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Monster Launches Mobile Video App Using Brightcove’s Video Platform

Monster Studios Connects Job Seekers and Recruiters Using Innovative Video Technology to Ensure Qualified Candidates Match Company Cultures Brightcove Inc., the leading global provider of cloud services for video, announced that Monster, a global leader in connecting people and jobs, has selected Brightcove as its partner of choice to power the new Monster Studios mobile video app. The video app which launched earlier this year enables talent acquisition, recruitment, and HR teams to quickly and easily record, edit, and…

CrowdFlik Announces Launch of Enterprise Solution for Patented Mobile Video Collaboration Platform

CrowdFlik for Developers offering proven mobile video content creation platform to enable businesses to quickly and seamlessly integrate within their branded user experience CrowdFlik, Inc., a leader in advanced mobile video technology, announced today that it will offer its patented mobile video collaboration and content creation platform to enterprises and developers worldwide to enable them to offer integrated fan-video creation and curation to their customers. CrowdFlik's proprietary offering is a cloud-based platform…

Parks Associates: Potential Broadband Cord-Cutters Watch More Than Six Hours of Mobile Video per Week

Research examines use of data-intensive entertainment services among potential broadband cord cutters New research from Parks Associates shows US broadband households highly likely to cut the cord in the next 12 months watch more than six hours of video content on their mobile phone a week, compared to 2.5 hours among all US broadband households. Examining Broadband Cord Cutters notes that fixed broadband providers that do not offer mobile services are particularly susceptible to cord-cutting among their current…

AdColony Partners with Lifesight to Bring Industry-Leading Mobile Video and Location Intelligence to Advertisers in Asia-Pacific

Partnership Highlights Much-Anticipated Solution for Targeting Transparency and Results Measurability for Mobile Ads That Provide True Value for Advertisers Across Key Verticals AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with Lifesight’s top-of-the-line retail footfall data. The…

5 Gold Stars to Mobile Video, China’s Best Ad Format

As digital ad growth plateaus in much of the world, there is one region — and one country in particular — that is still on a tear. China is booming, and not just a little. Digital ad spend leaped 27 percent this past year, reaching just over $50 billion. Within that, video is a growing presence. Video ad spend is projected to jump nearly 36 percent in the coming year; add in the lightning growth of mobile users in the country, and it’s no wonder that the fastest-growing medium in the country is mobile video (22 percent).…

New Gracenote Mobile Video Analytics Solution Delivers Groundbreaking View of Streaming App Performance

Offers Deep Insights into How Mobile Streaming Video Performance Impacts Subscriber Engagement and Retention Gracenote, a Nielsen company, announced a new Mobile Video Analytics solution aimed at providing visibility into the quality and performance of the most popular mobile video streaming applications.  The performance analytics solution will provide mobile operators, MVPDs, video streaming services and hardware manufacturers a means to better understand how mobile app performance impacts user behavior and attitudes as…

The Changing State of Mobile Video Advertising

Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile advertising is one of the fastest growing media channels today, as app developers and marketers are increasingly embracing in-app video advertising. So, how is mobile in-app video advertising changing? We analyzed over 750 billion global mobile ad impressions stretching from January 2016 to March 2018. Here’s a small snapshot of what we found: Advertisers have more than doubled in-app video ad spending on…

Verve Acquires Leading In-App Mobile Video Platform Receptiv

Verve Will Also Add Receptiv's High-Performing Video Ad Formats to the Verve Foundry Creative Studio Portfolio Verve, the leader in location-powered mobile marketing, announced the acquisition of Receptiv, the leading in-app mobile video advertising platform. The acquisition enriches Verve's robust publisher ecosystem with additional premium partnerships spanning lifestyle, fitness, entertainment, photo, messaging, gaming, and utility apps, all of which consumers use with high daily frequency. Also Read: Verve Expands…

Global Programmatic Mobile Video Advertising Growing by 30% Quarterly: Chocolate Platform Report

Latest Data From Chocolate Marketplace Insights (CMI) Report Highlights Rapid Growth in In-App Video Ad Spend (+57%) and Full-Screen Video Ad Formats (+170%) Chocolate Platform, a global mobile video advertising company, announced the launch of Chocolate Marketplace Insights (CMI) report. The report provides latest trends and in-depth analysis on ad spend, top advertiser and publisher categories, ad formats and key metrics like viewability that are shaping the programmatic mobile video advertising landscape. The report…

SXSW: Mobile Video, YouTube, Facebook – 3 Data-Driven Takeaways

Though its overall influence has waned over the years, SXSW still spotlights some of the biggest trends and challenges in digital advertising and media. 2018 was no different. From brand safety and transparency to Facebook and mobile video, Austin was a hotbed for discussing problems and predicting how we can fix them. But what I found interesting was how central data was in each conversation. With that in mind, here are three data-driven takeaways out of SXSW, based on what I saw and heard. The Surge in Mobile Video…

Nielsen Launches New Performance Testing Solution For Mobile Video

New Offering Provides Clear Understanding of Network Performance Impacting Consumer Experiences with IP-Based Video Delivery Nielsen announced the launch of Nielsen Mobile Video Performance, the industry's first and most complete video performance evaluation solution for IP-based video content delivery. Developed for mobile operators, Internet service providers, device manufacturers and content providers, Nielsen Mobile Video Performance evaluates streaming video quality on mobile and WiFi networks, benchmarks data…

AerServ Launches AerNative — Native Advertising for In-App Mobile Video and Banner Ads

Mobile consumers engage more frequently with native ads -- digital ad placements that reflect the look and style of a publisher's site or app. AerServ, the leading inventory and audience management technology for mobile publishers and advertisers, today announced the launch of AerNative -- a new native ad platform for in-app mobile video and banner ads. Publishers and app developers can use AerServ's new mobile native platform to customize and serve mobile native advertisements in their mobile app or website. Those…

Ogury Launches A First-To-Market Interactive Ad Format, Video Chooser, Which Enables Users To Choose The Brand They Engage With on Mobile

Advertisers Benefit from a 300% Uplift in Ad Recall Compared to Traditional Video Ads Ogury, the creator of the first advertising engine driven by user choice, announced the release of Video Chooser, a new way of delivering full-screen mobile video advertisements that enable consumers to choose the ad that most appeals to them. Ogury is first to market with its new Video Chooser advertising feature. As the company's new default delivery mechanism for full-screen video ads, Ogury's Video Chooser provides users…

Brightcove Launches New Mobile App to Streamline Employee Communications via Video

Brightcove Engage is a video management and publishing app that is optimized for rapid and secure video sharing across the global workforce Brightcove Inc., the leading provider of cloud services for video, announced Brightcove Engage™, a purpose-built application developed for internal communications professionals to inform employees using the most powerful and effective means of communication ever created: mobile video. With templates for quickly organizing content, analytics for monitoring engagement, and…

MGI Acquires Verve Wireless To Advance Its Market Position In Programmatic Mobile Location Display And Video Advertising

Media and Games Invest or MGI announced that its subsidiary gamigo AG agreed on acquiring Verve Wireless, Inc.'s business. Verve is a leading North American Mobile Location data platform for location-based programmatic video and display marketing. Technology is actively used to create efficiency improvements and competitive advantages within the group. Synergy and integration potentials are important criteria for the expansion of the portfolio. MGI is a fast and profitably growing company focusing on a "buy,…

Jeenie Modernizes Access to American Sign Language Communication With Mobile On-Demand Video Interpreting

Jeenie, the leading peer-to-peer marketplace for on-demand video and voice calls with HUMAN language interpreters, announced today the addition of American Sign Language (ASL) interpreters to its mobile platform. Jeenie® now functions as the first mobile and easily accessible form of on-demand Video Remote Interpreting (VRI) to facilitate face-to-face communication between Deaf and hearing persons who are in the same location. Unlike other VRI services, Jeenie offers instant access to qualified ASL interpreters right on…

Tech Mahindra Picks InMobi to Offer Industry’s First Video Adtech for Mobile Devices

Tech Mahindra and InMobi Collaborate to Transform Mobile Video Advertising for Telecom Providers, Media and Entertainment Companies Indian Digital Transformation enabler, Tech Mahindra Ltd. announced a key collaboration with mobile adtech solution provider, InMobi. InMobi is recognized as world's leading mobile-focused Marketing Cloud. The pair will collaborate to offer the industry’s first video advertising solution for mobile for advertisers like telecom providers and media and entertainment companies. The solution will…

RhythmOne Named #1 Programmatic Advertising Seller on Pixalate’s Global (US), Mobile and Video Trust (US and International) Indexes

Score assessed based on data from billions of transactions on transparency, viewability, ads.txt, engagement and more RhythmOne LLC, a Tremor International company, announced its top rankings on the Q2 2019 Programmatic Seller Trust Indexes as issued by omni-channel fraud intelligence company Pixalate. RhythmOne was named #1 on the display-focused Global Seller Trust Index (GSTI) for the U.S., #1 on the Mobile Seller Trust Index (MSTI) and #1 on the Video Seller Trust Index (VSTI) for both the U.S. and international.…

Wibbitz Expands its Product Line to Include Fully Customizable Video Creation Interface for Web Products and Mobile Applications

‘Lightbox’ Enables In-platform Video Creation Capabilities, Driving Engagement, Retention, and New Revenue Streams Wibbitz, the leading automated video creation company, announced the launch of Lightbox, an API product that brings video creation capabilities to any website or application. Enterprises are able to build a fully customized interface that fits natively into the environment of their choice, offering their users a seamless video production experience with professional templates and easy editing tools. Lightbox…

Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads

PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends Premium digital technology company, PubMatic, released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities. In the US, digital ad spend recently passed $100 billion due to dominant increases in mobile advertising and video ad spend. As mobile…