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Infutor Takes on Programmatic Market with New TruthSetTM Digital Device Graph and Digital Suite of Solutions

Consumer Identity Management Expert’s New Digital Onboarding, Crosswalk and Personalization Solutions Empower Offline-Online Digitization, Cross-Device Linking and Privacy-Compliant Device Personalization Consumer identity management expert Infutor launched its Digital Solutions Suite, powered by its new TruthSetTM Digital Device Graph. Attempting to solve the challenges facing the programmatic market, Infutor’s Digital Solutions link privacy-compliant digital identities with offline attributes for enhanced marketing…

Infutor Takes on Programmatic Market with New TruthSet Digital Device Graph and Digital Suite of Solutions

Consumer Identity Management Expert’s New Digital Onboarding, Crosswalk and Personalization Solutions  Consumer identity management expert Infutor launched its Digital Solutions Suite, powered by its new TruthSet Digital Device Graph. Attempting to solve the challenges facing the programmatic market, Infutor’s Digital Solutions link privacy-compliant digital identities with offline attributes for enhanced marketing applications including crosswalk, onboarding and segmentation and personalization strategies. “Today’s…

Three Segments. Three Wins. Three Times in a Row. T-Mobile Owned the J.D. Power Wireless Business Customer Satisfaction Study

The businesses have spoken. And evidently, they’re fans of international data, generous hotspot data, published rate plan pricing, Gogo inflight Internet, no annual service contracts and award-winning customer service featuring a dedicated Team of Experts. For the third straight year, T-Mobile swept all three segments very small, small/medium and enterprise of the annual J.D. Power Wireless Business Customer Satisfaction Study. “When you put customers first — it shows! With our incredible network performance, reliability…

Team Red, White & Blue Unveils New Mobile App Experience

Team RWB works to reach veterans no matter where they are Team Red, White & Blue (Team RWB), one of the nation’s leading veterans service organizations, has launched a new mobile app to engage veterans in events and activities better than ever before, with over 7k downloads in its first week of release. Designed as an antidote for the isolation that many veterans face, the Team RWB app provides veterans and civilian supporters with instant access to thousands of physical, social, and service-oriented events led by…

Blackstone Closes Acquisition of Vungle, a Leading Mobile Performance Marketing Platform

Vungle promotes Jeremy Bondy to Chief Operating Officer Blackstone announced that private equity funds managed by Blackstone ("Blackstone") have completed the previously announced acquisition of Vungle, a leading performance marketing platform for in-app video advertisements on mobile devices. Vungle is trusted by publishers of more than 60,000 mobile apps worldwide, including top brands such as Rovio, Zynga, Pandora, Microsoft, and Scopely, among others. The company serves more than 4 billion video views per month over…

Kochava Collective Adds Intent IQ Data to Enhance Web-to-Mobile Identity

The marketing intelligence platform and identity resolution provider unite to give marketers enhanced ability to optimize user flow across platforms The Kochava Collective, an independent mobile data marketplace, has partnered with Intent IQ, a next generation, cross-device identification platform, to bring web-to-mobile targeting capabilities to marketers and advertisers. While mobile traffic continues to increase, consumers are still more likely to purchase on desktop, according to a report by Wolfgang Digital.…

Announcing New Future of Mobile Attribution Institute to be Led by Kochava Under MMA; Kochava CEO Named to MMA Global Board of Directors

Charles Manning joins industry leaders of the Modern Marketing Association Kochava Inc. the industry leader providing real-time data solutions for mobile and connected devices, announced the appointment of CEO, Charles Manning, to the Global Board of Directors of the Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry. Kochava will bring leadership and value to MMA members as head of the new Future of Mobile Attribution Institute, with particular guidance on combating…

Mobile Marketer IronSource Gets $400 million Investment from CVC Funds

CVC Funds has invested $400 million in mobile marketing firm IronSource to boost both organic and inorganic growth in the coming years. CVC Funds will take a minority stake in IronSource in exchange for the money, which means that IronSource has a substantial valuation. The deal makes IronSource one of Israel’s first unicorns, with a valuation over $1 billion. “As one of the world’s most respected private equity firms, CVC has a track record of successfully partnering with companies to drive global…

Agora.io Fuels Faster Time-to-Market for Mobile App Developers with Agora Partner Gallery

New program connects developers with network of verified vendors Agora.io, the leading voice, video and live interactive streaming platform, announced the launch of Agora Partner Gallery, a network of preferred development, technology, and platform vendors, to help Agora's customers speed the development and launch of mobile, web, and desktop applications with real-time engagement features. Marketing Technology News: DeepIntent Achieves the Industry’s First True 1:1 Marketing Solution for Healthcare and Pharmaceutical…

AdColony Releases SDK 4, Unifying Display, Programmatic and Award-Winning Video Offerings into a Single SDK

Increasing monetization options for developers & measurement options for advertisers AdColony, the mobile performance marketplace, is pleased to announce it has publicly released AdColony SDK 4, its latest mobile ad software development kit (SDK) for app developers. This latest update to the company’s mobile app monetization technology brings together AdColony’s industry-leading HD video ad platform with its banner display and programmatic offerings into a single SDK and adds the IAB Open Measurement Standard to…

Mobile Marketing Platform YouAppi Names Sawato (Stephan) Yoshii as Country Manager for Japan

With Japan One of YouAppi’s Largest Markets Globally, the Addition of Sawato (Stephan) Yoshii as Country Manager Will Increase Youappi’s Penetration in the Japanese Market YouAppi, a leading marketing platform for premium mobile brands, announced that Mr. Sawato (Stephan) Yoshii has been named Country Manager for Japan. Founded in 2012, YouAppi has developed a marketing technology platform for marketers, agencies, developers, and publishers. From user acquisition to app re-engagement via video, social and other…

GeoEdge Researchers Uncover Malicious Auto-Redirect Ads in Programmatic VPAID Video Inserted in Sandboxed iFrames

This Newly Discovered Re-Direct Attack Marks the Continued Escalation of Malware Attacks like Steganography and WebRTC Which Go Undetected via Traditional Blacklisting, the Most Frequently Used Method to Block Malicious Ads this Is the Result of Abuse of Sandboxed iFrames Which Were Developed to Provide Safe Communications Between the Publisher’s Content and the Advertiser For serving video ads, marketers and agencies have embraced the VPAID (Video Player Ad-serving Interface Definition) ad format which enables…

RhythmOne Launches its Programmatic Platform in Asia-Pacific and Latin America

Company Also Appoints Two Key Industry Players to Help Lead Global Expansion Efforts RhythmOne, LLC, a Tremor International company, announces it will be bringing the infrastructure, scale and success of its programmatic platform to the Asia-Pacific (APAC) and Latin American (LATAM) markets. The announcement will also be made at the international digital marketing conference DMEXCO, following the company’s successful expansion into Europe earlier this year. “We are proud to be hosting a large-scale presence at DMEXCO…

Speedcast’s Backhaul Solution Supports Mobile Operations for a Leading Mobile Services Operator in Colombia

Cellular Backhaul Service Enables Connectivity in the Amazon Speedcast International Limited, the world's most trusted provider of remote communication and IT solutions, announced that it has won a contract to provide cellular backhaul services to a leading mobile services operator in Colombia that supports the operator's mobile operation in the remote Amazon city of Leticia. Marketing Technology News: Forrester Unveils FeedbackNow 2.0, A Real-Time CX Analytics Solution Speedcast's cellular backhaul connectivity…

IAB Names Digital Publishing & Mobile Leader Zoe Soon Vice President for Mobile

IAB, the national trade association for the digital media and marketing industries, named digital publishing and mobile product expert Zoe Soon to the role of Vice President for Mobile. As head of the IAB Mobile Marketing Center of Excellence, Soon will be responsible for helping stakeholders solve problems, develop best practices, and generate growth in the rapidly changing world of mobile marketing, media, and advertising as 5G technology is on the rise. Soon has more than a decade’s worth of experience building…

AdsWizz & Big Mobile Successfully Track Increase in Store Visits Driven By Audio Ads

Audio Ad Tech is an Industry First, Measuring Nearly 2X Lift in Store Visits in First Campaigns in Australia Mobile engagement specialist Big Mobile has partnered with AdsWizz, the leading global platform for digital audio advertising, to implement tech that tracks unique visits to retail locations from specific audio ad campaigns. In its first campaign with a major Australian brand, the technology measured more than a 90% lift in footfall traffic to their retail locations when individuals listened to their audio ads.…

Airship Acquires Apptimize to Create Industry’s Leading End-to-End Mobile Customer Experience Platform

Digital customer engagement leader adds the industry’s most popular solution for testing and optimizing mobile apps and cross channel user experiences  Customer engagement company Airship announced that it has acquired Apptimize, the most adopted solution for testing and innovating user experiences across mobile apps and other digital channels. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties. Airship enables…

T-Mobile Rocks the Top Spot for J.D. Power Wireless Purchase Experience Yet Again

The Un-Carrier Once Again Ranks No. 1 for Full-Service Performance as Customers Love Shopping with T-Mobile the Most – in Stores, Online and by Phone Shop at the top. J.D. Power announced that T-Mobile once again leads the pack, earning the highest scores in their 2019 US Wireless Purchase Experience Study - Volume 2 for full-service providers. And Metro by T-Mobile is among the top ranked for non-contract full-service providers, claiming the second spot in their respective study. This is the fourth win in a row for the…

TechBytes with Susan Borst, VP of Mobile at IAB

How should B2B Marketers work with AdTech platforms to boost ABM outreach? The key to effective partnerships with AdTech platforms to boost ABM outreach are two-fold: First, it goes without saying that you need to know your budget which will help you determine which aspects of ABM you can realistically afford to execute to support your strategy. This also means gauging the time and resources of your team to execute the program with excellence. Second, is to do your homework to evaluate the various AdTech options…

Want to Reach Consumers? Text Them, Says Vibes’ US Mobile Consumer Report

Survey of US Smartphone Users Reveals Hunger for Great Deals, Preference for Brands That Use Mobile Messaging Platforms Vibes, a mobile marketing leader, released findings from its annual US Mobile Consumer Report, suggesting that consumers are hungrier than ever for great deals from brands they love, but that the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations. The report, now in its fourth year, shows that deals continue to be a driving factor for mobile consumer…