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Google Reigns Supreme: Becomes #1 Player in Mobile App Advertising According to AppsFlyer’s Performance Index

AppsFlyer, the global attribution leader, today released the 10th edition of its Performance Index. Google hit the #1 spot in the power ranking (Measuring both quantity and quality of app installs) for the first time since AppsFlyer launched the Index in 2015. The search giant’s success can be largely attributed to its performance on Android and its App Campaigns product. Facebook Remains the Top Performer for Retargeting Low retention and high uninstall rates across the industry are driving app marketers to increase their…

TVU Networks releases the Mobile Live Solution – A More Flexible, Convenient, and Cost-Effective Way to Live Broadcast

The global health crisis caused by COVID-19 continues to escalate worldwide and has led many countries to declare a state of emergency, making it difficult for broadcasters to report on the news. During these times, TVU is providing a more flexible, convenient, and cost-effective way to nearly 1,000 media in over 30 countries, such as CNN, NTV, TV3, Bloomberg, ESPN, RTVE, CCTV, TVN ,etc. TVU Mobile Live Solution uses TVU's patented IS+ technology (Inverse Static Multiple Plus), which can integrate a smart device's …

SRAX Announces Launch of Video Virtual Roadshow Feature into Investor Communications Platform, SRAX IR

Publicly traded companies can create their own video roadshow for investors through SRAX IR SRAX, Inc., a digital marketing and consumer data management technology company, announces SRAX IR Virtual Roadshow, a new tool that enables public companies to search for prospective investors and host video meetings. Marketing Technology News: Phunware Launches National Ventilator Registry Through SRAX IR Virtual Roadshow, companies can build their prospective investor list through SRAX’s proprietary platform. Companies…

Shutterstock Announces Footage Library Availability for Mobile Users

Application users can now search, save, and license over 17 million videos on-the-go with Shutterstock mobile apps Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced its footage offering is now available for license on the customer iOS and Android applications in SD, HD, and 4K. With over 17 million videos in the collection, searching, saving and licensing footage content allows customers to create engaging video content from a…

Friendable Zeroes in on the Launch of Fan Pass, its Live Streaming Video App

The Company is Accelerating its App Release to Provide Entertainment to Those Affected by COVID-19, Celebrity Music Artists and their Fans Following World Wide Concert Tour Cancellations Friendable, Inc. announces plans to accelerate its release of the Fan Pass Live Streaming Video application. The world has changed in recent weeks and Friendable is adapting its Fan Pass business model to allow Artists of all genres to share Live Video experiences, new music and event style entertainment that can be broadcast from the…

Raydiant Releases Virtual Room With Support From T-Mobile to Help Industries Adjust

As the world makes a dramatic shift towards working and learning remotely, the cloud-based, dynamic display platform provider Raydiant has teamed up with major industry players to provide an affordable, convenient turnkey solution for organizations of all sizes. Virtual Room is a lightweight alternative to a video conference room system at a fraction of the price. Featuring cloud-based software and plug-and-play setup, it's faster, more convenient, and easier to use than most video conferencing solutions. Marketing…

Zuant Delivers Universal Access to Mobile Lead Capture with Release of Android Version

Zuant, an award-winning mobile lead capture cloud solution, announces Zuant for Android. Until now Zuant has been available only for iOS devices; the goal for creating the Android version is to provide universal access to the platform Zuant, an award-winning mobile lead capture cloud solution, announces Zuant for Android. Until now Zuant has been available only for iOS devices. The Android platform currently powers 2.5 billion devices worldwide. The goal for creating the Android version is to provide universal access to the…

AnyClip Offers No-Cost Integration of Video On-Demand Platform and Real-time COVID-19 News Content to Publishers and Organizations

As data confirms streaming surge in global hot spots, AnyClip provides free Google-funded resource to support the industry’s need to keep the public apprised To support the need for organizations of all types to keep the public informed of the latest news on the Coronavirus (COVID-19) crisis, video data and technology company AnyClip announced that it is offering free implementation of the beta version of its VOD platform, Luminous Watch, which is supported by the Google News Initiative. The offer enables media companies,…

AVANT Communications Deploys 8×8 to Modernize Its Communications and Video Collaboration

Premier Distributor of Next Generation Technologies and 8x8 Master Agent Enhances Their Employee Experience for Mobile and Remote Workforce In the US and UK 8x8, Inc. , a leading integrated cloud communications platform, today announced that AVANT Communications (“AVANT”), a platform for IT decision-making for next generation technologies, has deployed the 8x8 X Series Unified Communications as a Service (UCaaS) solution to help enhance the employee experience for their mobile and remote workforce in the United States and…

vidREACH Announces vidREACH Individual to Serve Small Businesses with Personalized Video Communication

Leading video email platform introduces individual offering to enhance video email communication methods vidREACH, the leading video email platform, announces vidREACH Individual, a video email solution serving small businesses and individuals focused on personalized video email communication methods. vidREACH Individual provides quick and easy video email opportunities for enhanced human-to-human connections straight from a phone or email. Marketing Technology News: Ceros Launches MarkUp, A Visual Commenting And…

Brightcove to Evolve the PLAY 2020 Event and Launch PLAY TV, an Innovative Streaming Experience Featuring the Most, Must-Watch Content…

A new over-the-top streaming experience will deliver engaging video programming around the world for people serious about video Brightcove Inc., the leading global provider of cloud services for video, announced that due to the global COVID-19 pandemic and to protect the health and safety of its customers, employees, and broader community, its PLAY 2020 event will not have a physical component in Boston this year. Instead, Brightcove will launch PLAY TV, an innovative, over-the-top streaming experience with the most,…

Nativo Unveils New Mobile Ad Format: Native Stories

Native Ad Platform Brings the Popular Stories Format to the Open Web Nativo, the most advanced technology platform for advertising, unveiled Native Stories, a new native mobile advertising solution that brings the popular "stories" format to the open web for the first time at scale. Designed to mirror the fast-paced social media experiences of today, Native Stories inspires engagement with an immersive and highly visual content-based experience, bringing stories into premium editorial environments for advertisers. With…

VideoElephant Partners With Gen Z Video Publisher Zoomin to Expand Its Video Library Offering

VideoElephant, a global aggregator and distributor of video content, is delighted to announce its partnership with Zoomin to bring additional premium content to its library. Zoomin is one of the world’s hottest online video publishers. The company produces hundreds of high quality videos each month in nine languages, targeted at one of today’s most influential audiences, Generation Z. The VideoElephant library hosts over 2 million videos made available in global markets, across a range of genres and languages. The…

IRIS.TV Integrates SpringServe Into Its Contextual Video Marketplace to Activate Context and Brand-Safety Data

With this integration, SpringServe, the leading independent video ad serving platform, will activate contextual segments from the industry’s leading data verification providers allowing marketers to target brand-safe and brand-suitable video inventory across all devices IRIS.TV, a video intelligence platform for broadcasters and publishers, announced the integration of SpringServe into the IRIS.TV Contextual Video Marketplace. With this integration, SpringServe, the leading independent video ad serving platform, will…

8×8 Expands Global Reach of Free Video Meetings to Help Individuals, Educators and Organizations Worldwide

Get inside Wall Street with StreetInsider Premium. Claim your 1-week free trial here On the Heels of Millions of Downloads & Thousands of Applications, 8x8’s New and Enhanced Video Meetings Allows Organizations to Be Ready, Resilient and Productive 8x8, Inc., a leading integrated cloud communications platform, announced expanded global capabilities for the free, standalone version of 8x8 Video Meetings. The company has accelerated the global reach and capabilities of 8x8 Video Meetings, providing companies and…

New Study Reveals Data Protection and Compliance Risks From New Era of Mobile Workforce

Consumer messaging apps overtake email for work communication via mobile, as new MEF study reveals privacy and security risks faced by employers and employees Workplaces are changing dramatically with desks, PCs and fixed-line phones being replaced by mobile working. The mobile centric workplace is ushering new behaviors and trends including a shift towards consumer messaging apps like WhatsApp, Facebook Messenger, Viber and Line for business communications. While the use of consumer messenger apps in the workplace has…

FreeConferenceCall.com Eliminates Pay Walls for Video and Collaboration Tools in India to Support Coronavirus Response

Users in India can benefit from a comprehensive suite of video and collaboration tools with up to 1,000 participants and no limits on the number of calls for free FreeConferenceCall.com, has eliminated all pay walls for users in India to help combat the Coronavirus. Users in India can access the full suite of video conferencing capabilities entirely free of charge. Free video and collaboration tools enable users across the country to meet, work and stay connected during this challenging time. Businesses, students,…

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…

Fujitsu Streamlines AI Video Recognition With High-Quality Compression Technology

Ultra-High-Definition, High-Volume Video Data Is Compressed to 1/10 the Data Size of Conventional Compression Technology for Streamlined Analysis in the Cloud Using New Technique Fujitsu Laboratories Ltd. has developed a technology for compressing ultra-high-definition, high-volume video data to the minimum size needed for AI video recognition applications. This technology can compress video data to just one-tenth the size of data prepared using conventional compression technology intended for visual confirmation by…

SnapCell and DealerSocket Announce Integration, Improving Lead Conversion and Service Up-sell for Auto Dealers Through Trackable Personal…

SnapCell Inc. announced today that DealerSocket, a leading provider of CRM software to auto retailers, has completed integration with SnapCell's innovative automotive personal video solution. Dealers using both SnapCell and DealerSocket will benefit from improved sales & service efficiency with real-time, bi-directional updates of customer data from both systems. Marketing Technology News: Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ Companies To Embrace Segment in 2019 "SnapCell and DealerSocket…