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Socialbakers’ Q3 Trends Report Reveals the Latest Social Media Insights and Data

Key Findings Include Data About Ad Spend, Social Commerce, Influencer Marketing and Video Engagement Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Instagram and Facebook Trends for Q3 2019. The report reflects the current state of online marketing, with data and graphics that reveal the trends and changes shaping the social media landscape. Key insights from the report include the expanded importance of Ecommerce and social commerce, ad spend on Instagram…

Apogee Appoints Industry Veteran, Teresa de Onís, as New Vice President of Marketing

Former Marketing Executive at University of Texas at Austin, Dell Technologies, Joins to Advance Apogee’s Branding and Sales to Meet Company Goals With the goal of advancing company branding and sales, Apogee, higher education’s largest managed technology services provider, has named Teresa de Onís – former senior marketing executive at University of Texas at Austin and Dell Technologies – as Apogee’s new Vice President of Marketing. Known as a marketing change leader who forges strong connections with customers,…

Oracle Takes Data-First Approach to New Customer Experience Innovations

Updates Across Oracle CX Cloud Help Brands Unify Customer Data, Personalize Interactions and Win More Business To help brands ensure that each and every customer interaction is data driven, Oracle announced a series of new data-first updates across Oracle Customer Experience (CX) Cloud. The latest updates include new digital assistants for sales, customer service and marketing professionals, new data enriched B2B sales capabilities, and new industry solutions for telecom and media, financial services, and public sector.…

Digital Agency Webit! Becomes Agillic’s First Service Partner in Germany

Dresden Digital Agency, webit!, expands its range of solutions in the field of marketing automation with the Agillic Customer Marketing Platform. Agillic, a Nordic market leader of AI-powered Marketing Automation Software, delivers data-driven and hyper-personalised communication along the individual customer journey. Webit! is Agillic’s first service partner in Germany. "For our customers, Agillic is an excellent choice to automate and optimise real omnichannel marketing with state-of-the-art AI. We chose this dynamic…

Chorus.ai Wins 2019 Aragon Research Innovation Award for Conversational AI

Vendors Are Selected for Innovation Awards Based on the Core Innovation of Their Product or Service Chorus.ai, the leading Conversation Intelligence Platform for high-growth sales teams, has been named a winner of the 2019 Aragon Research Innovation Award for Conversational AI. Built to help revenue teams exceed their goals, new hires to ramp faster, leaders to become better coaches, and everyone in the organization to collaborate around the voice of the customer, Chorus.ai enables informed strategic decisions that help…

Millions of People Around the Globe Celebrate Generosity through Giving, Volunteering, and Acts of Kindness on GivingTuesday 2019

GivingTuesday's Data Collaborative estimates overall giving at nearly $2 billion in the U.S. alone At a time when so much attention is given to what divides us, GivingTuesday, a global generosity movement which unleashes the power of people and organizations to transform their communities and the world, reports another record-breaking day. The GivingTuesday Data Collaborative reports online giving increased from $400 million in 2018 to $511 million in 2019. Further, GivingTuesday estimates total online and offline…

Amperity Achieves Amazon AWS Retail Competency Status and Joins the AWS Partner Network Global Startup Program

AWS recognizes Amperity's impact and expertise in applying machine learning to customer data unification and analytics & insights Amperity, the first AI-powered Customer Data Management platform, announced two Amazon Web Services (AWS) achievements: obtaining AWS Retail Competency status and joining the AWS Partner Network (APN) Global Startup Program as one of the inaugural Customer Data Platform APN Partners. As a headline partner at the AWS re:Invent Global Partner Summit in Las Vegas, Amperity brings patented…

Zendesk Talk Partner Edition Expands Amazon Connect Support

Zendesk Selects Amazon Connect as a Preferred Contact Center Voice Solution for Global Deployment with Zendesk Talk Partner Edition AWS re:Invent 2019 – Zendesk, Inc. announced a strategic, go-to-market solution package based upon an enhanced integration between Amazon Connect and Zendesk Talk Partner Edition. The enhanced integration allows both Amazon Connect customers and Zendesk Support customers to leverage multiple sophisticated artificial intelligence (AI) and machine learning (ML) services from Amazon Web Services…

Poly Builds on its 50-year Heritage of Contact Center Solutions Designed to Enhance Customer Satisfaction

Poly's EncorePro Family of Headsets and MDA 500qd Series Audio Processors Round out the Broadest Range of Devices Available for Dynamic Contact Center Environments Plantronics, Inc., a global communications company that powers meaningful human connection and collaboration, announced the introduction of the EncorePro 300 headset and MDA 500QD Series audio processor. These endpoints join Poly's portfolio of voice and video solutions designed to address the needs of the modern-day contact center and ultimately enhance…

Chinese Short-Video Platform Kuaishou Named by Apple an App Defining the Trend of 2019

Leading with the tagline "In 2019, these apps helped us discover our inner creators," Apple names Chinese short-video app Kuaishou among the apps that define the app trend of the year --  "Storytelling Simplified." On Monday (December 2), Apple unveiled the top apps of 2019 and trends that drove app culture over the year. The awards consisted of the "app of the year" for iPhone, iPad, Apple TV and Mac as well as the "app trend of the year." In addition to its usual end-of-year…

Confirmit Reflects on 2019: A Year of Global Expansion and Forward-Thinking Initiatives

Confirmit leads with technological developments, greater global reach, and industry recognition across the globe Confirmit, the leading global solutions provider for Voice of the Customer (VoC), Voice of the Employee and Market Research (MR) is poised to enter 2020 with enhanced technology, greater global alignment, and top industry recognition to meet the evolving needs of its global client base. As part of its focus on meeting the technological, security and compliance needs of a global client base, Confirmit will…

4 Factors That Are Defining the Future of Customer Experience

From the first availability of e-commerce through its ubiquity, Customer Experience (CX) has been the determinant factor of online retail success. Amazon understood this as far back as 1997 when it invented the “Buy Now” button for frictionless, one-click online purchases. More recently, Best Buy implemented a customer-first experience by following its successful Total Tech Support program with a new home health initiative, providing accessible mobile products and connected devices to aging consumers. By increasing access to…

TechBytes with Mark Webster, Director of Product at Adobe XD

Tell us about your role and the team/technology you handle at Adobe XD. As Director of Product at Adobe, I lead the team building voice integration capabilities for the UX design platform Adobe XD. I also drive Product strategy for emerging technologies within XD. We’re building a UX design tool that will address the needs of designers not only today but in the future, so my role is focused on identifying emerging technologies that will be critical to UX design and figuring out how we introduce them to XD. Why has the…

The Value of Values: AI’s Potential to Usher in a More Civilised Web

To maximize value, organizations must balance the capabilities of AI against consumers’ societal values A new international study commissioned by WP Engine and conducted by researchers at The University of London and Vanson Bourne explored the present and near future of artificial intelligence (AI)-driven human digital experiences on the web, and the often tenuous but also potentially rewarding relationship between consumers, brands and AI. The study, which surveyed consumers and enterprise companies (1,000 employees or…

Mobile App Marketing Trends That Will Make It Big in 2020

Over the years, we have witnessed how Marketing strategies have evolved at an exceptional rate and there seem to be no signs of slowing down. And the mobile app industry is no exception to this! In this article, we will be sharing some of the top mobile app Marketing trends that are likely to make it big in the upcoming year. Following these trends can turn out to be quite beneficial for promoting your mobile app in the market. But before jumping straight into those mobile app Marketing trends, first, let’s take a look at…

Say It Now Drives One-To-One Conversations Between Brands and Consumers

Voice technology company expands services business with appointment of Ed French to newly-created role of commercial director Award-winning Say It Now has appointed Ed French as commercial director as it expands the services side of its business.  The role has been created to drive awareness and demand for voice technologies that allow brands to develop personalised communications that forge deeper relationships with consumers. French will be responsible for working with enterprise clients to develop voice applications…

Unytalk Partners with Semafone to Provide Seamless Customer Experience and Secure Payments

Partnership Unifies Customer Facing Cloud Communications and Omnichannel Compliance Solutions To Deliver Secure Payment Transactions Semafone, the leading provider of data security and multi-channel compliance solutions for call and contact centers, announced a new partnership with Unytalk Inc., a highly focused one-stop shop for customer facing cloud communications for service providers in healthcare, retail, consulting, education, media and business services. The integration of Semafone’s Cardprotect Relay+ into…

Vonage Enables Ramco Systems to Offer AI-infused Customer Engagement on the WhatsApp Business Solution via Nexmo Messages API

Vonage, a global business cloud communications leader, announced that global enterprise software provider Ramco Systems is leveraging Nexmo, the Vonage API Platform to offer the Ramco CHIA virtual assistant to customers using the WhatsApp Business solution. In today's market, consumers crave the simplicity and convenience of interacting with businesses in the same way that they do with friends and family, and social channels like the WhatsApp Business solution make that possible. With more than 1.5 billion users globally,…

TechBytes with Nisa Bayindir, Independent Consumer Psychologist and Integrated Strategy Director

Could you tell us about your role and journey into Technology? I have been in the Digital Enterprise and Marketing world for over a decade now so technology has always been intertwined with my roles. My fascination and curiosity towards psychological drivers behind online interactions and what lies beneath surface-level consumer-brand engagement date back to my undergraduate years. Following a few years in the field of strategy in the agency world, my interest and involvement in data and consumer research grew. I soon…

MarTech Interview with Marcel Hollerbach, CMO at Productsup

"Personalization is a great way for marketeers to still capture the attention of consumers and actually deliver them a valuable experience and service." Tell us about your role and journey into Technology. What inspired you to start at Productsup? At heart, I’ve always been a nerd. I started to teach myself coding in Pascal and Delphi and later PHP and HTML when I was 14. After studying IT Business the regular career path for me would have been to start working as an SAP consultant. However, I was lucky to meet my college…