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Lifesize Enhances Connectivity with Microsoft Teams and Other Video Collaboration Platforms

New capabilities will further streamline video conference experiences between Lifesize meeting room systems and third-party video conferencing services Lifesize, a global innovator of immersive enterprise communication solutions, announced expanded connectivity with Microsoft Teams video meetings and other third-party video conferencing services for its 4K family of Lifesize Icon meeting room systems. The enhanced support will allow customers to more easily and flexibly switch between a variety of cloud video conferencing…

The Gamer Is Dead in 2020. Long Live Mobile Gaming

Perhaps the most tenet, most timeless mantra to advertising is “follow the eyeballs.” And while we no longer accept broad reach as our number one outcome, instead focusing on “engaged reach,” or as P&G Chief Brand Officer, Marc Pritchard put it– reach and continuity, the pendulum is, in fact, swinging back to broad-reach vehicles, or engagement worth buying. In some areas of the world, broad-reach vehicles in either traditional or digital media differ. However, in the Asia Pacific region, it’s quite clear that mobile…

AppsFlyer: The Installation of Mobile Apps in Latin America

The report The State of App Marketing in Latin America 2020 of AppsFlyer reveals that Mexico and Brazil are leading the growth in installations, use and revenues from mobile applications in Latin America  AppsFlyer, the global leader in mobile attribution and data analysis, presented The State of App Marketing in Latin America 2020 , the most comprehensive report on mobile applications, indicating that confinement SARS-CoV-2 accelerated the growth of the app economy in Latin America, where facilities increased 29.3%. …

Creating Mobile Ad Campaigns Users Actually Like: Is It Even Possible?

The rise of ad blocker software for desktop and mobile is a clear indication of how the average user sees online ads: as a necessary evil to be avoided or bypassed if at all possible. Even in the mobile space, many developers offer “ad-free” versions of games and apps at a premium rate or for in-app purchase. Users tolerate ads, but the conversation around ads has always been about making them palatable, the assumption being that users will never actually like ads, going out of their way to engage with them. This does not…

Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights

The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position. Widened scope of E-commerce and digital platforms with customized ad features…

COVID-19 Makes Mobile Operators, AI and Analytics as Critical as Hand Sanitizer

As the COVID-19 pandemic spreads across the world, the first thing we all did, after rushing to the store in search of masks and isopropyl alcohol, was to crawl the Internet for information.  And as the pandemic continued to grow, employees everywhere started receiving mandates to work from home, students switched to virtual learning and, in a matter of days, almost every community started to shelter-in-place or voluntary quarantine using the simplest and primordial rule of isolation. Can mobile network operators sustain…

Improve Remote Collaboration and Reduce Zoom Fatigue in Video Calls With Loom.ai Voice-Driven 3D Avatars

Keep Your Home Life at Home by Using LoomieLive Real-Time 3D Avatars That Lip Sync and Animate from Voice To support the millions of people now living online in video calls for work, school and socialization, Loom.ai has released LoomieLive, a virtual communication app that uses 3D avatars and works as a companion to popular desktop video conferencing services, such as Zoom, MS Teams, Webex, etc. LoomieLive uses voice to produce life-like avatar expression, allowing video callers to maintain focus and visual presence…

RelayX Purchase Streamanity; Video Streaming Platform Where Creators Can Monetize Content

Relay Trade Limited, the company behind the RelayX Superwallet is today announcing it has acquired Streamanity.com - a video streaming platform founded in 2018 that enables content creators to earn money from every view. RelayX, founded in April 2019, is a Bitcoin SV powered superwallet that enables users to use the BSV blockchain with a non-custodial wallet that is connected to leading apps in the BSV ecosystem Streamanity is an application based on the Bitcoin SV (BSV) blockchain using micro-payments to allow content…

Sinch AB (publ): Sinch Expands to India Through Acquisition of ACL Mobile

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, has entered into a definitive agreement to acquire ACL Mobile Limited for a total cash consideration of INR 5,350 million. Using the current INR/SEK exchange rate of 8.17, this corresponds to SEK 655 million. Founded in 2000, ACL Mobile is a leading provider of cloud communications services in India and Southeast Asia. Its platform enables businesses to interact with their customers through multiple channels including SMS, voice,…

New IoT Security YouTube Video Series Offers Engineers Valuable Guidance

Sectigo, a leading provider of automated digital identity management and web security solutions, today announced a new video series on Sectigo's YouTube Channel. The IoT video series offers security engineers, developers, product managers, and anyone using or developing connected components and devices valuable guidance—ranging from fundamental to advanced level—for securing IoT devices. Hosted by Alan Grau, Sectigo VP of IoT/Embedded Solutions, the initial "explainer" videos in the series include: Marketing Technology…

Silicon Valley Short Video Platform, Firework, Launches WordPress Plugin

Silicon Valley based Firework Video Network have announced the launch of their free-to-use WordPress plugin, 'Firework Video Gallery'. The plugin will help publishers transform simple text-based WordPress site into a media-rich content avenue with the integration of a lightweight and aesthetically beautiful feed of publisher relevant short videos that will generate better website stickiness and higher engagement on the platform. 'Firework Video Gallery' plugin enable blogs and platforms to showcase content developed by…

Fuze Empowers Mobile Workforce with New Patent for Multi-Modal Communication

Patent provides users with a unified history across multiple forms of communication and devices, streamlining the management of cloud-based communications Fuze, the leading cloud-based communications provider for the modern global enterprise, announced that it has been awarded a new patent on how to create a unified history for multi-modal communication across chat, voice, video, and meetings. The US Patent and Trademark Office (USPTO) issued Fuze U.S. Patent No.10306071 on May 28, 2019. The patented approach provides…

Complementics Fuels Its Mobile Audience Network with Infutor Enriched Automotive Data

Identity Resolution Expert Doubles Complementics’ Auto Audience Segment and Helps Drive 40 Percent Lift in Consumer Match Rate Consumer identity management expert Infutor announced that Complementics, a mobile audience network, has added Infutor’s enriched Automotive Profile Data to its network. The enhancement allows Complementics to grow their current auto audience to help empower brands and media agencies with rich, deterministically-linked auto and attribute data. Marketing Technology News: Grammarly Launches Style…

GroundTruth Expands Location Targeting Beyond Mobile with Connected TV and Desktop to Optimize Online Advertising Strategies

GroundTruth, the leading global location technology company, announced today the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels. With the introduction of its new Connected TV (CTV) solution and Desktop offering, coupled with its existing mobile capabilities, GroundTruth is providing marketers broader access to cross-device channels in order to drive consumers to physical points of interest or convert them online. Campaign insights can then be used to…

PanTerra Announces Streams Update – Enhances Security and Expands Collaboration, Video, and Remote User Features

PanTerra Networks, a leading provider of unified cloud services for mid-market enterprises, announced today significant updates to its Streams service, improving the collaboration and remote user experience as well as security. The Streams video conferencing service, called ConnectMe, provides secure video conferencing and screensharing services with added controls for both moderator and participants, which includes features such as full session recording with unlimited SmartBox cloud storage as well as local storage…

Osmio Tackles Deep Fake Videos & Fake News

Videos, images, and news stories can now be digitally signed by their creator, letting anyone know exactly what individual is responsible for the content, and further that not a single pixel or comma has been changed since that content was created and published. "Digital signing of images, stories, videos and other content has always been possible," says Wes Kussmaul, who manages Osmio's Professional Licensing Department, "but until now readers and viewers had no way of knowing exactly who did the signing. Now, with…

Programmatic Mobile Bidding Platform Appreciate Rolls Out Creative Wizard to Improve Ad Performance

Appreciate’s Creative Wizard technology enables generating new and dynamic high-impact ad creative in seconds to fit a broad range of ad units which are then A/B tested to improve campaign conversions and other KPIs Programmatic mobile bidding platform Appreciate, introduces its newly developed technology, Creative Wizard, which enables app developers to optimize performance by running more impactful creative across multiple ad units. Marketing Technology News: Slack Announces Integration with Amazon Chime Voice…

The Most Innovative New Ecommerce Platform For Brands: Video Games

A first in video game history, brands can now promote and sell their items to a massive and highly engaged gamer audience, directly within the games themselves Scuti, the eCommerce technology platform, announced its new marketplace - the world's first retail store accessed directly through video games. Scuti's patent-pending platform lets brands market, sell and ship direct to game players from within any Scuti-enabled game. Scuti provides brands a direct channel to over 320 million mobile, PC and eSports players…

Applicaster Turbocharges Video App Development with New Quick Brick Framework

New addition to the Zapp Platform’s Core framework simplifies OTT video app development, shrinks time to market and accelerates return on investment  Applicaster, the global technology company simplifying the creation, delivery and management of OTT video applications, today launched Quick Brick, a new app development framework available within its SaaS app development platform, Zapp. The revolutionary new toolset turbocharges video app development, enabling media companies to shrink time to market, reduce development and…