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MX and Personetics Partner to Bring AI-Driven Personalized Insights and Advice to Their Financial Institution Customers

Pairing MX's Strength in Clean Data with Personetics' AI Engine - Banks, Credit Unions and Developers Will Multiply the Impact Through Easy Integration of the Two Solutions MX, one of the fastest-growing fintech providers, partnering with more than 1,800 financial institutions and 43 of the top 50 digital banking providers, has announced a new technology partnership with Personetics, the leading provider of AI-powered personalization solutions used by the world's top banks. MX will utilize the Personetics AI engine…

Deloitte: More Options Allow US Consumers to Piece Together Personalized Entertainment Experiences

Average US Consumer Subscribes to Three Video Streaming Services Faced with an unprecedented array of digital media sources, American consumers are taking their entertainment matters into their own hands and piecing together their experiences across multiple services (pay TV, streaming video, gaming and music) to access their favorite content, according to Deloitte's 13th edition of the "Digital Media Trends survey." The average US consumer now subscribes to three streaming video services, with 43 percent of consumers…

MoEngage Introduces Two Products to Help Marketers Create Hyper-Personalized Digital Experiences

MoEngage, the Intelligent Marketing Automation Platform, launched two new products at #GROWTH19 Conference. They launched MoEngage Analytics, an industry-first product that lets marketers run & optimize their campaigns in one place and On-Site Messaging that lets marketers craft consistent and personalized messages on their websites. MoEngage Analytics isn’t just another Analytic tool. Marketers have to switch between multiple tools and constantly follow up with other teams to measure and improve their campaigns. This…

Enterprise Marketers Realize Significant Financial Returns through Data-Driven Personalized Engagement

Customer Engagement and Loyalty Platform Helps Enterprises Achieve Substantial Increase in Customer Spend SessionM, the leading customer engagement and loyalty platform, has released data from a recently conducted survey regarding loyalty campaign successes from enterprise clients in the retail, consumer packaged goods (CPG) and quick service restaurant (QSR) industries. By leveraging first-party data to engage consumers individually, clients have significantly increased customer spend, engagement and greater satisfaction…

Linius Partners with Hemisphere to Build Hyper-Personalized Advertising Prototype

Zero Development Cost to Linius, with a Revenue Share from Commercial Transactions Back to Hemisphere Linius Technologies Limited- the only cloud-based solution that transforms static video into hyper-personalized video experiences with its world-first Video Virtualization Engine  -- has partnered with video solutions experts, Hemisphere, to launch its Hyper-Personalized Advertising Prototype on its Software-as-a-Service (SaaS) platform, Linius Video Services (LVS). Linius has previously stated that one of the…

Tulip and SessionM Partner to Deliver Personalized Customer Experiences in Retail Stores

Store Associates Can Access Rich Customer Information to Boost In-Store Engagements and Drive Deeper Shopper Loyalty Tulip, the mobile platform for retail stores and leader in clienteling and store associate mobility solutions, and SessionM, the leading customer data and engagement platform, announced a strategic partnership to enhance in-store customer engagements by empowering retail store associates with valuable customer data and insights. The SessionM platform will be integrated into the Tulip Mobile App, giving…

ON24 Launches ON24 Target, Enabling Marketers to Create and Deliver Personalized Experiences

According to Forrester, 95% of marketers agree that account-based marketing is the most effective strategy for demand generation, but it's the marketers who focus on account-based engagement that succeed. That's why ON24, the leader in digital experiences, launched ON24 Target, a personalized content solution designed to engage and convert prospects. ON24 Target joins ON24 Webcast Elite and ON24 Engagement Hub as the latest addition to the ON24 Platform, forming a holistic solution for marketers to create live, always-on…

Xcel Energy Garners AESP Award for Personalized Video Messaging Program

Enhancing the Customer Experience and Improving Brand Perception During the Association of Energy Service Professionals’ (AESP) 29th National Conference in San Antonio, Texas, attended by more than 700 utility professionals, Xcel Energy was recognized for outstanding achievement in customer engagement. AESP is dedicated to bringing veteran and young energy industry professionals together to highlight the most forward-thinking energy companies and to help advance their careers. The AESP Energy Award is granted to select…

Salesforce Expands Commerce Cloud With New Platform Tools For Embedding Smart, Personalized, And Connected Shopping Experiences Anywhere

New APIs and Developer Services Empower Brands to Go Beyond Ecommerce Sites and Modernize Every Shopping Experience – Across Apps, Social Networks, Personal Assistants and More Salesforce, the global leader in CRM, announced new innovations across its Commerce Cloud platform that enable companies to bring artificial intelligence, visual search, inventory availability services and more to an entirely new generation of commerce experiences. Today, discovering and shopping for products doesn’t happen exclusively on ecommerce…

TiVo Releases New Churn Analysis From Its Personalized Content Discovery Platform

Key Findings Reveal that Activating a Full Suite of Personalization Tools Reduces Churn from a Pay-TV Subscriber Universe Up to Three Times TiVo Corporation, a global leader in entertainment technology and audience insights, released the findings from a recent churn reduction analysis pulled from its Personalized Content Discovery Platform (PCD). Among some of the key findings uncovered were that churn is directly related to long-term audience retention. Video service providers that implemented technology solutions…

Cleartrip Selects CleverTap’s Customer Data Platform to Deliver Personalized Experiences at Hyperscale

Advanced Customer Engagement Platform Helps a Leading Travel Brand with Global Presence to Drive Enterprise-Wide Experimentation and Create Phenomenal Growth Cleartrip, the leading online travel aggregator in India and the Middle East, announced that it is leveraging CleverTap's enterprise customer data platform to measure the impact of its engagement strategies through every touch point in the customer journey. Cleartrip leverages CleverTap to combine user data from online and offline sources to create exceptional…

2019’s Biggest Business Trend is Already Here: Personalized Videos, Made Just for You

New Engagement Tactics Go Beyond Traditional, Tired ‘Insert First Name’ Strategies. with Vidyard’s Latest Product Updates, Marketing and Sales Reps Can Connect with More Prospects Using Personalized Video Messages at Scale Vidyard, the leading video platform for business, unveiled new enhancements to its flagship video messaging app, Vidyard GoVideo, to enable Sales and Customer Service reps to easily create and share highly-personalized video messages at scale from within a wide range of business applications. The new…

If Consumers Must See Advertising, It Better Be Personalized, According to Clinch’s Consumer Advertising Survey

Sixty-Four Percent of Consumers Are Comfortable with Some Form of Data Collection for a More Relevant Ad Experience Consumers expect ads to be relevant, according to a new survey by Clinch, a creative technology company that powers dynamic, personalized video advertising. The survey, which garnered insights from more than 500 US consumers, found that 64 percent are comfortable with brands collecting some form of data – from demographic to social media profile information –to deliver a more relevant, personalized ad…

Elemis Focus on Personalized Customer Experiences to Differentiate Online

Skincare Brand See Personalization Drive 7.02% Uplift in RPV with Just One Experience Elemis, the number one luxury British skincare brand, have renewed their partnership with Qubit and continue to make the customer experience through personalization a top priority for future growth. They have been working with Qubit since 2016 to bring data-driven customer experiences to their onsite visitors - powering the purchase journey for both new and returning customers. ”With Qubit’s technology, we can use the insights we…

RevJet Announces Independent Research Study Uncovering the Gaps to Delivering Personalized Advertising Experiences

Study Reveals Enterprise Marketers Lack the Technology to Deliver Personalized Advertising at Scale RevJet, creator of the first comprehensive platform to power personalized advertising experiences for Fortune 500 marketers, announced the results of "The Personalized Advertising Confidence Gap." The October 2018 commissioned study, conducted by Forrester Consulting on behalf of RevJet, evaluated marketer readiness and capacity to deliver advertising creative that is personalized, meaningful and at scale. To create the…

Verizon Connect Partners with Glympse to Deliver a Personalized Customer Experience

Latitude Conference - Verizon Connect and Glympse, the pioneer of real-time location technology, have partnered to provide a richer, more data-driven mobile app experience. The new partnership will enable Verizon Connect mobile workforce platform to deliver key information about a service technician or delivery driver---including multi-channel notifications and an immersive web or mobile-based multiphase experience journey that includes the live location and estimated time of arrival (ETA) of the technician or the…

Oracle Delivers Personalized Digital Assistants for the Enterprise

AI Transforms Chatbots into True Digital Assistants That Help Employees Simplify User Engagement, Boost Efficiency and Improve Productivity Oracle OpenWorld -- Oracle announced the availability of Oracle Digital Assistant, enabling companies to build personalized digital assistants to help employees work smarter and more productively. With Oracle Digital Assistant, employees leverage one comprehensive digital assistant that can be trained to support domain skills from multiple applications such as HR, ERP, CRM and CX.…

ModuleQ and Thomson Reuters Partner to Help Professionals with AI-Powered Personalized Insights

ModuleQ and Thomson Reuters announced a partnership to assist professionals with time sensitive insights. The companies are integrating their AI technologies to help provide proactive distribution of mission-critical business information to clients' front-line personnel. As the volume of digital information expands exponentially, knowledge-based businesses are looking for new ways to help their professionals keep up.  The solution combines AI technology from Thomson Reuters to extract important business insights from…

comScore Partners with Adobe to Help Marketers Deliver Hyper-Personalized Messages in a Post-GDPR, Post-Cookie Era

Integration Helps Brands Deliver Contextual Advertising at Scale Based on Page-Level Relevance and Safety comScore, a trusted partner for planning, transacting, and evaluating media across platforms, has announced a partnership with Adobe that empowers marketers to achieve more brand-safe, relevant advertising via advanced contextual targeting through Adobe Advertising Cloud. The pre-bid targeting solution leverages comScore's proprietary technology to help brands reach customers in more appropriate environments…

Swanson Health Selects Alliance Data’s Conversant for Personalized Digital Marketing Services

New Agreement to Help Foster Deeper Engagement with Existing Customers and Website Visitors, and Expand Swanson Health's Customer Base Conversant, the digital media arm of Epsilon, an Alliance Data company, announced a new agreement with Swanson Health, a wellness leader for nearly five decades. Conversant will lead Swanson Health's personalized digital marketing to help increase product sales, grow its customer base and drive marketing efficiency. Founded in 1969, Swanson Health began as a mail-order business with a…