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MOXY Social Media Platform Poised to Transform the Democratic Process

Ground-Breaking Approach to Voter and Politician Engagement Promises to Energize Millennial and Gen-Z into Action Epluribus LLC released its non-partisan social ecosystem designed to link voters, elected officials and thought leaders in dynamic 21st century fashion.  MOXY™ is available as an app for Apple iOS, Android and for web browsers as a single stop for all things touching the political lives of U.S. residents 13 years and older.  The robust platform benefits both voters and politicians. Marketing Technology News:…

Inhance Digital Announces Release of Virtual Exhibit and Event Platform to Elevate Virtual Sales and Marketing Engagement

Used in Connection with Virtual Meetings, Interactive Platforms Improve Customer Engagement and Knowledge Retention, While Working Remotely Interactive agency Inhance Digital today announced the availability for their Virtual Exhibit and Event Platform, (VEEP). Through a simple web browser interface, users can enter a completely interactive 3D world giving sales and marketing teams a way to engage customers and communicate their complex product/solution stories in their virtual meetings, virtual briefings, or virtual…

What MarTech Leaders Think about ABM in the Age of AI

ABM remains the most-defiant of technologies for B2B marketing and Demand Gen professionals. B2B customers are growing matured and smarter with easy access to digital buying tools and product review platforms. They demand real-time contextual and highly-personalized engagement from their marketing and sales technology vendors. To keep up with the pace of disruptions in the tech industry, B2B sellers leverage AI and automation to deliver this personalization. Though Account-based Marketing has covered a long and bumpy…

5 Reasons Why Small Businesses Turn to Digital Marketing to Survive The COVID-19 Pandemic, According to Digital Silk

7.5 million small businesses may be at risk of closing permanently during the COVID-19 pandemic. Digital Silk outlines the reasons why they turn to digital marketing to survive 7.5 million small businesses could shut down permanently as a result of the COVID-19 crisis. Digital Silk, a global digital agency, provided an overview of how digital marketing has been helping small businesses to get through the pandemic. The five reasons small businesses turn to digital marketing are: 1. People Spend More Time Online The…

MERGE Earns Sitecore Platinum Partner Status, Invitation to Sitecore Partner Advisory Council Group

Agency joins select group of Sitecore thought leaders and technical experts in global Platinum Partner Community MERGE, a premium creative, marketing and technology company, announced that it is a Sitecore Platinum Implementation Partner. This designation recognizes the company’s strategic alignment with Sitecore and its proven ability to deliver complex, end-to-end enterprise solutions that enable brands to transform digital experiences. Marketing Technology News: SpotX Teams Up With Pluto TV To Drive Its Video…

Syncsort Rebrands as Precisely, Powers Confident Business Decisions with Trusted Data

New Brand and Strategy Accelerate Leadership in Data Integrity Following Syncsort’s Acquisition of the Pitney Bowes Software and Data Business Precisely, the global leader in data integrity, is being unveiled as the result of Syncsort’s acquisition of the Pitney Bowes software and data business in December. The Precisely brand underpins a world-class business with leading software and data enrichment products, annual revenue in excess of $600m, 2,000 employees, and 12,000 customers in more than 100 countries, including 90…

Thought Industries Announces Integration With Gainsight Sightline, The First Complete Customer Success Ecosystem

Thought Industries, the world’s leading B2B customer training platform provider, announced its integration with Gainsight Sightline, the world’s first customer success ecosystem. Gainsight Sightline brings together complementary technology and services solutions on the Gainsight platform. Through this integration, customers will be able to reduce time to value and accelerate their adoption across customer success technologies. Marketing Technology News: Oracle Cloud, Engineered Systems and Hardware Now Available through…

Welltok Adds Connect Partners to Support Remote Condition Management

Four Innovative Companies Pre-Integrated in Consumer Activation Platform to Provide More Telehealth and Virtual Coaching Options During Quarantine and Beyond Welltok, the consumer activation solutions company, announced the expansion of its Connect Partner Ecosystem to include more remote condition management programs. Six out of ten adults live with a chronic condition and it is essential that they follow care regimes to avoid traumatic, high-cost events such as emergency room visits. And with the current pandemic,…

B2B Marketing Will Never Be the Same (and That’s a Good Thing)

We are living in unprecedented times. The impact of the COVID-19 pandemic has fundamentally upended every aspect of our global economy and professional careers. According to experts, this crisis will create a “new normal” and change the trajectory for many commonplace facets of our everyday lives. This shift also holds for B2B enterprises and marketing teams, and I’m ecstatic for the opportunities that lie ahead.   Winston Churchill famously said, “Never let a good crisis go to waste.” Adversity -- and even some chaos --…

Top eCommerce Tactics to Reduce Cart Abandonment, According to eCommerce Development Rating Platform

72.8% of retail consumers abandon their carts. eCommerceCompanies.com shares key tactics to help eCommerce businesses recapture customers Cart abandonments in the retail industry are as high as 72.8%. Many consumers never complete their purchases, which affects brands' conversions and sales. eCommerceCompanies.com, a B2B marketplace connecting brands with eCommerce experts around the world, outlines tactics to help brands lower the number of missed sales opportunities. Marketing Technology News: i-Sight Launches v5.5,…

Systemware, Inc. Brings Enhanced Content Services Capabilities to the Cloud With New Platform Update

Content Cloud 7.1 provides industry-leading content services for Public, Private, Hybrid or Fully Hosted Cloud Deployments Systemware, Inc., an industry pioneer in enterprise content management, has announced the release and availability of Content Cloud 7.1. Content Cloud is an innovative content services platform that intelligently manages critical business information for many of the world's largest organizations. This latest update to Content Cloud includes new containerized and scripted deployment options,…

Avaya Honored for Exceptional Innovation in Customer Experience Solutions

Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, announced today that Avaya Conversational Intelligence, a powerful AI solution enabling next-generation contact centers to create happier customers, has been recognized as a 2020 CUSTOMER magazine Product of the Year Award winner. Avaya Conversational Intelligence helps enable organizations to deliver significantly improved customer experiences that can increase brand satisfaction and drive more positive engagements…

Kustomer Acquires Automation Technology Company Reply.ai, Accelerating Kustomer IQ’s Intelligence Platform To Help Companies…

Reply is the first acquisition for Kustomer, reinforcing Kustomer's commitment to AI and machine learning capabilities throughout the customer journey. With Reply, Kustomer will now offer enhanced chatbot and deflection capabilities through its customer service platform Kustomer, the omnichannel SaaS platform reimagining enterprise customer service to deliver standout experiences, announced today it has signed an agreement to acquire Reply.ai, a customer service automation company founded in 2016 that helps companies…

Outsell Launches New ‘Stimulus’ Packages at Reduced Contract Costs to Help Auto Dealers Generate Sales and Service Revenue

As sales and service efforts recover, dealers need to accelerate their marketing and sales strategies – Outsell’s platform can help Outsell, which offers the only Virtual Customer Engagement platform for the automotive industry, launched new packages, using Artificial Intelligence and automation, to stimulate automotive dealers’ sales and service revenue at reduced contract costs, including promoting online channels. Results for Outsell’s packaged solutions are guaranteed, tied to a dealer’s linked sales and Repair Orders…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from JSA (Digital Marketing), LogMeIn (Customer Service), Stella Connect (Customer Experience), Vonage (Unified Communications), and SpotX (Video). JSA Partners with Evan Kirstel, Top Technology Social Media Influencer and B2B Thought Leader Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data…

Empowered Communications: Remote Workplace Gamification with Microsoft Teams

Centrical Brings its Employee Engagement, Learning, and Performance Management Capabilities to Microsoft’s Collaboration Hub In a major tech integration to boost employee engagement during the ongoing global lockdown, HR Tech platform Centrical has announced a key partnership with Microsoft Teams. Centrical, a leading provider of holistic employee engagement and real-time performance management solutions, will now sync with Microsoft’s unified communications and collaboration hub- Teams.  Employees who use Teams will now be…

TechBytes with Lauren Kiser, Senior Product Marketing Manager at Sprinklr

Hi, please tell us about your role and the team/technology at Sprinklr. I’m a Senior Product Marketing Manager at Sprinklr supporting our Modern Advertising Product. I work closely with our Product Managers to bring our products to market and the market to our products, both supporting our field teams and evangelizing the work our customers are doing. Sprinklr is a modern Customer Experience Management platform that enables Marketing, Advertising, Research, Care, and Engagement across more than 35 modern channels…

29% of US Consumers will Increase Long-term Use of Digital Channels Because of COVID-19 Pandemic

But 61% disappointed by brands online response and lack of personalization, impacting future spend, Kameleoon research finds The current COVID-19 crisis is driving long-term changes in how US consumers buy and interact with brands – and they are not happy with the level of personalization and reassurance delivered online by most companies, according to a new study of 1,000 US consumers. Marketing Technology News: Fuel Cycle Releases Qualitative Analysis Feature The research, commissioned by AI-powered…

Qualtrics Announces Powerful New Capabilities to Help Move Brands Beyond Measurement To Cultures That Take Decisive Action To Close…

The world's leading enterprises, and the XM industry's premier partner ecosystem, are building and integrating their experience management programs on Qualtrics' powerful system of action New capabilities help businesses actively support customers and employees by gathering feedback through advanced listening channels, gain deeper insights faster through intelligent analytics, and upgrade workflows that generate actionable recommendations Qualtrics, the leader in customer experience and creator of the experience management…

ActiveCampaign Crosses 100,000 Customers & $100 Million Annual Recurring Revenue

The major milestones follow closely after the announcement of a $100 million Series B funding round to further accelerate the Customer Experience Automation (CXA) category ActiveCampaign, the leader in Customer Experience Automation (CXA), announced that it has surpassed 100,000 active customers and crossed $100 million annual recurring revenue (ARR) on its CXA platform. This follows only months after announcing a $100 million Series B funding round. ActiveCampaign has been focused on improving customer experience for…