Banner Before Header

CANOPY Management Introduces Leading Listing Optimization Service

CANOPY Management introduced its successful Listing Optimization service to the public. The service was, until now, available only to CANOPY Partners, for who it quickly improved critical e-commerce sales metrics. The Listing Optimization Service enhances a product's Amazon Detail Page and pushes more prospective buyers to that page. "The Detail Page is a product's showroom," said Brian Burt, Founder and CEO of CANOPY Management. "It's what triggers or prevents a person from buying." The new system launched after…

Traackr Releases Budget Optimization Tools to Demystify Influencer Marketing Investments

Influencer marketing spend was expected to reach as much as $15 billion by 2022. But, as budgets are drastically reduced due to the global pandemic, marketers are under intense pressure to accurately track spend, optimize budgets, and properly measure return on their investments. Today Traackr, a leading influencer marketing platform, announced the release of a Budget Optimization toolset for marketers to better analyze spend and increase ROI. Traackr's new capabilities enable brands to take control of their influencer…

RDA Launches Digital Platform Optimization Services

Optimization services designed to help enterprises conserve cash while building agility into their operations RDA, a 33-year proven leader in digital experience and intelligent automation platforms, has launched new optimization services to help enterprises quickly unlock the value of their digital investments. "As business leaders we know we need to evolve, and Covid-19 has made that evolution urgent. Now more than ever, enterprises must think digital with personalization when designing every interaction with their…

Button Joins Forces With AppsFlyer: Offering Brands Like Klook Industry-Leading Mobile Affiliate Optimization Technology Powered by Button…

Button, the leading mobile commerce platform, announced its partnership with AppsFlyer, the global attribution leader, to offer brands visibility into quality app traffic optimized by Button in their AppsFlyer dashboards. Through this integration, AppsFlyer customers using Button's affiliate optimization technology can see the affiliate channel as a media source alongside all other channels of traffic to understand their spend holistically across all marketing activities. Now, brands can access the full suite of Button's…

etailz Launches Self-Service Bid Optimization Software for Amazon Advertising

With automated bidding, search term addition, keyword audits and budget optimization, etailz’s AdManager provides advertisers with data-driven insights through AI etailz.com, Inc, the leading Amazon retailer that provides unparalleled marketing expertise and logistical support, announced the launch of its new self-service Amazon cost per click advertising software, AdManager. AdManager uses AI to automate the management of Amazon Sponsored Product Ads, which minimizes wasted ad spend, increases relevancy, and maximizes…

Jivox Extends Dynamic Creative Optimization to the Connected TV Advertising Market

New Partnership With Tremor Video Brings CTV Viewer Insights to Global Brands Through Jivox’s Enhanced Omni-Channel Personalization Platform Jivox, the personalized digital marketing technology leader, announced the industry’s first personalized dynamic creative optimization (DCO) for connected TV (CTV). The new solution will offer personalization at scale, eliminating days or weeks from the creative production process and increasing the effectiveness of TV campaigns. Jivox’s DCO for CTV allows brands to optimize messages…

Brainsy launches Value Added Reseller (VAR) Program for Search Engine Optimization (SEO) Consultants and Agencies

Private label social media platforms powered by Brainsy to be resold by program partners Brainsy Inc. announced launch of a value-added-resellers (VAR) partner program for digital marketing agencies and Search Engine Optimization (SEO) consultants and service providers. The program will help their mutual clients in the increasingly competitive world of digital marketing. Brainsy offers customized and private label online social media networks to help clients elevate their brand profile, interact with existing or…

4C Selected to Power Cross-Platform Reach Optimization for NBCUniversal’s One Platform

Data Science and Marketing Technology Designed by 4C Allows for Unduplicated Audience Reach Across Linear and Digital Media 4C, a global data science and marketing technology company, has partnered with NBCUniversal on innovation for NBCUniversal’s One Platform. The combination of 4C’s market-leading technology and the unparalleled scale of NBCU will allow advertisers to optimize their investments and reach their target audiences across all screens. Marketing Technology News: Mola.tv Takes Digital Rights Management…

Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl

Frequently recognized as the best search engine optimization company in Denver, Boulder SEO Marketing has teamed up with Bubbl, a multichannel and international content marketing agency, to better serve its growing customer base around the globe Boulder SEO Marketing, a full-service digital marketing agency, announced that it has teamed up with Bubbl, a leading provider of integrated and multichannel content marketing solutions, to expand its global reach and to grow its multilingual content development offerings further.…

Teikametrics Raises $15M to Extend its AI-Powered Multi-Channel Optimization Across Amazon and Walmart

Teikametrics, a leading SaaS provider of AI-powered optimization for brands and sellers on Amazon and Walmart, announced the completion of a $15 million strategic funding round backed by new and existing investors. The announcement follows Teikametrics’ selection as one of Walmart’s first exclusive advertising optimization partners, and the addition of Srinivas Guddanti, a 14-year senior Amazon veteran, as its Chief Product Officer. “We’re thrilled to lead this new round of capital in Teikametrics” Tweet this Jump…

PROS Named to Constellation ShortList for Price Optimization

Offerings for Digital Leaders Reinventing Operations and Transforming Business Models PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced it was named to the Constellation ShortList for Price Optimization in Q1 2020. The technology vendors and service providers included in this program deliver critical transformation initiative requirements for early adopter and fast follower organizations. Leveraging artificial intelligence and high-performance calculation power, the PROS…

International Search Engine Optimization Expert Chris Raulf of Boulder SEO Marketing to Speak at XTM LIVE Silicon Valley on 19 March 2020

The 20-minute TED-style talk focuses on the impact that artificial intelligence, machine learning, and robotic process automation have on global digital marketing Boulder SEO Marketing, a provider of affordable SEO packages and full-service digital marketing solutions to companies around the globe, announced today that its founder and president would present a talk entitled Global Digital Marketing and Artificial Intelligence: Are You Missing the Boat? on March 19, 2020, at 12:10 pm Pacific Time at XTM LIVE Silicon…

ConvergeOne and NICE Announce Launch of Customer Engagement Optimization Services (CEOS)

ConvergeOne, a leading global IT services provider of collaboration and technology solutions, announced that it has partnered with NICE to launch the first release of its Customer Engagement Optimization Services (CEOS) offering. CEOS phase 1 is comprised of two solutions from NICE, the world's leading provider of cloud and on-premises enterprise software solutions, namely  Interactive Voice Response Optimization (IVRO) and Nexidia Analytics. CEOS phase 1 provides solutions for optimizing the performance of contact…

Intellecta AI-Driven and Multichannel Analytics from OnviSource Delivers Automation for Workforce Optimization, Customer Experience…

Powered by Company’s Proprietary AI, Intellecta Analyzes 100% of Customer Interactions across Multiple Touch Points, Channels and Languages; And Offers Big Data and Content Management, Automated Quality Assurance/Compliance, and a Range of Analytics in Customer Sentiment, Intents, Trends and Behavior OnviSource announced Company’s continuous success in expanding the capabilities of its Intellecta Multichannel Analytics for intelligently automated analysis of 100% of customer interactions across varied channels. Advantages…

Cloud Services Survey Reveals Critical Need for AI-Driven Continuous Optimization

Optimizing Cloud Applications for Performance and Cost is Beyond Human Scale Opsani announced the results of a year-long survey of hundreds of enterprises running cloud services that revealed a critical need for artificial intelligence (AI)-driven, continuous optimization of live applications and their environments. Results showed companies are running a robust continuous integration (CI), continuous delivery (CD) toolset for their applications, but are neglecting the post-release portion of the delivery…

Publisher-Based Optimization in Mobile Marketing Because the Medium Is the Message

In 1960, Marshall McLuhan noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, marketers and researchers have found that media context impacts ad recall, recognition, level and nature of processing, attitude, cognition, brand attitude, and purchase intent (source: “The Medium As A Contextual Cue,” Micael Dahlen, Journal of Advertising). These results make sense. When we’re reading about travel, we’re intuitively more open to marketing messages about hotels and vacation…

Google Cloud Lands Agreement With Lufthansa Group to Support Optimization of Its Airline Operations

Google Cloud Technologies to Power All-New Lufthansa Group Operations Platform Google Cloud announced that Lufthansa Group, the world's largest aviation group in terms of revenue, has selected Google Cloud as a strategic partner to optimize its operations performance. Lufthansa Group will combine previously disparate systems and data feeds into one unified platform by leveraging Google Cloud's infrastructure and leading machine-learning capabilities. Image Source: Lufthansa Group "By…

Bing and Botify Announce Partnership to Bring New Search Engine Optimization Features to Market

Large Websites Can Index Their Content in Real-Time, Leading to Greater Visibility and Revenue Opportunities Leading enterprise SEO platform Botify, announced a first-of-its-kind partnership with Bing to bring speed, efficiency, and accuracy to the crawling and indexing of large websites. The partnership represents an expansion to FastIndex, the first solution within the Botify Activation suite, designed to streamline and simplify manual SEO tasks. Building upon Bing's new programmatic URL submission process, the new…

Neustar Named A Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Received the Highest Possible Score in the Data Management Criteria, Cited for Person-Centric Data Access and Expertise Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity and unified measurement for Fortune 500 brands, announced its unified marketing analytics solution has been named a Leader in The Forrester Wave™ Marketing Measurement And Optimization Solutions, Q1 2020 report by Forrester Research, Inc. @Neustar named a leader in marketing…

Perion Acquires Content IQ and Its Breakthrough Pub-Tech Optimization Solution to Strategically Propel Disruptive Synchronized Digital…

Strategic and Accretive Acquisition Creates Synergies Across Perion’s Business Units and Prepares Perion for “Cookie-Less” Future Perion Network Ltd., a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising - ad search, social media and display / video advertising - announced that it has consummated the acquisition of Content IQ (“CIQ”). CIQ is a privately held company founded in 2014, based in New York City with offices in Tel Aviv, and…