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Organizations Select Marketing Cloud Solution from SAP to Connect with Customers and Deliver Personalized Experiences

SAP Hybris Marketing Cloud Is Part of the Customer Experience Portfolio From SAP SAP SE  announced that Palladium Hotel Group, dairy company Emmi Group, food and beverage distributor Atlantic Grupa and warehouse technology maker Modula S.p.A. all adopted the SAP Hybris Marketing Cloud solution to help them innovate campaign management, drive digital transformation and deliver an engaging customer experience. SAP Hybris Marketing Cloud is part of the customer experience portfolio from SAP. The portfolio…

OnSpot and RTBiQ Partner to Scale Personalized Mobile Conversations

Groundbreaking Partnership to Bring Personalized Messaging to the Mobile Forefront RTBiQ, a cross-device, cross-format demand-side platform, announced this week its partnership with OnSpot’s mobile insights and targeting platform to accurately reach users on a more 1-to-1 basis. “The OnSpot partnership is helping our clients not only reach but also identify audiences in a truly scalable way. Their tools are so sophisticated that we can narrow down to the device itself” notes Natha Hayre, CTO of RTBiQ. RTBiQ’s use of…

Personalized Content Experiences Gains Massive Boost with Uberflip’s $32 Million Funding

The Global Content Experience Platform Powers Lead Generation, Account-Based Marketing and Sales Enablement for Customers Including Schneider Electric, MongoDB, Stantec, and Pivotal Software A Martech 150 RADAR company and a leader in delivering personalized content experiences, Uberflip, has announced the closing of a $32 million USD Series A funding round led by Updata Partners. The cloud-based content experience platform empowers B2B marketers to create personalized content experiences at scale. Why You Should Read…

TruGreen Partners with IBM Watson for Ads That Recommend Personalized Lawn Care Plans

It’s no secret that AI in advertising is leaping from the experimental stage to something more commonplace. To help consumers develop lawn care plans that are specific to their lawns’ needs, our team at TruGreen has engaged IBM Watson Advertising to create interactive digital advertising units that are powered by artificial intelligence (AI). These ads are currently available on The Weather Channel app, weather.com, and across HGTV properties. Also Read: IBM Watson Brings New-Age Fan Experience and AI-Based Analytics to…

Salesforce to Power Personalized Customer Engagement for Arcos Dorados

World's Largest Independent McDonald's Franchisee Will Use the Salesforce Platform and Marketing Cloud to Deliver Highly Targeted Coupons and Offers to Customers Both In-Store and Online Salesforce, the global leader in CRM, announced that Arcos Dorados — McDonald's master franchisee in 20 countries in Latin America and the Caribbean — has selected Salesforce to create more personalized engagement with customers of its more than 2,100 restaurants, 2,700 dessert centers and 300 McCafés. Arcos Dorados will use Salesforce…

Vidyard Expands Personalized Video and Video Messaging Solutions for Marketing, Sales, Customer Support

New Capabilities Help Marketing, Sales and Customer Support Teams Deliver Personalized Customer Experiences Proven to Boost Audience Engagement Vidyard, the leading video platform for business, unveiled its latest product enhancements to help marketing, sales, and customer support teams drive greater engagement through highly personalized video experiences. With its Spring 2018 update, Vidyard has expanded its Personalized Video solution to support personalized audio tracks as well as real-time personalization of video…

Bazaarvoice Launches New Solution to Deliver Powerful Personalized Shopping Experiences

Bazaarvoice Unveiled Their Latest Innovation That Delivers Highly Relevant Product Recommendations Based on Unique Shopping Data Leading network analytics provider for retailers and advertisers, Bazaarvoice, has announced its latest e-commerce innovation to help brands and retailers deliver personalized shopping experiences for their customers. Effective personalization is essential for brands and retailers to delight and convert shoppers. Bazaarvoice is making personalization solutions smarter and more powerful with…

Bluecore Partners With Magento Commerce for Enhanced Personalized Customer Interactions

New Retail Intelligence Offering Will Activate Retailers’ Live Product Sets, Use Insights to Pair Products and Communications with Customers Bluecore, an AI-driven retail marketing platform, has announced its technology partnership with Magento Commerce. Together, Magento and Bluecore will equip merchants with new opportunities to interact with their customers through individualized communications deployed directly from the Magento platform. The new offering is now available on the Magento Marketplace. Bluecore…

Optimove Launches Mobile Messaging to Help Retailers Prepare, Deliver and Track Hyper-Personalized Mobile Campaigns

Optimove Will Also Be Sharing More Details About Mobile Messaging and Its Recent Momentum at ShopTalk in Las Vegas Later This Month Optimove, the science-first relationship marketing hub, recently announced the addition of mobile messaging capabilities to its platform, enabling brands to communicate more seamlessly with their customers through pop-up, in-app and push notifications. After introducing e-mail marketing capabilities to its core platform in 2017 with OptiMail, this mobile enhancement is another step in…

TEXTiUM Launches Precision Texting Product for Direct Mail Industry for a Personalized Consumer Experience

TEXTiUM Formally Rolls out at the National Automobile Dealers Association (NADA) Conference in Las Vegas, March 22-25 TEXTiUM, a St. Louis-based tech company providing a precision texting platform for direct mail advertisers, announced the launch of its patent-pending product prior to the National Automobile Dealers Association (NADA) conference held March 22-25 in Las Vegas, where it will be formally introduced to users. Craig Schmitz, TEXTiUM CEO and founder, said, “TEXTiUM is the optimal lead generating platform…

Dynamic Yield Partners with ResponseTap to Create Engaging, Personalized Call Center Experiences

Partnership Between Dynamic Yield and ResponseTap  Creates Cohesive Customer Journey Across Web, Apps, Email and Now Phone Dynamic Yield, a leading Omnichannel Personalization technology stack and ResponseTap, Europe’s leading Call Intelligence platform, today announced a partnership that will allow brands to sync call center sessions to the rest of a user’s online experience. At the time of this announcement, Colton Perry, VP Channel at Dynamic Yield, said, "While digital and self-service continues to grow,…

Movable Ink and Persado Partner to Build AI-Powered Personalized Content Engagements

Movable Ink and Persado Unite the Power of Precise Language and Emotion with Real-Time Content Testing and Optimization Movable Ink, a leading intelligent content platform, and Persado, a leading provider of AI-generated marketing language, today announced a collaborative partnership to help brands generate and test personalized content within email campaigns to build meaningful customer relationships and increase engagement and conversions. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate…

Lionbridge Launches Oracle Responsys Application that Delivers Personalized Marketing in Every Language

Lionbridge Helps Marketers to Deliver a Cohesive Message Across Channels, Devices And, Now, Languages Through Integration to Oracle Marketing Cloud Lionbridge Technologies Inc., the world's most trusted translation and global digital communications company and Gold level member of Oracle PartnerNetwork (OPN), announced that it has launched Lionbridge Connector, now available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud. The new application empowers marketers to plan and execute…

Aptrinsic Adds Email Channel to Help Companies Deliver Hyper-personalized Customer Communications

Empowering SaaS Companies to Execute on More Personalized Onboarding and Customer Marketing Experiences Aptrinsic, the company behind the Product Experience Platform, has announced the addition of email engagements to its solution. Designed for product managers and product growth managers, the Aptrinsic platform enables companies to deliver more interactive product experiences by guiding their customers to really know, love, and use their products. "While there are numerous email solutions available, most fall short in…

How AI Will Make Marketing More Personalized In 2018

What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? It starts with marketing data – and it continues with artificial intelligence (AI). AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Companies are already using artificial intelligence to make their websites, emails, social media posts, video and other content better tailored to what customers want right now. This is going to…

MPP Global and Dynamic Yield Partner to Automate Personalized Customer Experiences

MPP Global, the world’s smartest subscription platform, and Dynamic Yield, the world’s first personalization technology stack, announced a partnership to help clients automate individualized experiences that maximize customer lifetime value. The marriage of MPP Global’s eSuite platform and Dynamic Yield’s machine learning powered personalization engine will provide media and retail companies with a personalized and tailored subscription marketing and management solution that integrates seamlessly. Also Read: Eight Ways…

“The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018

In Part Seven of Our Predictions Series 2018, We Explore How the 'Butterfly Effect' Is Going to Disrupt the Martech Community Small drops, big oceans... Minor flutter, gigantic tornado!!! In our scientific parlance, the "Butterfly effect" within martech demonstrates a great metaphorical effect on the way B2B technology ecosystem is shaping up in 2018. An extension of the Chaos Theory, the butterfly effect is "the sensitive dependence on initial conditions in which a small change in one state of a deterministic …

40% of Surveyed Audience Demand More Personalized Push Notifications: PushCrew

The Report Uncovers Two Pivotal Aspects Of This Nascent Technology: Audience Perception And Response To Web Push Notifications, And Marketers' Approach To Use The Medium PushCrew, the Web Push Notifications product from New York and New Delhi-based Wingify, released the second edition of its annual State of Push Notifications report. Titled 'The State of Web Push Notifications 2017/18', it is a 37-page document full of deep analysis and statistics that marketers can use. "Web Push Notifications have risen…

Evergage, Sophelle and One Step Retail Solutions Form Alliance – Enabling Retailers to Deliver Personalized Customer Experiences

Partners Working to Bridge the ‘Omnichannel Gap’ and Deliver a Richer, More Valuable Experience to Every Customer in Real Time – Online and in Stores – Using One Customer Data Platform Evergage, Sophelle, and One Step Retail Solutions announced an alliance to empower retailers to finally offer a truly unified and personalized experience for each customer across all digital channels and customer touchpoints, and during the in-store engagement. The partnership combines Evergage’s real-time personalization technology and…

Predictions Series 2018: Marketers Double Down on Personalized Event Experiences in 2018

As 2017 comes to a close; the preparation for 2018 begins, and for event marketers that means ramping up for the countless events and trade shows their organizations will be hosting, exhibiting at or attending. With mega events like Dreamforce and CES each drawing in more than 170,000 attendees this year alone, the number one question on most marketers’ minds is how to cut through the noise to make their company stand out and deliver personalized event experiences in 2018. With 70 percent of US-based senior marketers…