Transparency Leading ad tech platform for measurement and analytics, Integral Ad Science (IAS), has announced the availability of first-to-market technology that allows programmatic buyers to target mobile in-app inventory. Now, in-app advertisers can leverage inventory that is brand safe, fraud-free, and expected to meet a given viewability goal. Through key integrations with top programmatic…

InMobi Acquires AerServ for $90 Million to Create World’s Largest Programmatic Video Platform for Mobile Publishers

Deliver Next-Generation Mediation Capabilities And Offer High Impact Mobile Video, At Scale, While Providing The Greatest Level Of Transparency & Control InMobi, the world's largest independent mobile advertising platform, today announced the acquisition of AerServ for $90 million in cash and stock to create the industry's first mediation platform with a unified programmatic auction for mobile in-app publishers. This acquisition will enhance monetization for publishers globally and further enhance the InMobi Exchange,…

Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball Action To Mobile Devices

NBA-themed game to tip-off later this year Nifty Games, a mobile-first developer and publisher of quick-session, head-to-head sports games, has teamed up with the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) to bring an authentic NBA basketball game to mobile devices. Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball Action To Mobile Devices Tweet this Under the agreements with the NBA and the NBPA, Nifty Games will create a mobile game…

Introducing AudioDots – The Automatic Text-to-Speech Solution: Turning Print Publications Into Mobile Audio

Revolutionary Technology Developed by 9dots Promises Increased Ad Revenue, Access to Non-Textual Usage For years, publishers of newspapers, magazines, and blogs have watched advertising revenue shift to the digital realm. Even digital-native publications find it challenging to choose the right advertising model as mobile devices and non-textual usage continue to proliferate. Listeners, it seems, are quickly replacing readers as the drivers of advertising revenue. As consumers begin to shift towards audio based usage…

Phunware Adds First National Railway Customer for Mobile Corporate Campus Solution

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, today announced its first national railway customer for its mobile corporate campus solution. Phunware’s Multiscreen-as-a-Service (MaaS) platform helps employers manage their campus services with an employee and visitor-friendly, native, mobile-first application portfolio. MaaS enables feature-rich mobile application solutions for employers to not only increase employee…