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Understanding Consumer Behavior Through Social Media

While every industry operates a bit differently, there is an inherent need to better understand consumers beyond traditional Sales data and shopping behavior. Both of these are still critical to your business, but coupling them with social data provides unique insights into consumer behavior that ultimately enable companies to better serve their customers and beat out the competition. Social posts aren’t just valuable for marketers or influencers trying to break into the big time of sponsored content. They hold a treasure…

MOXY Social Media Platform Poised to Transform the Democratic Process

Ground-Breaking Approach to Voter and Politician Engagement Promises to Energize Millennial and Gen-Z into Action Epluribus LLC released its non-partisan social ecosystem designed to link voters, elected officials and thought leaders in dynamic 21st century fashion.  MOXY™ is available as an app for Apple iOS, Android and for web browsers as a single stop for all things touching the political lives of U.S. residents 13 years and older.  The robust platform benefits both voters and politicians. Marketing Technology News:…

JSA Partners with Evan Kirstel, Top Technology Social Media Influencer and B2B Thought Leader

JSA Clients to Gain Exposure to Kirstel's Extensive Social Media Network Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, announces a partnership with Evan Kirstel, one of the top social media influencers in the tech and telecom space. Named 4th "Most Engaging Digital Marketer in 2018" by Brand24, Kirstel is well-known in the industry for his social media connections. Through this partnership,…

K League 1 to Deliver Season Opener Live to Social Media Using Grabyo

The top-tier Korean football league to begin postponed season with global match broadcast on social media K League 1, the top-tier Korean football league, will begin its postponed season this Friday with a global match broadcast live to social media using Grabyo. K League will use Grabyo's cloud video platform to produce and deliver the season opener between Jeonbuk Hyundai Motors and Suwon Samsung Bluewings to its YouTube and Twitter channels on Friday at 7pm (KST). Marketing Technology News: Adam Morgan Joins SC…

Madrivo Launches Adforia, an Internal Social Media Acquisition Channel

Madrivo has partnered with a leading social media publisher Michael Walker to launch Adforia.com, an internal performance-based acquisition channel specializing in buying social media for Madrivo's clients Las Vegas-based performance marketing agency Madrivo Media LLC has earned national recognition for its marketing solutions and has connected millions of customers with companies around the world. Madrivo is committed to providing its clients with those marketing channels and tools which allow them to find new…

New Data Reinforces Social Media’s Role in Driving Bottom Line Growth as More Consumers Plan to Increase Spending on Brands they Follow on…

Sprout Social’s 2020 Index unveils data that illustrates how brands transform social into a significant growth engine and elevates the importance of learning new skills As consumer purchase behavior is rapidly evolving, with more consumers turning to online buying in the current climate, brands’ online presence and social media strategy have never had such a direct impact on businesses. In fact, according to the 2020 Sprout Social Index: Above and Beyond, released today, nearly 9 in 10 consumers will buy products from a…

79% of Businesses Have Rejected a Job Candidate Based on Social Media Content; Job Seekers Should Post Online Carefully

Nearly all businesses (98%) do background research about job candidates online, and 80% say a personal website is important when evaluating candidates. Job seekers should create a personal brand online to stand out during the economic downturn Most businesses have rejected a potential employee after looking at their social media profiles, according to a new survey from The Manifest, a business news and how-to website. About 90% of employers look at potential employees' social media profiles, and 79% have rejected a…

C-Suite Social Media launches In the Suite Podcast as a Catalyst for Change

Women over 40 now have a new favorite podcast to use as a vehicle for change with the launch of In the Suite, available on Apple Podcasts, iHeart Radio, Google Podcast, Spotify, Sticher, and Tune In + Alexa Founded by Tina Powell, CEO of C Suite Social Media, In the Suite is a podcast created to help close the gap that exists between men and women in the financial services and wealth management industry. In each episode, Host Tina Powell sits down with top female CEOs, founders, innovators, and business leaders to talk…

How Brands Can Connect with Gen Z through Social Media Marketing

Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega influencers to boost brand awareness and turn the label into a billion-dollar success using Social Media Marketing. Revolve attributes its Influencer Marketing strategy with bringing in as much as $650 million to $700 million revenue a year - and now, it is further taking that approach to the next level, with the launch of a new, Gen Z focused label called Superdown. Revolve's approach…

Small Marketing Tech Company Offers $1M COVID-19 Relief Program for Other Small Businesses as Social Media Usage Soars

Program will help tens of thousands of small businesses survive the COVID-19 crisis and come out stronger on the other side Social marketing software provider Tailwind announces the Tailwind Small Business Relief Program, a $1 million fund to help small businesses worldwide survive the COVID-19 economic crisis. Surging engagement on social media platforms such as Instagram and Pinterest has created a unique opportunity for small businesses. The Tailwind Relief Program includes an educational component to help…

TV Personality Sean Lowe to Host “Leveraging Social Media Strategy during the Pandemic” Webinar with Marketing Professionals

On Friday, April 10 at 2:00pm ET, top communications professionals will host a webinar on the important role of social media during the coronavirus outbreak. Television personality Sean Lowe will moderate the discussion with 5WPR CEO, Ronn Torossian, Talent Resources CEO, Michael Heller and Burger King and Popeyes Louisiana Kitchen, Head of Public Relations & Communications, Heather McIntyre. Panelists will address communications-based challenges and solutions, from crisis communications, to influencer marketing and…

Social Media’s Young Users Are Reshaping How Real ‘Power’ Works

In the hurly-burly of social media’s everyday onslaught of news, it can be difficult to ponder the much bigger picture. It’s easy to overlook how social media and it's Millennial and Gen Z audiences are transforming how power is wielded. It’s a complicated topic, but a new study suggests why Gen Z and Millennials are more important than ever, in concern with the brands that are their frequent partners. Viacom’s Velocity unit studied 11,000 people in eight countries for “Power In Progress,” which effectively connects a wide…

PIFOR Social Media Is Making a Positive Impact, Person to Person

PIFOR - which stands for Pay It Forward — launches its good deeds social media platform.  PIFOR wants the people of the world to show their incredible generosity of spirit, and capacity to uplift one another. No filters, just people making real connections. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of the Year Award The platform at launch provides experiences and spaces for charities, aid groups, individuals, and organizations to express how they "give back" to people and communities. …

Datametrex Identifies Chinese Campaigns to Manipulate Social Media Surrounding COVID-19

Datametrex AI Limited is pleased to share a summary of the work done for the United States Government and a link to the report which clearly identifies attempts by Chinese authorities to create a divide amongst Americans on how the administration and Trump are handling #COVID19. This work was commissioned by an agency for the United States Government and involved collecting and analyzing a massive amount of social media data. Marketing Technology News: MatchCraft’s CEO Wins the Localogy Excellence Category Builder Award…

Top Twitter Competitors for Social Media Marketing

Founded in 2006, Twitter has grown rapidly, providing a platform for sharing and receiving news in a quick and timely manner. With well over 340 million tweets being sent in a day, half a billion tweets per day and a valuation of 16 billion dollars, all we can say that Twitter is one of the world’s biggest and powerful social media networking and news site. Additionally, all these features of this social media platform are also leveraged by marketers and business owners for creating effective social media strategies to…

FastForward.ai Raises $8 Million Seed Round to Develop the Mobile Industry’s Most Innovative Social Media Automation Platform

FastForward.ai​, raised $8 Million in Seed funding to date, led by General Catalyst and Ulu Ventures, along with Man Capital, Correlation Ventures and Silicon Valley Bank venture debt. The funds enable FastForward.ai to develop its platform and scale up operations to create digital engagement, commerce and payments inside social media and messaging apps. FastForward.ai’s platform allows mobile operators and consumer enterprises to acquire digital customers and upsell targeted offers at a fraction of the cost compared to…

Soloadspro Can Help You Create a Social Media Marketing Agency and Become a Digital Nomad

Soloadspro is the preferred online resource of information for persons interested in opening a social media marketing agency in 2020. The company’s newly launched Pay Per Call Mastery course will help digital marketers learn how to generate and charge for live phone calls to their clients instead of clicks to their clients website Soloadspro, founded by the fellow digital marketer Garrett Jackson, was created to teach and improve the skills of social media marketers and social media marketing agencies (SMMA) in matters…

Optimize Your Social Media profiles to Earn Enormous Gains

If you are a business person and thinking of increasing your customer count, then social media networking is the one-stop for all your issues. We spend most of our time on social media applications, and business people can use this route to promote their products. There are so many Instagram accounts focusing on Direct Sales without the presence of any mediator. The absence of a mediator increases your Sales margin and thus surges your overall revenue. At present, products from varying categories are listed for sale on…

ListenFirst’s State of Social Report for Hospitals Reveals Top 10 U.S. Hospitals and Children’s Hospitals on Social Media

Cleveland Clinic, Mayo Clinic, St. Jude Children's Research Hospital Claim Top Spots ListenFirst, the most comprehensive social analytics solution, released a report on the State of Social 2020: Hospital Networks, including a ranking of both the Top 10 U.S. Hospitals and the Top 10 U.S. Children's Hospitals by social engagement. The report documents the social media efforts of 1,033 hospitals and is designed to give healthcare marketers tactical advice on how to better connect and engage with their communities on social…

Weyland Tech Enhances Corporate Governance with New Social Media Committee Charter

Weyland Tech, Inc., a leading global provider of mCommerce platform-as-a-service (PaaS), eCommerce managed services, and fintech solutions, has adopted new governance policies and guidelines for social media as the company’s presence on emerging communication platforms grows. The company’s new Social Media Committee Charter, as ratified by the company’s board of directors, establishes a Social Media Committee (SMC) which will be guided by policies and procedures designed to provide transparency and accountability. Members…