iHeartMedia and Podimo Partner to Translate and Adapt Widely Popular Podcasts For Listeners Globally

First project is to translate and adapt the true crime podcast “Forgotten: Women of Juárez” (Olvidadas: Muertes de Juárez) for Latin America Listeners iHeartMedia, the No. 1 audio company in America and the No. 1 podcast publisher globally, and European podcast platform Podimo announced a strategic partnership to translate and adapt popular podcasts across the globe in different languages, introducing these podcasts to hundreds of millions of new listeners. The partnership will kick off with the widely popular true crime…

Spotify Brings Out “Music, Meet Podcasts” – the First Global Branding Campaign for 2020

By the sheer volume of audience and growth of subscribers, Spotify leads the market of music streaming and audio advertising. Others in the fray, Amazon Music, Apple Music, Soundcloud, Pandora, Jio Saavn, YouTube Music and others have also witnessed sizeable growth in the number of monthly subscribers and listeners - but Spotify is at a different plane altogether. Spotify has become a ubiquitous platform for music lovers and podcast aficionados to connect with great audio content.  In the last 6 months, a lot has changed…

Imagen Makes Licensing Video, Podcasts and Images a Breeze with New Intuitive Monetization Feature

Digital media management platform streamlines the process to generate revenue from content; eases access and acquisition process for licensees Imagen, the leading video management platform for sports organizations, media companies and the enterprise sector, unveiled a comprehensive monetization tool to simplify the process of bringing content to market and generating revenue. Imagen’s monetization feature also makes it easier for licensees to acquire content assets and rights packages as quick and easy as adding items to a…

Parks Associates: More Than One-Third of US Broadband Households Listen to Podcasts Weekly, and 9% Subscribe to an Online News Service

COVID-19 outbreak will impact consumer consumption patterns of podcast, music, and news services A new consumer study from Parks Associates finds 36% of US broadband households listen to podcasts weekly, although the research firm expects new patterns of video, music, and news consumption to emerge as a result of the current public health crisis with COVID-19. Adoption and Business Models: Video, Music, and News Services explores service uptake, business model preferences, service spending, and value perceptions for…

Veritone Expands Content Classification Capabilities to Power Contextual Advertising at Scale for Podcasts

Veritone aiWARE Now Produces IAB Tech Lab Content Taxonomy-Compliant Metadata Output Veritone Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced the expansion of its content classification capabilities to support IAB Tech Lab Content Taxonomy-compliant metadata output via aiWARE APIs. The new offering will enable podcast distribution platforms to programmatically transcribe and tag audio streams with topical, descriptive, and time-correlated keyword metadata prior to…

Casted Secures $2.35 Million Seed Funding, Launches First Marketing Platform for Branded Podcasts

High Alpha Capital, Elevate Ventures, and SaaS industry leaders infuse Casted with growth capital for category-leading podcasting platform Casted, the first SaaS (software-as-a-service) marketing platform for branded podcasts, today announces $2.35 million in seed funding as it launches from the High Alpha venture studio. The round included institutional and individual investors, including High Alpha Capital, Elevate Ventures, Tappan Hill Ventures, and other leading SaaS angel investors. “In recent years, we have all seen…

AdsWizz Announces Availability of PodScribe, New Contextual-Targeting Solution for Podcasts

Technology provides enhanced targeting and brand safety for podcast advertisers, and scalable monetization for podcast publishers AdsWizz, the leading global technology provider for digital audio advertising solutions, announced the availability of PodScribe, its contextual-targeting solution for podcasts. PodScribe provides valuable targeting and brand safety features for advertisers and enhances monetization for publishers.  PodScribe has been in private beta for more than a year, and has been tested with leading…

Pandora Stories Launches Combining the Best of Podcasts and Playlists for Artists and Creators

Creators of All Types Now Able to Reach Tens of Millions of Pandora Listeners with Uniquely Personal, Music-Driven Stories Pandora, the largest streaming music provider in the US, introduced Pandora Stories, a unique new artist marketing tool that allows creators to combine the narrative possibilities of podcasts with the emotional power of music playlists. Pandora Stories is a valuable new addition to Pandora’s Artist Marketing Platform (AMP), a suite of free self-serve marketing tools that has already generated over…

Are Americans More Likely to Listen to Podcasts Than European Listeners?

Smart Home Speakers, AI-Enabled Video Search, Speech Recognition and AR/VR Technologies Have Ensured a Surge in the Popularity of Podcasts  Podcasts recently have been hailed as the 'in thing', especially among millennials, who claim podcasts to be a big boon for their on-the-go lives. Podcasts are a millennial's go-to channel to procure information on politics, sports, spirituality etc. Moreso, with claims of subscriptions getting cheaper and content getting richer, the marketing strategy behind promoting podcasts does…

SEMRush Announces Craig Campbell as the Host of the Brand’s Podcast on Affiliate Marketing

“Affiliate Marketing Academy with Craig,” the new podcast will feature some of the biggest, most successful names in the affiliate marketing industry. The first episode features Deepak Shukla SEMRush announced their much-awaited Affiliate Marketing Academy with Craig podcast earlier in the week. The new podcast, hosted by none other than SEO guru Craig Campbell, will feature some of the leading names in the affiliate marketing industry. The first episode will feature Deepak Shukla and will be mainly an introduction to…

Red FM Selects Triton Digital to Power Its Podcast Strategy

Triton Digital, the global technology and services leader to the digital audio and podcast industry, and Red FM, India’s largest and most awarded private radio network, announced that Red FM has selected Triton’s powerful suite of podcast technology to power the delivery and monetization of its podcast content. Marketing Technology News: V12 Marketing Drives Growth for Businesses with New Partnership Through this partnership, Red FM will utilize Triton’s enterprise podcast platform, Omny Studio, to create, distribute…

Predictions Series 2021: Top 5 PR Trends & Predictions for the COVID-19 Era

As much as PR trends have morphed through the years, its primary reason for being – to secure coveted media exposure and reach new audiences – has stayed the same. How a brand secures that coverage is where things have changed. Where brands need to level up their current strategy when it comes to getting heard and seen in a crowded marketplace continues to evolve. Looking to 2021 (something most of us have been doing since March!), we see a familiar game that needs to be played with new rules. In many cases, PR strategies…

LiveXLive Surpasses 1 Million Paid Subscribers

LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy and pop culture, and owner of PodcastOne, Slacker Radio, React Presents, and Custom Personalization Solutions ("CPS"), announced that it has surpassed over 1 million paid subscribers for its LiveXLive streaming platform. LiveXLive has experienced record growth across nearly all of its digital traffic metrics including premium pay-per-view virtual concerts, expert-curated radio stations, video-on-demand,…

Blubrry Adds JioSaavn and Gaana as New Podcast Distribution Platform

The wonderful thing about podcasts is that they’re available anywhere, anytime, all over the world. And sharing your podcast with podcast listeners in India became much easier this month after we integrated with two new platforms, JioSaavn and Gaana. Marketing Technology News: SRDS Expands Footprint into Influencer Marketing Through Partnership with Upfluence JioSaavn has 104 million users. Gaana has 150 million users. These are both primarily music-streaming platforms with a growing spoken-word library. With a massive…

REVOLT Partners With Atlanta-Leading Podcast ‘Big Facts’

Leading Black-owned independent content platform REVOLT, owned by Sean "Diddy" Combs, announced that it's teaming up with one of Atlanta's biggest podcasts: Big Facts. Hosted by Atlanta legends Big Bank, DJ Scream, and Baby Jade, Big Facts is set to premiere on REVOLT starting Tuesday, Dec. 15, on YouTube featuring up-and-coming rapper Toosii, with new episodes airing Wednesdays at 10 p.m. ET on REVOLT's linear TV channel. The leading content platform will begin showcasing new episodes of Big Facts on Tuesdays on YouTube…

LiveXLive Announces Podcast/Vodcast Joint Venture With Audio Up Media

Deal Includes A Minimum of Seven Slates of Existing Audio Up Media Podcasts/Vodcasts Plus a Partnership to Develop and Produce New Original Podcasts and Original Music in Podcasts with IP for TV, Films, Licensing and More Existing Podcasts include "Halloween in Hell" with Machine Gun Kelly, Tommy Lee, iann dior, and 24KGoldn; "Uncle Dark" with Gary Busey and Dennis Quaid, "Where the Bodies are Buried" with Phil Chalmers and "Tom Green Interview" with Tom Green LiveXLive Media, a global platform for livestream and on-demand…

11 Compelling MarTech Predictions that Focus on the Data-Analytics Relationships in Marketing and Sales

Data enrichment has finally become a marketing operation. Each year, we review tons of reports and e-books on how data is getting richer and managed better with Cloud and AIOps solutions. The biggest beneficiaries are Marketing and Sales teams, in addition to the thousands of business analysts and researchers who mine data to keep their marketing and sales efforts "well oiled". This year, mostly due to the COVID-19 crisis, and economic slowdown due to the tense geopolitical reasons has been a challenging one -- not just for…

Matter Equips Brands with Curated Content to Engage Remote Audiences in 2020

Integrated PR Agency’s Creative Team Elevates Brands’ Storytelling with Live Video, Animation, Podcasts and More, Forging Consumer Connections Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces continued momentum across its creative team, highlighted by growing demand for live and remote video offerings, virtual events and podcast production, as well as notable award wins for its client work. In 2020, the team executed over 150 projects for…

Audio Ads to help Brands Cut Through the Noise for Christmas

AudioMob’s audio ads to push brands to the top of the Christmas shopping battlezone The Holiday Season is notorious for crowding the digital airwaves with colourful, loud and repetitive adverts, determined to make an impact with consumers. With over $1 trillion generated in Christmas sales in the US alone last year, the scope for brand-reach rockets compared to a normal day, and brands repeatedly take advantage of this trend. The rise of audio advertising is relatively new in the industry outside of radio, but is already…

Cisneros Interactive Selects Triton Digital

Triton Digital, the global technology and services provider to the online audio and podcast industry, announced that Cisneros Interactive, the premier digital audio advertising company in Latin America and U.S. Hispanic markets, has selected Triton Digital to power the management and monetization of the podcast and on-demand content within their podcast network, Audio.Ad Podcasts. Marketing Technology News: Comviva and Ooredoo Kuwait Form Strategic Partnership Through this partnership, Cisneros Interactive will utilize…