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Is Your Customer Experience (CX) Roadmap Still on Track?

How would you react if you found out that 73.6% of organizations operate without enterprise-wide CX analytics systems! If experience isn’t central to your business, you’re likely to lose in the long race. It’s mostly a marathon, run at a pace of a Sprint runner. NTT recently asked marketers, "Is CX a differentiator or detractor in your organization?" Most marketers have heard about customer experience, but only a very few have mastered it. In the current COVID-19 scenario, client-facing teams are finding it hard to…

V12 Launches V12 Signals WebID Which Identifies and Reaches up to 50% of Website Visitors Via Omnichannel Campaigns

Radical Improvement Over Retargeting Solutions V12, a leading provider of purchase intent insight and marketing services, today announced the launch of V12 Signals WebID, a solution that identifies and reaches up to 50% of website visitors through omnichannel campaigns. The solution is part of the V12 Signals suite of products, a set of proprietary technologies which connect brands to in-market shoppers. Leveraging ID graph technology and V12's broad catalog of consumer data assets, marketers can now market to a…

SEMrush, a Leading Digital Marketing Toolkit, Introduces New Tool: Traffic Jet.

SEMrush, a leading digital marketing toolkit, announces the launch of a new tool: Traffic Jet. The tool offers considerable advantages for small and medium businesses to generate highly convertible leads and increase sales; agencies to bundle advertising services with current offerings; and affiliates to expand revenue streams. Traffic Jet is designed to fully automate traffic acquisition and get instant access to hundreds of premium traffic sources, including Google Search & Display, Microsoft Advertising, Facebook,…

CleverTap and Dun & Bradstreet Lead Mobile Marketing Discussions at Engage to Grow Summit in the Middle East

Engage to Grow Summit United Marketing Thought Leaders to Discuss Customer Retention as a Game Changer for Growth CleverTap, a leading AI-powered customer lifecycle and user retention platform, joined with Dun & Bradstreet to host a thought leadership event in Dubai in early March. The Engage to Grow Summit brought Middle East founders, chief product officers, and VPs and SVPs of marketing together to discuss the theme of "User Retention: The New Growth Accelerator," having open and honest discussions about how to…

AI-Based Personalization in the Age of Rising Consumer Expectations

Personalization is a crucial weapon in a marketer’s arsenal in delivering a world-class experience for its customers and bringing value to an organization. According to a recent Salesforce study, 76% of today’s consumers expect companies to know and understand them. As the digital world is now often exceeding television transmission speeds consumers are also demanding a better than real-time experience. To deliver such an experience, and engage instantly with the customer “in-the-moment” (widely considered the “Holy…

Activision Blizzard And Google Enter Into Multi-Year Strategic Relationship To Power New Player Experiences

Together, companies will usher in a new era of gaming experiences through Google Cloud as Activision Blizzard's preferred cloud provider and YouTube as its exclusive live esports streaming destination Activision Blizzard and Google announced a multi-year strategic relationship to power new player experiences. Google Cloud will serve as the preferred provider for Activision Blizzard's game hosting infrastructure and YouTube as its exclusive streaming partner worldwide, excluding China, for live broadcasts of its popular…

MarTech Interview with Shashi Seth, SVP at Oracle Marketing Cloud

"Data Science is pushing the effectiveness of email marketing in new directions, bringing us closer to human interaction." From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product Management started at eBay, during a time when Product Manager roles hadn’t been fully defined. I was the first Technical Product Manager hired at eBay to lead the establishment of a developer program, as well as set the strategic vision for their development platform. It was interesting to work…

How Is AI Changing CRM?

2019 witnessed a dramatic transformation in Sales operations with the implementation of Artificial Intelligence. Customer Relationship Management (CRM) has cemented its positions as the Number 1 MarTech Tool for CMOs in 2020. CDPs will remain a potent ally, together with Email Marketing and Social Media Automation tools. Leveraging the power of AI will amplify the capabilities of the existing CRM system and help businesses deliver effective customer service. Benefits of CRM Software From a business point of view, a CRM…

Lufax, BCG Report: Collaborative Smart Transformation to Help Break the Zero-Sum Game in Wealth Management

The rapid advancement of smart technologies, such as artificial intelligence (AI), big data analytics, cloud computing, and blockchain, compounded with the changing demographics in the existing and potential customer base of wealth management services, makes a compelling case for both wealth managers and regulators to embrace the increasingly available and progressively sophisticated financial technology (FinTech) solutions, according to a new report commissioned by Lufax and authored by Boston Consulting Group (BCG). The…

Captello Releases Lead Capture Integrated Gamification Experiences to Increase Traffic and Drive Trade Show Event Leads for Exhibitors.

Captello Gamification Experiences Integrate Natively With the Captello Lead Capture App, Taking Full Advantage of All of Captello’s Robust Lead Management Solutions for Trade Show Event Exhibitors. Development cost, integration, and the time it takes to customize and release custom games are major factors that exhibitors have had to face when considering gamification for their trade show exhibit experience. Captello addresses all these issues with instant, fully integrated, user configurable booth activations. Exhibitors…

Espressive Raises $30 Million Series B to Cement Leadership in AI for Enterprise Service Management as Demand for Intelligent Automation…

New Funding Round Led by Insight Partners to Fuel Product Innovation and Accelerate Company Growth Espressive, a pioneer in artificial intelligence (AI) for enterprise service management (ESM), announced $30 million in Series B funding led by global venture capital and private equity firm Insight Partners with participation from Series A investors, General Catalyst, and Wing Venture Capital. Jeff Horing, co-Founder and Managing Director at Insight Partners will also be joining the Espressive Board of Directors. Espressive…

Vibes Makes Text Messaging Free for Essential Businesses to Communicate with Employees

Vibes Notify Enables Brands Operating During COVID-19 Pandemic to Text Employees in Real-time Vibes, the leading mobile engagement platform for connecting people to the brands they love, announced the free availability of Vibes Notify, a text messaging broadcast solution, to any essential businessi during the COVID-19 pandemic. Marketing Technology News: COVID-19 Phishes Explode as U.S. Reels From Pandemic Vibes Notify lets companies internally distribute SMS alerts and call-to-actions…

Gravy Returns Record $1 Million In Lost Revenue To Businesses Amid Economic Crisis

As the COVID-19 pandemic casts a dark cloud over the U.S. economy and consumers dump subscriptions, an Atlanta customer retention company is serving as a bright light during these scary financial times for online businesses. Gravy specializes in providing personalized customer retention and failed payment recovery at scale, and it has found itself serving as a "revenue relief organization" during this crisis. "Online business owners are scared right now. They're bleeding customers and revenue by the day," said …

Digital Marketing Institute Shifts to Talkdesk Cloud Contact Center Solutions for Global Customer Service and Sales Teams

Seamless integration with Salesforce, and flexibility to expand globally based on dynamic customer needs, elevates Talkdesk over other cloud competitors DMI chose Talkdesk for cloud scalability to support global expansion, strong reputation for reliability and comprehensive integration with Salesforce Talkdesk offers DMI an agile and easy-to-customize platform through a user-friendly “clicks, not code” approach Streamlined configuration and simple, self-service set up offers DMI complete control over contact…

Uberflip Launches Demandbase App to Dynamically Personalize Content Destinations for ABM Programs at Scale

The Demandbase app within Uberflip’s CEP will enable marketers to dynamically personalize content destinations for ABM programs at scale Uberflip, the leading cloud-based content experience platform (CEP), and Demandbase, the leader in Account-Based Marketing (ABM), announced a Demandbase app within Uberflip’s CEP that will enable marketers to dynamically personalize content destinations for ABM programs at scale. As successful ABM efforts rely on delivering a single, unified message to one account at a time, adopting…

Boost.ai Sidesteps Cold-Start with Industry-First ‘Self-Learning’ AI to Build and Manage Virtual Agents

Automated Intent Recommendations and Data-Training Means New and Better Virtual Agents Can be Up-and-Running in Minimal Time Without Any Need for Technical Staff Boost.ai, a global leader in artificial intelligence for Fortune 1000 companies, has released the industry’s first self-learning technology for conversational AI. Developed and offered exclusively by boost.ai, self-learning AI overcomes the ‘cold start’ challenges of building and managing virtual agents with an automated system that intelligently analyzes and…

Opera Introduces Opera News Lite

Opera is launching Opera News Lite, a lighter version of the popular Opera News application that offers more news at less data, and is designed for devices with limited data storage capabilities. With a download size of less than one megabyte, Opera News Lite is also a fast download for people on limited mobile networks. “We have developed Opera News Lite as per requests from our users. The app is highly responsive on slow network conditions as it minimizes the use of data and resources. With Opera News Lite, we are making…

Red Hat Accelerates AI/ML Workflows and Delivery of AI-Powered Intelligent Applications with Red Hat OpenShift

AI software, NVIDIA GPU-powered AI platforms, customer deployments and open source innovation are all powered by the most-comprehensive enterprise Kubernetes platform for hybrid and multicloud operations Red Hat, Inc., the world's leading provider of open source solutions, highlighted that more organizations are using Red Hat OpenShift as the foundation for building artificial intelligence (AI) and machine-learning (ML) data science workflows and AI-powered intelligent applications. OpenShift helps to provide agility,…

TA Digital Earns 6th Adobe Specialization with Magento Specialization Badge

Global digital transformation agency TA Digital announced that it is now a Magento Commerce Specialized partner in the Americas region. This announcement marks TA Digital's second specialization in two weeks as this accomplishment comes on the heels of the company earning an Adobe Target Specialization. Specialized partners are certified by Adobe for their proven capabilities and successful implementations — the best of the best in the Adobe Partner ecosystem.  The Adobe partner specialization is a stamp of approval…

#Relater 2020: TechBytes with Adrian McDermott, President of Products at Zendesk

Hi Adrian, you are the go-to architect for Zendesk products. What approach do you take to create easy, cohesive, and frictionless experiences along the entire customer journey? Customer experience (CX) is the sum of each service moment along the customer journey, from one purchase to the next. My approach is to always ensure that we have a robust Omnichannel strategy to anticipate potential disconnects in customer engagements, and that allows them to retain important information to deliver a cohesive and frictionless…