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How AI Will Make Marketing More Personalized In 2018

What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? It starts with marketing data – and it continues with artificial intelligence (AI). AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Companies are already using artificial intelligence to make their websites, emails, social media posts, video and other content better tailored to what customers want right now. This is going to…

MPP Global and Dynamic Yield Partner to Automate Personalized Customer Experiences

MPP Global, the world’s smartest subscription platform, and Dynamic Yield, the world’s first personalization technology stack, announced a partnership to help clients automate individualized experiences that maximize customer lifetime value. The marriage of MPP Global’s eSuite platform and Dynamic Yield’s machine learning powered personalization engine will provide media and retail companies with a personalized and tailored subscription marketing and management solution that integrates seamlessly. Also Read: Eight Ways…

“The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018

In Part Seven of Our Predictions Series 2018, We Explore How the 'Butterfly Effect' Is Going to Disrupt the Martech Community Small drops, big oceans... Minor flutter, gigantic tornado!!! In our scientific parlance, the "Butterfly effect" within martech demonstrates a great metaphorical effect on the way B2B technology ecosystem is shaping up in 2018. An extension of the Chaos Theory, the butterfly effect is "the sensitive dependence on initial conditions in which a small change in one state of a deterministic …

40% of Surveyed Audience Demand More Personalized Push Notifications: PushCrew

The Report Uncovers Two Pivotal Aspects Of This Nascent Technology: Audience Perception And Response To Web Push Notifications, And Marketers' Approach To Use The Medium PushCrew, the Web Push Notifications product from New York and New Delhi-based Wingify, released the second edition of its annual State of Push Notifications report. Titled 'The State of Web Push Notifications 2017/18', it is a 37-page document full of deep analysis and statistics that marketers can use. "Web Push Notifications have risen…

Evergage, Sophelle and One Step Retail Solutions Form Alliance – Enabling Retailers to Deliver Personalized Customer Experiences

Partners Working to Bridge the ‘Omnichannel Gap’ and Deliver a Richer, More Valuable Experience to Every Customer in Real Time – Online and in Stores – Using One Customer Data Platform Evergage, Sophelle, and One Step Retail Solutions announced an alliance to empower retailers to finally offer a truly unified and personalized experience for each customer across all digital channels and customer touchpoints, and during the in-store engagement. The partnership combines Evergage’s real-time personalization technology and…

Predictions Series 2018: Marketers Double Down on Personalized Event Experiences in 2018

As 2017 comes to a close; the preparation for 2018 begins, and for event marketers that means ramping up for the countless events and trade shows their organizations will be hosting, exhibiting at or attending. With mega events like Dreamforce and CES each drawing in more than 170,000 attendees this year alone, the number one question on most marketers’ minds is how to cut through the noise to make their company stand out and deliver personalized event experiences in 2018. With 70 percent of US-based senior marketers…

Evergage Writes the Book on Delivering 1:1 Personalized Experiences That Delight Customers and Grow Revenues

Evergage has authored First-Ever Industry Resource, Titled ‘One-to-One Personalization in the Age of Machine Learning’ Evergage, a real-time personalization platform company, announced the availability of its newly published book, “One-to-One Personalization in the Age of Machine Learning,” authored by Evergage CEO Karl Wirth and Katie Sweet, Evergage’s content marketing manager. Also Read: Interview with Andy Zimmerman, CMO – Evergage Available on Amazon and as a free download through Evergage, the 175-page book is…

Segment Survey Finds Consumers Willing to Spend More on Personalized Shopping Experience

According to The 2017 State of Personalization Report, a new report published today by customer data platform Segment, consumers expect highly personalized shopping experiences from retailers and are willing to spend more money when brands deliver targeted recommendations. Peter Reinhardt, CEO and co-founder at Segment, said, “Shoppers expect brands to remember who they are, whether they’re on a digital channel or in store. However, very few companies can actually deliver on these tailored experiences. This is a profound…

New Study Reveals Brands Fail to Use Customer Data to Deliver Personalized Digital Experiences

Sitecore Research Finds That Brands Aren't Equipped To Turn Customer Data Into Strategies That Drive Customer Loyalty Sitecore, the global leader in experience management software, released results of a global study - The challenges of gaining contextual insight - conducted in partnership with Vanson Bourne analyzing responses from 6,800 consumers and 680 marketing and IT decision makers to understand how brands are managing the data they collect from consumers, securing and analyzing it, and using it to deliver a…

Marketo Delivers Innovation Suite to Empower Personalized and Seamless Engagement Across Channels

Marketo’s Latest Release Features Updates To Abm, Ad Bridge, Web Personalization, And Analytics Marketo has unveiled its latest suite of product capabilities to further empower marketers. Marketing pros can now create more personalized and authentic cross-channel experiences for their buyers using the new enhancements. Built into the Marketo® Engagement Platform, the solutions in this release allow marketers to make informed decisions on target accounts within their account-based marketing strategy to– yield better…

Get “Personalized-Everything” with the Next Generation Marketo ABM

Marketing Nation Summit 2017 is Live. The organizer of the event – Marketo, announced the event with an “ABM Big Bang” Marketo, the leading provider of marketing automation and ABM technology solutions, today announced the launch of next-gen Marketo Account-Based Marketing (ABM). The new product features a new Marketo ABM expansion enabler, called the Account Insight. Marketo aims at enabling customers with great alignment between sales and marketing teams, as well as feature enhancements to power coordinated customer…

Mobile World Congress 2017: VideoTap Digital Brings Interactive Smart Video Platform for Fully Personalized Experience

When Facebook announced that it wants to show more ads to users and help advertisers monetize social media platforms, we knew 2017 will be a big year for “Video Advertising”. But wait! What if your customers don’t want to see those ads at all? Are you in a position to offer personalized video content to audiences, so that you can also place revenue-generating advertisements? If not, this upcoming event could well define how you stack your video marketing technologies in 2017. VideoTap Digital will be releasing its…

Bluecore Joins Salesforce Partner Program to Bring Personalized Interactions for E-Commerce

Bluecore, the leading intelligence and decision enablement platform for commerce, announced its entry into the Salesforce Partner Program in support of Salesforce Commerce Cloud. This partnership with Salesforce will power individualized interactions by unifying customer and catalog data over the Commerce Cloud. In its blog post on February 1, Bluecore announced that it is launching its all-new decisioning platform for commerce at eTail West 2017. Its decision to join Salesforce Partner Program will help marketers churn…

Marketo Adds Personalized Landing Page Automation with Instapage

Instapage, the leading landing personalized page platform, will now be available with Marketo automation software. The integration with Marketo, Inc. will enable marketers to design fully personalized landing pages with advanced design features. Instapage landing pages can be seamlessly integrated with existing Marketo software, driving higher ROI for marketing campaigns. On-Brand Experience comes to Marketo Instapage-Marketo integration spells a new beginning in the personalized customer experience along the brand…

AdGreetz.com: World’s First Personalized Video Corporate Website

Cloud-based SaaS platform AdGreetz launched a fully personalized video corporate website, AdGeetz.com. It is world’s first personalized video website that offers seamless access via Facebook Connect or user data. The website enables marketers to view and personalize their marketing campaigns for diverse brands on a single screen. AdGreetz website is offering integration with popular social media and digital media channels including Facebook, Twitter, Snapchat, Instagram, YouTube and OTT/Television. It also enables…

LivePerson Announces the Conversational Cloud, an AI-powered Command Center

Empowering brands to instantly understand and respond to customers with artificial intelligence, the Conversational Cloud is the world's most powerful conversational commerce and care platform LivePerson, Inc., a global leader in Conversational AI, announced its enterprise-grade Conversational Cloud, where hundreds of the world's largest brands build and run AI-powered automations over popular messaging channels such as SMS, WhatsApp, Apple Business Chat, Facebook Messenger, Google RCS, LINE, WeChat, and native messaging…

Google Cloud Partners with Best Buy to Deliver Improved Customer Experience

Best Buy leverages Google Cloud's enterprise data platform and analytics to unify its data sources and develop new products and services Google Cloud and Best Buy announced the expansion of their partnership via a new, multi-year agreement that names Google Cloud as the cloud provider for Best Buy's Enterprise Data Platform. With operations across the United States, Canada, and Mexico, Best Buy will leverage Google Cloud's best-in-class cloud infrastructure and analytics services to power a data-driven retail strategy to…

Vsblty and Retailigent Media to Introduce Customer Engagement, Audience Analytics Technology

VSBLTY Groupe Technologies Corp., a leading provider of security and retail marketing technology, and its Mexico partner Retailigent Media have been contracted to provide advanced audience analytics and customer engagement technology in a Mexican chain of pet stores, it was announced today by VSBLTY Co-founder & CEO Jay Hutton. Retailigent Media, with offices in Mexico and five other Latin American countries, is the leading company in Mexico for smart retail solutions, analytics and smart displays. Retailigent…

Wakefern Taps Inmar Intelligence Retail Cloud To Expand Its Retail Media Network

Wakefern will utilize the Inmar Intelligence Retail Cloud, an integrated suite of marketing technologies and services, to build and support its Retail Media Networks, incorporating off-site programmatic media Inmar Intelligence, a data-driven technology-enabled services company, announced Wakefern Food Corp, the largest retailer-owned cooperative in the United States, is expanding its use of Inmar’s Retail Cloud to offer targetable and attributable off-site media at scale for its brands. The New Jersey-based cooperative…

Beyond Target Audience: 4 Other Factors for Choosing Publishers to Spend With

The modern digital media landscape gives brand marketers a virtually endless number of options when it comes to choosing the right outlets for reaching consumers. Most advertisers focus on the target audience when choosing which publishers to spend with, making sure that their audience demographics and behaviors align. While that’s certainly a priority, it’s not the only factor advertisers should consider. Consumer expectations have changed dramatically in the era of Big Data, social media, and fake news. Consumers are…