Understanding the target audience and knowing who is your desirable user is key to successful marketing campaigns. Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads?…
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The AI copywriting software leader has introduced an innovative way to engage target audiences through automatically generated content. Data-driven AI copywriting platform Anyword has announced the implementation of its Customer Personas…
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Showcases Record Breaking Growth and Addition of Marquis Customers Across Industries Including Automotive, CPG, Food & Beverage, Retail, and Financial Services SSR, one of the world’s the leading Brand Strategy agencies,…
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ENGINE, a global, full-service media and marketing services company, today launched Audience Intelligence, a platform that offers rich first-party data and integrations for advertisers to develop audience targets, plan media across…
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BDEX, the first and largest consumer data exchange platform in the U.S., today announced its latest adtech solution: OmniSource IQ — Machine Learning. The new offering utilizes brands’ first-party data to identify more people that fit…
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The modern digital media landscape gives brand marketers a virtually endless number of options when it comes to choosing the right outlets for reaching consumers. Most advertisers focus on the target audience when choosing which publishers…
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“Attitude Based Audience” Capability Significantly More Effective at Accurately Identifying Target Audiences for Programmatic Campaigns ENGINE, a global, full-service media and marketing services company, in partnership with Clickagy, a…
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Experts Discuss the Growing Challenges of Audience Segmentation and Advertising Strategy at Gartner Marketing Symposium/Xpo, Taking Place April 29-May 1, in San Diego While marketers today are faced with ever-growing challenges when it…
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"Social media networks are databases of user-generated content that can help marketers understand their target audience."On Marketing Technology MTS: Tell us a little bit about your role at Socedo and how you got here. I am the…
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VISIT Local lets marketers link in-store sales to ad spend and target audiences based on frequency of visits. Reveal Mobile, the location intelligence and geofencing marketing software company, announced the release of multiple new…
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With this partnership, AdAdapted’s retailers and CPG brands can now unlock new rich audience sets to further strengthen campaign performance AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies,…
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New Deterministic and Search-Intent Audience Targeting Offerings Anchored in Contextual Vibrant Media, the technology company that addresses the full range of agencies’ and marketers’ contextual data and privacy-safe advertising needs,…
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 The agreement enables marketers to more efficiently plan, target, and measure campaigns across the fragmented CTV landscape Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible,…
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Brands and agencies can now more effectively leverage Neustar’s leading identity resolution and consumer data assets to improve marketing outcomes Neustar, Inc., a TransUnion company announced a partnership with Captivate LLC,…
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New alliance with the largest media marketplace ushers in the most comprehensive CTV programmatic alliance in the French market Samba TV, a global leader in omniscreen advertising and analytics, today announced a strategic partnership with…
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Leading Adtech Companies Join New TV+® Partner Program to Provide an End-to-End Solution for Marketers on Both Linear and Connected TV In an era of unprecedented TV audience fragmentation across linear and CTV, advertisers…
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Announcement marks continued growth and expansion for Samba TV in the Australian market Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a partnership together with PubMatic (Nasdaq: PUBM), an…
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Schibsted, a group of world class media houses in Scandinavia, and Xandr, AT&T’s advanced advertising company, announced that Schibsted is offering their first-party data to Xandr Invest buyers via Xandr’s end-to-end platform. This is…
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Vistar becomes first DOOH programmatic platform to offer Comscore's activation audiences Comscore, a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and…
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Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, announced it is partnering with JamLoop, the Connected TV (CTV) demand-side advertising platform that helps brands reach streaming TV audiences…
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