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Sitetracker Raises $24 Million in Series B Funding to Fuel Continued Innovation and Global Expansion

New Investment Round, Led by NEA, Brings Sitetracker's Total Funding to $35 Million Sitetracker, the global standard for managing high-volume critical infrastructure projects, announced $24 million in additional funding. Led by existing investor New Enterprise Associates (NEA) with participation from Wells Fargo Strategic Capital, Salesforce Ventures, and others. This round of financing will further accelerate Sitetracker's product roadmap and global expansion. "At NEA, we seek to invest in companies that transform…

Study Examines 44 Billion Instagram Ad Impressions; Spending Skyrockets While CPM Holds Steady

In 36 Month Analysis, Brand Networks Chronicles Instagram’s Maturity Brand Networks, the company recently named a “Leader” in Social Advertising Technology by independent analyst firm Forrester Research, released the findings of a study analyzing 36 months of data and examining more than 44 billion Instagram ad impressions served on behalf of the company’s customers. The report, which looks at advertising trends from June 2015 to July 2018, reveals Instagram’s stunning growth since the launch of its Ads API, its price…

CGS Survey Finds Optimal Customer Service Requires a Blended Bot and Human Experience

Consumer Expectations Are High for Personalized Interactions and Secure Management of Data CGS, a global provider of business applications, enterprise learning and outsourcing services, announced the findings from its 2018 Global Consumer Customer Service Report of more than 500 US and UK individuals, ages ranging from 18 to over 65. The survey looked at consumer preferences for customer service engagements, specifically chatbot usage. Despite today’s technology-dependent environment, the results showed that many consumers…

New Progressive Attention AI from Voicera Mimics Human Brain to Radically Improve Automated Conversational Understanding at Work

Dual System AI and NLP Platform Processes Conversational Data to Identify Importance and Relevance, Increases Accuracy in Transcription and Highlighting vs. Industry Benchmarks After months of research and development, Voicera is officially launching its foundational innovation for Progressive Attention AI that powers its in-meeting assistant, Eva.  Progressive Attention AI accurately mimics human-level attentiveness by extracting the most valuable moments from a meeting and applying progressively higher computational…

fishbat Shares Four Strategies to Boost CRO

fishbat Shares Four Psychological CRO Tactics to Help Build a Stronger Brand Appeal Towards Customers CRO or conversion rate optimization is an important element for consumers to take some sort of action when they visit a website. CRO serves as the ultimate sign-off when customers are exposed to website content. Brands need to understand user psychology behind how users interact with a website. fishbat ensures that their CRO strategy will allow every web page to harness greater value. fishbat talks about the following…

V12 Data Launches AudienceLink, a Powerful Custom Audience Solution for Facebook Marketing

V12 Data, a leading provider of people-based marketing solutions, announced the launch of AudienceLink, a powerful custom audience solution for distribution through Facebook client accounts or approved Facebook integration partners. AudienceLink is a machine-learning platform that leverages multi-verified, privacy-compliant data source built using data products that cover consumer and business audiences. Data assets include 215+ million consumer contacts with full address, 186+ million VINs, 208 million consumer emails,…

Kreo Design Crafts a Dynamic Direct Marketing Tool-Kit for Facebook

Started in early 2013 by Darshita Thaker, an alumna of National Institute of Design, Kreo Design and Innovation is a multidisciplinary design firm with a larger than life portfolio. Energy-filled and enthusiasm driven, their love for innovation and inspired design knows no bounds. When Facebook approached them to create an industry solutions guide to effective marketing and advertising on Facebook, Instagram and Audience Network, Kreo Design immediately put on their thinking caps. The original brief document provided by…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. NMPi Receives Premium Google Comparison Shopping Partner Badge Digital media specialists, NMPi has announced that it has become the first advertising agency to be recognized as a Premium Comparison Shopping Partner by Google. The accolade follows…

PebblePost Closes $25 Million Series C Round to Accelerate Adoption of Programmatic Direct Mail

Led by Advance Venture Partners, Investment Will Bolster Marketing Capabilities and Solidify Company’s Leadership Position PebblePost, the creator of Programmatic Direct Mail, announced it has secured a $25 Million Series C round, led by Advance Venture Partners (AVP). The new capital will enhance the company’s capabilities to convert shoppers into buyers with meaningful mail. “With hundreds of consumer brands on our platform, and our continued growth, we have a distinct advantage in serving the market we created,” said…

Amplero Welcomes Ted Bardusch, Pete Baltaxe, to Executive Team

New Tech Leadership to Accelerate Delivery of AI Marketing Products for Consumer Brands This week Amplero announced the addition of two senior Seattle-area technology executives. Ted Bardusch will join as Head of Engineering and Operations. Pete Baltaxe will serve as Head of Product. Bardusch and Baltaxe will play key roles in the development of new capabilities of the award-winning Amplero AI Marketing Hub. In concert with the key engineering and product hires, Amplero is releasing its new Amplero Audiences customer…

[24]7 AIVA Becomes First Virtual Agent with Emotional Intelligence

Advanced Conversational Capabilities Now Enable 7 AIVA to Detect Sentiment and Respond Empathetically to Customers 7.ai, a global leader in intent-driven customer engagement solutions, announced the addition of advanced conversational capabilities to its AI-powered virtual agent 7 AIVA. With this announcement 7 AIVA is now the first virtual agent to possess emotional intelligence, the ability to detect user emotion during interactions, acknowledge it and respond empathetically. This new capability is part of the 7.ai…

Infogroup Adds World-class Digital Talent to Expand Digital Capabilities and Accelerate Company Vision and Mission

The Leading Data, Multichannel Marketing Solutions and Services Provider Welcomes Five New Executives to Provide Clients with Enhanced Digital Capabilities and Technology Innovation Infogroup, a leading provider of data and multichannel marketing solutions, announced the expansion of its digital services and the hiring of five new executives to grow its digital, data and technology capabilities to accelerate the company's vision and mission. Infogroup is expanding its digital solutions and services to empower brands to…

Interview with Allison Stern, Co-Founder and CSO, Tubular

"Data is one thing, but insights are the key to the recommendations on what people really want. Nobody wants data on its own."Tell us about your role at Tubular Labs and how you got here. What galvanized you to co-found Tubular Labs? I founded Tubular Labs six years ago. I was always passionate about media, wanted to be in the media industry. When I was in college, I ran the TV station, then went out to Los Angeles and had an internship at 20th Century Fox. There, I realized that my passion was actually for the business…

Televerde and Marketo Enter into Global Agreement to Increase ROI for Enterprise Marketers

Companies Also to Bring Turnkey SDRs-As-A-Service to Joint Customers Leveraging the Marketo Engagement Platform Televerde, the global leader in B2B demand generation and inside sales solutions that help clients better serve their customers and improve sales, announced a three-year, strategic agreement with Marketo, Inc., the leading provider of marketing engagement, analytics, and attribution software, to maximize efficiency, ROI, and revenue for enterprise marketing leaders. Marketo and Televerde are also announcing the…

HubSpot to Launch Enterprise-Level Products and More at INBOUND 2018

Hubspot’s New Products and Capabilities Will Assist Growing Businesses of All Sizes HubSpot, the leading growth platform, has announced that it will be launching major upgrades to its Marketing Hub Enterprise product, new Sales Hub Enterprise Product, new Growth Suite Software bundles, new Service Hub Enterprises and Service Hub Starter products, new platform-wide video functionality and a lot more at INBOUND 2018. INBOUND is Hubspot's annual event and year-round media platform. Brian Halligan, co-founder, and CEO…

Cognizant to Acquire SaaSfocus To Expand Salesforce Cloud Consulting Capabilities

Cognizant’s Digital Transformation Portfolio to Broaden in India and Australia Cognizant announced that it has agreed to acquire SaaSfocus, a private consulting firm that specializes in digital transformation and leverages the Salesforce Platform. This transaction is expected to close in the fourth quarter of 2018, with certain closing conditions. SaaSfocus is one of the largest independent Salesforce Platinum consulting partners in the Asia-Pacific (APAC) that operates across India and Australia. This acquisition…

MarTech Breakthrough Announces Inaugural MarTech Breakthrough Award Winners

Program Recognizes Top Marketing, Ad and Sales Technology Companies and Solutions MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry, announced the winners of the inaugural MarTech Breakthrough Awards program. The winning MarTech Breakthrough selections showcase marketing technologies and companies that have both succeeded in pushing ingenuity and exemplifying the best in MarTech solutions across the globe.…

Nielsen And Meredith Corporation Renew Multi-Year Agreement For Local TV Audience Measurement

Agreement Includes Measurement for All Meredith Stations Including Advanced Audience-Based Buying Sales Tool, Rhiza Nielsen and Meredith Corporation, announced that they have reached a multi-year renewal agreement for Nielsen TV ratings across all Meredith Local Media Group television stations and markets. The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough and Nielsen Rhiza, an advanced, easy-to-use sales tool that enables …

ZINFI Launches Advanced Do-It-Yourself Partner Relationship Management Capabilities to Accelerate Profitable Growth

Rapid Evolution of Channel Management Automation Creates Demand for Configurable PRM Applications That Enable Administrators and Users to Automate Custom Workflows, Content and Campaigns ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), announced it has launched a set of next-generation, do-it-yourself capabilities for its partner relationship management SaaS…

MWWPR Acquires Search Interactions, Leading SEO and SEM Marketing Firm

Search Interactions' Deep Expertise in Digital Marketing and Roster of Digital Commerce, Entertainment and Media Clients to help Accelerate Growth of MWWPR's Digital-First Service Offerings MWWPR announced the acquisition of Search Interactions (SI), one of the industry's top digital marketing agencies specializing in SEO, SEM, content creation, optimization and research. The SI team will be joining the MWWPR's global digital services team. The Search Interactions team has over 15 years of SEO and SEM experience for a…