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Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Microsoft (Intelligent Assistants), HubSpot (CRM), NovelVox (Customer Experience), Lucidworks (Chatbots), and LinkedIn (Video). Microsoft Family Safety App Rolls out iOS and Android Preview Versions Technology is making life easy for everyone, as social distancing monitoring norms tighten for good. From various apps to track mobility to linking your mobile banking apps for essential…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Monetate (Mobile), DirectMail.io (Email Marketing), Conversica (Virtual Assistants), BetterCloud (identity management), Talkdesk (customer experience). Monetate Releases React Mobile SDK for Faster, Easier Personalization Monetate, a Kibo company and leader in omnichannel personalization, announced it has released a new Software Development Kit (SDK) for the React Mobile JavaScript…

Conversica Announces a Strategic European Reseller Partnership with LeadFabric

The Partnership Ignites Enterprises in EMEA to Embrace a New Normal by Augmenting Their Workforce with Intelligent Virtual Assistants Conversica, Inc., the leader in Intelligent Virtual Assistants (IVA) helping organizations attract, acquire and grow customers at scale, announced today it has signed a strategic European reseller partnership with Brussels-based LeadFabric. A pioneer in the MarTech field, LeadFabric will enable enterprise-level European organizations across manufacturing, finance and technology to embrace a…

COVID-19 Increasing Consumers’ Focus on “Ethical Consumption”, Accenture Survey Finds

COVID-19 Pandemic Accelerating Digital Adoption and Likely to Cause Long-Term Changes in Consumer Behaviors The COVID-19 pandemic is likely to alter consumer behaviors permanently and cause lasting structural changes to the consumer goods and retail industries, according to findings of an Accenture survey of more than 3,000 consumers in 15 countries across five continents. The survey, which was conducted between April 2 and April 6, after many countries had implemented stay-at-home orders, found that consumers have…

Hold Onto Your Hats, Things Are About to Get a Lot Weirder

You know how whenever kids hang out they eventually wind up sitting in silence, texting each other (and friends who aren't physically there)? Well, hold onto your hats. It's going to get weirder. I contend that digital telepathy is an inevitability in our lifetimes. That's right, I said it. In fact, I'll wager that within two decades, we will be regularly communicating back and forth, via thought, in any language, with anyone in the world. It might seem a bold statement, but I further assert that at some point (and…

Vonage Accelerates Launch of AI Virtual Assistant for Contact Centres to Help Businesses Operate Effectively During Global Health Crisis

Vonage, a global business cloud communications leader, announced the launch of its Contact Center AI Virtual Assistant to help organisations respond to peaks in call volumes as the COVID-19 health crisis continues. Seamlessly integrated with Vonage Contact Center, Vonage’s AI Virtual Assistant adds intelligence to any conversation in a customer’s journey, making the customer experience a true competitive advantage by using AI to deliver enhanced self-service interactions that engage every caller in natural language.…

SAP SE: Solid Start to 2020 Amidst COVID-19 Crisis

Total Revenue and Operating Profit Up Free Cash Flow Up 9% IFRS Cloud Revenue Up 29%; Non-IFRS Cloud Revenue Up 27% IFRS Cloud Gross Margin Up 5pp; Non-IFRS Cloud Gross Margin Up 3pp Current Cloud Backlog Up 25% Total Revenue Up 7% IFRS Operating Profit Increased Strongly To €1.2bn; Non-IFRS Operating Profit At €1.5bn, Up 1% IFRS Operating Margin Up 20.8pp; Non-IFRS Operating Margin Down 1.3pp IFRS EPS Increased Strongly To €0.68; Non-IFRS EPS At €0.85, Down 5% Operating Cash Flow Up 6%, Free…

Jacada Named a Major Contender in the Everest Group PEAK Matrix for IVA 2020

Jacada is one of only two vendors to be included in the Everest Group Peak Matrix assessments for both #RPA (2019) and #IVA (2020). Read on to find out why IVA and RPA are essential to accelerate digital transformation and intelligent automation initiatives As organizations seek to boost digital customer engagement and automate as much of their business operations as possible, the convergence of RPA and IVA has arrived and Jacada is leading the charge. Everest Group's latest research acknowledges Jacada's strength in…

CSG Introduces Conversational Artificial Intelligence to Enable a Next Generation Customer Experience

Messaging apps; speech-based assistants such as Apple’s Siri and Amazon’s Alexa; and chatbots are entering the marketplace in large scale, all with a goal of enhancing everyday life. Businesses are taking notice; leveraging the technology to analyze peoples’ behavior in order to create a more personalized and efficient customer experience. “Their experience in solving complex business challenges and delivering value through the innovative use of technology makes them the perfect partner to bring CSG Conversational AI to…

Bright Pattern Launches AI Solution Packs for Easy to Deploy Artificial Intelligence in Contact Centers

Bright Pattern AI Solution Packs are an industry-first for making Artificial Intelligence easy to deploy in contact centers with immediate ROI Bright Pattern, the most powerful AI-powered cloud contact center for innovative companies, today announces Bright Pattern AI Solution Packs to help companies of all sizes utilize artificial intelligence instantly in their contact center operations. Although AI is a top priority for CIOs and companies looking to transform with a next-generation digital customer experience, most…

Winning in the Era of Deep Contextual Personalization: It’s All About Human-Machine Collaboration

Chatbots, virtual assistants and other Artificial Intelligence (AI)-powered marketing technologies are rapidly becoming commonplace. Yet, many CMOs are discovering the limitations of these technologies for one-to-one marketing. How should CMOs be allocating their technology investments to deliver deep contextual personalization and create ever-expanding customer experiences that will fuel growth for the next decade? The answer to that question has been elusive. The truth is, most CMOs are bewildered by the vast and…

Phil Sorgen Joins Glia Board

Microsoft Executive Brings Deep Digital Transformation Expertise to the Leader in Digital Customer Service Glia, a leading Digital Customer Service platform, announced Microsoft Corporate Vice President Phil Sorgen has joined its Board of Directors effective January 7th, 2020. Sorgen is an expert in driving digital transformation for commercial enterprises. "With rapidly accelerating growth and category creation, Glia has an exciting mission ahead of it," said Sorgen. "I look forward to lending my knowledge of digital…

Deep Learning to Be Key Driver for Expansion and Adoption of AI in Asia-Pacific, Says GlobalData

Deep learning, a subset of machine learning and artificial intelligence (AI), is predicted to provide formidable momentum for the adoption and growth of artificial intelligence in the Asia-Pacific (APAC) region. The next few years will see deep learning become part of main-stream deployments, bringing commendable changes to businesses in the region, says GlobalData, a leading data and analytics company. GlobalData estimates the APAC region to account for approximately 30% of the global AI platforms’ revenue (around…

Ardeshir Akhavan Comments on Innovations in Digital Advertising Technology

While traditional channels still contributed over half of global advertising revenues in 2018, digital has become the star player in the past decade, with advancements in technology continually raising the bar for creatives along with providing new opportunities for marketers. "The advent of mobile devices, faster internet speeds, improving display characteristics, and increasingly accurate analytic tools are among the key drivers of transformation within the advertising landscape. In the coming years, technology will…

HERE and Cerence Bring More Personalized, Contextualized In-Car Experiences to Drivers Worldwide

Amsterdam and Burlington, Mass. - Cerence Inc., the global industry leader in creating unique, moving experiences for the automotive world, and HERE Technologies, a global leader in mapping and location platform services, announced that they have teamed up to integrate HERE location intelligence with the Cerence Drive portfolio to bring advanced AI-powered mobility assistant offerings to the automotive industry. Marketing Technology News: Valassis Missing Child Program Gives Hope, Offers Connectivity Building on the…

MarTech Interview with Amy Barzdukas, CMO at Poly

"Voice and Video technology have reached the point where it’s no longer mandatory to require everyone to be in the same office." Journey into Tech Hi Amy, please tell us about your role and journey into Technology. What inspired you to take up the role at Poly? It was an interesting route. For about 16 years I held various Marketing positions at Microsoft, eventually becoming a General Manager in their Server and Tools Marketing Group. I spent a couple of years as a Vice President at HP. Then in 2015, I began a…

Vonage Continues International Expansion, Adds New Paris Office

Vonage, a global business cloud communications leader, is increasing its presence in France by adding an office in central Paris for the company’s sales, alliances and customer support teams in the region, while offering room for growth. The office, in one of Europe’s largest and most prominent tech nations, is part of Vonage’s expansion plans throughout the wider EMEA region, where it already has several offices, including those in London, Madrid, Berlin, Stockholm, Munich, Wroclaw and Dubai. With this additional office,…

Pixalate Releases State of Connected TV/OTT: 2019 Ad Supply Trends Report; 330% Global Growth in Programmatic Ad Transactions

An analysis of 2019 programmatic ad supply trends in the Connected TV (CTV) and Over-the-Top (OTT) advertising industry Pixalate, a global ad fraud intelligence and marketing compliance platform, today announced the release of its State of Connected TV/OTT: 2019 Ad Supply Trends Report, featuring granular analysis on the latest trends in Over-the-Top (OTT) and Connected TV (CTV) advertising. Marketing Technology News: Rocketrip names Efrat Moshkoviz as Vice President of Customer Success Key Findings: 330% global…

Stream Companies Showcases Latest Technology to Guide Auto Dealerships Into the Digital Age of Car Buying

Agency will appear at NADA 2020 in Las Vegas, Feb. 14-17, to display latest advances to aid customers and dealerships in the car-buying and maintenance process Stream Companies, a marketing industry leader that has been successfully merging and integrating the worlds of traditional and digital advertising for more than two decades, will be sharing its latest technology and expertise at NADA 2020 from Feb. 14-17, 2020. In today's high-tech world of auto dealership marketing, Stream Companies is leading the way with its …

Mobify and Amplience Launch Integration for API-led Headless Commerce

Marketers can now focus on creating engaging experiences in the CMS while ecommerce teams optimize front-end experiences  Mobify and Amplience have launched an API integration that allows clients to easily integrate Mobify’s agile front-end platform and Amplience’s cloud-based Dynamic Content. Digital businesses looking to embrace headless commerce can connect the two systems to work optimally with a streamlined agile workflow across the content and front-end code. Marketing Technology News: ZypMedia Expands Product and…