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TechBytes with Travis Kaufman, VP Product & Partnerships, Leadspace

Travis Kaufman VP Product & Partnerships, Leadspace How many times have you revised your true definition of an ideal customer? Once, twice or more than ten! It’s easier to build the definition of an ideal customer compared to retaining one. An ideal customer is one who falls into the category of your best leads, fills your pipeline and significantly influences others to convert, making demand-gen a refreshing journey for B2B marketers. Leadspace Audience Management Platform offers predictive scoring and real-time…

Interview with Steve Sachs, Chief Executive Officer, OneSpot

"CMOs need to look at the channels they are promoting content on holistically – and focus on audience interests – rather than focusing specific strategies for specific channels." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a content marketing personalization firm? I’ve had a lot of experience throughout my career working at the intersection of digital media, content, and marketing, and joining OneSpot was an opportunity to deliver to people the very best…

Interview with Mollie Bodensteiner, VP of Marketing, FunnelWise

"Traditional siloes will no longer be sustainable, and instead, AI will open up a truly holistic framework." On Marketing Technology MTS: Tell us about your role at FunnelWise and how you got here? What inspired you to be part of a revenue funnel diagnostics company? I am currently the Vice President of Marketing at FunnelWise. Prior to joining FunnelWise, I worked at Marketo as a Business Consultant and Project Manager on their professional services team. During my time with Marketo (and in prior roles), it was apparent…

TechBytes with Janet Muto, President, WEVO

Janet Muto Co-Founder and President, WEVO Website optimization, if done correctly, improves the efficacy of the website by converting visitor traffic to engaged audience that turns into paying customers or subscribers. However, the largest challenge in building a fully-optimized website is the lack of insights into its pre-launch effectiveness. To understand how critical it is for B2B marketers to understand how website optimization works, we spoke to Janet Muto, Co-Founder and President at WEVO.MTS: How should B2B…

Interview with Daniel Rodriguez, VP of Marketing, Seismic

"Artificial intelligence and analytics are going to help sellers find the best ways to accompany and educate customers throughout the buying cycle." On Marketing Technology MTS: Tell us about your role and how you got here. (What inspired you to join a technology innovation company?) I am the VP of marketing here at Seismic, where I focus on developing and executing a marketing strategy for generating high quality leads for sales and raising brand awareness. I joined the team back in 2013 as Seismic’s first marketing…

ADYOULIKE and Tabmo Join Forces in Native Programmatic Advertising Partnership

Tabmo and ADYOULIKE Partnership Ensures that Ads are Served to the Right Audiences, in the Right Context and in a Brand Safe Environment ADYOULIKE, the leading in-feed native ad platform, announces a new partnership with Tabmo, the first mobile creative DSP for video, display and native advertising. The integration between these two platforms will enable agencies and brands to service audiences with more personalized and highly targeted native advertising on mobile devices. This new pairing combines the technology of…

V12 Data Appoints Heather Lockhart as Chief Marketing Officer

Prior to Joining V12 Data, Lockhart Served as Vice President of Marketing of AvidXChange, a Leading Saas-based AP automation provider People-based audience provider, V12 Data, announced the appointment of Heather Lockhart as Chief Marketing Officer. In this role, Lockhart will be responsible for leading brand strategy and the integration of all marketing and communications initiatives. "With over 20 years of experience in building and leading high performing marketing organizations in both B2B…

TechBytes with Agatha Rymanowska, SVP, Enterprise Operations, Conversant

Agatha Rymanowska SVP, Enterprise Operations, Conversant Conversant is the industry leader in personalized digital advertising and the digital media arm of Epsilon. The Conversant One-to-One Relationship Engine (Core), Conversant’s massive, continually learning engine that builds on the industry’s largest set of consumer data, was recently awarded “Best Industry Innovation” at the 2017 iMedia ASPY Awards.  We spoke with Agatha Rymanowska, Senior Vice President of Enterprise Operations, to understand how Conversant…

Interview with Judge Graham, Chief Marketing Officer, Ansira

"If you don’t have the right infrastructure and architecture technologically, it is nearly impossible to implement campaigns in a successful way that reaches customers." On Marketing Technology MTS: Tell us about your role at Ansira and how you got here? What inspired you to be part of a data-driven marketing intelligence company? Previously, I was co-owner & President of Sq1, a data-driven advertising agency. I sold Sq1 to Ansira in late 2015, and now, I am the agency's Chief Marketing and New Business Officer. I…

TechBytes with Bartłomiej Romański, Chief Technology Officer, RTB House

Bartłomiej Romański Chief Technology Officer, RTB House In November,  RTB House, a global retargeting technology provider for top advertisers, announced the release of another deep-learning based breakthrough for marketers, which provides them with an ultra-precise way to estimate potential clicks on ads, yielding stronger ROI.We spoke to RTB House CTO Bartłomiej Romański, to find out the implications of this release.MTS: Tell us about your role at RTB House and the team you handle? Bartłomiej Romański: As Chief…

Millennials Are Causing a Sales Revolution

I’m a millennial, and I’m proud of it. If you haven’t noticed, there are a lot of us out there. According to Nielsen, millennials now make up one-quarter of the US population with a total of 77 million. We’re starting to take over the workforce as well with an estimated 35 percent of the workforce being millennials by 2020. We’re here to stay. I’ll be the first one to admit we bring some good qualities and some bad qualifies. One thing is for sure—millennials don’t put up with crap. Some people think we’re lazy, but it…

Interview with Nathan Kontny, CEO, Highrise

"I think the whole hyperpersonalized message is a bit overhyped. What's more important is actually trying to make messages more "personal." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a CRM company? I'm the CEO of Highrise, a CRM tool that offers the simplest solution for tracking leads and managing follow-ups. We serve tens of thousands of customers worldwide, helping people follow up on their relationships rather than just work through a sales pipeline. …

Dreamforce TechBytes with Jason Jue, Chief Marketing Officer, Triblio

Jason Jue CMO, Triblio Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to Jason Jue, CMO, Triblio, to find out his expectations of the event.MTS: What does your agenda for Dreamforce 2017 look like? Jason Jue: I’ll be joining a panel of CXOs on Wednesday morning. Our session will cover “What works and doesn’t in Account Based Marketing.” It’s a…

Finding the Perfect Balance Between Personalization and Automation with Event Marketing

In-person events are the perfect opportunity to maximize your brand’s engagement with key audiences. The opportunity is so great that marketers are willing to spend up to $26.1 billion a year on in-person events. But, despite the massive amounts of time and effort invested, many organizations struggle to keep pace with the challenges that events can present to their marketing organizations, such as collecting and drawing conclusions from massive amounts of data or difficulty in quantifying ROI. The considerable investment…

Interview with Gregg Johnson, CEO, Invoca

"Once marketers include offline data in their attribution they can get the full picture of how search is performing to better optimize their search marketing." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a MarTech company? In 2016, I joined Invoca as CEO. After working in product management for over nine years at Salesforce, a company that disrupted the enterprise software industry, I wanted the opportunity to join a smaller company and try to have a similar…

TechBytes with Nick Bhavsar, SVP, Marketing, Bound

Nick Bhavsar SVP Marketing, Bound In 2017, companies are focusing on right data, and not just more data. With the coming-of-age of website marketing and audience optimization analytics, marketers are empowered to solve complex business challenges using disparate data sources and meaningful insights. Personalization, hyper-engagement and customer experience have become the key dimensions to boost website traffic and content performance, engage visitors at scale and meet conversion goals. To understand how marketers can…

Interview with Mark Magnacca, President, Allego

"Sales reps need to be knowledgeable not only about the industry they are selling to but about the company and even the prospect they are meeting with, prior to picking up the phone or sending off an email." On Marketing Technology MTS: Tell us about your role at Allego and how you got here? What inspired you to join a sales enablement and coaching platform? I co-founded Allego in 2013 with my business partner Yuchun Lee. The idea behind the platform was something I came up with as new technologies, such as tablets and…

Jahia Bridges Digital Marketing Solution with Salesforce Sales Cloud for Reinforced Lead’s Data and Context Accuracy

Jahia Announces the Release of a Bi-Directional Connector to Salesforce, Allowing Lead Update/Creation in the CRM Solution and Visitor's Profile Enrichment in Its Marketing Factory Solution Jahia Solutions Group, vendor of the most advanced open source Digital Experience Platform announced the release of a bi-directional Salesforce connector. This new connector allows a lead to be created/updated in Salesforce or update the Marketing Factory profile of a contact or lead from Salesforce. A 10-minute demo video…

A Publisher’s Journey to Data Collection: Adapting Netflix’s Approach

When looking through the history of consumerism, there is one thing that remains clear to publishers of all sizes – today’s consumer is drastically different than those from five years ago. Gone are the days when publishers could mass advertise and still hope for success. Consumers now expect a catered and personalized interaction on a continual basis. We are in, what is dubbed, the “Netflix era.” While select publishers have begun to take notice of this and incorporate this personalized mindset into their business…

Lattice Enhances Data Capabilities for AI-based Segmentation Engine

Improves Omni-Channel Campaign Performance by 3x Lattice Engines, a leading provider of revenue acceleration solutions, announced a significant new version of its AI-based segmentation platform that has enhanced data and operationalization capabilities. Lattice's predictive platform now has 3000+ intent surge intensity ratings that predicts how far into the buying cycle your prospects are, and ability to create hyper-targeted digital audiences on 200+ ad-serving platform, including Facebook, to reach those prospects.…