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AV Integration Expert, IVCi, Explains How Video Conferencing Can Help Financial Institutions Manage Global Accounts

AV integration expert, IVCi, explains how video conferencing can help financial institutions manage global accounts. The retail banking sector is one of the most recent industries to benefit from video conferencing. It is an efficient way for financial institutions to grow and meet customer demands. With more and more people choosing to handle their banking needs online, banks need to find alternative ways to interact with customers and manage global accounts. Video conferencing is helping financial institutions to extend…

Vodafone Qatar Premieres the Region’s First 5G MiFi® Mobile Hotspot from Inseego

Vodafone Qatar, together with Inseego Corp., a pioneer in 5G and IoT device-to-cloud solutions, introduced the 5G MiFi M1100, the first commercially available 5G mobile hotspot in Qatar and the region. With this new 5G MiFi hotspot, Vodafone Qatar customers can enjoy the power of 5G on their existing phones and other devices even if they are not 5G-enabled. Priced at QR 1,999 the 5G MiFi M1100 is available now at all Vodafone Qatar stores. We’re bringing #5G to life all over the world with our secure MiFi mobile hotspots.…

TIDAL Launches “My Video Mix” For Curated Visual Playlists

Personalized Mixes Generated Using Both Audio and Video Streaming Behavior Global music streaming and entertainment platform, TIDAL, announced the launch of a new video discovery feature, My Video Mix. The playlists are generated via a proprietary algorithm influenced by human-curation from TIDAL's expert editorial team and users' streaming habits, including their audio-only behavior. My Video Mix showcases users' music tastes in a fresh, interactive way. Marketing Technology News: DevOps And Cloud Proliferation to…

ironSource’s Mobile App Offers Developers Real-Time Ad Monetization and User Acquisition Visibility and Actionability On-The-Go

New app provides developers with effortless access to track an app’s growth on their mobile devices, in real-time. Leading mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides real-time data updates on the full growth loop…

Zoom Expands with Equinix to Future-Proof and Scale Its Video-First, Cloud-Native Architecture

Global Enterprise Video and Collaboration Company Turns to Platform Equinix® to Deploy Key Service Delivery Infrastructure in Support of Its Global Expansion Strategy Equinix, Inc., the global interconnection and data center company, announced that Zoom Video Communications, Inc., a leading provider of video-first unified communications, will leverage Platform Equinix® to expand its globally distributed footprint in order to support the company's worldwide growth objectives. Currently serving over 66,000 customers that…

THE EXECUTIVE CENTRE – ‘Enterprise Solutions by The Executive Centre’, New Video Series Announces Landmark Product…

The flexible workspace industry has no doubt reached a crossroads, but this new campaign by The Executive Centre (TEC) presents a bold and optimistic roadmap for the future of flex. TEC is the third largest flexible workspace provider in Asia, with 130+ Centres and growing in 14 countries and 32 cities, currently serving more than 26,000 Members. The campaign explores their Enterprise Solutions offering in a series of three films that map the process of developing a fully customised, 360-degree turnkey solution from…

Your Smartphone is Your TV: The Rise of OTT Video Apps

There’s been growing interest in Connected TV or CTV over the past few years, especially among traditional TV brand advertisers. The topic is discussed more and more, but Video Advertising doesn’t begin and end at the TV set. Consumers are increasingly leveraging mobile as one of their primary video viewing screens and what we once referred to as the "second" screen to TV is shifting into the first and even only screen. The way we talk about and interact with mobile extensions to TV, CTV or even out-of-home (OOH)…

New Research Finds Consumers Are 35x More Likely To Open Mobile Messages Than Emails

Consumers welcome many types of personalized mobile messages from businesses, and they are 35x more likely to open mobile messages than emails, reports a new global study from Sinch. Despite this, businesses have been slow to provide the type of high-value, real-time messaging that consumers prefer most. The Sinch Mobile Consumer Engagement 2020 report uncovers a clear “opportunity gap” between how consumers use messaging today, versus how they would like to use it. For example, 62% of consumers would like to confirm…

Mobile Advertising Needs More Than Just 5G

The mobile advertising market is booming – it’s expected to account for 43% of all media ad spend next year – and brands are actively trying to reach consumers engaging in daily mobile activities, from payments and bookings to communication and entertainment. This year, time spent on mobile devices will exceed the time spent watching TV and will reach an average of 3 hours 43 minutes per day, explaining the high demand for mobile advertising. As mobile continues to grow, advertisers can further develop techniques to…

TronTV and VideoElephant Establish Partnership for Video Content Licensing and Global Distribution

TronTV is an innovative and rapidly growing video streaming service with over 85 million monthly viewers. TronTV introduced its global video content licensing partnership with global video aggregator and distributor VideoElephant. TronTV is quickly building momentum as a millennial-focused streaming platform capturing the attention of millions of hard to find viewers. Marketing Technology News: Colling Media Study Reveals 30% of Consumers Plan to Spend Less This Black Friday “VideoElephant is an essential partner for…

Next Gen Streaming Video Guide “Minnow” Makes Splashy Debut

New Service Combines Streaming Platforms For Free; Eliminates Wasted Search Time for Favorite Movies and TV Series Minnow, a next generation streaming video guide is being unveiled in a national rollout that combines all of the popular premium video on demand services like Netflix, HBO Now, Hulu, and Amazon Prime into one unified application on TV and mobile. Minnow will support emerging streamers Apple TV+, Disney+, HBO Max, Peacock and Quibi as soon as they launch in the US.…

Mobile App Marketing Trends That Will Make It Big in 2020

Over the years, we have witnessed how Marketing strategies have evolved at an exceptional rate and there seem to be no signs of slowing down. And the mobile app industry is no exception to this! In this article, we will be sharing some of the top mobile app Marketing trends that are likely to make it big in the upcoming year. Following these trends can turn out to be quite beneficial for promoting your mobile app in the market. But before jumping straight into those mobile app Marketing trends, first, let’s take a look at…

Largest Wholesale Grocery Supply Company in US Powers Growing Mobile Workforce with RingCentral Cloud Communications Solutions

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced that it has been selected by C&S Wholesale Grocers, Inc., the largest wholesale grocery supply company in the US, to enable its growing remote and distributed workforce and boost customer engagement. With more than 45 locations nationwide, C&S needed a cloud communications solution that enhances mobility, improves employee collaboration, and integrates with other cloud business…

Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance

For the Sixth Consecutive Year, Video Investment Is up and 94% of Companies Say Videos Are Valuable in Their Daily Marketing Mix. Vidyard, the leading video platform for business, has partnered with Heinz Marketing on an original research report to better understand the power that video has within the increasingly noisy, digital world. Findings uncover how businesses today connect, communicate, and engage with buyers through video programs and identify gaps between how B2B professionals perceive video and how they…

Kaizen Ad Joins Amazon’s Service Provider Network to Drive Video Ad Creative Excellence

Kaizen Ad, a global video ad creative leader, announced that it has joined the Amazon Service Provider Network as a provider specializing in video ad creative production. “Great video service! Followed brand direction & saw awesome results” “We’re excited to join Amazon’s Service Provider Network and drive mobile-first video ad creative excellence with businesses that sell on Amazon” said Kenji Sudo, Kaizen Ad’s founder and CEO. “As marketers shift their attention towards creative optimization, many still suffer from…

APAC Spends Big on Rewarded Videos and Holiday Periods

Insights from Smaato’s Global In-App Advertising Trends Report Showcases APAC’s Penchant for Rewarded Video Smaato, the global in-app advertising platform, shares further insights on APAC from its Global In-App Advertising Trends Report’s spotlight on the region. With APAC on track to see a 25% increase in mobile ad spending in 2019, this edition of the report dives deep into the trends of importance for APAC from the first half of 2019. In-App eCPMs Across APAC     Country Indexed eCPM 1 New Zealand…

Interactive Shoppable Video Advertising Converts Standard Automotive Video Ad into an Engaging Dealership Test Drive Opportunity

Mobiquity Technologies and Source Digital Partner to Pilot New Video Advertising Technology Today, adtech company, Mobiquity Technologies announced partnership with Source Digital. The partnership entails piloting an industry-first rich media ad format with a Steve Lander's auto dealership. The new ad technology creates new interactions with typical :30s video advertising, allowing audiences to stay in the video while responding to targeted messaging, exploring vehicle information, redeeming oil service coupons, or…

With the Fall Shopping Holidays Coming, Southeast Asian eCommerce Companies like Akulaku Use Mobile Marketing to Move Users Through The…

Data from mobile marketing platform YouAppi highlights the big digital commerce opportunities in Southeast Asia before (and beyond) Christmas: fall shopping holidays including Single’s Day (China, Indonesia, and Southeast Asia – November 11th), Harbolnas (Indonesia – December 12th) are providing opportunities for Southeast Asian eCommerce companies With Southeast Asians among the heaviest users of their smartphones – data from Hootsuite showing that three of the four countries with the most time spent using the mobile…

MaritzCX and LivingLens Partner to Transform Experience Management Programs with AI and Video

MaritzCX integrated the LivingLens video intelligence platform within its experience management platform and artificial intelligence (AI) suite, giving businesses unprecedented access to customer feedback to deliver tremendous experience management. By getting closer to customer emotions through powerful video “showreels” and AI, businesses are gaining deeper insights about customer feedback and expectations to drive continuous improvement. “There’s little that is more powerful than seeing actual customers relay their…

Geenee Raises $7 Million Series Seed Round to Accelerate Mobile Image Recognition and WebAR Growth

Geenee, Inc. ("Geenee"), the mobile software startup helping brands engage their audiences, announced the closing of its $7 million Series Seed Round. The round was led by IDI Partners, LLC ("IDI Group"), a multi-family office VC platform which also has investments in Snapbac, LLC and EBY, LLC, as well as other early stage companies. The raise will accelerate the company's go-to-market strategy and the introduction of additional product offerings. Marketing Technology News: Mspark Associate Director of B2B Marketing Stacy…