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Yext Transforms Search with Brand Verified Answers

Next-Generation Yext Platform Enables Businesses to Capitalize on Paradigm Shift in Search From Results to Answers Yext, Inc., the platform for Brand Verified Answers in search, kicked off a new era in the world of search today with the next generation of the Yext platform. New enhancements to Yext enable businesses to answer the questions consumers ask about them: in search, using voice assistants and chatbots, and on their own websites. Brand reputations are increasingly at stake with what consumers find online, and so…

MarTech Interview with Doug Kofoid, CEO, DialogTech

"Call Analytics enable marketers to understand how their channels, campaigns, keywords, and website drive calls that convert to customers." Tell us about your role and journey into technology. What inspired you to start at DialogTech? I have always been interested in how technology can disrupt mature industries, and that interest intensified while I was in business school during the dot com boom. Technology at the time was a disruptor and brought a different focus – on the data-based decision; the objectivity was something…

VIZIO Announces Rollout of New Features on SmartCast 3.0 Next-Generation Smart TV Experience

Enhancements Include Revamped Interface, Performance Improvements, Expanded Voice Search Offerings and New Apps  VIZIO, Inc. announced today new features coming to VIZIO SmartCast 3.0, the latest iteration of its easy-to-use smart TV experience designed to bring users more of the entertainment they love, all in one place. From overall performance improvements and a newly designed user interface, to upcoming support for Apple AirPlay 2 and HomeKit, expanded voice search functionality through Alexa and Google Assistant,…

TechBytes with Mykolas Rambus, General Manager at Equifax

Tell us about your role at Equifax and the team/technology that you handle? The group I look after at Equifax is data-driven marketing, which is a combination of capabilities that Equifax has had for many years. One capability is our credit marketing services business. Let's say you receive a credit card, home or auto financing offer in the mail or by email. You would know that as credit marketing. We also acquired a business in 2009 called IXI, which operates the IXI Network, a wealth data exchange of anonymized…

MarTech Interview with Charli Rogers, VP of International Client Services, Yext

"The biggest change in consumer behaviour is the rapid adoption of voice devices and this will create more location-based business opportunities." Tell us about your role and journey into Marketing Technology. What inspired you to join Yext? I lead the Client Services team at Yext. Our platform enables businesses to directly provide their information to over 150 digital services and applications globally so that when people search for information about a business, they get a verified answer, which improves discoverability…

Voicify, LLC Receives Second Round of Funding from Multiple Investors

Voicify, a voice experience platform company, announced it has completed a $2 million round of funding from several leading early-stage investors. This is Voicify's second round of financing. Participation in the round included both new and returning investors. With this investment, Voicify will continue to advance the platform and expand its team to meet the significant interest from the market. Jeff McMahon, Chief Executive Officer of Voicify said, "The response from the investment community was overwhelming.  We were…

Netcore Acquires Quinto.AI, an AI Chatbot Start-Up in an All IP and Talent Deal

Netcore Solutions, a Global Marketing technology company, has acquired Quinto.ai, an AI chatbot start-up. With the IP and talent acquisition, Netcore gets access to Quinto's conversational AI-powered chatbot engine and its employees. Quinto’s co-founder Hrishikesh Rajpathak also joins Netcore as Chief Data Scientist and will lead its Machine Learning and Conversation Analytics initiatives. Hrishikesh comes with over 12 years of experience in Machine Learning, Deep Learning and Natural Language Processing(NLP) technologies.…

TechBytes with Bradley Metrock, Executive Producer, The Alexa Conference

From a marketing standpoint, what were the important takeaways from The 2019 Alexa Conference? The emergence of the car as the next frontier for Voice-first technology is arguably the most important takeaway from the event. Around 77 million people in America use Voice Assistants or other Voice Tech in the car versus 45 million in the home. Automakers are moving quickly to incorporate Alexa, Google Assistant, or even technology like SoundHound's Houndify Voice Assistant (used in Mercedes, Hyundai, Kia, and other…

MarTech Interview with Jaime Punishill, CMO, Lionbridge

"Our customers are not segments, archetypes or the sum of their latest actions. They are real people and we need to understand both their commonalities and their differences." Tell us about your role and journey into MarTech and AdTech. What inspired you to join Lionbridge? After earning my degree from Stanford, I supported brand strategy, innovation, product design and digital transformations at several financial services organizations. I am fortunate enough to have spent the past two decades in change management. That’s…

Yext Collaborates with Adobe to Drive Website Discovery

Customers Can Now Leverage Yext to Increase Discoverability of the Facts About Them in Their Adobe-Powered Properties Yext, Inc., the leader in Digital Knowledge Management (DKM), announced a new collaboration with Adobe. Yext has launched four integrations with the Adobe Experience Cloud to easily connect Yext knowledge to properties and assets created and managed with Adobe. These integrations will enable businesses to use their brand data stored in Yext across websites, mobile apps, email systems, and the Internet of…

Roku Devices Can Now Interact with Amazon Alexa

Roku, Inc. announced that Roku devices are now compatible with Amazon Alexa-enabled devices through the new Roku skill for Alexa. Roku streaming player and Roku TV owners in the US can now control their Roku devices using Alexa. The new voice control compatibility further expands the flexibility and choice for how consumers control their Roku devices and get to their entertainment quickly. “Consumers often have multiple voice ecosystems in their homes. By allowing our customers to choose Alexa, in addition to Roku voice…

Frost & Sullivan Recognizes LivePerson Conversational Commerce and AI Offerings for Financial Services with “Global Customer Value…

Unique, End-To-End Approach to Conversational Commerce and AI Creates a “Seamless Experience,” Says Leading Industry Analyst Firm Following a review of conversational artificial intelligence (AI) in the financial services space, Frost & Sullivan awarded its 2018 Global Customer Value Leadership Award to LivePerson, in recognition of its unique, end-to-end approach to deploying conversational commerce and AI in brand-to-consumer communication. Some notable conclusions from Frost & Sullivan, which led them to…

The Battle of Experience: How to Win on Today’s High Street

The Chief Executive of the BRC, Helen Dickinson, recently stated, "The retail industry is undergoing a profound change” in response to industry employment figures. The stats reveal an estimated 70,000 jobs were lost last year due to a slowdown in consumer spending and the increasing cost of running a retail business. Of course, it can’t be ignored that 2018 was a challenging year for the high street. However, it’s simply not true that selling online is the only way to win in retail today. In fact, the in-store experience…

Tech Trend Implications for B2B Marketers in 2019

B2B marketers spend a great deal of time trying to read between the industry headlines. Scores of buzzwords come and go. A few stick around and become meaningful additions to the marketing toolset. But even when consumer brands embrace a given tool for the long haul, B2B marketers are often left wondering, “Yes, but is it really useful for me?” Let’s take a look at some of the words and phrases that took marketing by storm in 2018 and break down the implications for B2B marketers going into 2019: Voice Search In…

How Sales and Marketing is Changing with AI and Machine Learning

Between 2011 and 2018, We Saw Tremendous Growth in the Number of AI and ML Technologies and Their Integration into Marketing, Sales and Customer Service As we inch closer to the end of a phenomenal decade of digital transformation, global businesses are bracing themselves for the next wave of AI and Machine Learning. For most, it’s time to go back to the drawing board to evaluate, strategize and fortify the future by leveraging new technologies. B2B companies that have leveraged AI in sales realized call-time…

Ciena Introduces WaveLogic 5 to Fuel the Content Economy

Multiple Designs Include Programmable 800G and Footprint-Optimized Solutions to Tackle Network Scale, Cost and Efficiency Challenges from Edge to Core Ciena is extending its leadership in coherent optics with its latest WaveLogic technology that supports greater scale, programmability and intelligence from network edge to core. As cloud, IoT, video, 5G, Fiber Deep and edge computing continue to create unpredictability for network operators of all types, customer demand is increasing for coherent optical solutions…

The Digital Achievement Gap: Companies Struggle to Meet Customer Expectations

The Zendesk Customer Experience Trends Report 2019 Shows Large Divide Between Customer Experience Leaders and Laggards in Southeast Asia Zendesk, Inc. released The Zendesk Customer Experience Trends Report 2019 showing that companies of all sizes across industries and geographies lack the capabilities needed to keep up with ever-increasing customer expectations. The report is based on global survey results, focus groups, and the Zendesk Benchmark, an index of product usage data from 45,000 companies using Zendesk.…

PubMatic Launches OpenBid, Bringing Full Strength of Programmatic Monetization to the Mobile App Environment

The Programmatic-First SDK Offers App Developers Benefits of Header Bidding PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of OpenBid, a breakthrough programmatic-first solution that provides app publishers and developers with a gateway to programmatic demand and brand ad budgets. Consumers globally are increasingly interacting with media via mobile devices, and many brand advertisers are turning to in-app advertising to reach this highly-engaged…

MarTech Interview with Joshua March, Founder and CEO, Conversocial

"While the launch of the bot platforms in 2016 caused a lot of hype, we’re now starting to see brands figure out how to use the bot platforms to add real value for customers." Tell us about your role and journey into technology. What galvanized you to start Conversocial? I started my career by founding one of the first Facebook app development agencies in the world, back in 2007. Conversocial was initially a project of that agency, started in 2011 as a general social media management system that helped clients engage…

Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising

Visual Guide for 2019 Digital Media Planning Digilant – a programmatic media buying services company – released a Top Programmatic Media Buying Trends of 2019 infographic. The exhibit outlines everything media buyers need to consider when planning media budgets for the year. In this infographic, Digilant has summarized all of the most important digital advertising trends for 2019 -- including voice marketing, shoppable ads and programmatic in-housing -- into one easy-to-read page. With the constant evolution of…