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Sift Announces New Integration with Salesforce Commerce Cloud

Salesforce Commerce Cloud customers can now fight fraud and grow revenue with Sift’s Digital Trust & Safety Suite Sift, the leader in Digital Trust & Safety, announced that it has launched a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, brands can fight fraud and abuse while growing revenue with Sift. Marketing Technology News: IBM and…

Drift Expands Beyond Conversational Marketing

Market leader launches Revenue Acceleration category to help companies grow revenue and increase customer lifetime value faster Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a new category: Revenue Acceleration. Whereas Conversational Marketing focused on serving marketing, Revenue Acceleration powers an organization, uniting sales and marketing and touching all stages of the customer journey, from the moment someone first interacts with your business to the…

LivePerson Announces the Conversational Cloud, an AI-powered Command Center

Empowering brands to instantly understand and respond to customers with artificial intelligence, the Conversational Cloud is the world's most powerful conversational commerce and care platform LivePerson, Inc., a global leader in Conversational AI, announced its enterprise-grade Conversational Cloud, where hundreds of the world's largest brands build and run AI-powered automations over popular messaging channels such as SMS, WhatsApp, Apple Business Chat, Facebook Messenger, Google RCS, LINE, WeChat, and native messaging…

Google Cloud Partners with Best Buy to Deliver Improved Customer Experience

Best Buy leverages Google Cloud's enterprise data platform and analytics to unify its data sources and develop new products and services Google Cloud and Best Buy announced the expansion of their partnership via a new, multi-year agreement that names Google Cloud as the cloud provider for Best Buy's Enterprise Data Platform. With operations across the United States, Canada, and Mexico, Best Buy will leverage Google Cloud's best-in-class cloud infrastructure and analytics services to power a data-driven retail strategy to…

Vsblty and Retailigent Media to Introduce Customer Engagement, Audience Analytics Technology

VSBLTY Groupe Technologies Corp., a leading provider of security and retail marketing technology, and its Mexico partner Retailigent Media have been contracted to provide advanced audience analytics and customer engagement technology in a Mexican chain of pet stores, it was announced today by VSBLTY Co-founder & CEO Jay Hutton. Retailigent Media, with offices in Mexico and five other Latin American countries, is the leading company in Mexico for smart retail solutions, analytics and smart displays. Retailigent…

Wakefern Taps Inmar Intelligence Retail Cloud To Expand Its Retail Media Network

Wakefern will utilize the Inmar Intelligence Retail Cloud, an integrated suite of marketing technologies and services, to build and support its Retail Media Networks, incorporating off-site programmatic media Inmar Intelligence, a data-driven technology-enabled services company, announced Wakefern Food Corp, the largest retailer-owned cooperative in the United States, is expanding its use of Inmar’s Retail Cloud to offer targetable and attributable off-site media at scale for its brands. The New Jersey-based cooperative…

Beyond Target Audience: 4 Other Factors for Choosing Publishers to Spend With

The modern digital media landscape gives brand marketers a virtually endless number of options when it comes to choosing the right outlets for reaching consumers. Most advertisers focus on the target audience when choosing which publishers to spend with, making sure that their audience demographics and behaviors align. While that’s certainly a priority, it’s not the only factor advertisers should consider. Consumer expectations have changed dramatically in the era of Big Data, social media, and fake news. Consumers are…

MarTech Interview with Jaron Waldman, CEO at Rakuten Ready

"We think the shift to mobile is here to stay. Brands who stay focused on being flexible with short-term plans and a longer-term differentiation strategy will succeed." Hi Jaron, please tell us about your role, your team and the technology at Rakuten Ready. I’m CEO at Rakuten Ready- that came about as part of having co-founded Curbside in 2013 along with former leaders of location innovation at Apple. In 2018 we joined the Rakuten family to accelerate our vision of predictive arrival technology on a global stage. In…

WEVO and Brandcast Partner to Deliver Optimized Content For Marketers

Marketers & Design teams can unlock new creative direction and scale content with confidence and research insights before going live WEVO, the industry leader in providing digital marketers the tools to optimize digital experiences before going live, announced a partnership with Brandcast, the first code-free web content system for enterprise marketing. The powerful combination of Brandcast’s web content system and WEVO’s platform gives digital marketers an opportunity to create engaging, design-forward web content at…

Aislelabs Announces Shopify App Integration Bridging Online and Offline Customer Data

Unify offline customer data captured at brick and mortar spaces with Shopify’s online ecommerce shopping platform in a single CDP Aislelabs announces a new integration app for Shopify, expanding its Customer Data Platform (CDP) capabilities. With this new integration, businesses can capture customer data regardless of whether it was obtained via a guest WiFi opt-in, a mobile app, newsletter sign-ups, or by shopping or browsing at a business’ Shopify site. Using the Aislelabs platform, Shopify profiles and transactions…

Mailchimp Announces Customer Journeys Automation Tool

Mailchimp announced that they’ve launched Customer Journeys to put powerful automation tools in the hands of businesses and make automations more approachable. Customer Journeys allow businesses to visualize their automations with prebuilt templates and quick-to-configure workflows, making them intuitive and easy-to-use and helping create meaningful, personalized interactions across every step of the customer journey – no coding required. Marketing Technology News: PROLIFIQ Announces RELATIONSHIP MAP Integration with Quip…

sticky.io Announces a New Integration with Salesforce Commerce Cloud

Brands can now combine sticky.io’s subscription management and recurring billing solution with Salesforce’s unified commerce capabilities to grow their businesses sticky.io, a leading ecommerce platform provider for subscription management and recurring billing, announced the company’s new integration with Salesforce Commerce Cloud, empowering customers to easily launch subscription, reordering and membership programs to transform ecommerce transactions into recurring revenue. Marketing Technology News: Alfresco Ranked…

Inmar Intelligence Launches Retail Cloud, a Marketing Suite to Engage the Omnichannel Shopper

Presents an unmatched breadth of solutions for network of 500+ retailers and brands to transform the shopper experience and reimagine Retail Media Networks Inmar Intelligence, a data-driven technology-enabled services company, announced the launch of the Retail Cloud, a comprehensive suite of media, incentives and commerce solutions that redefine the future of consumer retail engagement and retail media networks. As the world adapts to the digital disruption accelerated by COVID-19, there is an increased need for…

CXInfinity To Take A Leap In Redesigning Businesses Digital Customer Service Strategy

In 2020, customer service is drifting from calls to digital engagement. CXInfinity is here with its customer engagement solution targeting digital transformation. Their powerful solution is designed for businesses to engage with customers when and where it matters Digital customer service creates highly engaged customers who are likely to buy 90% more frequently and spend 60% more on every purchase. There’s more to it. Digital customer service helps in creating an emotional connection with customers, removing chances of…

New Partnership Offers Flexible, Powerful Ecommerce to Provide the Best Experiences for Customers

Coveo and commercetools team up to provide unified multi-channel and intelligent Ecommerce architecture for highly personalized buyer experience Coveo, the industry leader in search and intelligence SaaS solutions, announced that its cloud-native platform will be available in the commercetools Integration Marketplace. The strategic agreement provides access to powerful, personalized experiences with flexible architecture for today’s search and merchandising needs. From consumer brands to B2B manufacturers, from retailers…

Higher Logic Acquires Customer Imperative To Further Its Commitment To Fostering Collaboration

The Gain Grow Retain community will operate independently and continue to focus on providing collaboration and actionable insights to Customer Success executives and professionals worldwide Higher Logic, the leading human-focused engagement platform, has acquired Customer Imperative and with it, Gain Grow Retain, the world’s fastest-growing community of customer success leaders. The acquisition solidifies Higher Logic’s commitment to driving customer success and enabling customer success leaders to drive retention and…

Drift Integrates with Zoom to Turn Conversations into Pipeline with a Click

Conversational Marketing leader announces new product integrations with enterprise meeting platform Zoom Drift, the world’s leading Conversational Marketing platform, today announced it will offer three unique integrations with leading enterprise meeting platform Zoom. The integrations -- which include solutions for Drift Chat, Drift Meetings, and Drift Video -- give sales teams the power to transition meetings into pipeline faster than ever before. Marketing Technology News: Blippar Accelerates International Growth…

MindTickle Partners with Halifax Consulting To Address UK and EMEA Demand for Sales Enablement

Partnership Brings Sales Readiness to European Market Through Unified Approach to Blended and Virtual Sales Training MindTickle, the leader in Sales Readiness technology, announced a partnership with Halifax Consulting, a Paris-based Consulting & Training company focused on improving sales performance. With this partnership, EMEA customers now have a unified Sales Readiness platform that not only leverages Halifax's content and training methodology but also completes a fully virtual or blended learning experience with…

Doxim Announces its Next Generation Platform for Customer Communications

From print to digital, Doxim CCM will be the first integrated SaaS technology platform designed to support the entire lifecycle for personalized omni-channel customer communications Doxim, the leading customer communications management (CCM) and engagement technology provider serving financial and regulated markets, announced its strategic direction to deliver the first ever integrated omni-channel platform for customer communications management, bringing print and digital together into a single centralized management…