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Interview with Judd Marcello, EVP, Global Marketing, Cheetah Digital

Judd Marcello EVP, Global Marketing, Cheetah Digital "Technology is important, but customer engagement starts and ends with marketing data. Those marketers that have complete command of their marketing data can make winning decisions on how to create and deliver highly-personalized messages that drive customer engagement." On Marketing Technology MTS: Tell us about your role and how you got here. (what inspired you to be a part of a technology innovation company). I have always been a marketer at heart. My career has…

Seeking Solutions and Going Global: A View from dmexco 2017

Seeking Solutions and Going Global: A View from dmexco 2017 With nearly 20 years in the ad tech and mar tech industries, I’ve seen my fair share of trends come and go. With every new “must have” product offering pitched by purveyors of software, computing platforms and one-off services, there’s likely to be a measure of industry buzz generated—though it’s often short-lived. While I observed this once again at this year’s Digital Marketing Exposition & Conference (dmexco 2017), held a few weeks ago in Cologne, Germany,…

Olapic Unveils Four New Solutions to Enhance the Power of Visual Content along the Customer Journey

Four New Solutions From Olapic Allow Brands To Create And Enhance Visual Content To Drive Better Performance And Stronger Consumer Engagement Olapic, an innovator in visual content solutions, has introduced four new solutions designed to help marketers harness and enhance visual content to make their customers' buying journey more personalized, authentic and effective. The new solutions from Olapic are: Content Creator App Content-as-a-Service Inspire Content in Motion On Demand Olapic is offering…

If Data isn’t Real-Time, It’s Not Accurate for B2B Marketing and Sales

Rishi Dave, Chief Marketing Officer At D&B, Explains How Marketing And Sales Teams Could Equip Themselves With Powerful Data And Drive Alignment In Selling Effectively To Engaged B2b Buyers Last month, Dun and Bradstreet (D&B) released the first annual report on the state of B2B marketing, selling, buying and the impact of data and technologies on the selling process. Titled “State of Sales Acceleration,” the report, by D&B, identified that B2B sellers still have a long way to go before they can hope to use…

AI + Humans Is the Perfect Recipe for B2B Growth

We are used to seeing AI and machine learning in our “consumer” lives -- from Netflix and Amazon’s eerily accurate recommendations about what we would like to watch or buy next, to our Nests having our home at the just right temperature when we walk in at night. We are comfortable cohabitating with AI at home, yet AI adoption by sales and marketing professionals is elusive.  We’re riding the crest of innovation in go-to-market technologies -- first CRM, then marketing automation and now applied AI for sales acceleration --…

Janrain Raises Bar for Most Rigorous Security Certifications in CIAM Industry

Janrain Becomes First To Obtain CSA STAR Level 2 Certification, Adds ISO 27018 Certification For Cloud Security  Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category and market leader in Privacy by Design, announced that it has obtained two of the industry's most comprehensive third-party security certifications, and the only ones designed specifically for the cloud: 1) Cloud Security Alliance Level 2 (CSA) STAR Certification, which verifies that Janrain follows industry-best…

Zaius Study Reveals 40% Retail Marketers are Overlooking Omnichannel This Holiday Season

86 Percent Fail To Engage Customers At Every Purchase Location Zaius, the leading B2C CRM that delivers real-time, cross-channel marketing automation and attribution built on a single customer view, announced the release of its 2017 Holiday Marketing Report, highlighting what’s on hundreds of retail marketers’ minds as the holiday season approaches. The study helps ecommerce and retail companies understand which marketing priorities and distribution strategies to focus on during one of the busiest and potentially most…

Gigya Introduces Enterprise Preference Manager To Fortify Customer Trust and Address New Privacy Regulations

The Enterprise Preference Manager Can Be Adopted Without The Need To Access  The Gigya Customer Identity Management Platform Following closely on the heels around the announcement of its acquisition by SAP, Gigya, the leader in customer identity and access management (CIAM), has introduced Gigya Enterprise Preference Manager, to help organizations build customer trust and address upcoming privacy regulations, including the European Union’s upcoming General Data Protection Regulation (GDPR). Patrick Salyer, CEO of…

How to Stay on Customers’ Radar – Without Bugging Them

We’ve all done it before: we’ve given away our e-mail address. Perhaps we discovered a new website or met someone at an event. Ultimately our e-mail ends up in the hands of a stranger, and to our dismay, this stranger does not really know what to do with it. With no apparent rhyme or reason, an onslaught of e-mails begins. As bad as it is to be on the receiving end of a poorly executed customer communications strategy, it’s even worse to be the one executing that strategy. Those who get it wrong not only elicit groans…

Interview with Jim Kaskade, CEO, Janrain

"Brand marketers pay a lot of money to drive unique visitors to their digital properties, only to see more than 95 percent of them go away and 5 percent or less register. Then of those 5 percent registered, less than 15 percent remain active." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a Customer Identity and Access Management (CIAM) company? I was on a hike with John Kim, managing partner at HighBar Partners, just before New Year’s 2015. John was very excited as…

Blueshift Receives Patent for AI-Powered Marketing

Patent Validates Blueshift's Innovative Approach in Using Real-Time Streams of Customer Data for AI-Powered Marketing on Every Channel Blueshift, the leader in Artificial Intelligence (AI) Powered Marketing across all channels, announced that the company has been awarded Patent No. 9779443 from the United States Patent and Trademark Office for "EVENT-BASED PERSONALIZED MERCHANDISING SCHEMES AND APPLICATIONS IN MESSAGING", further validating the company's innovations in applying AI to real-time streams of behavioral data.…

Interview with Tony Zito, CEO, Rakuten Marketing

"Consumers find ads interruptive and even associate online advertising with fake news. However,81 percent of US consumers feel that advertising is OK when the content is useful and doesn’t interfere with their online experience." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of an integrated marketing company? My career with Rakuten Marketing began in 2012 when my display company, mediaFORGE, was acquired by Rakuten Marketing. Directly following the acquisition,…

TV in 2020: 50 Percent of Viewing Will be Mobile

50 Percent Of All Viewing Will Be Done On A Mobile Screen, With Half Of This Done On The Smartphone Alone Ericsson unveils the eighth edition of its annual ConsumerLab TV and Media report, which details the massive growth in TV and video viewing and the ongoing shift in the way consumers watch content. Supported by eight years of extensive media insights, Ericsson ConsumerLab predicts that the growth of on-demand viewing will continue to soar through to 2020, making up almost half of total viewing. 50 percent of all TV…

EXLRT Showcases New Language Technology Offerings as Top Sponsor of SDL Connect Event

EXLRT, a global content and language technology agency, announced the expansion of its core offerings in alignment with the growing customer experience needs of multi-national enterprises around the world. The agency recently expanded its web and content technology capabilities to include language and translation management offerings that combine to help large organizations go global faster and more effectively. "Enterprises today must market globally just to stay in the game. But to win the game, they…

Mautic Launches Maestro, A Marketing Management Solution Created Specifically for Agencies and Enterprises

Provider of Open Marketing Cloud Announces New Product that Increases Scalability and Saves Time for Marketers Across the Entire Business Mautic, the leader in modern marketing automation, announced the addition of Maestro, the industry's first solution that enables seamless management of multiple marketing automation accounts. The company also announced an upcoming beta program for Maven, a marketing intelligence solution that will apply machine learning to help marketers optimize campaigns and content delivery,…

Bigtincan Unveils Bigtincan Hub, a Unified AI-Driven Sales Enablement Automation Platform, at SD Summit Europe

Bigtincan Extends Market Leadership by Unifying AI-based Sales, Marketing and Learning in New Sales Enablement Automation Platform Release  Bigtincan, the leader in mobile AI-powered sales enablement, has announced a major release of Bigtincan Hub, its Sales Enablement Automation Platform, empowering sales, marketing and service teams to work smarter and faster. With new AI-driven features, and automation that supports each phase of the sales and marketing lifecycle, Bigtincan Hub delivers a better customer experience,…

TechBytes with Atul Kumar, Chief Product Officer, Mintigo

Atul Kumar Chief Product Officer, Mintigo Modern businesses are increasingly relying on predictive analytics to become more proactive and forward-thinking to meet their goals. Instead of relying on hunches or assumptions, marketers now use the predictive intelligence models to identify the likelihood of future outcomes based on data science and historical data for optimizing marketing campaigns. We spoke to Atul Kumar, Chief Product Officer at Mintigo, to understand how predictive analytics models work.MTS: Tell us about…

Oracle Partners Continue to Accelerate Success in the Cloud

New Oracle PartnerNetwork Program and Enablement Resources Provide Easier Access to Oracle's State-Of-The-Art Cloud Platform  Oracle PartnerNetwork (OPN), announced that the company continues to see strong cloud leadership and momentum across its 25,000-member strong partner program. Companies are increasingly looking to the cloud to stay competitive and enable business transformation. Since its launch in February 2016, more than 2,600 unique partners have joined the Oracle PartnerNetwork Cloud Program. Additionally,…

DMEXCO 2017 Roundup for Marketers: Marc Pritchard, Data Science, AI and “The Art of Narrative Disruption”

A Quick Roundup Of Dmexco 2017, For Advertisers And Marketers, Who Are Looking At New Ways To Create Brand-Specific Campaigns That Resonate In Today’s Digital Economy Forty-eight hours at the 2017 Digital Marketing Exposition and Conference (DMEXCO) exposed the shifting sands in the martech, adtech, AI sectors and the digital economy. With over 40,000 visitors and nearly 1200 exhibitors at the event, DMEXCO 2017 revealed the visible trends and the underlying forces that would redefine the way marketers and advertisers see…

Interview with Mukund Ramachandran, VP Global Marketing, Dynamic Yield

"To use the technology successfully, companies are aligning marketers, product managers, and developers around a shared vision to provide better experiences for customers." On Marketing Technology MTS: Tell us a little bit about your role at Dynamic Yield and how you got here. I am the VP of Marketing at Dynamic Yield. I am responsible for all aspects of marketing including brand marketing, content marketing, PR, product marketing, event marketing, and demand generation. I am a product marketer both by training and at…