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Half of All Video Viewing Time is Spent with Others – MRI

Almost Two-Thirds of Young Adults Say They Are “Co-Viewing” More Often Now While more and more Americans are watching video content – TV shows, movies, and short video – on their smartphones, new research from MRI shows that video remains a highly social medium. “The social nature of TV viewing continues to drive people to this enjoyable shared experience” The latest findings from MRI’s Cord Evolution research show that Americans watch TV or video in groups almost half (48%) of their total viewing time. In addition,…

iClick Interactive Extends Its Business Intelligence Solutions with Smart Government Initiative

Data Solutions to Attract More Companies to the Hefei National High-Tech Industry Development Zone in Smart City Push iClick Interactive Asia Group Limited, a leading independent online marketing and data technology platform in China, announced that an intention to cooperate had been officially reached with the China Speech Valley and Quantum Center of Hefei National High-tech Industry Development Zone. Over the next three years, iClick will fully support China Speech Valley in building a more precise, intelligent and…

Agreement Between Experian and Audiens for the Distribution of Data in Italy

Experian Data Will Provide a Complete Representation of the Consumption Dynamics of the Italian Market Experian, world leader in information services for marketing and for the prevention of credit and fraud risks, has partnered with Audiens, a leading technology company in data management services, with the aim of enhancing Audiens’ database with insight on the Italian population. “We are pleased to start a partnership with an important and international brand like Experian. Data quality is a strategic driver for…

Analytics Intelligence Selects Tealium’s Universal Data Hub to Connect Data Silos and Harness the Benefits of Machine Learning

Tealium, the leader in real-time customer data orchestration solutions, has announced its partnership with Analytics Intelligence – the data analytics and artificial intelligence company – to optimise its solutions using Tealium’s technology. Analytics Intelligence selects Tealium’s Universal Data Hub to connect data silos and harness the benefits of machine learning Tealium’s Universal Data Hub provides more than 1,000 turnkey client-side and server-side integrations connecting each distinct product in its portfolio –…

Salesforce Co-CEOs Marc Benioff and Keith Block to Participate in World Economic Forum Annual Meeting 2019

Salesforce, the global leader in CRM, announced that Chairman and Co-CEO Marc Benioff and Co-CEO Keith Block will participate in the World Economic Forum Annual Meeting taking place in Davos, Switzerland from January 22-25, 2019. At the event, Benioff and Block will participate in the following discussions: Wednesday, January 23: Benioff will participate in a press conference with the President of Colombia on the Fourth Industrial Revolution. The event is scheduled to begin at approximately 11am CET/ 2am PST. Also…

Running Multiple Digital Initiatives at Scale is What Sets Visionary Businesses Apart, Finds Infosys Digital Radar 2019

Companies Must Operate Key Digital Initiatives at Scale and Focus on a Broad Range of Technologies to Reach the Most Advanced Stage of Digital Transformation Infosys, a global leader in next-generation digital services and consulting, has released new global research, the Infosys Digital Radar 2019, revealing the digital transformation maturity of businesses in 2018, and what it takes to navigate the next stage of their journey. What can businesses expect in 2019? Infosys found businesses can be grouped into three…

Anand Das Joins as Advisor at Lemma Technologies

Lemma Technologies, the leader in Digital Out of Home (DOOH) Advertising, focused on developing programmatic and data-driven advertising solutions is proud to announce Anand Das as an Advisor on their board. Anand is an entrepreneur, product evangelist and startup advisor with 18+ years’ experience in high performance computing, storage, digital marketing, Ad Tech products and solutions. He is one of the four co-founders that started PubMatic in 2006. In his role as CTO at PubMatic, Anand was responsible for…

Slidely Rebrands as Promo.Com, Doubling down on the Success of Its Video Creation Service

Slidely, the leading visual creation platform, announced that it is rebranding as Promo.com and moving to this premium domain so that it can build on the overwhelming success of its video creation platform, Promo by Slidely. Promo by Slidely is a service that has changed the landscape of video content creation, empowering businesses of all sizes to easily create unlimited professional videos. As of today, they will be known as Promo.com. The new name better encapsulates the company’s broader commitment to help business…

Last Four Years Have Seen Enterprise AI Usage Surge to a Whopping 270%, Reports Gartner

Enterprise Adoption of AI Is Reaching Epic Levels, Clearly Reflecting a Common Sentiment of Business Leadership, Globally. Gartner published its insights on AI after surveying 3,000 executives from 89 countries as part of its 2019 CIO survey. The main deliverable of this survey was that the usage of AI has grown by 270% in the last four years — 37% in 2018 alone propelling the AI market to touch $6.14 billion dollars by 2022. Here are the findings of the McKinsey Global Institute: Labor shifts will be responsible…

Fusion92 Promotes McCarthy To SVP, Media & Activation Services

Chicago-based Fusion92, an independent marketing innovation agency, announced Meghan McCarthy is being promoted to the newly created position of Senior Vice President, Media & Activation Services. Previously, McCarthy served as VP, Media Services, of Fusion92 since the firm’s acquisition of Dean Media in March 2016. In that role, McCarthy successfully managed the growth of Fusion92’s media practice in buying, planning and execution with all digital and traditional media across a broad array of industries.…

Capgemini’s LYONSCG Creates Immersive Digital Experience for FootJoy’s New Luxury Product Collection

FJ1857.com Showcases the Art of Shoemaking with Elevated Design and Shopping Features Lyons Consulting Group (LYONSCG), part of Capgemini, announced the next phase of its engagement with FootJoy, an Acushnet company and maker of superior golf footwear, gloves and accessories. LYONSCG's implementation and support teams were tapped to build and optimize the FJ1857.com site, showcasing FootJoy's new luxury collection for golf enthusiasts.  "FootJoy wanted to release an elevated site experience that represents the premium…

Yext Releases Super Bowl Search Trends Research

Many Businesses in the Host City and Around the United States See Search Spikes Yext, Inc., the leader in digital knowledge management (DKM), released new research on how consumer search behavior changes during the Super Bowl. The data revealed that Google Search Views skyrocket in key verticals like food and hospitality in the lead-up to the big game — particularly in the host city. This research focuses on trends in Minneapolis, home of the Super Bowl last year, to give an idea of what businesses in Atlanta, home of…

Merkle Launches 2019 Marketing Imperatives, A CMO’s Roadmap to People-Based Marketing

Book Outlines Three Pillars to Achieve Transformation Through Integration of Key Business Functions Merkle a leading technology-enabled, data-driven performance marketing agency, has released its seventh installment of the Marketing Imperatives, a guidebook for CMOs. The 2019 Marketing Imperatives prescribe the building blocks of an integrated, successful people-based marketing strategy. The resource explores the fundamentals of integrating across strategy, technology, and execution to implement a customer-centric…

Urban Airship Acquires Accengage, Extending Its Worldwide Leadership with Unmatched Presence Across Europe

Digital Customer Engagement Company Combines Its Industry-Leading Solution and Customer Base with Europe’s Largest Mobile Engagement Platform to Dominate Global Enterprise Market Digital customer engagement company Urban Airship announced that it has acquired Accengage, continental Europe’s largest provider of mobile CRM and push notifications. Together Urban Airship and Accengage now form the world’s largest mobile customer engagement company, with rapidly growing solutions for apps, websites, SMS, email, mobile wallets…

ClearCourse Partnership Acquires Membership Software Supplier Silverbear

Platform to Consolidate Membership and Event Management Software Market in the UK Completes Acquisition of Second CRM Solutions Provider ClearCourse Partnership LLP, a partnership with a mission to acquire innovative technology companies providing membership software and services to groups, organisations and businesses, announced its acquisition of Silverbear, a leading membership and customer relationship management (CRM) solutions provider for professional organisations, trade associations and the wider Not-for-Profit…

Without Customer Experience, Marketing Technology is Hollow in 2019

Chief Marketing Officers are confirmed custodians of "Customer Experience" in 2019. In countless interviews that we have done with Marketing Technology leaders, we have found out a universal opinion from the CMOs and their counterparts developing the MarTech product. It is —"Customer Experience is at the pinnacle of MarTech ROI. Brands that build the best, real-time customer experiences are the ones who have mastered their MarTech stack and have full control on four inter-related capabilities: Data Management, Content…

Mobiquity Technologies Adds New Clients: Adsonica, Bocca Media, Mandala Digital, and StreamGoMedia

Mobiquity Technologies, Inc., a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising announces the addition of four new customers to the Advangelists platform.  These new business partners will leverage Advangelists state-of-the-art programmatic media platform and premium advertising inventory. Adsonica, a Shuttersong company, will expand their reach across the programmatic and mobile marketing landscape, leveraging Mobiquity's Advangelists platform to distribute their patented…

Vamp Boosts Its Presence in Asia

Two New Hires Launch the Influencer Marketing Platform in Thailand and Indonesia Leading influencer marketing platform, Vamp, is continuing its 2019 expansion into Asia with two new hires: Keith Baird and Benedictus Okario. Keith was most recently Director of Marketing Operations at North Star Digital Thailand, and was previously Khongsittha Muay Thai’s Senior Marketing Manager.He will based in Bangkok, leading Vamp into the Thai market. Benedictus joins Vamp from KapanLagi Youniverse where he was the Vice…

YouTube Reveals Top Ads of 2018 EMEA

YouTube has released its overall 2018 EMEA ads leaderboard. The top spot is taken by German online real estate portal Immowelt, with its epic narrative depicting the search for larger living spaces through the ancestor of the main character, Eddy. Google Home’s take on Christmas stalwart Home Alone plays on nostalgia, hitting the second spot – and it wasn’t the only Christmas ad to win big. John Lewis and Sainsbury’s both feature with this year’s festive ad offerings. Nike’s ‘Dream Crazy’, featuring US football star…

Pandora Launches Voice Mode in Mobile App

Beta Access to New Voice-Enabled Smart Assistant Available Today Pandora, the largest streaming music provider in the US, introduced Voice Mode, a new, native smart assistant that allows listeners to control Pandora’s mobile app and enjoy new music discovery using simple voice commands, providing an intuitive, hands-free experience tailored for the unique tastes of each user. Starting today, Pandora will roll out access to Voice Mode to select listeners on iOS and Android, with general availability for all mobile…