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Stream Companies Showcases Latest Technology to Guide Auto Dealerships Into the Digital Age of Car Buying

Agency will appear at NADA 2020 in Las Vegas, Feb. 14-17, to display latest advances to aid customers and dealerships in the car-buying and maintenance process Stream Companies, a marketing industry leader that has been successfully merging and integrating the worlds of traditional and digital advertising for more than two decades, will be sharing its latest technology and expertise at NADA 2020 from Feb. 14-17, 2020. In today's high-tech world of auto dealership marketing, Stream Companies is leading the way with its …

Mobify and Amplience Launch Integration for API-led Headless Commerce

Marketers can now focus on creating engaging experiences in the CMS while ecommerce teams optimize front-end experiences  Mobify and Amplience have launched an API integration that allows clients to easily integrate Mobify’s agile front-end platform and Amplience’s cloud-based Dynamic Content. Digital businesses looking to embrace headless commerce can connect the two systems to work optimally with a streamlined agile workflow across the content and front-end code. Marketing Technology News: ZypMedia Expands Product and…

Attorney Marketing Has Changed, Your Paradigm Needs to Change in 2020

In 2020 and beyond, attorneys need a website that converts leads into quality cases Dallas, TX — Nationally recognized digital marketing expert Qamar Zaman shares an open letter addressing the essentials to predictable growth for law firms from Google SEO, Instagram & Facebook audience targeting. In 2020 and beyond, attorneys need a website that converts leads into quality cases. “If your 2019 results were shabby,” he writes, “you need an agile consultant who can think beyond SEO.” Marketing Technology News:…

Deltapath’s Noise Cancellation Gateway Helps Businesses Improve Communication and Collaboration Over Phone Calls and Fuels Artificial…

Deltapath, a Unified Communications company, specializing in revolutionizing the way organizations and people communicate, announced their Deltapath Noise Cancellation Gateway is set to release in the first quarter of 2020. The Noise Cancellation Gateway leverages Dolby's renowned audio expertise and technology. It filters nonhuman voices and focuses on improving two major areas garnering a lot of attention: voice calls and artificial intelligence. Voice calls remain a popular mode of communication, but the new…

TechBytes with Matt Furneaux, Director at GBG

"Data is not just a finite commodity. It’s an ever-expanding, scalable, multi-dimensional prism through which commercial situations can be understood, risks can be assessed and decisions made." Tell us about your role/team at GBG? At GBG, the global Identity Data Intelligence specialist, I am responsible for strategy and innovation for our location intelligence solution, Loqate. I have over 20 years of experience working in the location data space, particularly in the retail sector. In my role as a Director, I am…

How Search Marketing Is Going Through a Number of Critical Changes

If you’ve been in the SEO game for any amount of time, you know that you can never take your foot off the pedal. On this digital highway, things are changing all the time. Search engines have to keep up with consumer’s changing online habits, and they adjust their algorithms appropriately. Loading times are becoming increasingly important for ranking score. That means to get the most out of the SEO efforts that you need to know what these latest trends are. The last couple of years have been crucial in shaping Google, and…

The AI Eye: Google Cloud to Be Cloud Provider for Accenture Intient, IBM Adds AI to Intelligent Real Estate Solution

Investorideas.com , a global investor news source covering Artificial Intelligence (AI) brings you today’s edition of The AI Eye – watching stock news, deal tracker and advancements in artificial intelligence. Listen to the podcast: https://www.investorideas.com/Audio/Podcasts/2020/012820-AI-Eye.mp3 Hear the AI Eye on Spotify Today’s Column – The AI Eye – Watching stock news, deal tracker and advancements in artificial intelligence An announcement reveals that Google’s Google Cloud will be the cloud technology…

Dynata Releases 2020 Global Trends Report, Highlighting Changing Consumer Attitudes on Climate Change, Technology Adoption, Privacy and…

Second Annual Look at Consumer Sentiment and Opinion Offers Deeper Dive Into the Global Trends That Drive Attitudes and Behaviors Dynata, the world’s largest first-party data and insights platform, announced its 2020 Global Trends Report, a global study of the opinions, attitudes and behaviors of people driving the cultural, social, economic, and technological trends that impact our daily lives, including climate change, technology adoption, and privacy and trust. Now in its second annual edition, the 2020 Global Trends…

Prediction Series: Interview with Ryan Lester, Senior Director, Customer Engagement Technologies at LogMeIn

What is the most fascinating development you expect to happen in 2020? How is LogMeIn poised to deal with the future? For me, 2020 will be "The Year of the (Employee) Golden Rule". 2020 is the year companies need to start applying the golden rule of business to both the customer and employee experience. When customer-facing employees are armed with the right tools they need to succeed and do their jobs effectively, it translates into a better experience for customers on the other side. This should be the year that…

Data Privacy Day: Enhance Data Security in 10 Minutes or Less

CyberScout outlines simple ways to improve business and personal data security In recognition of Data Privacy Day, CyberScout, a global leader in identity theft resolution, data defense and employee benefits services, has compiled a series of simple steps that consumers and business leaders can take to enhance data security in 10 minutes or less. "We hear every day about cybercrime becoming more pervasive, sophisticated and expansive, and many consumers and business leaders have become overwhelmed by the perceived…

Resolution No.1 for 2020: Avoid Falling into the CCPA Leghold Trap

Aptly so, the first editorial piece of the Year 2020 is about the California Consumer Privacy Act (CCPA).  We are tracking its mandates and how businesses cope with the new regulation for the next 6-8 months.*  California Consumer Privacy Act (CCPA) officially came into action from 1 January 2020. With barely hours since its kick-off, a majority of the US businesses are still trying to standardize their CCPA data privacy guidelines. Those with a strong grip on the EU's General Data Protection Regulation (GDPR) may have a…

How Conversational AI will Boost the 2020s Economy

It’s a question being increasingly explored in classrooms, newsrooms, boardrooms and living rooms. How will Artificial Intelligence impact the future of work and commerce? There is certainly no shortage of statistics or speculation on the subject. But perhaps someone should ask Alexa. Smart speakers and intelligent virtual assistants have already had a significant impact on consumer culture, driving a preference for screenless, more natural interactions with brands. The latest research shows that Voice-driven self-service…

What Do Businesses Need to Know When Google Changes Their Algorithm?

How Can a Basic or Non-Existent Knowledge of SEO Hurt Them When This Happens? Google uses over 200 variables in their ranking algorithm plus multiple AI-based systems that help process search results. The main variables will cover 3 main areas of SEO: On-Page SEO (content relevance, quality, and engagement); technical SEO (ensuring your site is free from technical errors that prevent Google from crawling and understanding content); and off-page SEO (the volume, relevance, and quality of backlinks coming from other…

Atento Wins the 2019 Customer Experience Banking Report Award in Brazil

The company won this award with a case developed in partnership with Stelo, Cielo's payment solutions company Atento S.A., the leading provider of customer relationship management and business process outsourcing services (CRM/BPO) in Latin America, and one of the top five providers worldwide, won the 2019 Banking Report Award in the Customer Experience category in Brazil, with a case developed in partnership with Stelo, Cielo's payment solutions company. Dimitrius de Oliveira, Atento Brazil Regional Director, said,…

Reputation.com and Alorica Join Forces to Deliver Turnkey, Unified CX Solution

Partnership Combines Customer Intent Insights with Customer Interaction Expertise to Enable Personalized CX at Scale Reputation.com, provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, announced that it is partnering with Alorica Inc., a global leader in customer experience solutions. The two companies will collaborate to join the intelligence of the Reputation.com platform to the customer interactions delivered by Alorica. The solution will enable…

Socialbakers’ Q3 Trends Report Reveals the Latest Social Media Insights and Data

Key Findings Include Data About Ad Spend, Social Commerce, Influencer Marketing and Video Engagement Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Instagram and Facebook Trends for Q3 2019. The report reflects the current state of online marketing, with data and graphics that reveal the trends and changes shaping the social media landscape. Key insights from the report include the expanded importance of Ecommerce and social commerce, ad spend on Instagram…

Apogee Appoints Industry Veteran, Teresa de Onís, as New Vice President of Marketing

Former Marketing Executive at University of Texas at Austin, Dell Technologies, Joins to Advance Apogee’s Branding and Sales to Meet Company Goals With the goal of advancing company branding and sales, Apogee, higher education’s largest managed technology services provider, has named Teresa de Onís – former senior marketing executive at University of Texas at Austin and Dell Technologies – as Apogee’s new Vice President of Marketing. Known as a marketing change leader who forges strong connections with customers,…

Oracle Takes Data-First Approach to New Customer Experience Innovations

Updates Across Oracle CX Cloud Help Brands Unify Customer Data, Personalize Interactions and Win More Business To help brands ensure that each and every customer interaction is data driven, Oracle announced a series of new data-first updates across Oracle Customer Experience (CX) Cloud. The latest updates include new digital assistants for sales, customer service and marketing professionals, new data enriched B2B sales capabilities, and new industry solutions for telecom and media, financial services, and public sector.…

Digital Agency Webit! Becomes Agillic’s First Service Partner in Germany

Dresden Digital Agency, webit!, expands its range of solutions in the field of marketing automation with the Agillic Customer Marketing Platform. Agillic, a Nordic market leader of AI-powered Marketing Automation Software, delivers data-driven and hyper-personalised communication along the individual customer journey. Webit! is Agillic’s first service partner in Germany. "For our customers, Agillic is an excellent choice to automate and optimise real omnichannel marketing with state-of-the-art AI. We chose this dynamic…

Chorus.ai Wins 2019 Aragon Research Innovation Award for Conversational AI

Vendors Are Selected for Innovation Awards Based on the Core Innovation of Their Product or Service Chorus.ai, the leading Conversation Intelligence Platform for high-growth sales teams, has been named a winner of the 2019 Aragon Research Innovation Award for Conversational AI. Built to help revenue teams exceed their goals, new hires to ramp faster, leaders to become better coaches, and everyone in the organization to collaborate around the voice of the customer, Chorus.ai enables informed strategic decisions that help…