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Sizmek Advertising Suite Receives MRC Accreditation

SAS Platform is Now an MRC-Accredited Ad Server Sizmek, the world's largest independent buy-side advertising platform delivering impressions that inspire today announced that the company has received accreditation from the Media Rating Council (MRC) for the Sizmek Advertising Suite (SAS), the company's new ad server. This accreditation covers impressions across display, video, mobile web and mobile in-app, for viewability across display, plus unique desktop. Many of Sizmek's customers have successfully upgraded to…

Denver Ad Agency Cracks Millennial Marketing Code – Social Capital Advertising

Despite all the research and theories associated with Millennials, companies still struggle with how best to interact and communicate with what is now the largest group of consumers and workers in the economy. However, a new Denver-based firm aims to help companies by decoding the mysteries of connecting with this crucial segment of the population. The Social Capital Agency , a full-service advertising, marketing, and branding agency founded in 2016 by a Millennial and Gen Z'er, says the key to unlocking the power of…

Sprout Social Adds Another $40.5 Million in Its Series-D Funding

Led by Future Fund, New Enterprise Associates & Goldman Sachs Front Sprout Social's Series-D Fundraising Sprout Social, one of the leading platforms in Social Media Marketing/Monitoring and Audience Analytics receives $40 million in Series-D funding. This puts Sprout Social’s grand total to $103.5 million in funding from the time of its establishment. The funding will function as an adrenaline shot to Sprout Social’s vision of global expansion. It will also substantially aid the company’s outreach and its desire to…

Ace Metrix Releases 2018’s Top Ads

Lists for Best Storytelling, Most Heartfelt, Funniest, and Most Unusual are Based on a New Product that Quantifies Emotional Connection Ace Metrix, the leader in measuring the impact of video advertising, released its lists of 2018’s top ads that connected with US consumers emotionally. Ace Metrix shared the ads that achieved the strongest impact for four of the fifty-seven emotions they measure, including: Narrative, Heartfelt, Funny and Left Field. Ace Metrix just released 2018's Top Ads -- Lists for Best…

Interview with Eric Lam, Co-Founder and CEO, AspireIQ

"Brands can leverage our analytics dashboards to see the impact of each piece of content on different channels in real time."Tell us about your role and journey into technology. What made you start AspireIQ? I started my career in finance and got into technology after getting my MBA at Harvard. Afterwards, I joined Pocket Gems where I served as VP of Product and managed an organization of more than 60 people that generated $80 million in annual revenue. At Pocket Gems, I realized how difficult it is for products to be…

Wishlist: What PR Professionals Want from Journalists

Fairness in collaboration, greater care in investigative reporting and reliability with respect to agreements are German PR professionals' three most important wishes from journalists. dpa subsidiary news aktuell and Faktenkontor have surveyed professionals and managers on what they would like from journalists. Almost 990 communications professionals participated in the PR-Trendmonitor. It found that fair play between communicators and journalists was at the top of the wishlist: Almost half of those surveyed said that…

Sony’s Crackle Shines by Leveraging the Technologies of the Deloitte-Salesforce-Adobe Nexus

Sony Crackle, a Sony Pictures Entertainment Venture, Is a Free Video Streaming Service Platform. Aided by the Deloitte-Salesforce-Adobe Trinity, Crackle Is Succeeding in Improving Its Subscriber’s Attention Span and Retaining Them Referencing their outstanding work for Sony’s Crackle, Deloitte Digital was recognized with a Salesforce Partner Innovation award in Dreamforce. The event took place in September this year and was considered the most innovative software conference of 2018. The award was in the ‘Innovation in the…

AdMaster: 79% of China Advertisers to Increase Digital Marketing Spend in 2019

According to the latest survey for 110 advertisers and another 130 digital marketing industry practitioners in China by independent marketing data technology company AdMaster, China's digital marketing will continue its growth momentum, particularly on mobile. Digital marketing spend to significantly increase, particularly on mobile Also Read: Shoclef Presents Live Shopping in the Global Marketplace 79% of advertisers intend to increase their digital marketing spend. The average increase is by 20%, 2% higher than…

Update: CAKE by Accelerize Ranks as High Performer in G2 Crowd’s 2019 Winter Report

Distinction from the Leading Business Solutions Review Website is Based on the Digital Marketing SaaS Provider’s Positive User Reviews and High Level of Customer Satisfaction Scores Accelerize and its digital marketing software division, CAKE, announced its enterprise, SaaS solution, earned a place as a High Performer in the G2 Crowd Grid for Cross-Channel Advertising Software. The company provides the ability to collect, measure and unify cross-channel data – including the anonymous customer journey – on a single platform,…

I-COM Data Creativity Awards 2019 to Feature Data Driven Business Transformation Category

Launched by I-COM six years ago to recognise the most creative companies and individuals in marketing data and measurement, I-COM’s prestigious Data Creativity Awards are open to entries for 2019 and this year feature a new category – Data Driven Business Transformation. The new award category will recognise work that utilises data in a strategic and creative way that ultimately leads to measurable business transformation across the following areas: Change in core business process Improved revenue Improved…

Synamedia Launches Credentials Sharing Insight – Turns Casual Password Sharing into Incremental Revenues for Service Providers

In advance of CES 2019, Synamedia, the largest independent video software provider, announced Synamedia Credentials Sharing Insight to help streaming service providers combat the rapid rise in account sharing between friends and families and turn it into a new revenue-generating opportunity. The solution can also be used to detect and shut down large-scale, for-profit credentials sharing accounts run by fraudsters. Until now most OTT providers have turned a blind eye to casual password sharing, seeing it as a way to…

Lisa Utzschneider Joins IAS as Chief Executive Officer

Current CEO Scott Knoll Will Move into an Advisory Role Integral Ad Science (IAS) announced that Lisa Utzschneider will join the company as CEO and member of its board of directors, effective January 7, 2019. After eight years as CEO & President of IAS, Scott Knoll has chosen to move into an advisory role for the company. Utzschneider has over 20 years of experience and most recently served as Chief Revenue Officer for Yahoo. “I am thrilled to join IAS and work with our accomplished team to scale the company globally.…

Increasing Reliance on E-commerce Aids the Global Payment Gateway Market Growth

FinancialBuzz.com News Commentary Payment gateways are becoming increasingly popular as online transactions become more abundant. Payment gateways help authorize and authenticate online transactions between a business and a bank. Gateways offers consumers a much more secure transaction, preventing fraudulent incidents. Primarily, the e-commerce market growth is rapidly accelerating, due to the large influx of online shoppers. According to data compiled by Imarc Group, the global payment gateways market reached USD 10…

Gartner Recognizes HubSpot as the December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management

This Is the Second Time Gartner Has Chosen HubSpot as the Preferred Outstanding CRM Lead Management System by Business Customers HubSpot has consistently been an extremely popular growth platform among marketers and sellers since the last decade. The company began operations sometime in 2006 as a start-up and grew rapidly. From meager revenues of $255,555 in 2006, the company’s revenues at the end of 2017 were a whopping $375.6 million. HubSpot as a business rapidly expanded from catering to smaller companies to making…

Amobee Announces Partnership with Place Exchange to Activate Programmatic Buying for Out-Of-Home Media

Collaboration Amplifies Convergence of Digital Media Channels Amobee, a global digital marketing technology company serving brands and agencies, announced it has partnered with Place Exchange to launch one of the first truly programmatic marketplaces for out-of-home media, allowing marketers real-time bidding capabilities as well as seamless planning, execution, and attribution alongside other digital channels on a single platform. Amobee partners with Place Exchange to launch one of the first truly programmatic…

Sovrn Holdings, Inc., Acquires VigLink to Expand Suite of Products and Services for Publishers

New Commerce Products Will Provide Sovrn Publishers More Tools to Generate Revenue from the Content They Create and Consumers They Reach Sovrn Holdings, Inc, a publisher-focused technology firm and programmatic advertising exchange that services more than 25,000 websites, announced the acquisition of San Francisco-based VigLink. VigLink delivers revenue to publishers through content-driven commerce products that capitalize on consumer interest and intent. This acquisition complements the Sovrn suite of products and…

20 Free Marketing Tools for Every Marketer

MarTech Series Talks About the Basic Attributes of 20 Tools for Marketers That Can Be Tried for Free Marketers today are exposed to dozens of tools that promise to make their lives easier, however, narrowing down on one is easier said than done. MarTech Series seeks to ease this process for the marketing community by featuring the best tools that can be tried for free as well as their paid equivalents. 1. Buffer Buffer is an easy to use tool to schedule posts on social media. Prior editing can be done to check post…

Alphonso Launches Local TV Ad Analytics And Attribution For Broadcasters And Station Groups

Local Broadcasters Can Now Supply Advertisers with Real-Time Local TV Ad Campaign Analytics, Fast Attribution Reporting, and TV Audience Extension Across Digital Devices TV data company Alphonso introduced Alphonso Local, a suite of TV audience extension and ad analytics software and services for local broadcasters and station groups. Alphonso Local consists of three core offerings: local TV-to-digital retargeting, so brands can amplify and optimize their TV spend across the web and mobile devices; local TV ad insights…

Sling TV Brings First vMVPD to Oculus Go Virtual Reality Headset

Sling TV Launches First Virtual Multichannel Video Programming Distributor (vMVPD) on All-In-One Oculus Go Virtual Reality (VR) Headset Sling TV became the first virtual multichannel video programming distributor (vMVPD) to launch on Oculus Go, the all-in-one wireless virtual reality (VR) headset. The Sling TV experience on Oculus Go is equivalent to watching on a 180-inch television. For a limited time, customers who purchase and activate a new Oculus Go will receive an $80 credit toward Sling TV subscription services.…

OpenText Buys Liaison Technologies, Inc.

Acquisition Extends OpenText Business Network and Cloud Leadership OpenText, a global leader in Enterprise Information Management (EIM), announced it has completed the closing of its previously announced acquisition of Liaison Technologies, Inc., a leading provider of cloud-based information integration and data management solutions. "The world of digital is very dynamic, and companies need the ability to connect business to business, application to application, with speed, security, and reusability," said OpenText CEO…