Becomes the First DSP to Support Beachfront’s Linear TV Inventory Viant Technology Inc., a leading people-based advertising software company, and Beachfront, the convergent TV advertising platform, today announced the integration of…
Read More...

New partnership enables programmatic activation of super-premium screens at prime locations in the United Kingdom Premium digital out-of-home media owner, Ocean Outdoor UK Limited (Ocean),  announced that it has partnered with Hivestack, a…
Read More...

Integration Allows More Brands and Media Companies Access to Cross-Device Analytics as They Continue to In-House Their Programmatic Strategies Tapad, a global leader in digital identity resolution announced that it has added Beeswax, the…
Read More...

Unique Integration Between Beeswax's Bidder-As-A-Service Technology and Operative's Publisher-Facing Order Management System Breaks Barriers Between Traditional and Digital Media Channels, Allowing for Simplified Workflows and More…
Read More...

Collaboration Amplifies Convergence of Digital Media Channels Amobee, a global digital marketing technology company serving brands and agencies, announced it has partnered with Place Exchange to launch one of the first truly…
Read More...

Pixalate Delivers Top-Grade Ad Protection Technology; Advertisers Can Optimize for Viewability Across Channels and Buying Tactics by Unifying Reports from Programmatic and Direct Buying Centro, a provider of enterprise-class software for…
Read More...

Artificial Intelligence (AI) and machine learning are on the verge of revolutionizing programmatic media buying, and the reason is simple: In today’s marketplace, AI has the ability to do far more than humans can handle on their own.…
Read More...

Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton Digital, Tubi, Xandr, Beachfront, Connatix, Equativ, and Other Suppliers Basis Technologies, a leading provider of cloud-based workflow…
Read More...

MediaMath, acclaimed independent advertising technology company for leading brands and agencies announced it has redesigned, key elements of its omnichannel platform that combines a flexible identity foundation, complete supply chain…
Read More...

The Trade Desk, Magnite, and more join the consortium to power advanced creative buying programmatically across the connected TV ecosystem. Innovid, the only independent omni-channel advertising and analytics platform built for television,…
Read More...

MOLOCO Cloud gives performance-based mobile marketers automated optimization, unparalleled transparency, and complete control over their programmatic advertising MOLOCO, a leader in machine learning and growth solutions for mobile…
Read More...

Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its …
Read More...

Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced new features within AudioMatic, its audio-centric programmatic buying platform, to enhance podcast planning and buying for large…
Read More...

Google’s DoubleClick Bid Manager Integrates with Rubicon Project for Programmatic Guaranteed Buying Rubicon Project, the Global Exchange for Advertising, has announced that it has opened up its exchange to DSPs for programmatic buying in…
Read More...

New propriety technology couples the precision and power of Chief Media's Continuum attribution engine with Futures Media T3 Technology™ Chief Media, a leading direct response marketing agency, announced new technology innovations that…
Read More...

Enplay, MDC Media Partners OOH Unit, Signs on As Launch Partner  Adelphic, a Viant people-based, self-service platform for cross-channel programmatic advertising, announced the addition of digital out-of-home (DOOH) inventory to its…
Read More...

Latest report by Videology finds cross-screen audience buying and measurement capabilities make Advanced TV the fastest growing advertising platform Videology, the leading software provider for converged TV and video advertising, today…
Read More...

Online advertisement publishers can now compare how their ad campaigns fare across channels with respect to Facebook. Facebook has announced a series of updates on ad performance analytics available as part of its measurement partnership…
Read More...

Report provides detailed rankings for ad sellers across Google, and Apple app stores - including breakdowns by region and device - and highlights InMobi, Magnite, Xandr Monetize as top ad platforms based on mobile open programmatic ad…
Read More...

Media and insights platform Hawk has announced a strategic international partnership with Hivestack, the world’s leading, independent programmatic digital out-of-home (pDOOH) ad tech company. Hawk is a leading European player in…
Read More...