Banner Before Header

Welcome to Teads, The Global Media Platform

With Recent Product Expansion Beyond Video and Continued Adoption of the Teads Platform by the World's Top Publishers, Teads Reveals Expanded Company Vision and New Tagline Teads' development has long been fueled by a vision to build the definitive platform that unites and empowers the world's top publishers to provide a global alternative to the advertising ecosystem. To articulate this vision clearly to the marketplace, Teads is sharing its expanded company vision and adopting the tagline, "The Global Media Platform."…

Zoom Expands Communications Platform with Zoom Voice, App Marketplace, Zoom Rooms Device Partnerships & User Experience Enhancements

End-to-End Communications Platform to Demo at Zoomtopia User Conference Today at Zoomtopia 2018, Zoom Video Communications, Inc. will announce new features that together form an end-to-end modern communications platform. While Zoom remains a video-first platform, these new announcements show the company rounding out its product suite to include every business communications use case, including cloud PBX, cross-platform workflows, and enterprise conference rooms. Read More: Torchlite Raises $3 Million to Expand…

New Xerox ConnectKey Apps Speed Digital Transformation for Enterprises, SMBs

Apps Support Office Workers, Mobile Workforce, Educators Organizations can now better connect staff to popular business platforms such as Salesforce, QuickBooks Online and Concur, supporting customer relationship management, accounting and invoicing, plus streamline additional processes with new apps for Xerox ConnectKey devices. Purchasing and implementing the apps is simple with a new e-commerce-enabled site. .@Xerox unveils new @XeroxOffice #ConnectKey apps, transforming how work gets done in the office, on the road…

Toyota CH-R Launch Campaign Powered by Outsell AI-Driven Marketing Automation Platform Honored with Industry Awards

Wins WebAward Automobile Standard of Excellence Award with Agency Partner DSplus and Finalist for Digiday Technology Awards Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced with agency partner DSplus, that it was named the winner of the 2018 WebAward Automobile Standard of Excellence Award for the 2018 Toyota CH-R Launch Campaign. Outsell’s technology platform behind the Toyota CH-R campaign was also named a finalist for the Digiday Technology Awards in the…

New Report: 12 Percent of Global Ad Traffic is Fraudulent

Fraudlogix, an ad verification company, has released a new report that finds 12 percent of global digital ad traffic to be fraudulent, with the United States and the United Kingdom having higher percentages. It also found there to be significant differences in the amount of fraud in ad traffic between desktop and mobile channels. The ten countries with the highest volume of ad traffic observed were Argentina, Brazil, Canada, France, Germany, Italy, Mexico, Spain, United Kingdom, and the United States. Of these, the United…

Outbrain Helps Publishers Win Back Audiences from Facebook and Google Newsfeeds

A New Digital Experience for Publishers, Brands and Users That Transforms Every Page into an Infinite Stream of Discovery While Providing Publishers with a Blank Canvas with Full Editorial Control Outbrain, the world’s leading native advertising platform, announced its launch of SmartFeed, an endless feed of content discovery that allows publishers to customize the user experience, improving both engagement and revenue. Outbrain helps publishers win back audiences from Facebook and Google newsfeeds Continuing its…

The Era of Paid Social Media Promotions Has Just Begun

In 2018, Social Budgets Have Exceeded 30%, and the Ad Revenue Attributed to Social Media Is Set to Touch $51 Billion by the Year-End Paid social media promotion is not just earned impressions, clicks, organic video views or farmed comments. It’s a conversation that is forged between real identities, offering a chance for every ad campaign to connect and expand audience reach for higher revenue. Why This Suddenly Focus on Paid Social Media Promotions? It has been a year of remarkable transformation for the social media…

Why Refrigerator TV Is the Next Cool Ad Opportunity

If you want to see the future of connected computing, check your fridge. Many prognosticators believe that the mobile era is a placeholder until we reach an age of ubiquitous computing. The first test of this hypothesis will be whether smart refrigerators catch up in the way that smartphones have. OK, that’s an unfair comparison. A smartphone is a versatile device that can be used to do everything from tell time to navigate to play games to yes, make phone calls. A smart refrigerator, by contrast, is maybe a two-trick…

Three Advanced TV Strategies CPG Brands Can Use to Increase Revenue

In a 2017 report by Credit Suisse, they projected that the current distinction between ‘media’ spend (TV, digital, print, radio, outdoor and cinema) and ‘below-the-line’ marketing spend (price promotions, PR, sponsorship, direct mail and telephone marketing) would continue to blur in the future of advertising. This co-branded television campaign by Tylenol and Stop & Shop targeting caregivers is a perfect example. Further, with advances in data-driven television ad buying and the scale that can now be achieved through…

SPOTIO Launches New Platform To Help Field Sales Teams Close More Deals

Spotio, the Leading Field Sales Enablement Platform for Sales Reps and Managers, Announces a New Product Offering for Field Sales Teams to Increase Revenue, Improve Productivity, and Shorten Sales Cycles in the Field SPOTIO, the leading field sales enablement platform for sales reps and managers, announced a new product offering for field sales teams. This launch accommodates the needs of outside sales teams in both the door-to-door and business-to-business markets. Founded by Trey Gibson in 2014, SPOTIO was created with…

How to Turn Your Instagram Page into a Revenue Channel

In the era of social media, every marketer understands the brand value of a strong online presence, particularly on the most popular platforms such as Instagram. From what began as a simple photo-sharing platform, Instagram has developed into an essential tool for businesses, especially B2C. Consider the value proposition of Instagram — a highly visual platform, with millions of highly engaged users, in large, thanks to the thousands of influencers with mass appeal and the ability of brands and individuals to influence…

Dreamforce Interview with Tyler Lessard, VP, Marketing, Vidyard

"When it comes to video, intent data can manifest itself in triggering specific workflows, most relevant that individual, that deliver the right video at the right time."What is the most exciting aspect of leading the thought-train in Video Marketing technology? For many businesses, the adoption of video isn’t just about achieving incremental gains. It’s about transforming how they communicate with customers, how they tell their brand story, and how they deliver truly personalized experiences that matter. It’s so exciting…

Peer39 by Sizmek Unveils AI-driven Pre-bid and Post-buy Reporting, Advances Fraud Detection and Filtration

Brand safety solution provider now detects Sophisticated Invalid Traffic, providing marketers with protection for their brand's equity and investment across all inventory types/media channels Sizmek, the largest independent buy-side platform in the world, today announced the industry's first multichannel AI-driven fraud detection and filtration solution that uniquely identifies bots and other invalid traffic threats. Combined with Sizmek's existing data enablement, creative optimization and media execution capabilities,…

Programmatic Is Not a KPI

Talking to the CMO of a well-known retailer earlier this year, I heard a familiar viewpoint; “I guess we’ll have to look into doing programmatic soon. Everyone else seems to be doing it.” Well, she wasn’t wrong. With over 80% of display ads traded programmatically this year and spend expected to reach $65 billion by 2020, the majority of brands are utilizing this technology, but is following the crowd reason enough to invest? In short, the answer is no. If a company’s programmatic goals extend no further than adoption,…

Building a Business in Your Consumer’s Pocket

Think about your average morning for a moment — what do you do, eat, read or think about? No matter your different responsibilities or tasks throughout a day, chances are that by 9 a.m., you have already used three or more mobile apps to enhance your morning routine. Apps are integrated seamlessly into most people’s day — from the moment we wake up to the moment our head hits the pillow at night — we see timelines, newsfeeds and emails full of content, nearly all of which comes by way of mobile applications. The app…

Tencent Announces Strategic Upgrade

Reorganization to Better Serve Consumers and Industries Tencent Holdings Limited, a leading provider of Internet value-added services in China, announced a strategic organizational upgrade which, building on our "Connection" foundation, positions Tencent to drive the convergence of social, content, and technology trends; and to better serve enterprises, enhancing the connectivity between the "Consumer Internet" and the "Industrial Internet". Pony Ma, Chairman and CEO of Tencent said, "The proactive reform marks a new…

Interview with Gary Neal, Chief Operating Officer at Smartology

"Smartology, where we firmly believe in a transparent approach to spending media budget across quality brand safe publisher sites"Tell us about your role and journey into technology. What galvanized you to join Smartology? In my first role, I was working with technologists at the London Stock Exchange and was implementing various solutions for some of their internal systems, which disseminated news to the market. I had known about Smartology from my time at the Financial Times and heard they were creating an original…

Vibes Announces Platform Advances to Support Richer Messaging Content

Updated Platform Better Enables Marketers to Reach Customers Through Personalized Messaging and Interactive Multimedia Content, Leading to a More Engaging User Experience Vibes, a mobile marketing leader, announced upgrades to its Mobile Engagement Platform to support the shift toward visual, conversational mobile interactions among consumers. Vibes’ Mobile Engagement Platform enables marketers to connect with customers in a way that’s friendlier and familiar by optimizing their mobile journey through multiple channels.…

Clear C2 Enhances Flagship Software, C2CRM, with New User Interface

Clear C2 Brings Advanced Configurability to Manufacturers, Expanding Their Ability to Identify Opportunities for Profitability Clear C2, a leading CRM provider for the manufacturing industry, released an overhaul of its award-winning software, C2CRM. The enhanced software provides customers with a completely resurfaced user interface, enabling manufacturers to grow and retain their customer base, create a more efficient supply chain and foster dynamic real-time reporting and forecasting. “With the help of C2CRM’s…

Dreamforce Interview with Gary Ballabio, Director, Business Development, Cloudinary

"Consumers have come to expect that their shopping experiences will be as optimal on their phones as they are on their desktops or laptops, and no matter where they’re viewing your content."Tell us about your journey in technology and how you arrived at Cloudinary? I joined Cloudinary last summer after spending time at Akamai Technologies. My years at Akamai gave me a foundation in best practices for website design and web performance that is very relevant to the work that Cloudinary does. After seeing Cloudinary’s image…