4C Recognized as a Leader in Independent Analyst Report on Cross-Channel Video Advertising Platforms

4C, a global data science and marketing technology company, announced that Forrester Research, a leading global research and advisory firm, has ranked 4C as a Leader in its report "The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019," published today. For the evaluation, the 13 most significant providers in the category were assessed by Forrester across 10 criteria including Plan/Schedule Building, Buying (Traditional Linear, Set Top Box, OTT/CTV, and Online Video), Audience Discovery and Building,…

More Video Publishers Join Wurl’s Free Advertising Marketplace, the Largest Cross-Platform Service of its Kind

AdPool increases yield and fill rates at no additional cost for Wurl Network partners  Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), today announced that it has added 30 new AdPool customers since late 2019. In that time, AdPool has increased fill rates for users by as much as 50%. AdPool, the world's largest cross-platform advertising service for Connected TV ("CTV"), enables video producers to sell and backfill their CTV ad inventory to thousands of…

Dailymotion Partners with White Ops to Enable 100% Human Verification of Programmatic Advertising Interactions on their Video Platform

With White Ops Advertising Integrity solution blocking sophisticated bots, invalid traffic and fraudulent impressions in programmatic advertising, Dailymotion deepens focus on the trusted advertising ecosystem Dailymotion, a Vivendi-owned video platform dedicated to creating a trusted home for premium video content that matters, and White Ops, the global leader in sophisticated bot mitigation, announced an enhanced partnership that will protect Dailymotion’s programmatic advertising on its global video platform from…

Tiger Pistol Launches Dynamic Video Ad Creation Capability to Its Social Advertising for Local Platform

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced the launch of its new dynamic video capabilities for social advertising. "With this new capability, Tiger Pistol is committing to a new standard of social media advertising offerings for our clients, with high-quality, engaging videos that are scalable, customizable, and repeatable," said Paul Elliott, Tiger Pistol CEO. Paul added, "Historically, the lack of high quality, relevant video assets has…

Cheddar Taps Telaria’s Video Management Platform As SSP Partner to Scale Connected TV Advertising Programmatically

Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The partnership comes as Cheddar significantly expands its presence across video streaming platforms, smart TVs, and devices through partnerships with AT&T and Samsung, among others. Cheddar has two news networks, Cheddar Business and Cheddar News,…

Vidoomy Launches Its Self-Service Platform Allowing Websites to Integrate Video Advertising Within Minutes

Vidoomy, the media monetization platform with video advertising, has gone a step further by streamlining the process of integrating video advertising ads. Vidoomy simplifies this process, which usually involves a long process, and reduces it to just a few minutes. Vidoomy has launched its new platform for the registration and automatic integration of new publishers through its website. For the registration, the editors just have to follow a few simple steps .Once registered, a professional team will evaluate and approve…

Global Programmatic Mobile Video Advertising Growing by 30% Quarterly: Chocolate Platform Report

Latest Data From Chocolate Marketplace Insights (CMI) Report Highlights Rapid Growth in In-App Video Ad Spend (+57%) and Full-Screen Video Ad Formats (+170%) Chocolate Platform, a global mobile video advertising company, announced the launch of Chocolate Marketplace Insights (CMI) report. The report provides latest trends and in-depth analysis on ad spend, top advertiser and publisher categories, ad formats and key metrics like viewability that are shaping the programmatic mobile video advertising landscape. The report…

WhiteSmoke Buys Israeli Ad Monetization Platform Wise Data Media; Reveals Plan to Expand into Video Advertising

WhiteSmoke, the leading all-in-one English content writing tool, announced the acquisition of Tel Aviv-based ad monetization platform – Wise Data Media. The buyout will help the digital marketing services provider to expand its business from web and mobile to video and programmatic in the coming months. The terms of the deal remained undisclosed at the time of reporting. WhiteSmoke, founded in 2002, provides linguistic services that assist users to generate grammatically accurate and well-organized English content. The…

Primis Launches Contextual Advertising and Audience Extension

Video discovery platform Primis (a part of Universal McCann and Interpublic Group) is announcing two exciting new technologies that will provide enhanced targeting for advertisers and additional revenue streams for publishers, without compromising the privacy of internet users. Primis, Video Discovery offers publishers the opportunity to increase their revenue by helping their users discover high-quality video content that is often provided by syndicators, such as Reuters, Jukin Media, Caters News, and many others. "At…

Vidyard’s Free Asynchronous Video Messaging Integrates with Slack

The integration enables Slack’s users to ‘show’ instead of ‘tell’ by creating and sharing videos with teammates with just a couple of clicks–and it’s all free Video creation, hosting, and sharing platform for business provider, Vidyard, announced an integration with Slack to bring Vidyard’s free, asynchronous video messaging functionality to Slack. Slack is the leading channel-based messaging platform, used by millions to align their teams, unify their systems, and drive their businesses forward. With this integration,…

AzerionOne Reinforces Its Commitment to Trustworthy and Safe Advertising Solutions by Expanding Partnership with White Ops

AzerionOne, a pioneering all-in-one programmatic platform for publishers and advertisers in Europe, announced an expanded partnership with White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, for a second consecutive year. With White Ops Advertising Integrity’s pre-bid capabilities, AzerionOne increases their protection on their full programmatic inventory—including native, video, desktop, mobile, and CTV—from the influence of sophisticated bots and fraud. This partnership…

Casual and Hyper-Casual Mobile Games Driving Shift Towards Immersive InGame Advertising

New paper reveals key mobile game developer monetization strategies for 2021 Immersive in-game advertising, where non-interruptive brands ads are seamlessly integrated into gameplay, is emerging as an important new monetization channel, with 46.3% of mobile game developers citing it as a key opportunity for 2021. In a global mobile developer survey by InGamePlay brand advertising platform, AdInMo, confirms that In-App Purchases (65.8%) and in-game advertising (53.8%) are still the most popular forms of monetization, but…

Snapchat’s AR Advertising Technology and WIMI AI Algorithm SDK Give Birth to a New Social Media Ecosystem

Tailor Insight, the fintech market research organization, recently released a research report "Snapchat's AR advertising technology and WIMI AI algorithm SDK give birth to a new social media ecosystem". With the rapid development of artificial intelligence (AI) technology, its related technologies, such as computer vision, natural language processing, intelligent speech, image recognition, have gained great development space. Among them, computer vision technology is the most popular among startups and investment…

ONSCREEN Launches the Spark: Secure, Easy, and Affordable TV Video Calling With Zoom Integration

Just in time for the December holidays, this new device makes it safe and easy for families to video call on the TV, with Black Friday/Cyber Monday specials and free secure lifetime video calling service ONSCREEN Inc., announces the upcoming launch of the Spark -- a TV video calling device that is easy to install, completely secure, and affordable. The new device addresses the need for higher quality video calling experiences for families, safe from privacy concerns, and is the most affordable TV video calling product on…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Zemanta, Clear Ads, Samsung Ads Europe, Patter89, to IAA. Zemanta Debuts Next Generation of Autopilot  Zemanta, the industry’s leading programmatic native advertising DSP, announced the next generation of Autopilot, the platform’s automation engine. Autopilot optimizes for the most optimal price possible to reach specific goals while hitting marketer’s daily budgets. Early testing…

Study: Digital Hologram ARAdvertising vs. Traditional Advertising in 5G Era

How WIMI's Hologram AR advertising technology is changing the industry Antiprohense, a market research organization in Hong Kong, recently released a research report on 'Digital Advertising vs. Traditional Advertising in 5G Era'. Digital advertising is challenging the traditional advertising industry. During the outbreak of COVID-19, many people saw the public-welfare function and commercial value of the media, and many advertisers would adjust their advertising strategies as soon as possible. Digital advertising will…

Clear Ads Brings Powerful Advertising Opportunities to Businesses

Clear Ads, a digital advertising agency that focuses on Amazon ad campaign management, shares how Amazon advertising demand-side platform (DSP) can bring powerful advertising opportunities to businesses. Amazon DSP is available to both advertisers who sell products on Amazon and those who do not. Amazon DSP is described as a platform that enables advertisers to programmatically buy display, video, and audio ads. It also allows advertisers to reach, educate, and re-engage customers both on and off Amazon. It has fast…

Ayrshare Launches the API-First Social Media Management Platform

Ayrshare, the social media API platform, announced the public launch of the Ayrshare Application Programming Interface, or API, to automate social media posting. The API addresses the needs of companies and platforms that programmatically post content to multiple social media networks. "For companies that are publicly facing, social media is important to build their brand, engage their community, and drive new sales," said Geoffrey Bourne, co-founder of Ayrshare. "We are now seeing a fresh wave of adoption of API-first…

Lumen and Zoom Combine Technology and Collaboration Platforms

At a time when the world needs to be closer while being apart, Lumen Technologies and Zoom have been bringing together their technology capabilities and communications expertise to help businesses keep their vital conversations going. Today, they are expanding that partnership and offering customers Zoom delivered by Lumen. This solution provides an enhanced collaboration experience for businesses around the world, combining the speed and reliability of the platform with world-class collaboration platform. Marketing…

Zefr Joins the IRIS.TV Contextual Video Marketplace

Zefr, the leading contextual data platform for brands and agencies, announced its integration with IRIS.TV's Contextual Video Marketplace. With the integration of Zefr's Human-in-the-loop powered contextual data, marketers, for the first time on the open web, can now use Zefr data to target relevant, brand-safe, and suitable video inventory across thousands of IRIS-enabled publishers and billions of monthly video impressions worldwide. Zefr enables precise, transparent, and effective brand safety and suitability solutions…