The Digital Crystal Ball: Three Ways to Use Predictive Analytics at Your Company

The crystal ball - oft spoken of in folkloric terms, but never available when you need it - has entered the realm of possibility. In our switched-on world, where digital interaction is present virtually every moment of an individual’s life, we as marketers now have the tools to peer into the future using data - not crystalline - to gaze forward at where our business is going. Predictive analytics - the process of using new and historical data to foresee the result, activity, behavior, and trends of our consumer base - is…

SAS is No. 1 in Advanced and Predictive Analytics Market Share, Says Analyst Report

SAS again ranks number one for market share, according to the IDC report, Worldwide Big Data and Analytics Software 2018 Market Shares: Demand Across All Use-Case Patterns. SAS led with a 27.7% market share in the advanced and predictive analytics category in 2018, more than twice that of the next competitor. SAS has led in the predictive and advanced analytics category since IDC started tracking the market in 1997 and has shown continued revenue growth in the category each year. "As the volume and complexity of data…

Anaplan to Buy Predictive Analytics Startup Mintigo

The performance management company Anaplan, Inc has reportedly entered into an agreement to buy Israeli predictive analytics company Mintigo, Inc. Anaplan made the move to bring aboard Mintigo’s talent in data science and machine learning automation. This was expected to enhance the predictive capabilities of Anaplan’s own solutions. Marketing Technology News: Adobe (Magento) Named a Leader in 2019 Gartner Magic Quadrant for Digital Commerce Platforms Mintigo had hit the market with an online predictive analytics…

TapClicks Raises $10 Million to Advance Predictive Analytics and Attribution In Marketing Operations Platform

Boathouse Capital Provides Funding for Acquisitions, Growth, Artificial Intelligence and Machine Learning Integrations TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced it has raised $10 million in equity funding from Boathouse Capital, a private equity firm with over $350 million under management. TapClicks will utilize the funding for acquisitions and growth, as well as integrating predictive analytics and modeling capabilities and advanced attribution…

Demystifying Predictive Analytics

What if you had a crystal ball that could tell you which leads are sales-ready and which need some nurturing? Or what type of content will most engage a specific visitor; which customers are most likely to purchase which products and through which channel; or how much demand will increase during peak holiday time? This is predictive analytics: The statistical analysis and identification of attributes that have a direct correlation to a future event or condition. There’s been so much hype about predictive analytics…

Engagement Labs’ Releases TotalSocial Version 3.2 Providing Powerful New Predictive Analytics for Brand Equity, Expands Social Media…

TotalSocial Now Includes First-of-Its-Kind Advanced Analytics for Predicting Brand Equity, Full Reddit Content for Brands and YouTube Video Shares, while Increasing Versatility of Diagnostic Analysis to Guide Better Marketing ROI for Brands Engagement Labs Inc. announced a major development in its TotalSocial platform with the release of Version 3.2 which enables marketers to predict movements in their brand equity metrics months in advance, taking advantage of the predictive power of consumer conversations on long term…

Oracle Lauded for Predictive Analytics, Machine Learning Solution

Oracle Autonomous Data Science Cloud Service Recognized as a Leader in Notebook-Based Predictive Analytics and Machine Learning by Independent Report Oracle has been named a leader in notebook-based Predictive Analytics and Machine Learning (PAML) solutions by Forrester Research, earning the highest average current offering score as well as the highest possible score for its solution roadmap. The Forrester Wave: Notebook-Based Predictive Analytics and Machine Learning Solutions, Q3 2018 report recognizes that Oracle…

SAS Is No. 1 in Advanced and Predictive Analytics Market, Says IDC Report

SAS again surpasses all predictive and advanced analytics suppliers, according to the IDC report, Worldwide Big Data and Analytics Software 2017 Market Shares: Healthy Growth Across the Board. SAS led with a 30.8 percent market share in 2017 in the advanced and predictive analytics category, more than twice that of the next-closest competitor. SAS has led in the predictive and advanced analytics category since IDC started tracking the market in 1997 and has exhibited continued growth every year in the category. "SAS…

H2O.ai Named a Strong Performer in Notebook-Based Predictive Analytics and Machine Learning in Latest Evaluation by Independent Research…

Received Highest Strategy Category Score with Highest Score Possible in Solution Roadmap, Open Source Algorithms and Automation Workbench Criteria H2O.ai, the open source leader in AI, announced it has been named a Strong Performer in "The Forrester Wave: Notebook-Based Predictive Analytics And Machine Learning Solutions, Q3 2018" report by Forrester Research, Inc. Out of the nine vendors evaluated, H2O.ai was recognized with the highest score in the strategy category based on solution roadmap and partners criteria.…

New Predictive Analytics for Inbound and Outbound Leads Combine with Deep Account Insights to Revolutionize Group Sales for Hotels

Knowland Releases New Technology That Optimizes Sales Efficiency by Automatically Identifying a Property's Best Opportunities and Cutting Through eRFP Spam Knowland, the industry leader in market intelligence for hotels, venues, and CVBs, announced a major update to its Insight Elite platform. New built-in predictive technology analyzes all inbound leads, including electronic RFPs, to determine if they are a good fit for a specific property, enabling sales teams to prioritize the leads that are most likely to result in…

Partnership Between DataBlockChain.io and Virtual DBS Enhances Power of Blockchain Technology Using Predictive Analytics

Tech Startup Datablockchain.io Presents an Ultimate Use Case for Blockchain Integration Through Their DBCC Token Ecosystem DataBlockhain.io, a revolutionary platform combining big data, blockchain technology, and artificial intelligence has announced a partnership with Virtual DBS. A marketing industry innovator, Virtual DBS offers customer profiling and predictive analytics to deliver highly targeted digital marketing campaigns. The companies have combined forces to give clients the benefits of the blockchain, fortified by…

Orchestrate and Execute ABM with Predictive Analytics

When big data first became a trendy talking point among sales and marketing teams, it felt like the answer to marketers’ problems. But now, the reality is that marketers do have access to seemingly limitless amounts of data, big data no longer feels like the easy solution. In fact, many marketers struggle with execution. They have access to tons of meaningful data, but they don’t know what to do with it. The ability to utilize that data to orchestrate and operationalize marketing tactics represents a real challenge for many…

Kochava Intelligence: Business Services Driven by Predictive Analytics and Machine Learning

Services Include Campaign Insights, Churn Modeling and Ad-Buying Recommendations Kochava Inc, the industry leader providing holistic measurement solutions for mobile and connected devices, announced an enhancement to their Kochava Intelligence suite of business intelligence tools with campaign analysis on attribution, Insight Reports on ad-inventory buy recommendations, and churn modeling to reduce attrition. "Marketers are overwhelmed with data and being able to extract the most meaning from it. They must consistently…

SAP Predictive Analytics, Application Edition, Powers Intelligent Enterprises

Application Edition of SAP Predictive Analytics Uses Machine Learning to Provide Business Users with Predictions About the Future SAP SE, announced the general availability of the application edition of SAP Predictive Analytics software to help enterprises create and manage predictive machine learning models for applications that run business activities, including supply chain, finance and accounting, human capital management and customer management. Co-developed with Accenture, the application edition enables…

Predictive Analytics: Unlocking the Value in Understanding the Customer

The Internet of Things (IoT), Virtual, Augmented, and Mixed Reality (VAMR), Artificial Intelligence (AI) and Machine Learning (ML) – in a world filled with no shortage of buzzwords, abbreviations and acronyms, the emergence of predictive analytics as a vitally important tool may have some thinking “here we go again.” However, the truth is that predictive analytics tools have been utilized for some time, but they have only recently become an integral part of marketing strategy due to technological advancements and access…

CloudCherry’s Predictive Analytics Enhancements Give Companies the Customer Experience Edge

Improvements Increase Speed and Accuracy of Customer Feedback Analysis at Scale CloudCherry, a leading Customer Experience Management company, announced significant enhancements to its CX platform's predictive analytics engine, reducing the time required to analyze customer feedback at scale, reveal insights and predict trends. "Brands around the globe are under ever-increasing pressure to understand and get ahead of customer needs, tackle churn, and drive profitability. With the help of machine learning and deep…

MRP To Showcase The Convergence Of Predictive Analytics And Account-Based Marketing At 2018 B2B Marketing Exchange

Executives And Featured Panelists Will Discuss Tactics for Modern Marketers MRP, a global predictive intelligence and customer acquisition company, will moderate a panel of industry experts and thought leaders discussing how predictive analytics can drive highly targeted, personalized account-based marketing programs to the total addressable market at the 2018 B2B Marketing Exchange on February 21 in Scottsdale, Ariz. Also Read: How to Develop and Offer Products That Delight Customers "MRP is…

Engagement Labs Unveils TotalSocial Version 3.0 to Enhance Predictive Analytics for Consumer Sales

TotalSocial by Engagement Labs Now Provides Marketers with Faster, More Powerful Data and Predictive Analytics to Identify Social Media and Word of Mouth Strategies to Boost Consumer Sales A real-time social media data analytics company, Engagement Labs, has announced the release of TotalSocial version 3.0, which incorporates an AI and machine learning engine designed to accelerate the identification of opportunities and strategies for the marketers who seek to increase effectiveness and drive sales through social media…

Strengthening Predictive Analytics with Intent Data

As sales and marketing strategies are increasingly driven by machine learning and AI, executives in these areas should be looking for the best ways to source data for applications leveraging this technology. One such solution is predictive analytics. The keys to predictive analytics success can be summed in three areas – the quality of the data sources leveraged, the machine learning and AI used to prioritize those data sources, and the actions taken on the results. Given the foundational importance of data sources to…

As Mobile Devices and Software Upgrades Make Their Launch, AI and Predictive Analytics Provide A Helping Hand

The recent mobile device launch of the Galaxy Note 8 and Apple’s software update of the iOS 11 for iPhones and iPads have mobile users excited to see what features will benefit them in their tech-savvy lifestyles. As these new tech devices and features roll in, so does the frustration of troubleshooting and other concerns. When Apple released the new iOS 11 software update, there were already millions of downloads by users within minutes of the drop. Aside from the iPhones small feature upgrades, there where no major…