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Ivanhoé Cambridge Teams up With Lightspeed to Provide Omnichannel Solutions to Small and Medium-Sized Tenants in Its Canadian Shopping…

Tenants of Ivanhoé Cambridge shopping centres in Canada will benefit from one year of free access to Lightspeed Retail or Lightspeed Restaurant Leading cloud-based point-of-sale solution provider Lightspeed POS Inc. announced today a partnership with real estate industry leader Ivanhoé Cambridge (IC) to bring free and fully-integrated cloud services, including Lightspeed Retail and Lightspeed Restaurant, to small and medium-sized tenants and restaurateurs with locations in Ivanhoé Cambridge Canadian shopping centers.…

Zendesk Lauded by Frost & Sullivan for Delivering Seamless Omnichannel Digital Customer Engagement across Platforms

Sunshine Conversations data platform introduces effective and consistent conversational interfaces across existing and emerging customer contact channels Based on its recent analysis of the North American omnichannel digital customer engagement market, Frost & Sullivan recognizes San Francisco-based Zendesk with the 2020 North American Competitive Strategy Innovation and Leadership award. One of the earliest providers of customer relationship management (CRM) tools, Zendesk has evolved into a premier provider of…

Affle Strengthens Its Leadership Team by Appointing Sujoy Golan as Chief of Marketing & Omnichannel Platforms

Affle (India) Limited, the leading consumer intelligence technology company, announced the appointment of Sujoy Golan as Chief of Marketing & Omnichannel Platforms to strengthen its leadership team. Sujoy will lead the marketing function and help drive the business growth for Affle’s omnichannel platforms on Software/Platform-as-a-Service business models. Sujoy Golan joins Affle with 14+ years’ experience in driving and scaling high-growth businesses across Fintech, SaaS, AdTech, and e-commerce industries. He has been a…

Jolyn Selects Emarsys to Transform Omnichannel Marketing and Personalization, Powered by AI

Women’s competitive swimwear brand Jolyn today announces a partnership with omnichannel customer engagement platform provider Emarsys to transform the way it does omnichannel digital marketing and personalization. Powered by artificial intelligence, the Emarsys platform now automatically segments Jolyn’s customers, enabling the marketing team to automate targeted omnichannel campaigns to specific customers and drive real business outcomes. Marketing Technology News: Kasisto Awarded Two Landmark Patents, Enhancing the…

CallTrackingMetrics Launches an Omnichannel Integration with Facebook Messenger

This new integration empowers agents to reply directly to messages from Facebook users within the CallTrackingMetrics app CallTrackingMetrics, a leading provider of call tracking and omnichannel communications software, announces today a brand new integration with Facebook Messenger. As one of the world’s most popular messaging platforms, Facebook Messenger is an essential part of the communications and advertising strategy for businesses globally. This new integration empowers agents to reply directly to messages from…

Contentful and BVA Announce Partnership to Enable Brands to Build Omnichannel Digital Experiences

As a leader in digital commerce website development, BVA will use Contentful’s app framework to build leading-edge digital experiences  Contentful, the global leader in headless content management, today announced a new partnership with BVA, a leading Shopify Plus agency. BVA will leverage Contentful’s newly released App Framework to build services that help BVA’s customers deliver omnichannel digital experiences. Since BVA was founded in 2013, it has accelerated the growth of more than 100 brands including…

Comm100 Launches Second-Generation Digital Omnichannel Customer Engagement Solution

Comm100, a global provider of digital customer engagement solutions, announced the launch of Comm100 X, its second-generation omnichannel platform. Comm100 X centralizes customer conversations across live chat, email, SMS, and social media, empowering customer service agents to track and respond to queries across digital channels through a single, unified interface. At the core is Comm100 X's contact-oriented architecture that enables native contact management as well as integration with CRM systems for deeper enterprise…

Magnolia Partners With Bigcommerce to Deliver Complete Omnichannel E-Commerce Solution

Magnolia, the leading content management system (CMS) provider announces a partnership with BigCommerce, one of the leading open SaaS e-commerce platforms, to deliver a complete omnichannel e-commerce solution.  This new integration provides a valuable tool for marketers and UX teams in today’s omnichannel environment to deliver seamless user experiences across desktop, mobile, tablets and wearable devices. The partnership will empower BigCommerce customers with Magnolia’s flexible content management capabilities to…

Conversocial Redefines Omnichannel With CX Platform For Customer Engagement Across Messaging Channels

Conversocial Launches New All-In-One Messaging Suite Combining AI, Bot and Human-Agent Engagement Conversocial, the leader in conversational customer experience, today announced new platform and pricing offerings. By combining AI and human agents in a single platform, Conversocial is empowering brands to deliver unique experiences, at scale, across the customer lifecycle. The all-new Conversational Customer Experience Platform by Conversocial brings together four key capabilities into a single customer engagement suite…

Innovid Launches Innovid iQ Omnichannel Video Analytics Dashboard to Help Marketers Navigate the New TV Landscape

Weekly dashboard represents the most comprehensive video advertising trends across digital video and CTV during the COVID-19 pandemic Innovid, the only independent advertising and analytics platform built for television, announced the launch of its new Innovid iQ dashboard as an open, free service to the advertising industry. The dashboard gives marketers the most accurate, weekly view of the evolving video ad landscape as COVID-19 changes how consumers engage with video. Insights shared in the Innovid iQ dashboard are…

Viant Analysis Provides Insights into TV’s Role in an Omnichannel, COVID-19 World

New Whitepaper Details Current State of TV Advertising and how Marketers can Optimize Advertising to Reach Audiences Viant, a people-based advertising technology company, today released its "TV's Role in an Omnichannel World" whitepaper showcasing the current state of the TV advertising ecosystem. As consumers increase TV viewing given recent social distancing requirements and always-on news viewing, this paper provides additional insights and direction for marketers to break through the distraction of competing screens.…

Viant Analysis Provides Insights into TV’s Role in an Omnichannel, COVID-19 World

New Whitepaper Details Current State of TV Advertising and how Marketers can Optimize Advertising to Reach Audiences Viant, a people-based advertising technology company, today released its "TV's Role in an Omnichannel World" whitepaper showcasing the current state of the TV advertising ecosystem. As consumers increase TV viewing given recent social distancing requirements and always-on news viewing, this paper provides additional insights and direction for marketers to break through the distraction of competing screens.…

V12 Launches V12 Signals WebID Which Identifies and Reaches up to 50% of Website Visitors Via Omnichannel Campaigns

Radical Improvement Over Retargeting Solutions V12, a leading provider of purchase intent insight and marketing services, today announced the launch of V12 Signals WebID, a solution that identifies and reaches up to 50% of website visitors through omnichannel campaigns. The solution is part of the V12 Signals suite of products, a set of proprietary technologies which connect brands to in-market shoppers. Leveraging ID graph technology and V12's broad catalog of consumer data assets, marketers can now market to a…

Omnichannel Communication vs. Multichannel: How to Delight Your Audience

Not so long ago, most customers communicated with brands using one of two channels: phone or mail. There was nothing close to the digital landscape that we have today, which meant that customers didn't even consider using a combination of channels to connect with companies, like email, SMS, and social media. However, the world as we know it has changed drastically over the years. 87% of consumers today say that they wish organizations would work harder at delivering consistent customer experience across channels. Another 35%…

ANINE BING Deploys NewStore Omnichannel Platform Across Ecommerce and Retail Stores

Global fashion brand launches omni order management, mobile point of service and inventory management, all run on iPhone apps NewStore, the first to provide Omnichannel-as-a-Service, today announced ANINE BING has launched the NewStore Omnichannel Platform, putting iPhone apps in the hands of associates worldwide. Mobile point of service unlocks in-store revenue drivers like mobile checkout, clienteling and endless aisle. Inventory is managed efficiently and accurately to support weekly product drops, and omni order…

BlueVenn Launches a New CDP-powered Email Channel Within its Omnichannel Marketing Hub

BlueVenn, the award-winning Customer Data Platform (CDP), has launched a new email marketing channel within its multi-channel marketing automation engine, enabling its users to design, execute and automate more targeted and personalized email communications and combine email marketing with other online and offline channels for a true multi-channel marketing approach. BlueVenn already integrates with the majority of the world's email marketing platforms through bi-directional connectors and API integrations that allow the…

Burton Snowboards Selects NewStore as Omnichannel Partner for Digital Transformation

World's Leading Snowboarding Company Will Run Retail Operations on Iphone Innovative Omnichannel Platform Manages Inventory, Endless Aisle, Fulfillment and Mobile Checkout NewStore, the first to provide Omnichannel-as-a-Service, announced Burton Snowboards (Burton) will implement the NewStore Omnichannel Platform in all of its stores globally.  NewStore will leverage its partnership with Salesforce to connect into Salesforce Commerce Cloud, giving Burton a single unified platform to manage ecommerce, customers,…

Bright Pattern Announces AI-Powered Omnichannel Quality Management Solution

Bright Pattern Omnichannel Quality Management Solution Monitors 100% of Interactions on Every Channel With Real-Time AI Monitoring Bright Pattern, the most powerful cloud contact center with AI for innovative companies, announced the release of Bright Pattern Omnichannel Quality Management (Omni QM). Omni QM is embedded in the Bright Pattern Omnichannel platform, and allows quality management on all channels in a single interface. This eliminates the need for costly integrations, improves useability and manageability, and…

Salesfloor Wins Best Omnichannel Customer Experience Solution at the Vendors in Partnership Gala

Salesfloor, the award-winning mobile platform designed for store associates, received the award for Best Omnichannel Customer Experience Solution at the Vendors in Partnership (VIP) Gala. The VIP Awards marked the official start of NRF's Big Show in New York City where retailers from around the world gather to share, learn, and network. The VIP Awards is a way for retailers to celebrate the drivers of the retail ecosystem and formally support, influence and recognize their vendor partners. Marketing Technology News: New…

Three Top Things Brands Need to Succeed in Omnichannel

Today’s technologically savvy customers are channel agnostics who inhabit a constantly expanding world of digital devices, touchpoints and channels. Though their behavior scrambles traditional concepts of the customer journey, one thing remains certain: their insistence on personalized experiences. To succeed in Omnichannel, marketers need to roadmap the customer journey, develop a comprehensive customer view and learn to embrace new channels. With a holistic approach, omnichannel orchestration can leverage the most…