ScaleLab Named Fastest Growing Media Company in US by Inc. Magazine

After recently celebrating its fifth anniversary, ScaleLab has been distinguished as the fastest growing media company in the nation on the 2018 Inc. 5000 List, Inc. Magazine's annual list of the fastest growing companies in America. The Los Angeles-based company grew a whopping 5,686 percent during the last three years by focusing solely on social media influencers and the brands that work with them. ScaleLab specializes in optimizing and monetizing social media content for its network of more than 1,800 social media…

Digital Marketing Agency, fishbat, Discusses How to Market to Millennials

In order to help businesses adjust their advertising to appeal to key demographics, digital marketing agency fishbat discusses how to market to millennials. Millennials are a huge market that continues to gain more purchasing power as they mature as a generation. As one of the primary groups spending a significant amount of time online, any comprehensive marketing strategy should include work that caters to this demographic. Below are just a few of the ways in which a business can market to millennials. Also Read:…

10 Highly Valuable Keywords to Include in Every MarTech Blog

These Keywords for Any MarTech Blog Have Better Chances to Increase Website Traffic to Your Researched Articles, Interviews, Guest Authors, and Events At MarTech Series, we churn out a significantly higher volume of content than other tech publications. In a high-octane industry as MarTech, making an impact on audiences is not an easy task, especially when we are dealing with readers that are already familiar with the latest trends in technology and people. The biggest challenge to building content is finding the right…

OpenX Taps Leading AdTech Veteran Todd Parsons as Chief Product Officer

OpenX's Latest Announcement Follows Series of Senior Mobile and Video Product Hires Leading programmatic adtech provider, OpenX has announced the appointment of Todd Parsons as Chief Product Officer. An expert in audience identification, Todd Parsons brings more than 15 years of experience developing products that meet the changing needs of marketers in the rapidly evolving media landscape. The new position will allow the company to increase focus on innovation, and accelerate the development of programmatic solutions for…

Start-Up Uses Oracle Cloud to Launch AI-Powered Hub for Social Networks

Virtual Artifacts' New Hibe Hub Connects Diverse Mobile Apps, Enabling Consumers to Stick with Their Social Platform of Choice Oracle announced Virtual Artifacts has launched its mobile application network, Hibe, with Oracle Cloud. The company has developed Hibe as a new social network for mobile applications that lets consumers communicate with each other from their social platform of choice. To prepare for rapid growth, Virtual Artifacts invested in Oracle Cloud, including Oracle Autonomous Database, Oracle Cloud…

Interview with Zohar Dayan, Co-Founder and CEO, Wibbitz

"Every content creator understands that video is the most efficient way to connect with their audiences, and is actively seeking out tools like Wibbitz that make video more accessible than ever."Tell us about your role at Wibbitz and how you got here. What made you launch a Video Creation platform? I’m the CEO and Co-founder of Wibbitz. I’ve always believed in the power of storytelling - it’s essentially what connects us as humans. And over the past decade, with the popularization of smartphones and other mobile devices,…

Refereum Launches New Community Growth Engine for Blockchain Companies

Refereum has announced the launch of its Community Growth Engine, a web widget that will let blockchain companies directly reward their most active community members for their engagement and interactions with tokens and other prizes. Founded by a team of veteran game-industry experts and blockchain specialists, Refereum is a secure, reliable and auditable way for members of an ecosystem to connect and be compensated for content creation. At launch, Refereum’s Community Growth Engine’s customers include: Rupie Rupie…

Cvent Achieves New Milestones by Adding 2500 New Customers and Winning Seven Coveted Awards in First Half of 2018

Awards Recognize New Innovation, Customer Service Excellence and Employee Satisfaction Cvent, Inc., a market leader in meetings, events, and hospitality technology, announced that in the first half of 2018, 2500 new customers have selected Cvent for their event management and group business needs. The impressive expansion adds to Cvent’s growing global customer base, which includes more than 50 percent of the Fortune 500 and 80 percent of the Fortune 100. These customers join the more than 25,000 organizations…

Campaign Monitor’s 2018 Email Marketing Industry Report Unveils the Majority of Marketers See the Most ROI from Email

Marketers Need to Master the Fundamentals Before Jumping to Machine Learning and Other Technology Strategies Campaign Monitor, an email marketing platform used by more than 250,000 customers worldwide, released its 2018 Email Marketing Industry Report. The second annual report looks at the latest technology in email marketing and provides an understanding of what strategies are working and what is on the horizon for technology in the space. To better understand this, Campaign Monitor surveyed more than 200 marketers and…

Veritone One Signs Agreement to Acquire Performance Bridge Media, Will Expand Market Share to over 25% of All Us-Based Podcast Ad Revenue

Veritone One, a subsidiary of Veritone, Inc. announced that it has signed an agreement to acquire Performance Bridge Media, a leading and long-standing podcast agency. The acquisition will make Veritone One, a performance-based media agency, one of the largest entities to offer comprehensive, podcast and radio solutions, helping clients efficiently acquire new business at scale while building their brands. The acquisition is subject to customary closing conditions, and is expected to close in the next several days.…

TechBytes with Jana Christoviciute, Team Lead, Social, Marin Software

Jana Christoviciute Director, Customer Engagement, and  Team Lead, Social, Marin Software Instagram advertising, IGTV in particular, and a band of new social media advertising updates from Facebook and Twitter have forced modern marketing teams to relook their campaigns. Influencers, AI, live chat, chatbots and video content have been driving audience engagement on mobile. We spoke to Marin Software's Customer Engagement Director and Team Lead, Social, Jana Christoviciute, to understand the reasons for the growing shift…

Interview with Eva Tsai, Chief Marketing Officer, Algolia

"Search will no longer be limited to a list of outcomes that are a result of entering a few key words. Search will become natural and human."Tell us about your role and journey into technology. What made you join Algolia?         After studying at MIT and spending the earlier part of my career in engineering, consulting and IT, I decided to take my work in a different direction and venture into the field of marketing. I have always been one to enjoy the journey, and you can often find me on the unbeaten path. While some…

Facebook Watch Is Competition For Publishers: Here’s What You Can Do About It

Decision makers inside of every publisher, from editorial to revenue to product to management, should begin evaluating how they remove their valuable content from the Facebook platform and treat Facebook as a marketing tool. Given the size of audiences on Facebook, publishers cannot ignore the platform. However, the focus needs to shift from distributing content on Facebook to utilizing it as a marketing and acquisition product. Publishers and content creators need to treat the platform the same way ecommerce companies…

comScore Adds Smart TV Data to Marketing Solutions through Partnership with Inscape

New Data Will Enhance Custom Marketing Analytics Solutions That Provide Brands and Agencies with Insights into Cross-Platform Lift and Ad Effectiveness comScore, a leading partner for planning, transacting, and evaluating media across platforms, announced a partnership with Inscape, the largest single source provider of opt-in automatic content recognition (ACR) TV viewing data in the US. The addition of Inscape's opt-in smart TV viewing data adds new insights to comScore's measurement footprint for its custom marketing…

Google Marketing Platform May End ‘Church and State’ Separation in Programmatic (Here’s Why That’s Okay)

Last month, Google surprised the adtech world by rebranding AdWords and merging two of its best-known brands -- DoubleClick and Google Analytics -- into what it now calls the Google Marketing Platform (GMP). The move is a sign of how dramatically digital marketing has changed over the last few years. Google first launched its cash-cow AdWords product in 2000, four years before Facebook arrived on the scene and seven before Twitter and the iPhone. It acquired Urchin in 2005, rebranding it to Google Analytics, and…

Winclap Announces Partnership with Tapjoy

Combined Offerings Lead to Highly Sophisticated Targeting and Engagement Strategies Winclap , the SaaS for pricing analytics and marketing execution that helps mobile app marketers maximize their mobile campaigns, announced that Tapjoy, a leading provider of mobile engagement and monetization services for premium advertisers and app developers, has joined the Winclap Certified Partner Program. The partnership combines Winclap's ability to assess the real value each user brings to the marketer's business and calculate…

DialogTech Names Digital Agency Veteran Head of Marketing

DialogTech, the world's leading provider of actionable marketing analytics for inbound calls,  announced the expansion of its executive team with the appointment of Viji Davis as Senior Vice President of Marketing. Davis joins DialogTech from Resolution Media where she most recently served as CMO. At Resolution, Davis was instrumental in growing the company to the global agency it is today. She brings to her new role 15 years of agency experience at Resolution and Performics, working with leading global brands. "We are…

Triton Digital Integrates with Tru Optik to Bring Enhanced Targeting, Measurement, and Attribution to Streaming Audio and Podcast…

Triton Digital, the global technology and services leader to the digital audio industry, announced the integration of the Triton Ad Server, Tap, with Tru Optik, the audience intelligence and data-management platform at the forefront of addressable Over-the-Top (OTT) and Connected TV (CTV), to bring enhanced audience targeting, measurement, and attribution to streaming radio and podcast advertising. Triton Digital Integrates with @TruOptik to Bring Enhanced Targeting, Measurement, and Attribution to Streaming Audio and…

PubMatic Announces Tech Veteran Thomas Chow As New General Counsel

AdTech Legal Veteran from Snap Inc. To Further Support PubMatic’s Success PubMatic , the publisher-focused sell-side platform (SSP) for an open digital media future, announced the appointment of Thomas Chow as the general counsel and secretary, brought on to oversee the company’s global corporate, commercial, intellectual property and legal affairs. Chow joins the leadership team during a period of growth for PubMatic as the company has plans to add 40 new employees globally in the second half of 2018, with the majority of…

5 Reasons Why Games Offer the Most Brand-Safe Environment for Digital Advertisers

The Internet is a scary place. With everything from divisive politics and hate speech to terrorism and pornography to worry about, it’s no wonder that digital advertising professionals ranked brand safety as the most important media quality metric to measure in 2018. Over two-thirds of US marketers say they’ve suffered from brand safety issues, and more than half of them say it has happened more than once. So marketers are fighting back the best way they know how: with their budgets. Companies such as Unilever and Procter…