"Consumers find ads interruptive and even associate online advertising with fake news. However,81 percent of US consumers feel that advertising is OK when the content is useful and doesn’t interfere with their online experience." On…
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"Today, most marketing metrics still focus on engagement metrics for engagement metrics’ sake. In comms, the focus tends to be vanity metrics like competitive share of voice." On Marketing Technology MTS: Tell us about your role at Cision…
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"The challenge of current digital attribution solutions is that they are built on datasets that force marketers to forecast a conclusion from a relatively small sample of data." On Marketing Technology MTS: Tell us about your role and how…
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"Have we become so confused by the digital landscape that we actually focused on devices instead of people?  Sure, cookies and device IDs are important but only to the extent that they can be linked to a person." On Marketing Technology…
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The HVS Global Hospitality report A New Breed of Traveler finds that rising affluence, globalization, and increased access to communication technology have impacted the values of modern hotel guests. Experiences and the feeling of “being…
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"Affiliate marketing is just starting to make the leap from hard-coded links to a render-time decision, and the ability to utilize data to drive performance is going to have a huge impact." On Affiliate Marketing Technology MTS: Tell us a…
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Todd Benedict, An Ad Tech Veteran, Would Lead The Company's North America Sales Operations Tapad, the leader in cross-device marketing technology, has appointed Todd Benedict as chief revenue officer for North America. In this newly…
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Evergage, the real-time personalization platform company, today announced it has raised $10 million in Series C funding. Led by Arrowroot Capital – which also led Evergage’s Series B round early last year – the round includes participation…
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"If the CRM doesn’t provide an easy user experience that makes their job simpler, marketing folks just won’t use it."On Marketing Technology MTS: Tell us a little bit about your role and how you got here I helped found SugarCRM in…
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"Today’s best tech companies have realized that customers want you to lead the way with innovation."On Marketing Technology MTS: Tell us a bit about your role at Lytics and how you got here (what inspired you to co-found a martech…
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"Clients now want to see immediate campaign results, and a means to attribute their investment to their company’s ROI." On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a…
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"The speed and accuracy of machine learning applications will impact any process that deals with large volumes of data."On Marketing Technology MTS: Tell us a little bit about your role at Cloudwords and how you got here. I’m the…
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"I completely believe in team work and a people-driven culture. As a company, we have an extremely collaborative framework and this is the reason we are able to attract, grow and retain talent."On Marketing Technology MTS: Tell us a…
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"Social media management technologies need to keep pace with the increasing adoption of social across job functions."On Marketing Technology MTS: Tell us a little bit about your role at Hootsuite and how you got here. I’m the chief…
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"I see attribution becoming even more critical as marketers are asked to justify their spend and show how every marketing investment impacts revenue."On Marketing Technology MTS: Tell us a little bit about your role at BrightFunnel and…
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"Marketing technology is as much a “people problem” as it is a technology problem: skillsets and organizing for getting the most out of the tech is a major challenge for CMOs."On Marketing Technology MTS: Tell us about your role at…
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"Embrace positive change! As marketing professionals, the concept of trial and error is, or should be, baked into your DNA."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’ve been neck deep in…
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"CMOs’ Catch-22 is that they want consolidated marketing stacks—where impressions, placements, ad operations, billing and attribution are all tied to the same common units of measurement and attribution."On Marketing Technology MTS: Tell…
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