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Leadspace Collaborates with Microsoft to Bring its Unified B2B Data Enrichment to Dynamics 365 Customer Insights

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with…

iFOLIO and Twilio Partner to Power Digital Storytelling by Text Message

iFOLIO announced their partnership with Twilio to radically enhance the sales story on mobile. Live, Twilio technology powers iFOLIO's digital sales and marketing platform to engage prospects & clients like never before. Marketing Technology News: Endemol Shine Launches Entertainment Channels on VIZIO SmartCast Sales is currently challenged with a time where you can't be face-to-face. iFOLIO modernizes sales and marketing campaigns that scale to millions of buyers with Twilio's leading cloud communications…

Solvvy Introduces the Conversational Concierge, the Next-Gen Chatbot Platform that Delivers Brilliant Customer Experiences

Solvvy, the leader in conversational customer experience, unveiled its "Conversational Concierge," a Next-Gen Chatbot Platform with a beautifully redesigned experience that allows top brands to effortlessly deliver intelligent, personalized, on-brand support to customers across channels. Businesses who deploy Solvvy provide their customers with a conversational experience which 'traditional' chatbots fail to achieve, with powerful out of the box capabilities that deliver outstanding ROI. "There are a number of…

SurveyMonkey Accelerates Position in Customer Experience (CX) Market

SurveyMonkey’s CX Solutions, GetFeedback and Usabilla, help customers like Salesforce, DHL, Informatica, Puma and Yeti to fuel customer retention and growth with the fastest time-to-value in the market SurveyMonkey announced it is uniting its CX Solutions under the banner of the GetFeedback Suite to accelerate its CX strategy.  SurveyMonkey provides easy-to-deploy, cost-efficient CX solutions that help organizations using Salesforce CRM to set up CX programs within days, not months, and accelerate speed to insight. …

MessageGears Raises $12 Million Led by Argentum to Eliminate Data Friction for Enterprise Marketers

MessageGears’ unique Customer Marketing Platform enables the world’s largest brands to deliver hyper-personalized marketing at scale MessageGears, the leading provider of customer marketing solutions for the world’s largest brands, announced that it has closed a $12 million growth financing led by Argentum and BridgeBank. MessageGears’ customer marketing platform enables large enterprise brands to leverage all of their customer data in real time to send highly personalized messaging across various marketing channels, at…

UTAG Offers a Few-Step Plan to Adopt a Rapid Digital Strategy and Survive the Pandemic

UTAG Rocket Aid is an initiative that seeks to help brands go digital in a simple way and adapt their business in the COVID-19 era. The plan, which integrates communication and technological tools, aims for long-term, definitive transformation There is no "back to normal." Today, the extraordinary has become ordinary, and will be the way forward now and into the future. In the midst of a sharp plunge in sales and closures of businesses in many areas, the advance of COVID-19 and the extension of social isolating measures…

What Salesforce Does Best-“It Instills Confidence”: Salesforce Q1 Earning Update

Today, the leading CRM maker Salesforce has declared its Q1 Fiscal 2021 results. It earned $4.87 billion revenue– 30% higher YoY and reported first-quarter operating cash flow of $1.86 billion. This Salesforce Q1 earning update was never going to be just the monies. But, it’s much more beyond doing merely business… And, Salesforce demonstrated its leadership stance even as various businesses are struggling to maintain stability with their pace, people and projections. COVID-19 was always going to be the talking point of…

The Importance of Loyalty During Economic Downturns

Just a few short months ago most economists didn’t think an economic downturn in 2020 was very likely. In Bankrate’s fourth-quarter survey of top U.S. economists last December, respondents put the likelihood of a recession at 35 percent—a decrease of six percent from the survey released in September 2019. The whole world has obviously changed since then due to the spread of the novel coronavirus and the efforts initiated to reduce infection rates and deaths. With global commerce and travel at a near standstill in late…

Marketing Automation: The Benefits for Cross Channel Campaigns

Customers come into contact with brands through a wide variety of channels every single day. Marketing campaigns can only be effective if they reflect all these channels, which will increase the probability of user engagement. Being present in the right channel at the right time with the right message is a challenge for marketers and one that ties up a lot of time and resources. Professional Marketing Automation solutions can help: they enable the precise, time-controlled placement of messages using pre-defined customer…

FayeBSG Releases Twilio Integration for Sugar Messaging the Leading SMS Messaging Application for SugarCRM

Faye Business Systems Group Releases Twilio Cloud Communications Integration for Sugar Messaging Version 2.5, Twilio and SugarCRM customers can now send and receive texts from within the Sugar platform Faye Business Systems Group has announced version 2.5 of Sugar Messaging, the leading CRM Text Messaging Application, which allows Sugar users around the world to send and receive SMS and MMS texts with the Sugar platform. Marketing Technology News: As Wildfire Risk Increases, New PSAs Urge Americans to Recreate Safely…

Love Facebook? OK, So Now Design your Own Digital Store with FB Shops

"We're unable to help you and your business due to CORONAVIRUS COVID-19." This remains the standard statement from all physical and digital stores cutting across various cities, countries and product lines. But, how long can we expect the non-availability of service to hurt our economy? To better serve the business community of global e-commerce retailers and local shops, Facebook introduced its new platform- Facebook Shops (FB Shops) last week. For all those who are yet to test the platform, here’s a quick overview.…

CDP Market Crowding: Why Marketers Should Take Note

Customer expectations are rising each and every day and brands are feeling the pressure to meet these demands. Compounding this challenge is the fact that the amount of customer data available to marketers is constantly increasing while the work they must do to acquire, engage, and retain customers is becoming more difficult. The need to leverage data to meet rising customer expectations for real-time, personalized communication is one of the main reasons why more brands are adopting Customer Data Platforms (CDPs). As a…

TA Digital’s CMS Bridge Solution Awarded Adobe Accredited Partner Solution Badge

Global digital transformation agency TA Digital announced that its CMS Bridge solution is now an Adobe Accredited Partner Solution. With this certification, CMS Bridge is now badged as market tested and Adobe verified. CMS Bridge is an intelligent content migration solution that uses a machine learning model to help easily migrate content from any CMS to Adobe Experience Manager. The tool helps organizations move their applications to Adobe Experience Manager from their current stack by automating the content migration…

Key Analytic Insights to Inform Business Decisions

Today’s digital ecosystem provides a rich trove of data. For marketers, simply tracking Traditional Marketing analytic is not enough to stay ahead of the competition. Digital data can be harnessed to produce advanced insights that can be leveraged to improve Marketing effectiveness. There are three types of Digital Intelligence that you should be using to your advantage: 1. Customer Sentiment Today, customers are quick to post reviews which, in turn, influence future purchase decisions. Customer reviews and feedback are…

eTargetMedia Announces Brands are Shifting Email Tactics During Covid-19 and Increasing Online Sales

eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced that their email customers are seeing email success during the COVID-19 crisis by shifting email tactics. The COVID-19 pandemic is pushing brands to connect digitally and email marketing is offering a perfect opportunity for marketers to reach their customers. With people stuck in their…

Tinuiti Doubles Down on Over the Top (OTT) Advertising and Expands Connected TV (CTV) Capabilities to Reflect Changing Consumer Behavior

The innovative performance marketing agency has appointed Jesse Math to enhance a unique native approach to this developing medium Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, expands its OTT practice with the introduction of Tinuiti’s OTT-Native Approach. The agency has hired Jesse Math as vice president of client strategy, planning and platforms—this enhanced approach offers clients access to established one-to-one relationships with publishers and…

Doxim’s Spring Product Release Offers Streamlined Document Generation and eSignature Experience for Faster Remote Interactions

Company makes a significant investment in enhanced document management, seamless end-to-end experience, and extended lending support Doxim, the leading customer communications and engagement technology provider serving financial and regulated markets, announced the availability of the Doxim Customer Engagement Platform Spring 2020 release, with new enhancements designed to simplify remote banking. The Doxim Customer Engagement Platform helps clients communicate reliably and effectively, improve cross-sell and upsell…

TechBytes with Ben Houston, Founder and CTO at Threekit

Hi Ben, it was a productive quarter for most tech companies until COVID-19 broke loose. Tell us about your company’s attitude in dealing with the situation. When COVID-19 started getting serious in early March, there was massive fear in the overall retail market, and everything seemed to freeze for about two weeks. Because shopping behavior changed so quickly, it was important for retail technology companies like ourselves to adjust to this shift. As a startup, we were able to adapt quickly. We moved up our new product…

BlueMail Launches Support for Debian and Red Hat Linux in Major Expansion

Blix Inc., a leading provider of messaging solutions to consumers and businesses, today announces its popular BlueMail client is now compatible with Debian and Red Hat Linux. With this expansion, BlueMail is now available on a dozen Linux distributions, including Arch Linux, CentOS, elementaryOS, Fedora, KDE Neon, Kubuntu, Manjaro, Linux Mint, openSUSE and Ubuntu.  As the world faces an increasingly remote workforce, this expansion brings BlueMail's cross-platform productivity and safety features to a global network of…

Majority of Marketers Say Account-Based Marketing Is a Crucial Priority, Yet Many Still Struggle

Research commissioned by Folloze, Campaign Stars and Terminus Reveals that Transforming the Martech Stack to Deliver Personalization Is Key to Eliminating Roadblocks to ABM for Most Companies Folloze, provider of the world’s leading Personalized B2B Marketing Platform, today announced the results of the second annual “State of ABM” survey, created to understand where companies are on their Account-based Marketing (ABM) journey. Folloze partnered with Campaign Stars, Terminus and Canam Research to survey close to 300…