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UJET and Acqueon to Help Companies Create Modern and Hyper-Personalized Outbound Campaigns

Integration to combine UJET’s next-generation cloud-native contact center solutions with Acqueon’s omnichannel campaign management software UJET Inc., the ultra-modern cloud contact center for customer-focused enterprises, announced its integration with Acqueon, a provider of cross-proactive conversational engagement software for sales, service, and collections, to help businesses proactively curate and construct multimodal omnichannel customer journeys that increase agent efficiency and drive meaningful customer…

Pypestream Introduces Conversational Ads, Delivering Engaging and Personalized Experiences

Upending traditional display ads, Conversational Ads move customers through sales and marketing funnels more effectively, creating dynamic, feature-rich interactions Pypestream, the leading conversational AI platform with all-in-one cloud messaging, announces Conversational Ads, an immersive brand experience driven by in-ad engagements. Conversational Ads transform present-day display ads by incorporating conversational AI alongside rich features like video, carousels, and surveys, creating authentic two-way messaging…

As Brands Continue to Navigate Change, 43% of Consumers Say Digital Ads Should be Personalized

New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty; Study also reveals social platforms win on personalization Innovid, the only independent advertising and analytics platform built for television, announced the findings of a commissioned study on consumer preferences for personalized advertising amid COVID-19. More than 1,000 US adults were polled online for the study in July 2020. Innovid’s research study, 2020 Consumer Attitudes on Personalized…

Google Cloud Helps Power More Personalized Experience For Procter & Gamble Consumers

Google Cloud’s suite of machine learning and analytics solutions help drive decisions, provide connected experiences and advice Google Cloud announced that The Procter & Gamble Company has selected its data analytics and AI technology to enable more personalized experiences for consumers. Through this new collaboration, P&G will now be able to leverage consumer and media data to innovate product experiences and enrich the shopping journey for existing and new consumers. Marketing Technology News: BlueConic…

Creating Personalized Experiences Takes a Clear Strategy

Digital marketers have a unique opportunity to improve customer engagement by mining massive amounts of data to personalize the customer experience across multiple channels. Superior personalization technologies help build brand, raise demand and boost customer acquisition. Similarly, personalization increases revenue through upselling and cross-selling. According to McKinsey, brands that get real-time personalization right can deliver five to eight times the ROI of their marketing spend and lift sales by 10% or more. But…

Seismic and Vertical IQ Partner to Empower Banks with More Personalized Client Interactions

Integration Relies on Seismic LiveDocs® Technology and Vertical IQ's Rich Industry Intelligence to Automatically Generate Insightful, Custom Content for Any Industry Seismic, the industry-leading and award-winning sales enablement platform provider, has partnered with Vertical IQ, an industry intelligence solution that readies sales and marketing professionals with the insight needed to win, grow and retain more business. Bankers can leverage Vertical IQ's industry intelligence and Seismic's dynamic content automation…

MindTickle Partners with Sandler Training to Deliver Personalized World-Class Sales Readiness

Partnership combines leading sales methodology with proven sales enablement and readiness technology to drive revenue growth MindTickle, the leader in Sales Readiness technology, today announced a partnership with Sandler Training, the largest sales, management and leadership training organization, providing sales organizations with personalized training to improve customer engagement and drive revenue growth. Sandler Training content for sales and sales managers can now be tailored with a data-driven approach to further…

Kibo Adds COO To Champion Personalized Commerce For Clients

Kibo, a leader in cloud commerce, announced Brian Wilson has joined the company as its Chief Operating Officer. Brian brings more than 20 years of client enablement leadership in enterprise software, as well as extensive experience in building client champions for subscription and SaaS product companies. In his role as COO at Kibo, Brian will oversee customer success, ensuring that Kibo delivers highly personalized end-to-end customer experiences, including out-of-the-box order management and ecommerce, for brands at every…

Lucidworks Announces Smart Answers, a Question Answering System That Enhances Chatbots and Virtual Assistants to Deliver Personalized…

Smart Answers on Lucidworks Fusion Uses Deep Learning to Understand Natural Language Questions and Provide Users with Immediate and Contextual Answers Lucidworks, leader in AI-powered search, announces Smart Answers on Lucidworks Fusion. Smart Answers enhances the intelligence of chatbots and virtual assistants by using deep learning to understand natural language questions and quickly return the right answers. Customers and employees can now locate critical insights to help them move to their next best action, avoiding…

PowerInbox Acquires Jeeng, Adding Personalized Push Notifications to its Subscriber Messaging Platform for Publishers

Publishers Like Farmers' Almanac & GoGy Games Can Now Send Personalized Content via Email, Browser-Based & Mobile Push Notifications with a Single Solution to Engage Subscribers, Drive Traffic & Grow Revenue PowerInbox, a leading email engagement and monetization partner for publishers, today announced its acquisition of Jeeng, the artificial intelligence-powered personalized notification platform. The integration of Jeeng into the PowerInbox solution allows publishers to take back ownership of their audience…

Concord Servicing Corporation Selects Genesys Cloud to Deliver Personalized Customer Experiences

New cloud contact center solution to help fintech company save costs and improve workforce efficiencies To provide more personal, flexible and positive customer experiences, Concord Servicing Corporation ("Concord") has selected Genesys Cloud. A move to the all-in-one solution and the world's leading public cloud contact center platform will allow Concord to help its loan originators and capital providers work more efficiently and deliver better service to customers. In addition, the recognized leader in portfolio…

Personalized Commerce Drives Higher ROI for Retailers According to Kibo Study

Fourth annual survey reveals half of retailers that personalize across the entire customer lifecycle earn 300% ROI or more Kibo announced the results of their fourth annual Personalization Study, which compared multichannel personalization return on investment across shopping and marketing customer touchpoints. The survey found that brands that offer “personalized commerce” are more likely to achieve the highest ROI. These retailers are also in the best position to quickly pivot the business to meet changing customer…

MediaKind Launches Aquila Streaming Solution on Google Cloud Platform to Power Delivery of Personalized Media Experiences

MediaKind, a global media technology leader, today announced that it has extended its partnership with Google Cloud to enable its end-to-end Aquila Streaming solution to be offered as-a-service on the Google Cloud Platform. The launch enables MediaKind customers to leverage Google Cloud’s extensive ecosystem of solutions and assets in order to globally deploy media processing capabilities and optimize the distribution of their OTT services. Aquila Streaming provides significant video bandwidth savings, low end-to-end low…

ActiveCampaign Expands Its Customer Experience Automation (CXA) Platform to Help Sales Teams Automate Personalized Customer Interactions…

The new functionality gives sales teams a holistic view of customer data, letting them automate repetitive sales processes without losing their personal touch ActiveCampaign, the leader in Customer Experience Automation (CXA), announced its expanded sales functionality, which includes custom and pre-built sales automations, a built-in CRM, and native integrations like Google Sheets and Slack. ActiveCampaign's CXA platform has everything growing companies need to make connections scalable, by automating personalized…

Movable Ink Extends Personalized Visual Experiences to Mobile App Messages

Launch of Movable Ink for the mobile channel brings personalized, data-activated visuals to push notifications and in-app messages Movable Ink, the visual experience platform provider for digital marketing leaders, announced general availability of Movable Ink for mobile. With the official expansion of the Movable Ink platform into branded mobile app messages, marketers can now generate personalized creative that seamlessly integrates into push notification, in-app, and app inbox marketing programs from the major mobile…

vidREACH Announces vidREACH Individual to Serve Small Businesses with Personalized Video Communication

Leading video email platform introduces individual offering to enhance video email communication methods vidREACH, the leading video email platform, announces vidREACH Individual, a video email solution serving small businesses and individuals focused on personalized video email communication methods. vidREACH Individual provides quick and easy video email opportunities for enhanced human-to-human connections straight from a phone or email. Marketing Technology News: Ceros Launches MarkUp, A Visual Commenting And…

Enterprises Turn to Digital Business Providers to Deliver Hyper-Personalized Services

ISG Provider Lens report sees enterprises focusing on providing more targeted services to both employees and customers Enterprises across the globe are forming new partnerships with digital business service providers as they seek to deliver hyper-personalized services to customers and employees, according to a new report published by Information Services Group (ISG), a leading global technology research and advisory firm. The 2020 ISG Provider Lens™ Digital Business – Solutions and Service Partners Archetype Report…

Publix Introduces Club Publix for a Personalized Experience

Personalization is everywhere. We expect retailers to recommend products we may be interested in buying. We like getting savings based on what we purchase. In fact, according to research conducted by Salesforce, 84% of consumers say being treated like a person, not a number, is very important to winning their business. Furthermore, 74% of consumers expect companies to understand their needs and expectations. Marketing Technology News: IAB Names David Cohen President Building relationships and connections with customers…

Major League Baseball and Google Expand Relationship to Offer More Highly Personalized Experiences and Increase Engagement for Fans Around…

Google Cloud named the Official Cloud Partner and Official Cloud Data and Analytics Partner of Major League Baseball Google and Major League Baseball (MLB) announced a powerful multi-year collaboration to upgrade MLB's business processes and  support next-level experiences that inspire fans around the world. Google Cloud will become MLB's Official Cloud and Cloud Data and Analytics partner, with MLB's business operations, including Statcast—the automated tool for analyzing player movements and abilities—now running on…

Arc’teryx Partners with Kount to Rethink Fraud Prevention and Deliver Personalized Customer Experiences

Arc’teryx elevates the eCommerce shopping experience while advancing adaptive AI-driven fraud prevention and strategic revenue growth Kount, the leading AI-driven fraud prevention solution, announced that Arc’teryx, a global company specializing in technical high-performance apparel, has selected the Identity Trust Global Network to upgrade its fraud prevention and expand into new geographies while providing a frictionless and highly personalized experience for “pro” customers. “By customizing its policies around…