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Phunware Launching Mobile Hospitality Solution at Atlantis Paradise Island The Bahamas

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced today that it is launching a mobile hospitality solution for Atlantis Paradise Island The Bahamas (Atlantis). For over two decades, Atlantis has been a cornerstone of the economy in The Bahamas, employing over 50,000 Bahamians, providing nearly 4,000 guest rooms and spanning well over 200 acres of Paradise Island. To manage the complexity of both the staff and guest…

Upland Software Named to 2020 Forrester Now Tech Report for Mobile Engagement Automation

Forrester Research, Inc. names Upland among top 25 mobile engagement automation providers in 2020 Upland Software, Inc.  has been named in the Now Tech: Mobile Engagement Automation (MEA) Vendors Report, published by Forrester Research, Inc. The latest report from Forrester features technology that utilizes real-time and contextual insights to engage with users via a mobile device at critical moments within the customer lifecycle. Upland was one of 25 vendors included in the report. Marketing Technology News:…

Introducing Appcast Xcelerate: The Next Generation Programmatic Job Ad Exchange

Appcast Xcelerate optimizes recruitment funnels via intelligent, programmatic job ad distribution and real-time ATS data  Appcast, the leading global provider of programmatic recruiting technology, announced the launch of Xcelerate - the next generation of its award-winning job ad exchange, Appcast Exchange. Xcelerate is immediately available for use by employers and select recruitment advertising agencies in the United States, Canada and the United Kingdom. Marketing Technology News: Axonius Appoints Former Salesforce EVP…

Kaleyra, Inc. Launches k-lab, a Dedicated Innovation Lab to Develop Mobile CX Solutions for the Financial Services Industry

Global CPaaS company’s world-class innovation lab to be headed by two new senior executives With the growth of on-demand services and online transactions, there is a greater need for large companies to focus on delivering great mobile customer experience (CX). Global Cloud Communication Platform company, Kaleyra, Inc.(KLR WS), has strengthened its commitment to delivering solutions for the financial services industry with the launch of k-lab, a dedicated innovation lab for new product development to support enterprise…

Phunware Offers Free Mobile Engagement Software Development Kit to Small and Midsize Businesses to Address COVID-19 Challenges

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced that it would offer qualifying small and midsize businesses (SMBs) a free 60-day license to its Mobile Engagement software development kits (SDKs) at no cost if they complete the Phunware Phenom Certified Developer Program within the next 60 days. Marketing Technology News: Cohesity Appoints Mike Houghton as Vice President of Americas Channels According to the …

Accedian and Savari Partner to Deliver Quality Assurance for Cellular V2X Services for Auto OEMs, Cross-carrier Mobile Operators, Road…

Accedian, the leader in performance analytics and end user experience solutions, and Savari, Inc., a Silicon Valley-based tech company and a pioneer of Vehicle-to-Everything (V2X) communications technology for smart infrastructure, today announced a strategic partnership to jointly manage the service level agreements of operators for V2X. The partnership will focus on delivering quality of service to V2X edge applications, paving the way for a seamless approach to assuring quality for these applications deployed both in…

The Tsunami Of In-App Programmatic Advertising Is Coming – Ride the Wave

In this article, we will discuss what in-app programmatic advertising is. We will also consider the factors causing the boom in in-app programmatic advertising, which include the increased use of mobile devices and the increased need for mobile content. The growth of this market in China, and how their model of life-app integration presents increased opportunities for in-app programmatic advertising future is also considered. What Is Programmatic Advertising? The next big trend in Marketing is in-app programmatic…

Adsider LIVE Online Programmatic Conference to Uncover the Latest AdTech Insights in May

Since offline Adsider Conference was postponed to Autumn 2020 amid coronavirus fears, the organizers were looking for alternative ways to host the event. While most of the speakers had been already confirmed, they decided to host alternative online conference Adsider LIVE on May 21. The 8-hour conference will cover the latest trends and challenges that are shaping the adtech industry.  It will be particularly beneficial for advertisers & brands, ad agencies, publishers, adtech vendors (SSP, DSP, AdEx, DMP), app…

BIGO Ads Partners With Go Mobile and Fistashki to Launch Its Advertising Business in Russia

Mobile marketing platform BIGO Ads announces Go Mobile Inc and Fistashki as the authorized resellers in Russia. BIGO Ads, from BIGO Technology, is an ads platform providing mobile marketing solutions globally. Covering more than 150 countries, BIGO Ads integrates mobile marketing solutions into imo, the video and audio calling app with global monthly active users (MAU) of 210 million, and Likee, the short video creation platform with global MAU of 115 million. With its strong user base and high-quality content, BIGO Ads…

Joveo Augments Marketing and Channel Leadership to Accelerate Programmatic Recruitment Advertising Growth Worldwide

Company appoints new Vice President of Global Marketing, and Vice President of Partnerships and Business Development Joveo, the global leader in programmatic recruitment advertising technology, today announced the appointment of two strategic hires to its leadership team: Shehzad Karkhanawala joined as Vice President, Global Marketing, and Dan Sapir joined as Vice President, Partnerships and Business Development. The addition of these leaders to Joveo’s executive team will enable the company to further scale globally and…

Programmatic Viewability Rates Are Improving Worldwide, According to IAS Media Quality Report

Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report for H2 2019, providing transparency into the performance and quality of global digital media. The report found positive changes across many aspects of the ecosystem, including a rise in global viewability rates across all formats and environments in the second half of 2019. Desktop video viewability has continued to rise, reaching new heights at 74.1% compared to 68.6% in the same period a year prior. Meanwhile, mobile…

Fraudlogix Offers Free Ad Fraud Solution to Programmatic Businesses Affected by COVID-19

In an effort to help alleviate some of the impact and uncertainty the Coronavirus COVID-19 is creating for their customers and for the programmatic community as a whole, Fraudlogix has committed to providing the Lite version of their ad fraud, viewability and brand safety service for free until Oct. 1, 2020 to all companies that may benefit In an effort to help alleviate some of the impact and uncertainty the Coronavirus COVID-19 is creating for their customers and for the programmatic community as a whole, Fraudlogix has…

Raydiant Releases Virtual Room With Support From T-Mobile to Help Industries Adjust

As the world makes a dramatic shift towards working and learning remotely, the cloud-based, dynamic display platform provider Raydiant has teamed up with major industry players to provide an affordable, convenient turnkey solution for organizations of all sizes. Virtual Room is a lightweight alternative to a video conference room system at a fraction of the price. Featuring cloud-based software and plug-and-play setup, it's faster, more convenient, and easier to use than most video conferencing solutions. Marketing…

AdsWizz Launches New Automated Podcast Buying Capabilities on Its Programmatic Platform

Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced new features within AudioMatic, its audio-centric programmatic buying platform, to enhance podcast planning and buying for large agencies. “Digital audio buys are increasingly being automated by agencies, which is translating to podcasts. While host-read ads represent an important part of podcast advertising, the process of managing these campaigns is still very manual” The new features, which include automating…

ZON, the Region’s First Fully Decentralized Mobile E-commerce Platform, Closes UAE’s Largest Ever Seed Funding Round

- ASA Ventures and a consortium of private investors have committed US$8 million to ZON, the first fully decentralized mobile e-commerce platform with over 32,000 sellers in its network - Set for launch in the second quarter of 2020, ZON is targeting more than 9.5 million smartphone users in the country - The platform's technology enables real time demand-supply matching to offer lowest price per item, faster order fulfillment, and pre-purchase stock validation ZON, the region's first fully decentralized mobile-only…

Fiserv to Enhance Omni-commerce Experience with Acquisition of Bypass Mobile

Combination will build on existing integration and facilitate new digital commerce use cases Fiserv, Inc., a leading global provider of payments and financial services technology solutions, today announced the acquisition of Bypass Mobile (“Bypass”), an independent software vendor (ISV) and leading innovator in enterprise point-of-sale systems. The acquisition of Bypass will help power the next generation of omni-commerce capabilities from Fiserv, enabling enterprise businesses to deliver a seamless customer experience…

How To Make Money Out Of Your Mobile Apps?

Do you have an app for your business? If yes then chances are you’ve spent a lot of time, effort and money on it. People are even downloading your app, but there isn’t any cash flow-yet. While there are several ways of monetization, you need to choose the ones that are most suited for your app. Being specific about how would you monetize from day one will allow you to understand whether your customers are ready to pay for the solutions you offer or not. And that’s an essential part of validating the mission of your…

Onfido Partners with Moflix to Power yallo swype with Identity Verification for Speedy, Secure Mobile Subscriptions

Reduces total onboarding time to 3 minutes Onfido, the global identity verification provider, today announced that yallo, part of Sunrise Communications AG, one of the leading mobile providers in Switzerland, has partnered with Onfido and Moflix to launch yallo swype, Switzerland’s first 100% digital mobile subscription. The streamlined identity verification process has helped reduce customer onboarding time by 90% - from 30 minutes to 3 minutes. Marketing Technology News: Domain, Oroton, Vend, Yellow and Athena Home…

Wireless Plus Joins the Mobile Communications America Family

Mobile Communications America (MCA), the leading provider of wireless communication solutions that enhance the safety, security, and operating efficiency of workplaces announces the addition of Wireless Plus, a full-service wireless integrator in Tennessee. Founded by Mark Walker and Joe Davis in 2002, Wireless Plus has grown to become a premier provider of communication solutions and services. With over 35 years' experience in the communications industry, Wireless Plus has been a trusted partner serving Nashville and…

Africa’s Fertile Mobile Landscape Gives Rise To Vast Data Fields To Grow Customer Insights And Offer Innovative Services

New CMO Council Research Finds Regional Telcos in Strong Position to Leverage Mobile Consumer Data to Harvest New Revenue Streams from Valued Services Known as a land rich in minerals, the African continent has a new source of economic growth and wealth to mine: mobile customer data. Mobile wireless network operators (MNOs) have a big opportunity to unearth device user insights and deliver innovative data services that can advance socio-economic value, democratic participation, and entrepreneurial vitality among a vast…