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Holidaymakers Hold on ‘Sunshine Saturday’ as They Prepare for Spring Bookings

47% of UK Consumers Want a Clear Tailored and Personalized Booking Experience When Looking for a Holiday Monetate, the worldwide leader in personalization, reveals new research on British holiday booking habits. Despite ‘Sunshine Saturday’ (the first Saturday in January) supposedly being the busiest travel booking day of the year, most Brits are not ready to commit to a trip just yet this January. The myth of ‘Sunshine Saturday’ Whilst 21% of UK consumers will be purchasing holidays this month, over half (53%) look for…

Strava Uses Snowflake to Power Its Social Fitness Network

The Only Data Warehouse Built for the Cloud Helps Strava to Manage All of Its Data and Tap into User Behavior to Launch New Services Snowflake Computing, the only data warehouse built for the cloud, announced that Strava, the GPS tracking app and social network for athletes, uses Snowflake to power its business. Switching to Snowflake has significantly reduced the data engineering resources required to manage the company's data, resulting in more engineers focusing on developing additional services for Strava's athletes…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. WordPress.com Celebrates 14 Entrepreneurs, Writers, and Nonprofits for the 2019 ‘Anything Is Possible’ List The Inaugural New Year’s List Spotlights People and Organizations Who Are Using the Web to Make Their Communities, and the World, a Better Place Bright…

CleverTouch Marketing Releases First of Its Kind Marketing Automation Survey Report Addressing the State of Adoption Across UK, USA and EMEA

Survey Reveals Top Five Challenges to Marketing Automation Success CleverTouch Marketing, Europe’s leading Marketing Automation consultancy and service provider, recently surveyed 200 Heads of Marketing, Marketing Directors and CMOs in the UK, US and EMEA, to determine Marketing Automation adoption and usage in its State of Marketing Automation report, the first of its kind. The survey, which compares opinions in key regions worldwide, reveals a gap in the perceived benefits of Marketing Automation in contrast to the…

J:COM Selects Verimatrix for Business Intelligence Insights

Japan's Largest MSO Uses Verspective Intelligence to Monitor Performance of VOD Service Offerings Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, announced that Jupiter Telecommunications Co., Ltd. has selected Verspective Intelligence to tap into the benefits of powerful business intelligence capabilities. The solution's dashboards and visualization tools enable J:COM to make informed decisions about audiences, content, consumption, and overall service performance.…

Tips and Best Practices for Building Your Web Presence

Choose the Right Domain Name Choosing the right domain can be one of the quickest steps to getting online, but make sure you take a moment to make the right selection. Having a URL that is short, simple and easy to say and understand aloud is critical. To that end, avoid punctuation, unnatural abbreviations or phrases. Keeping your domain name as close as you can to your business name helps. And don’t forget to spend time online looking for businesses and sites with similar domain names and adjust yours, if needed, to avoid…

Essextec Joins Google Cloud Services Partner Program

Company Enhances Its Ability to Deliver Secure Cognitive Applications in the Hybrid Cloud Essex Technology Group, Inc, a member of the Converge Technology Solutions family of companies, announced that it has joined the Google Cloud Services Partner Program as a Reselling and Consulting Partner, giving Google Cloud customers the ability to team with Essextec's experts in Cloud, Cognitive, and Cybersecurity solutions to build and manage cloud applications and environments with some of the most advanced technologies…

Spiceworks Study Reveals Nearly 40 Percent of B2B Tech Brands Are Increasing Marketing Budgets in 2019

By 2020, 48 Percent of B2B Technology Companies Plan to Use Purchase-Intent Targeting to Reach In-Market Buyers Spiceworks, the marketplace that connects the IT industry, announced the 2019 State of IT Marketing report examining marketing spend, trends, and challenges in B2B technology companies across North America and Europe. The survey found 37 percent of companies expect their marketing budgets to increase, 42 percent expect them to remain flat year over year, and only 8 percent expect a decline. Organizations that…

Veras Retail Announces New Customer-Centric Loss Prevention Features in Its Leading Point-of-Sale Solution

The Integration of Appriss Retail’s Verify Solution with Veras CheckOut 10.2 Reduces Return Fraud and Abuse While Improving the Customer Experience Veras Retail, a leading provider of fixed and mobile point-of-sale, inventory, cross-channel execution and CRM software solutions, announced the release of Veras CheckOut 10.2. This release includes integration with solutions from Appriss Retail, the industry leader in retail performance improvement, to deliver significant ROI for retailers looking to improve customer…

AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities Entering 2019

Companies Collaborate to Improve Precision, Performance and Delivery Speed for Advertisers Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia’s Turner and AT&T’s advertising business Xandr are working together to improve the relevancy of advertising, fueled by data and content connections. “Combining insights from AT&T’s 170 million direct to consumer relationships with Turner’s terrific content and fanbase, gives us a greater ability to serve relevant…

Tyco Retail Solutions Shifts Brand to Become Sensormatic Solutions

New Branding Encompasses Sensormatic Solutions’ Vision of Fast Forwarding Retail by Powering Operational Excellence and Creating Unique Shopping Experiences Johnson Controls announced a complete rebranding of its Tyco Retail Solutions offerings to Sensormatic Solutions. As part of the new branding, Johnson Controls will stop using Tyco Retail Solutions to describe the business portfolio, moving to Sensormatic Solutions as the umbrella brand for its portfolio of loss prevention, inventory intelligence and traffic…

Sky Invests in Synamedia to Embrace the Future of Video

As the Globe Shifts Its Preferences from Viewing the Video through Traditional Capabilities, Strong Industry Players like Sky Are Paying Heed Synamedia officially released a statement that it has received fresh investment from Sky, one of Europe’s biggest media and entertainment companies. Synamedia, a leading industry brand in developing software for video broadcast, is majorly held by Permira funds and will be joined by Sky now. This will, in turn, bolster the relationship between Synamedia and Sky as long-standing…

Beeswax’s Bidder-As-A-Service Emerges as Connected TV Solution of Choice, Incorporating Tru-Optik, SpotX, and Telaria Partnerships

Beeswax Continues to Expand Its Reach Across the Connected TV and Digital Video Marketplace Beeswax, the industry's only customizable programmatic buying platform, announced that it now offers marketers and media companies access to the largest connected TV inventory marketplace, integrating partnerships with Tru-Optik, Telaria, and SpotX. While traditional TV audiences are on the decline, consumers' time spent watching digital video across connected devices, including mobile, desktop, and TV is on the rise. Beeswax's…

First Analysis of European Anti-Fraud Efforts Shows 94 Percent Fraud Reduction in Tag Certified Channels

Study Conducted by The 614 Group Found Only 0.53 Percent IVT In Channels Using TAG’s Widely-Adopted Anti-Fraud Standards The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, released the first analysis of the effectiveness of ongoing industry anti-fraud efforts in Europe. The study, conducted by The 614 Group, found the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 94…

Cambridge-Based GeoSpock Secures £10 Million Additional Funding

The Unique Spatial Big Data Platform That Enables Companies to Access Dynamic Contextual Data Visualisation and Programmatic Analytics Gains Funding from Existing and New Strategic Investors GeoSpock – the extreme-scale spatial big data integration company that provides analytics, builds insight, and enables predictions across space and time – announced it has raised £10 million in additional funding, bringing the total raised to date to £19.25 million. Cambridge-Based GeoSpock Secures £10 Million Additional Funding…

Innovid Receives $30 Million in Funding from Goldman Sachs

Leading Video and Connected TV Advertising Platform Will Use Investment to Connect Publishers and Advertisers, Creating the Only End-to-End CTV Solution Innovid, the world’s leading video advertising platform, announced it has secured $30 million in pre-IPO funding from Goldman Sachs’ Private Capital Investing group. Innovid will use the additional capital to further its innovation and leadership in the connected TV (CTV) advertising technology market, as well as to expand its global footprint. .@Innovid Receives…

OUTFRONT Media Dominates Transit Advertising As Brands Flock To Transit Audiences

Brands Ranging from Olay to Amazon and Glossier Find Success in Transit Audiences OUTFRONT Media Inc. connects brands and consumers in a majority of the top 10 transit systems in the US by population. Having won or extended major transit advertising contracts in New York, Los Angeles and San Francisco in the past year, OUTFRONT has added to our existing agreements in Washington D.C., Boston, Atlanta and Miami among others. With an expansive footprint that comprises more than 70 metros across America, OUTFRONT provides…

Manthan Advances Real-Time Interactions on Its Comprehensive Customer Marketing Platform

Enhanced Journey Builder and Mobile App Marketing Capabilities Add Value to Customer Interactions Manthan, a leading AI and Analytics company, announced an upgrade to its cross-channel campaign management and personalization solution, TargetOne. Retail marketers can now accomplish more with best-in-class journey marketing and mobile app marketing capabilities that together power real-time, contextual customer interactions. “With a complete loop of plan, design, preview, execution, tracking and reporting capabilities…

CallRail’s 2018 Marked by Innovation, Growth, Sustained Leadership in Marketing Attribution Technology

Atlanta-Based Marketing Technology Company Celebrates Significant Growth, Recognition Amid Active 2018 Filled with Key Feature, Integration Releases and First-To-Market CPL Reporting Solution Call tracking and analytics provider, CallRail, announced that over 100,000 businesses are using its platform to better understand marketing ROI, nodding to the company’s significant revenue growth and internal company expansion in 2018. CallRail has proven its commitment to customer-centered innovation, giving the businesses it works…

PERQ Appoints Amy Peck as VP Marketing Cloud Solutions

Peck Will Lead Innovative New Home Furnishings Division Created to Drive Even More Engagement Online and More Sales in Stores for PERQ’s Growing Customer Base PERQ, experts in online consumer engagement and behavior, announced the appointment of Amy Peck to the newly created role of Vice President, Marketing Cloud Solutions. Peck will lead a new marketing cloud solutions team that is focused on delivering innovative, data-driven, multi-channel marketing solutions to PERQ’s growing home furnishings customer database. PERQ’s…