Streamlined solution for digital out-of-home networks to access & optimize revenue from multiple SSPs Vistar Media, the leading global provider of software for digital signage, has launched a mediation solution for digital…
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Booyah Advertising, a leading Denver-based digital advertising firm, has announced the purchase of FiveFifty, a programmatic agency also headquartered in Denver, in an all-cash deal, and the debut of FiveFifty by Booyah, a programmatic…
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The KAI Dashboard identifies and prevents fraud and RTB technical issues across programmatic channels. Leveraging the newly unveiled dashboard insights, publishers in Kubient’s premium CTV inventory are finding opportunities to monetize…
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Update encourages marketers to more frequently integrate Volta’s inventory into retail media and omni-channel campaigns Volta Inc. , an industry-leading electric vehicle ("EV") charging and media company, announced that all…
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VSBLTY Groupe Technologies Corp., a leading software provider of security and retail analytics technology, today announced that it is partnering with Perpetual Media, LLC to provide programmatic advertising to Winkel Media in Latin America.…
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First-of-its-Kind Real-Time Ad Sales Optimization Providing advertisers flexible ad-buying across 7+ million households Viant is the first Demand-side Platform (DSP) to utilize this new technology DISH Media …
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Shared commitment to sustainability and transparency a key factor in partnership Havas Media Group (HMG) North America and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, announced that OpenX has been named a…
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The integration will enable conversational programmatic buys at scale; delivered by MediaMath and creatively powered by Cavai Cavai, the leading conversational advertising cloud, has announced a global partnership with MediaMath, as the…
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The programmatic roll-out is implemented across all airports within the Adani airports portfolio with Lemma as the technology partner. Adani airports, the aviation business incubated under Adani Enterprises Ltd, a leader in the…
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Quotient’s End-to-End Platform Selected to Extend Rapport’s Real-Time, Data-Driven, Digital Solutions for its Roster of Global Brands Quotient , the leading digital media and promotions technology company, and Rapport, the global…
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Vistar Media, the global provider of software for digital out-of-home (DOOH), announced the acquisition of Sage+Archer, a leading European buying platform for DOOH. Through this deal, Sage+Archer gains a strategic influx of capital to…
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Digital Advertising Integration Connects Brands to Highly Affluent Audience Edison Interactive (EI), a leader in content management systems (CMS) for connected devices, announced that Vistar Media, the global leader in software for…
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Momentum signifies adoption of programmatic as key component of OOH strategy globally Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced exponential growth during 2021. In the past year,…
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INEO's Media Network will connect to Vistar Media's programmatic advertising platform to provide brands and marketers with an inventory of targeted, analytics-based retail advertising locations. INEO Tech Corp., the innovative developer…
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Prisma Media, a leading digital media group in France, has been working with Manadge, the most advanced analytics platform for publishers, since 2020 to monitor and control its global programmatic revenue. The media group called on…
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Solmate Media, a pioneering DOOH media owner in Taiwan, have announced a partnership with Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company. This partnership will form the first truly…
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Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced a direct integration with the global advertising technology leader, The Trade Desk. Media buyers can now access Ogury's…
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Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company have announced a major partnership with XinChao Media, one of the largest elevator advertising screen providers in China, partially owned…
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Multicultural-Focused SSP Rapidly Rises to Top 10 in Revenue Performance Overall Among Mediavine's Monetization Partners Mediavine, the largest exclusive full-service ad management firm in the U.S., has partnered with Colossus SSP to…
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The campaign synced with prime-time bands witnessing high footfalls in real time, with contextual creatives, across clinics and hospitals in India. Lemma the largest and fastest growing programmatic digital out of home network, along with…
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