Choozle Releases Creative Asset Library for Programmatic Advertising

Choozle, an independent and self-service digital advertising platform, released a new Creative Asset Library. The new Creative Asset Library is built for programmatic advertising and designed to help media and advertising agencies focus on campaign strategy versus the time-consuming task of uploading creative assets which was previously nine minutes for a single creative asset. Driven by customer feedback, Choozle’s Creative Asset Library boasts a slew of new features that will allow users to bulk upload, manage, and edit…

“Our Machine Learning Algorithms Actually Learn How To Identify Suspicious Traffic And Avoid Buying It.”

"For performance marketing, AI helps to spend less money in order to achieve goals"On Marketing Technology MTS: Tell us a bit about your role at Getintent and how you got here. (What inspired you to co-found Getintent)? I founded Getintent in Moscow, Russia, in 2013, with my partner Vlad. We used to study together and both had a background in math. After finishing university, attracted by accountability and predictability, I picked digital marketing as my career path and Vlad picked IT, which was more the standard for…

Programmatic TechBytes with Kerry Bianchi, CEO at Collective

Last month, Collective announced the completion of more than 30+ integrations for its Visto™ Enterprise Advertising Hub. The latest integrations enable buying and management of digital ads across the entire digital media ecosystem through a single user interface, bringing greater clarity, control, and improved campaign performance. Kerry Bianchi, CEO of Collective, spoke to our Tech Bytes Series about Visto’s new integrations that offer a premier full-stack advertising and programmatic solution for brands, agencies and…

Has Programmatic Delivered on Its Original Promise?

When it first burst onto the market way back in 2006, programmatic was often touted as the answer to finally take digital marketers away from their one-size-fits-all approach. Digital advertising was a blunt instrument that needed to be more targeted, more relevant and much more efficient. Ten years on though, this original promise still hasn’t quite been realized. There’s certainly no call to be pessimistic about what’s been achieved over the last decade. Companies like Rubicon Project, AppNexus, MediaMath and others…

Outbrain Launches Programmatic Access on AppNexus

OPA integrates demand partners into Outbrain’s native ecosystem on which customers can bid on CPM basis Outbrain, a content discovery platform, launched Outbrain Programmatic Access (OPA), on AppNexus. Being the first strategic launch partner for OPA, AppNexus marketplace customers can now bid on Outbrain’s inventory on CPM basis. Available to customers worldwide, OPA integrates programmatic demand partners into Outbrain's largest premium programmatic native ecosystem. Brian O'Kelley, CEO, and Co-Founder,…

Programmatic Tech Bytes with David Kashak, Founder and CEO of Connatix

Last week, we covered the launch of Connatix Programmatic Syndication, the first-of-its-kind programmatic solution in the market. Yes, we mentioned that the new solution will provide an end-to-end audience extension for publishers, giving them the ability to scale their programmatic video monetization by distributing content and programmatic demand as a package across Connatix’ brand safe network. To know what the company has in store for the programmatic space, we interviewed David Kashak, Founder and CEO of Connatix.…

SoundCloud Doubles Its Programmatic Ad Inventory by Partnering with Rubicon Project

Advertisers are increasingly looking to gain healthy momentum in programmatic across mobile, video, audio, and other media formats. As advertisers continue to thrust internet’s power to connect with today’s audiences using interactive screens and content, the ad tech landscape will see a dramatic change in coming months, especially in Programmatic. To provide a programmatic customer-friendly ecosystem for ad publishers prompted online audio streaming platform SoundCloud to partner with Rubicon Project. “Together with…

News Corp Chief Executive Blames Programmatic Networks for Eroding the Content Legitimacy

Brands are increasingly playing like media companies, trying to compete in a hyper-personalized marketplace by leveraging accelerate content discovery platforms. Marketers no longer wait for campaigns to generate traffic; rather it’s programmatic algorithm that runs the campaign performance using customer data from multiple devices. In a bid to promote brand content at a breakneck pace, marketers overlook the quality of the content. That’s exactly what Robert Thomson, the Chief Executive of News Corp, has to say about…

Sizmek Announces Centralized DMP Integration to Enrich Programmatic Ad Inventories

Sizmek, an Open Ad Management tech firm, has announced the launch of a data-centralizing ecosystem – Data Hub, enabling advertisers to streamline audience data. Sizmek’s Data Hub will be offered with its Programmatic Creative solution. The new integration is designed to pull targeted audience segments from integrated DMPs, enriching programmatic ad inventories based on optimized campaign performance. With Data Hub, Sizmek is taking a leap in integrating DMP-based audience segmentation and ad history analytics. The…

Sharethrough Stitches Programmatic Ad Integration with Adelphic to Attract Ad Investments

Media ad buying is growing at a rapid pace. In order to keep up with the pace of the ad tech market, leading native ad supply solution providers are harbingering on the thought of integrating their offerings with omnichannel programmatic ad integration platforms. That’s exactly what Sharethrough aims to achieve with Adelphic. Sharethrough, the all-in-one native advertising software for publishers, app developers, and advertisers, announced the integration of its supply-side platform (SSP) with Adelphic, a mobile and…

How to Survive in 2020: A Checklist for Independent AdTech

We’re only one month into 2020, and the AdTech industry is already manifesting one change after another. With a lot of pressure coming from the world markets and ongoing issues within the industry itself, independent AdTech will have to face many challenges this year. However, brace yourselves, for we’re in this together! Here’s our checklist on how to survive in 2020. 1. Bye-Bye, Cookie As you might already know, Google will drop third-party cookies in 2022. Which seems like a distant future. However, this decision is…

TechBytes with Tom Craig, CTO at Resonate

Technology is a continuum, and you need to be learning new systems all the time. Hi, Tom. Tell us about your journey in technology and how you started at Resonate. My entire career has been built on leveraging data and technology to scale global platforms for Marketing and Advertising, and that journey began well before today’s digital capabilities. Back in the ‘90s, in the early days of my career, I focused on implementing more-advanced customer targeting for telecoms via channels like direct mail and…

MarTech Interview with Natalia Vasilyeva, VP of Marketing at Anzu.io

"Marketing Automation is critical to defining the funnel and building a communication plan for each of the customer touchpoints, as well as post-analysis." Tell us about your journey into Marketing Technology and how you started at Anzu.io? I have been involved with Anzu since the company’s early days. Having worked in the AdTech space before, I was inspired by Anzu’s mission to make advertising better, and could see the potential impact I could have as a marketer. I am super proud of the team and what we’ve accomplished…

2020 AdTech Predictions from the Industry Leaders

The digital advertising technology (AdTech) industry has recorded another blazing year in spending and product launches throughout 2019. The AdTech space is expected to continue with its pace of innovation and dynamic market expansion in 2020. The AdTech market is expected to grow exponentially for the next 3-4 years, even as new data governance and consumer data privacy laws come into effect. From AI to Identity Management, AdTech technologies are redefining what it means to be modern digital marketing and advertising…

A New Decade Dawns – The Shaping of the Advertising Ecosystem

If you must look back at the past to see the future, 2019 will certainly help advertisers shape their future strategies. Privacy regulations, 5G, and new channels are all changes that will have a bearing on the shape of the advertising ecosystem as we move into a new decade. But looking back over the last 10 years, the digital industry has already made some immense changes – let’s see what we can look forward to in 2020 and beyond. Privacy – It’s Time to Lighten the Load The new year kicked off with the California Consumer…

TechBytes with Jeremy Arditi, Chief Commercial Officer, Teads

Could you tell us about your role and the team/technology you handle at Teads? I currently oversee several teams at Teads including our strategic sales and agency partnership teams, as well as our creative studio and global marketing teams. The benefit of having all of these groups aligned under the commercial umbrella is that it ensures that our messaging and go-to-market strategy are aligned throughout, from the way we are communicating with the market more broadly, to how we structure and support global partnerships…

Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey

Agencies Specializing in Local Media Planning and Buying Expect Media Spend on Advanced TV to Increase More Than on Any Other Medium over the Next 12 Months FreeWheel, A Comcast Company, announced the results from a survey of its Strata platform users — most of whom are specialists in local media planning and buying — focused on understanding changes in their advertising strategies in the increasingly fragmented media landscape. Results showed that these agencies are looking at data-driven and advanced TV solutions to…

Sharethrough Announces General Availability of Enhanced Banners Product

Today, Sharethrough announced the general availability of a new Enhanced Banners product line to help advertisers improve the performance of standard banner campaigns using their existing creative and workflow. The standard banner market is still a $17B market in the US but has seen very little innovation or disruption since programmatic buying became the standard. Most buyers use the same creative formats and DSP workflow they have used for nearly a decade. Through proprietary templating technology, Sharethrough…

Server-Side Platforms (SSPs) Take Note: 5 Things That Matter to Site Owners

As programmatic advertising spent keeps increasing, and the digital landscape gets more complex, one thing remains the same: Publishers need to strike a delicate balance between earning ad revenue and maintaining a positive user experience. Enter Server-Side Platforms or SSPs: It’s their role to help publishers manage the dynamic programmatic buying process while keeping their readers happy. Over the years, Server-Side Platforms have expanded their functions and responsibilities. Today, many SSPs include ad-exchange…

AdsWizz Announces Availability of PodScribe, New Contextual-Targeting Solution for Podcasts

Technology provides enhanced targeting and brand safety for podcast advertisers, and scalable monetization for podcast publishers AdsWizz, the leading global technology provider for digital audio advertising solutions, announced the availability of PodScribe, its contextual-targeting solution for podcasts. PodScribe provides valuable targeting and brand safety features for advertisers and enhances monetization for publishers.  PodScribe has been in private beta for more than a year, and has been tested with leading…