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InMobi Acquires AerServ for $90 Million to Create World’s Largest Programmatic Video Platform for Mobile Publishers

Deliver Next-Generation Mediation Capabilities And Offer High Impact Mobile Video, At Scale, While Providing The Greatest Level Of Transparency & Control InMobi, the world's largest independent mobile advertising platform, today announced the acquisition of AerServ for $90 million in cash and stock to create the industry's first mediation platform with a unified programmatic auction for mobile in-app publishers. This acquisition will enhance monetization for publishers globally and further enhance the InMobi Exchange,…

Ocean Outdoor Enables Programmatic Buying Of Iconic United Kingdom Screens Via Hivestack

New partnership enables programmatic activation of super-premium screens at prime locations in the United Kingdom Premium digital out-of-home media owner, Ocean Outdoor UK Limited (Ocean),  announced that it has partnered with Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising. The collaboration will mark a new chapter in the history of programmatic DOOH, enabling marketers to activate some of the most iconic and recognisable screens in the United Kingdom. Marketing Technology News:…

LeadSift Partners wIntentsify.io to Help B2B Marketers Action Contact Level Intent Signals Programmatically

Marketers can now leverage contact level Intent data across multiple digital channels using Intentsify’s data activation platform LeadSift, a leading buyer-intent data platform, and Intentsify, a powerful intent data activation software, are partnering up to deliver and activate intent data for B2B companies at the contact and account level. This strategic partnership will allow B2B marketing teams to pinpoint which contacts and companies are actively researching specific solutions and product categories or engaging…

S4M and VIOOH Announce Global Partnership to Enable Marketers to Efficiently Activate Advertising on OOH and Mobile

S4M, the Drive-to-Store Platform, announced a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic. The offer, available initially in several key markets, including the US, UK, Italy, Belgium, Germany, Netherlands, and Finland, with availability in APAC coming soon, enables S4M customers to activate premium Digital Out-of-Home (DOOH) inventory…

eBay Motors Mobile App Launches Escrow and New Chat Features

When using eBay Motors, buyers can now enjoy escrow services to enable a safe, secure transaction via new partnership with Escrow.com, and connect with fellow car enthusiasts to discuss live listings and more eBay Motors, one of the world's largest marketplaces for all things automotive, is elevating its user experience with the addition of escrow services and chat features. To give buyers and sellers added security when buying a vehicle and parts and accessories online, eBay has partnered with Escrow.com, the leading…

Airship Launches Free Feature Flags by Apptimize, Allowing Mobile App Product Owners to Confidently Adapt to the New-Normal

With app installs growing across many industries, and businesses rolling out new services to meet changing needs, feature release management maximizes opportunities and mitigates risks Customer engagement company Airship announced that it is launching a free version of Apptimize’s Feature Flags solution, enabling app developers to control the scope and timing of feature launches in order to validate success and reduce risk prior to full rollout. From new apps to those with massive audiences, developers can use Feature Flags…

Out There Impact Raises Awareness of Mandela Mile With Mobile Campaign

Out There Impact to raise awareness of Mandela Mile across Ghana and South Africa ahead of its ‘Step Up!’ online event on 18th July Out There Impact, the division of the leading mobile advertising and data monetisation company, Out There Media, committed to using the power of mobile for the greater good, announced that it has partnered with the Mandela Mile initiative to raise awareness of International Mandela Day and its virtual ‘Step Up!’ event honouring the late South African president. The partnership will see Out…

Nativo Sees Increased Adoption of its Mobile Ads SDK, Used By Over 400 Publishers

Publishers report an average 14% increase in CPM after upgrading to version 5 Nativo, the most advanced technology platform for advertising, announced its latest release of Mobile Ads SDK, which seamlessly integrates native ads into publishers' Android and iOS mobile apps, has seen a 27% growth in adoption between January and May. The Mobile Ads SDK version 5 has unlocked new inventory on premium content-based apps that accounts for an increase of 30% of overall inventory for the same period. Nativo's Mobile Ads SDK…

Aqilliz Partners with Cybersecurity Firm White Ops to Drive Programmatic Supply Chain Transparency

White Ops’ Advertising Integrity and Marketing Integrity solutions will ensure greater campaign transparency and fraud protection for Aqilliz’s global network of clients Aqilliz, a technology company that specialises in blockchain-powered solutions for digital marketing, has announced a partnership with White Ops, the global leader in bot mitigation and ad fraud protection. As part of the co-marketing agreement, Aqilliz will be offering White Ops’ Advertising Integrity and Marketing Integrity solutions for all its…

TikaMobile Launches TikaConnect, a Virtual Meeting Capability to Remotely Connect Field Teams With Physicians

TikaMobile, Inc., a cloud-based analytics and CRM software company focused on the life sciences industry, announced today the addition of TikaConnect to its suite of CRM and analytics capabilities. Designed specifically to address the increasing barriers limiting field reps' office visits with physicians, TikaConnect removes physical barriers by enabling Field Sales and MSLs to host virtual, video-enabled meetings to maintain strong relationships with influential physicians and Key Opinion Leaders (KOLs). Marketing…

Parag Vohra Joins IPONWEB to Build Out Programmatic Offering for Brands, Agencies and Publishers

New role to drive commercial opportunities and product strategy as programmatic needs of advertising principals become increasingly sophisticated IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, today announced the appointment of Parag Vohra as Vice President of Principal Partnerships for its Global Solutions Group. Based in New York, Vohra will develop strategies to acquire, grow and retain IPONWEB’s brand, agency and publisher clients – the…

Weyland Tech’s CreateApp Deploys First Mobile Apps for Small Businesses in Italy as Country Reopens

 Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce and Fintech business enablement solutions, has officially launched its CreateApp mobile commerce platform-as-a-service in Italy as the country reopens following the COVID-19 lockdown. As Italy works to revitalize its economy, CreateApp allows the more than 172,000 small businesses across the country to easily and affordably establish a new mobile presence. CreateApp was launched in Italy in partnership with Medias-Com’S SA, a Swiss company specializing…

BlackBerry and Bell to Deliver Enhanced Mobile Threat Defense to Enterprise Customers

BlackBerry Limited announced a new partnership to provide enhanced secure communications to business and government customers, strengthening their longstanding relationship to deliver leading-edge mobile security solutions to Canadian consumers and business customers. BlackBerry becomes Bell’s preferred Mobile Threat Defense (MTD) partner, enabling Canada’s largest communications company to offer its enterprise customers access to BlackBerry Protect, the MTD solution that uses the power of artificial intelligence to block…

WorkN and Sense Partner to Modernize Candidate Engagement and Drive Mobile-First Communication

WorkN, the mobile-first on-demand staffing platform, formalizes a partnership with Sense, the industry-leading engagement platform for staffing. The partnership will streamline mobile communication to candidates and contractors throughout the talent lifecycle - increasing recruiter productivity, driving increased fill-rates, and maximizing talent engagement. Sense and WorkN together amplify the power of mobile-first communication, streamlining reminders and check-ins, and innovating further to drive action leveraging…

Routinely Mobile at Home

In recent weeks, the nation has abruptly shifted from a mobile workforce IRL to a socially distant Work form home life. As we mentally and physically prepare for what could be our new normal for the foreseeable future, many people are implementing regimented daily routines to get them through the challenging times ahead.  These routines rely on creating a virtual work/life boundary and utilize the many platforms we engage with between our professional responsibilities and the recreation in our daily life. Enforcing these…

Narrative Expands its Mobile Ad ID and Digital Identity Resolution Offerings through Partnership with Infutor

Robust, Privacy-Compliant Data from Infutor’s Total Mobile Ad ID Solution Will Help Narrative Marketplace Clients Extend their Digital Reach Narrative, the enterprise data streaming company today announced it has partnered with Infutor, the data-driven consumer identity management expert that helps brands and marketers better understand who their customers are. With the addition of Infutor’s Total Mobile Ad IDs solution powered by Infutor’s TrueSourceTM Digital Device Graph to Narrative’s marketplace, clients now have…

Friendable Submits Fan Pass Mobile Application to Apple App Store & Google Play for Approval

Friendable, Inc. announced, its submission of the Company’s iOS and Android versions of the Fan Pass Live Streaming application. The Company anticipates a standard approval cycle from Apple and Google Play stores as it prepares for an official launch date, events, and artist line up. “Our team, shareholders, and partners, in general, have never wavered in their support of our vision, and together with our desire to redefine the future of entertainment for both fans and performing artists has finally come to fruition. We…

Performant Capital Creates Leading SaaS Provider of Marketing Automation Services to the Automobile Repair Industry

Performant Capital announced today that it has formed Dealer Holdings, a leading SaaS provider of marketing automation software and services primarily to automobile repair facilities and dealer service centers, through the acquisitions of MyShopManager and uNotifi. The businesses will continue to operate independently under their respective brands but share best practices across all functional areas. Launched in 2015, MyShopManager provides a best-in-class marketing automation SaaS platform primarily for independent…

Jcdecaux and S4M Announce a Global Advertising Partnership, Enhancing Media Efficiency and Synergies Between Ooh and Mobile

JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile JCDecaux SA, the number one outdoor advertising company worldwide, announces its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. This offer, which will be available initially in 8 markets worldwide including France, the USA, Spain, Italy, Belgium, the Netherlands, Singapore and…

The Development For Mobile UI/UX And The Design Concepts of Dreame App

Now reading apps are the mainstream and trusted ways to deliver content and services. There is no doubt that a good reading mobile app has become useful, relevant, and valued so it delights and retains readers. In the field of reading apps, Dreame app is one of the most popular reading apps for mobile UI/UX ideas with a huge number of books added. It is a good app where the novel writers can publish their stories freely, and readers can read stories online happily. Marketing Technology News: R2i Capitalizes on Recent…