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Logitech Expands Video Collaboration for the Personal Workspace with Zone Wired Headset

Enjoy Uninterrupted Video Calls with a Headset Certified for Microsoft Teams Logitech announced it is expanding its video conferencing solutions for the entire work environment and enhancing the personal workspace with its upcoming Zone Wired headset. With this new headset, Logitech now has a complete modern portfolio of both wired and wireless headsets giving customers flexibility to choose the right solution for their preferences. Whether you’re in an open office or working remotely, Logitech Zone headsets make it even…

Dailymotion Partners with White Ops to Enable 100% Human Verification of Programmatic Advertising Interactions on their Video Platform

With White Ops Advertising Integrity solution blocking sophisticated bots, invalid traffic and fraudulent impressions in programmatic advertising, Dailymotion deepens focus on the trusted advertising ecosystem Dailymotion, a Vivendi-owned video platform dedicated to creating a trusted home for premium video content that matters, and White Ops, the global leader in sophisticated bot mitigation, announced an enhanced partnership that will protect Dailymotion’s programmatic advertising on its global video platform from…

93% of Mobile Transactions Blocked as Fraudulent in 2019 Says New Report on Mobile Ad Fraud by Upstream

98,000 Malicious Android Apps and 43 Million Infected Devices in 20 Countries 93 percent of total mobile transactions in 20 countries were blocked as fraudulent in 2019 according to a report on the state of malware and mobile ad fraud released by mobile technology company, Upstream. The “Invisible Digital Threat” data is based on deployments of Upstream’s Secure-D full-stack anti-fraud platform that detects and blocks fraudulent mobile transactions mostly originated from ad fraud malware. The platform at the end of 2019…

MarTech Interview with Ross McCray, Co-Founder and CEO at VideoAmp

"Going forward it’s important that companies are able to strike a balance between putting consumers first and using data in the right way." Journey into Tech  Hi Ross, tell us about your role and journey into Technology. What inspired you to take up the role at VideoAmp? Technology has been a part of my life for as long as I can remember, ever since I was a kid I’ve been fascinated by computers. I’ve always had this natural curiosity and longing to figure out how things work. I remember as an eight year old kid, I’d see…

App Annie Unveils the State of Mobile for 2020 in a New Report

The Global Leader in Mobile Data and Analytics Expects Mobile Spend to Top $380 Billion App Annie, the mobile data and analytics company helping brands and publishers win on mobile, released The State of Mobile 2020 report. This annual appraisal provides insight into mobile's expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Key findings in this report: Mobile Creates Company Value: Mobile-focused companies, including Uber and Alibaba,…

Parks Associates: TV Sets Still Dominate Video Entertainment, Accounting for More Than 50% of all Video Consumed

New Consumer Research Analyzes Shifting Trends in Video Consumption and Expenditures New research from Parks Associates finds that TV sets still dominate home entertainment, accounting for over one-half of all video consumed by US broadband households each week. 360 View: Digital Media and Connected Consumers reveals consumers report spending on average nearly 20 hours per week watching video on a TV, compared to nearly four hours on a mobile phone. Consumers also increased the total amount of time spent watching video…

IDLife Launches VERB’s Interactive Video CRM Platform in the U.S.

VERB Technology Company, Inc., a leader in business-focused interactive video CRM, marketing, and sales enablement applications, announced today that IDLife, a health and wellness company focused on customized nutrition products, has launched their new white-labeled VERB mobile sales application in the U.S. market. IDLife is a health and wellness company that is revolutionizing the industry with customized nutrition. Their name stands for Individually Designed Life and was founded on the principle that no two people are…

Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Mobile Advertising Leader Invests in Tech Patents, Empowering Brands to Deliver Millions of Permutations of Video Ads to Consumers Video optimization and personalization just got easier now that Aki Technologies, the leading provider of mobile moment marketing, has completed its acquisition of the intellectual property of Eyeview, the pioneering video marketing company founded with the aim of delivering 1:1 personalized video in order to drive sales for leading brands. Aki will integrate Eyeview’s technology into its…

Wibbitz Launches Studio and WAVI, Meeting Brand Demand for Enterprise-Class Video Creation and Automation

New Offerings are a Major Inflection Point for Wibbitz as Brands Integrate Video Across Business Strategies and Shift Creation In-House Automated video creation company Wibbitz announced the launch of Wibbitz Studio and the Wibbitz Automated Video Interface (WAVI), two major new product and feature releases intended to support brands as they continue to bring creative production in-house and to integrate video as a strategic business lever across all aspects of their organizations. Each new offering gives brands the…

2020 is the Year to Fall in Love with Mobile Marketing: Mobile-First Customer Engagement Solutions Help Brands Make Meaningful Connections…

Customer Retention and Engagement Leader CleverTap Offers Insights to Boost User Engagement During Valentine's Day Buying Season Valentine's Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine's Day shoppers set new spending records, adding $20.7 billion to the economy. This Valentine's Day, CleverTap is offering tips for mobile marketers to consider as they drive…

ZoomInfo Mobilizes B2B Intelligence With Launch of Two Mobile Apps

Available as a Community and Premium Application, Zoominfo for iOS and Android Promises to Keep Customers Connected to Their Market -- Whether They Are On-Site, in the Field, or on the Move ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the launch of its new mobile presence, releasing both a free and premium application, CommunitieZ Go and ZoomInfo Mobile, to support its community and enterprise customer base. Available on the Apple App Store and Google Play Store, both applications…

How Translating Subtitles and Closed Captions Boosts Video Content Marketing

Closed captioning, like subtitling, display text on a video screen to provide additional and/or interpretive information. These textual supplements to visual content can do wonders for your Marketing and Search Engine Optimization (SEO). Having closed captions and subtitles available in many languages can vastly expand your viewership and therefore your potential reach and revenues. Current Digital Marketing trends are pushing constantly to greater globalization of translated Video material and Content Marketing. Your…

VERB to Deliver its Industry-Leading Interactive Video and CRM App for the DirectScale Platform

Social, Affiliate and Direct Sales Companies Will Have More Mobile Power With Lead Gen, Sales Enablement and Interactive Video Technology DirectScale, Inc., a privately held market leader in the direct and social selling industry, has partnered with industry leader VERB Technology Company, Inc., a leader in business-focused interactive video CRM and marketing and sales enablement applications, to offer a combined platform to all of DirectScale's new and existing social, affiliate and direct sales clients. DirectScale…

As Mobile Traffic Dominates Over 50% of Retail Website Visits, Search Still Performs Better than Social Based on Episerver Analysis of 4…

Episerver Releases Its Biannual B2C Benchmark Report Detailing Retail Key Performance Indicators Across Traffic Sources and Devices Retail brands have a big opportunity to turn passive swipers into active shoppers as mobile device penetration is at an all-time high and social media conversions are trending upward – despite being outperformed by organic and paid search – according to data from Episerver™, the customer-centric digital experience company. While organic and paid search traffic to B2C brand and retail…

The Meet Group Adds Industry Executive to Lead Video Platform as a Service (vPaaS) Business

The Meet Group, Inc., a leading provider of interactive livestreaming solutions, announced that Blake Barrett Kuhre has joined the Company as Senior Vice President of Corporate Development. In this new role, Kuhre will lead development for the Company’s vPaaS solutions business and general corporate development efforts, with responsibility for identifying and executing new partner opportunities to drive revenue and earnings growth. Additionally, he will contribute to expanding the Company’s video talent recruitment processes…

Zixi Showcases Industry Leading Software-Defined Video Platform At CES

Interoperable With Any IP Network, Any Protocol, Any Cloud Provider, Any Edge Device. Zixi, the industry leader for enabling dependable, live broadcast-quality video over all-IP, and award winning architect of the Software Defined Video Platform (SDVP), announced that January 7th through the 9th at the 2020 Consumer Electronics Show the company will be featuring with Version 13 extensive new functionalities from the four elements that enable the broadcaster video network to be intelligently and centrally managed using…

Aurora Mobile Announces Compliance of JPush Android SDK with the Interface Standards of Unified Push Alliance (UPA)

Aurora Mobile Limited, a leading mobile developer service provider in China, announced that JPush Android SDK (“JPush”), its push notification services tool for Android devices, has been tested by China Telecommunication Technology Labs-Terminals (CTTL-Terminals) to comply with the latest version of the Unified Push Alliance (UPA)'s performance and interface standard T-UPA0003-2019 Unified Push Technical Specification and Testing Methods. Marketing Technology News: Sprint Unveils Certainty Network Design Model To Unite Full…

TiVo Adds New Content Partners to Expand Its Video Network TiVo+

TiVo+ Increases Its Number of Streaming Channels to 49, Expanding Its Customer Offering Within the Discovery Experience Familiar to Millions TiVo, the company that brings entertainment together, announced a collection of new content partners for its video network, TiVo+. An additional 23 new channels to join the current lineup of 26 free streaming channels currently available on TiVo+. Available exclusively to TiVo customers, TiVo+ delivers free live streaming channels and thousands of movies and TV shows to viewers in an…

CleverTap Presents “Inspiring Women” Video Series

User Engagement and Retention Leader Shines Light on Women Technology Leaders in Leading Up to International Women's Day CleverTap, a leading AI-powered customer lifecycle and user retention platform, is celebrating the success of women leaders in technology with "Inspiring Women," a new interview-based video campaign. Running through International Women's Day on March 8, 2020, the series will highlight the stories, journeys, setbacks, and learnings of thirteen of today's women leaders in marketing, showcasing their…

Mevo Announces Livestreaming Video Camera Mevo Start, Opening of Pre-Orders

First Mass Market-Accessible Camera Puts Robust Livestreaming Capabilities in the Palm of Your Hand livestreaming camera leader and pioneer Mevo announced the opening of pre-orders for its new long-form livestreaming camera, Mevo Start. Leveraging the cutting edge technology of Mevo’s existing video products, Mevo Start and the Mevo app are built exclusively for consumers and social media influencers of any experience level to effortlessly livestream events. The sophisticated, high-quality, all-in-one-camera features 1080p…