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Splunk Welcomes Carrie Palin as Chief Marketing Officer

Former SendGrid, Box and IBM Executive to Lead Global Marketing Strategy & Growth Splunk Inc., delivering actions and outcomes from the world of data, announced it has appointed Carrie Palin as senior vice president, chief marketing officer (CMO). Palin joins from SendGrid where she served as CMO through the company’s acquisition by Twilio. At Splunk, she will oversee global marketing strategy reporting directly to Susan St. Ledger, president, worldwide field operations. “I was drawn to Carrie’s track record of…

Internet Users More Likely to Share Long-Form Content, New Study by BuzzSumo and Backlinko Finds

Posts Longer Than 1,000 Words Significantly Outperform Shorter Articles, According to Analysis of 900 Million Blog Posts Long-form content results in 56% more social shares than content shorter than 1,000 words, according to new research from BuzzSumo and Backlinko. The research, which analyzed over 900 million articles, also discovered that long-form content was correlated with better backlink performance. Specifically, posts weighing in at more than 3,000 words receive an average of 77.2% more referring domain links…

Adobe Named a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms

Adobe Named Leader for Second Year in a Row; Positioned Furthest for Completeness of Vision Adobe announced it has been positioned by Gartner, Inc. as a Leader in the 2019 “Magic Quadrant for Digital Experience Platforms” research report.Adobe was one of 17 vendors evaluated in the report. For the second consecutive year, Adobe placed furthest in the Leaders quadrant for completeness of vision. According to Gartner, “a digital experience platform (DXP) is an integrated set of core technologies that support the…

Zuant to Launch Zuant iPhone 2.0 at EXHIBITORLIVE 2019, Featuring Double Sync Speed and NFC Badge Scanning

Zuant, the Award-Winning Mobile Lead Capture Cloud Solution, Will Unveil Zuant Iphone 2.0 at Exhibitorlive 2019, at the Mandalay Bay Convention Center in Las Vegas Zuant, the award-winning mobile lead capture cloud solution, will unveil Zuant iPhone 2.0 at EXHIBITORLIVE 2019, at the Mandalay Bay Convention Center in Las Vegas. The ultimate mobile sales application with reliable, multi-device GDPR compliance, Zuant iPhone 2.0 represents a major upgrade to the Zuant platform with twice as fast data sync when online, new one…

Mobiquity Technologies Wins Contract with the Largest Regional Ad Network in Latin America

Mobiquity Technologies, Inc., a leading provider of  next generation, mobile first, programmatic advertising capabilities is partnering with Adsmovil – a company that operates the largest mobile ad network in all of Latin America.  The partnership will create a uniquely customized location and programmatic marketing technology platform for Latin American markets. "Latin America is the first stage of our product expansion strategy," said Mobiquity Technologies CEO Dean Julia. "We anticipate considerable revenue growth will…

Movable Ink Adds Augmented Reality Solution to Its Visual Experience Platform

New Capabilities Democratize AR, Enabling Any Digital Marketer to Create Immersive, Data-Activated Ar Experiences Launched from Email, Web Pages, or Display Ads Movable Ink, the visual experience platform provider for digital marketing leaders, announced new augmented reality capabilities for its platform that enable any marketer to easily create branded, browser-based AR experiences that can be launched from email, web and display ads without the need to download a mobile app. Movable Ink’s new AR solution has been fully…

Apple Takes Leap of Faith into Immersive Voice and Conversational AI; Buys PullString

The maker of conversational AI and immersive voice applications for Amazon Studios: The Grand Tour, HeartRadio: iHeart Santa, Amazon Studios: Bosch, HomeAdvisor and a galaxy of other voice-based applications made a soft landing last week as trending news on MarTech acquisitions. As per sources, PullString is now an Apple company. This development opens up new avenues for Mobile Marketing and In-App application developers to leverage technology for making immersive conversational voice apps using AI and Machine Learning. For…

Calabrio Named as the Only Visionary in 2019 Gartner Magic Quadrant for Workforce Engagement Management

Calabrio, a leading provider of customer engagement and analytics software, announced that Gartner, Inc. has recognized Calabrio as a Visionary in the February 2019 Gartner Magic Quadrant for Workforce Engagement Management (WEM) for the third consecutive year. The company was recognized for its ability to execute and completeness of vision. “There are four key pillars of focus for delivering great customer service experiences within a leading customer service organization: 1) Getting connected to the customer; 2) Being…

Connatix Bolsters Product Suite with Acquisition of Israeli Startup Kamidoo

Move Enhances the Next-Gen Video Platform’s Existing Content Solutions for Publishers with Natural Language Processing Connatix, the next-generation video platform for publishers, announced its acquisition of Israeli startup Kamidoo, an automated content enhancement platform powered by artificial intelligence. The acquisition, Connatix’s first ever, will add a dynamic and interactive layer to the company’s existing capabilities. Kamidoo’s technology leverages natural language processing to create dynamic,…

BUCKiTDREAM Turns to Watson Marketing for Improved Customer Experience Personalization

IBM announced, that BUCKiTDREAM, a new loyalty rewards commerce platform that better connects consumers with brands is using Watson Marketing to provide improved personalized brand engagement experiences. BUCKiTDREAM's vision is to utilize future intention data analysis to redefine the consumer loyalty rewards industry, which struggles with low engagement rates, inactive accounts and high liabilities from unredeemed loyalty points – estimated at upwards of $5-10 billion for some major US loyalty programs. Driven by the…

Encoding.com Selected by Akamai as Preferred Partner for VOD Transcoding

Akamai Recommending Encoding.Com to Customers Transitioning from Its Video-On-Demand Transcoding Services Encoding.com, the world's most trusted cloud media processing service, has been selected by Akamai, the intelligent edge platform for securing and delivering digital experiences, as its preferred partner for Akamai customers transitioning its Media Services On Demand (MSOD) transcoding services. With Akamai retiring MSOD transcoding, the Company is recommending to its customers that they transition to Encoding.com's…

Trimble Announces Trimble Exchange, an E-Commerce Platform for Pre-Owned Trimble Products

Purchase Used, Refurbished and Legacy Trimble Construction Products Online from a Trusted Local Source Trimble announced Trimble Exchange, an e-commerce platform connecting Trimble's SITECH dealer network directly with customers in the US looking to purchase pre-owned, refurbished and legacy Trimble products. Inventory listed on Trimble Exchange is populated only by participating, authorized Trimble resellers. Customers shopping on Trimble Exchange complete their purchases through their trusted local dealer,…

Localytics Prepares for 2019 Expansion on Heels of 2018 Customer Growth and Platform Enhancements to Strengthen Digital Intelligence and…

Localytics, the leading mobile engagement platform, announced an impressive close to 2018 with triple digit increase in sales bookings from the first half of the year to the second half. The company added to its customer roster by partnering with a number of new leading brands, including Bloomberg, Mass Mutual, Eurostar, Galp (Portugal), Honeywell, Humana, BlackRock and Live Nation. "The growth of digital has changed the way brands need to connect with their customers," said Jude McColgan, Localytics' CEO. "Consumers want…

How to Ensure AI Doesn’t Make Your Customers Hate You

There is no doubt that the shift to “learning from experience” aka learning from data is transforming marketing as we know it. Artificial Intelligence solves the most nagging problem that marketers have created for themselves: how to turn terabytes of consumer-generated interactions, which are continuously collected across channels, into relevant and personalized experiences for each individual — and do so on a large scale. Evolution of Machine Learning Although often thought of as a new concept, “Machine Learning” has…

Dynata Introduces Research-To-Marketing Audience Expansion Through Strategic Alliance with TruSignal

Innovative Solution Allows Highly Accurate Scaling of Survey Segments to Marketing-Sized Audiences Using Offline, People-Based Data Dynata, a global leader in first-party data and data services, now enables brands to directly expand their first-party research data into targetable audiences through a strategic alliance with TruSignal, Inc., a leading predictive scoring and people-based marketing business. The joint solution allows brands to drive more precisely targeted and efficient marketing campaigns, reaching more…

TechBytes with Catherine Cook Connelly, Co-Founder and VP Brand Strategy, The Meet Group

Catherine Cook Connelly Co-founder & VP Brand Strategy, The Meet Group A few streamers on The Meet Group's apps have said they plan to quit their jobs or have taken a step back from their previous job to build themselves up as streamers. We spoke to Catherine Cook Connelly, Co-Founder and VP Brand Strategy, The Meet Group, to discuss this fascinating phenomenon. What brings you to the Mobile Growth Summit 2019? What part of the conference are you most interested in learning more about? Can you briefly discuss the…

Taboola Expands Strategic Partnership with Business Insider

Leading Business News Publisher Adopts Innovative Taboola Feed to Enhance User Experience Taboola, the leading discovery platform, announced an exclusive two-year partnership with Business Insider to enhance the business news publisher’s user experience by integrating the Taboola Feed on desktop and mobile web. The deal builds on an existing partnership between Taboola and Business Insider, which have been working together for five years. Under the partnership, Business Insider, which reaches 75 million unique users per…

Findit to Launch Revised App That Will Enable Sharing to Facebook, Twitter, LinkedIN and Other Social Networks

Findit, Inc., a Nevada corporation trading on the OTC PINK: FDIT, owns and operates the website Findit.com, prepares to launch newly revised Native App in Android and IOS through Google Play Store and Apple App Store. The App will be available in the near future with newly revised features for members and visitors to benefit from. The revised app will provide anyone who wants to download the App the option of joining Findit or not joining but being able to view the content that is being posted by Findit members.…

Viant’s Adelphic Announces New Programmatic Audio Inventory Integrations, Further Enhancing Omni-Channel DSP

Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced an enhancement to programmatic audio inventory. Through the company’s strategic integration with Rubicon Project, advertisers and brands can buy and manage domestic and international premium digital audio advertising inventory including TuneIn, TargetSpot and others. Adelphic’s clients can now access audio inventory from over 216 countries, generating billions of audio ad requests. Additionally, there are over…

AccuWeather Promotes John Dokes to Chief Content Officer & President of AccuWeather Network, Announces Strategic Reorganization

Media Content Group and New Role of Chief Content Officer Established to Ensure Quality, Consistency and Reliability of Content Across Expanding News, Video Properties and Growing AccuWeather Network AccuWeather Global Weather Center – AccuWeather, the largest and fastest-growing weather media company and global leader in weather-related big data, business and analytics, announced the promotion of John Dokes to Chief Content Officer and President of the growing AccuWeather Network as well as the formation of a new Media…