Banner Before Header

Africa’s Fertile Mobile Landscape Gives Rise To Vast Data Fields To Grow Customer Insights And Offer Innovative Services

New CMO Council Research Finds Regional Telcos in Strong Position to Leverage Mobile Consumer Data to Harvest New Revenue Streams from Valued Services Known as a land rich in minerals, the African continent has a new source of economic growth and wealth to mine: mobile customer data. Mobile wireless network operators (MNOs) have a big opportunity to unearth device user insights and deliver innovative data services that can advance socio-economic value, democratic participation, and entrepreneurial vitality among a vast…

COVID-19 Could Be Identified in Minutes via Mobile Technology

Fast testing during viral outbreaks, such as the current COVID-19, could assist to prevent its spread, saving lives and money. What if you had a handheld, battery-powered, real-time polymerase chain reaction (real-time PCR) device to take to the farm, the factory, or any site, that could fast test and relay sample data via an iPhone app - all potentially within 40 minutes. Ubiquitome, a New Zealand company, has developed that device - the Liberty 16. Initial testing of the Liberty16 using COVID-19 sequences validated…

Silverbullet Boosts Programmatic Capabilities by Acquiring Leading Italian Independent Trade Desk, Videobeet Italia S.R.L.

The Company’s Third Acquisition in Less Than 12 Months Will Enable Silverbullet to Enhance Its Full Service Data Offerings to Marketers Silverbullet, the data-smart marketing services company, announces the acquisition of independent trade desk Videobeet, in a move to provide a full service offering for marketers including data analytics and audience activation. By combining Silverbullet’s vast first-party data approach with Videobeet’s programmatic expertise and proprietary technology, BeetleDesk, Silverbullet is now able…

Nordisk Film Cinemas Selects Selligent Marketing Cloud to Drive Personalized Customer Engagements Across Web, Email, Mobile and Social

Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing and experience cloud platform, announced leading Nordic entertainment company, Nordisk Film Cinemas, as a client. Nordisk Film Cinemas (part of Egmont Group) will use Selligent to automate omnichannel digital marketing campaigns, enabling it to personalize and optimize the millions of communications sent to its cinema guests across Denmark, Norway and Sweden. Marketing Technology News: Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ…

Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball Action To Mobile Devices

NBA-themed game to tip-off later this year Nifty Games, a mobile-first developer and publisher of quick-session, head-to-head sports games, has teamed up with the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) to bring an authentic NBA basketball game to mobile devices. Nifty Games Teams Up With The NBA And NBPA To Bring Head-To-Head Basketball Action To Mobile Devices Tweet this Under the agreements with the NBA and the NBPA, Nifty Games will create a mobile game…

Introducing AudioDots – The Automatic Text-to-Speech Solution: Turning Print Publications Into Mobile Audio

Revolutionary Technology Developed by 9dots Promises Increased Ad Revenue, Access to Non-Textual Usage For years, publishers of newspapers, magazines, and blogs have watched advertising revenue shift to the digital realm. Even digital-native publications find it challenging to choose the right advertising model as mobile devices and non-textual usage continue to proliferate. Listeners, it seems, are quickly replacing readers as the drivers of advertising revenue. As consumers begin to shift towards audio based usage…

Phunware Adds First National Railway Customer for Mobile Corporate Campus Solution

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, today announced its first national railway customer for its mobile corporate campus solution. Phunware’s Multiscreen-as-a-Service (MaaS) platform helps employers manage their campus services with an employee and visitor-friendly, native, mobile-first application portfolio. MaaS enables feature-rich mobile application solutions for employers to not only increase employee…

Quantcast and Kochava Partnership Delivers Combined Web and Mobile App Solution for CCPA

Consumers Can Now Make Privacy Decisions Wherever They Engage With Brands and Publishers Online; New Platform Compliant With IAB CCPA and GDPR Frameworks Quantcast, the audience intelligence company and leader in consent management, and Kochava, the industry leader providing real-time data solutions for mobile and connected devices, announced a partnership to deliver compliance support for the California Consumer Privacy Act (CCPA) across web and mobile apps. “As new laws like CCPA emerge, Quantcast is continuing to…

YinzCam Partners With XFL To Develop Official Mobile App For New Football League

YinzCam, the industry leading mobile app and software developer based in Pittsburgh, PA, has partnered with the XFL, the new professional football league kicking off February 8, to become the league's official app developer. Now available for iOS and Android devices, the official XFL league app was created with the fan in mind to help introduce the XFL’s new set of rules and provide a complete broadcast schedule, real-time statistics for every game, updated rosters and player profiles, and in-depth coverage of…

Dailymotion Partners with White Ops to Enable 100% Human Verification of Programmatic Advertising Interactions on their Video Platform

With White Ops Advertising Integrity solution blocking sophisticated bots, invalid traffic and fraudulent impressions in programmatic advertising, Dailymotion deepens focus on the trusted advertising ecosystem Dailymotion, a Vivendi-owned video platform dedicated to creating a trusted home for premium video content that matters, and White Ops, the global leader in sophisticated bot mitigation, announced an enhanced partnership that will protect Dailymotion’s programmatic advertising on its global video platform from…

Mobile Marketing Leader Vibes Integrates Infutor ID Max to Help Brands Personalize Customer Engagement

Infutor’s Enhanced Audience Data Gives Marketers More Insights to Better Segment and Target Customers Consumer identity management expert Infutor announced that Vibes, a mobile marketing leader, has partnered with Infutor to help brands enhance their audience data and market segmentation for optimizing mobile engagement. Vibes' Customer Data Intelligence solution enables brands seamless access to Infutor's ID Max solution to enhance consumer data by matching customer profiles and improving segmentation and audience…

Intellitix Acquires Majority Stake in “Mobile-First” Event Platform CrowdBlink

Intellitix Technologies Inc., the company behind RFID access control and cashless payments technology used at Tomorrowland, BlizzCon, San Diego Comic-Con, and others, announced a majority-stake acquisition in CrowdBlink, a next generation event management platform. The move comes as part of Intellitix’s effort to meet a market demand for lightweight event technology. CrowdBlink is already addressing this need with their all-in-one mobile platform, offering Ticketing, Access Control, and Cashless Payments. But it’s what…

Mobile Threat Defense Vendors Offering Integrated Solutions Better Positioned to Address Market Demand

DACH region emerges a hotbed of growth opportunities due to financial institutions' focus on security, finds Frost & Sullivan With enterprises increasingly seeking a single solution for proactive security for all their endpoints, security vendors have begun to integrate mobile threat defense (MTD) solutions with endpoint detection and response systems. The bring-your-own-device (BYOD) trend, General Data Protection Regulation (GDPR) and Payment Services Directive 2 (PSD2) regulations are expected to drive the $347.4…

Figaro Media Launch Mobile Story Formats with ADYOULIKE

Figaro Media is launching three 100% mobile "story" formats with native technology platform ADYOULIKE to combine the quality of the advertising experience with Brand Safety, Contextual Targeting and Transparency Figaro Media, the leading French digital media publisher, which has 37.7M Unique Views per month*, is to launch the innovation, which allows advertisers to broadcast their Social Media Stories on the group's 13 media sites, at the heart of editorial content. These three new formats are based on ADYOULIKE &…

DoubleVerify Announces the First Programmatic Platform Certification Program for Comprehensive Connected TV Fraud Protection

Amobee, MediaMath, SpotX, the Trade Desk & Xandr Are First Platforms to Be Certified by DV DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced the industry’s first connected TV (“CTV”) Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic (“IVT”) in the CTV space. In order to be certified by DV for CTV Targeting, a platform must demonstrate the ability to prevent fraud and IVT by applying DV’s…

The Future of Premium Programmatic: Scaling Zero-Party Data

Programmatic Advertising is in a perpetual state of flux. Exciting new channels, buying methods, and success metrics are contrasted with transparency issues, mistrust, and ever-decreasing engagement rates. Although time has been called on the industry more times than there’s been Fast & Furious sequels, budgets and demand generally increase year-on-year, and marketers continue to lavish budgets on clicks, impressions and all manner of vanity metrics. Spamming consumers with ads for products they’ve already bought…

Curb Taxi Media Launches Programmatic ‘Smart’ Taxi Tops in NYC

Curb Taxi Media, the leading provider of mobility-centric media in the United States, launched the largest network of programmatic 'smart' taxi tops in New York City. Curb's new programmatic network is available through technology partner Vistar Media and allows agencies and brands to launch large-scale digital out-of-home (DOOH) campaigns atop the city's iconic yellow taxis. By bringing programmatic capabilities to digital taxi tops, Curb is providing agencies, brands, and programmatic buyers with the tools and…

Mobiquity and L2 Execute a Strategic Programmatic Adtech Partnership

Mobiquity Technologies, a leading provider in next-generation Programmatic Adtech solutions, today announced a new technology sharing partnership with L2. "This new technology partnership with L2 is a true game-changer for marketers seeking to take advantage of real-time market trends and ever-changing news cycles," said Mobiquity CEO, Dean Julia. Recommended Adtech News: Cubic Partners With Paragon Vitamins to Advertise Within Its Loyalty-Based Advertising Service Dean added, "We are excited to be able to partner…

TechBytes with Krish Sailam, SVP of Global Programmatic Solutions, DWA (a Merkle Company)

Tell us about your role and the team/technology you handle at DWA. I am the Global SVP of Programmatic Solutions at DWA. My role consists of a few things, including setting the vision for the B2B programmatic service line at DWA, helping clients identify strategic programmatic opportunities in terms of media and tech stack integrations, and managing external partners. We have an awesome team of programmatic traders in each of our international offices that are hands-on in each of our primary DSP consoles. As an aside, we…

Wirecard and Orange Bank Enable Mobile Payments for Even More French Consumers

Leading French online bank Orange Bank optimizes its service offering thanks to Wirecard Wirecard, the global innovation leader for digital financial technology, and Orange Bank are expanding their successful cooperation and now offering all Android users in France convenient mobile payment with Google Pay. Thanks to Wirecard, Orange Bank has already established itself as the market leader for mobile payments in France – 17% of such payments were made via the Orange Bank App in 20181. The addition of…