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LivePerson Acquires Conversable to Amplify AI-Powered Social Listening and Messaging Capabilities

AI and Automation Development Teams from Conversable Will Join LivePerson's Global Product and Technology Organization to Make Conversable Technology More Readily Adoptable This has been a season of significantly important acquisitions and funding rounds in Marketing Technology space. LivePerson, a leading provider of conversational commerce solutions, announced that it has acquired Conversable. Conversable is a leading conversational intelligence platform focused on social and marketing use cases, with a specialty in…

TechBytes with Erin Jaeger, Director, Product Marketing, Yext

Erin Jaeger Director, Product Marketing, Yext Most business, especially SMBs struggle to control the information available about them, online. Yext's Digital Knowledge Management platform helps businesses to tackle this pressing need. We spoke to Erin Jaeger, Director, Product Marketing, Yext to understand how their platform enables businesses to generate better ROMI.Tell us about your role at Yext and the team and technology you handle. As the Director of Product Marketing, I run the product marketing team at Yext.…

DialogTech Continues Focus on Growth with New Chief Revenue Officer

DialogTech, the world's leading provider of actionable marketing analytics for inbound calls, announces the hire of David Rush as Chief Revenue Officer. With more than 25 years of experience within sales and entrepreneurship, Rush's track record includes leading high-performance sales teams, as well as the growth and successful exit of multiple companies. Also Read: DialogTech Named Best Overall Marketing Analytics Platform by MarTech Breakthrough Rush served most recently as co-founder and CEO of leading SaaS…

Acquia Appoints SaaS Pro Matt Kaplan to Lead Product Team

 Matt Kaplan Joins Acquia from LogMeIn Digital experience company Acquia has announced the appointment of Matt Kaplan as its new senior vice president of product, who is responsible for advancing Acquia’s portfolio of platform applications that power world-class digital experiences. Matt Kaplan joins Acquia from LogMeIn, where he served as Chief Product Officer and general manager of emerging products. “Matt is extremely growth-oriented and passionate about innovation. He’s a creative force who knows how to design…

Microsoft’s Cortana Has Finally Integrated with Amazon’s Alexa

A Year After Finalizing Their Collaboration Amazon and Microsoft Have Integrated Alexa with Cortana. The Integration Intends to Give Tough Competition to Apple’s Siri and Alphabet Inc’s Google Assistant There has been some interesting news developing for users of Alexa and Cortana in the United States. Owners of Amazon’s Alexa and Microsoft's Cortana will now be able to access features of both, Alexa and Cortana. Hence, Alexa owners can latch onto Cortana features and vice-versa. The integration adds tremendous…

Voicify LLC Receives Investment from Martech Ventures to Accelerate Growth, Geographic Expansion, and Product Development

Voicify, a voice experience platform company, announced it has completed a significant round of financing from Boston-based Martech Ventures. With this investment, Voicify will expand the senior leadership team, open an office in Los Angeles and continue to invest in product development.  Voicify was established in 2017 and is headquartered in Boston, MA. Jeff McMahon, Chief Executive Officer of Voicify said, "This financing is well timed as it builds on an exceptional year in which Voicify has quickly developed a…

IBC2018 Enhances Conference Programme with Keynote Sessions from Amazon, Viacom and Wonderhood Studios

IBC2018, the world’s most influential media, entertainment and technology show, announces three new Keynote speakers from globally renowned media and entertainment powerhouses. The addition of executives from Amazon, Viacom and Wonderhood Studios adds to the big-name line up of thought provoking and informative sessions and speakers already announced by IBC. “The past 12 months have shown that delivering premium content is crucial for media enterprise to succeed. As the rapidly changing media landscape continues to…

OK Google: Why Your Brand Needs to Talk?

Voice Searches Need You to Step Up Your Game When It Comes To Content Marketing In the month of May, at Google I/O 2018, CEO Sundar Pichai demonstrated Google Assistant AI placing a realistic phone call and having a 'real' conversation with a human being for an appointment. Earlier this year, Amazon was forced to explain how Alexa recorded a private conversation and sent it to an Echo user’s colleague without their knowledge. These two separate incidents only demonstrate the power of voice search and our…

Wunderman Commerce Study Reveals Amazon’s Shopping Search Supremacy

Consumers Tend to Purchase Where They Search with 51% of Consumers Starting Their Online Shopping Journey on Amazon Amazon's influence on consumer shopping behaviors continues to accelerate. Data from a new Future Shopper study released by Salmon, a Wunderman Commerce company, shows Amazon leads as consumers' preferred starting point for shopping (51%), and also dominates where consumers complete the majority of their online purchases (55%). Over 3,500 consumers who shop online across the US and UK were surveyed for this…

Linc Global Named Best AI Solution for Customer Service

Linc Global, the Customer Care Automation platform used by leading customer-centric brands, today announced it has been selected as the winner of the Best AI Solution for Customer Service for the 2018 Artificial Intelligence Breakthrough Awards. The award recognizes the best companies, technologies, products, and services throughout various categories of artificial intelligence, including machine learning, vertical applications, smart robotics and many more. “We are thrilled to be recognized as the Best AI Solution for…

Urban Airship Lands $25 Million to Further Accelerate Global Growth of its Rapidly Expanding Customer Engagement Platform

New Funding Led by Foundry Group Comes on Heels of Financial Breakeven and Groundbreaking New Products to Power Precisely Coordinated Real-Time Customer Interaction Across All Marketing Channels Digital growth company Urban Airship recently announced that it raised $25 million in Series F funding led by Foundry Group. In addition to Foundry, current investors True Ventures, August Capital, Intel Capital, Verizon Ventures, QuestMark Partners and Franklin Park Associates all participated in the round. Already operating at…

Leanplum Acquires Connecto to Penetrate Deeper into AI-Powered Conversational Marketing

New Acquisition Deepens Investment in AI and Conversational Marketing to Transform the Way Brands Engage with Customers Today, Leanplum announced the acquisition of Connecto. Connecto is a provider of AI-powered conversational marketing. With this acquisition, Leanplum is taking the next step forward in transforming the relationship between brands and their customers. By bringing together Connecto's AI-driven automation with Leanplum's mobile engagement platform, brands will be able to engage their customers in real-time…

Top 10 Takeaways From The Mary Meeker 2018 Internet Trends Report

Some of the Biggest Themes in The Internet Trends Report This Year Include Privacy, Ecommerce, China, And Work China will soon overtake the US (in terms of technology and its consumption), Ecommerce is at an all-time high, cryptocurrency has exploded, having quadrupled since Jan 2017, and yes, artificial intelligence is proving to be more important to human history than fire. That’s the much-awaited Mary Meeker 2018 Internet Trends Report in a nutshell. Of course, the 294-slide report, presented by the Kleiner…

LivePerson Launches LiveEngage; Connects Large Brands and Consumers via Alexa and Google Assistant

LiveEngage for Voice Assistants Is the First to Work Seamlessly Across In-Home Assistants and Messaging on Smartphones LivePerson Inc., a leading provider of conversational commerce solutions, announced the launch of LiveEngage for Voice Assistants, the most advanced way for brands to connect conversationally, at scale, with consumers using Amazon Alexa or Google Assistant. As well as performing simple tasks like paying a phone bill or checking an account balance, it is the first conversational platform for the enterprise…

MAZ Launches The World’s First Content Logistics System: A New Category of Enterprise Software for Content Creators

MAZ Was Founded by Former Apple and Adobe Designers and Engineers New York City-based software company, MAZ, announced that they have launched the world's first Content Logistics System to solve the issue that all media companies and brands face of delivering their content to an ever-growing/unscalable list of social platforms, devices and operating systems. Content logistics is a brand new category of cloud-based software which addresses the problems in the part of the content supply chain that facilitates the efficient…

Ask Yourself, What’s Bringing Audiences to Your Website?

Privy's CEO Ben Jabbawy Tells Us How to Draw Audiences to Your Website  Did you know that ninety-eight percent of the visitors to your website may actually never convert! With an ever-expanding universe of digital businesses catering to an almost similar set of audiences, the chances of converting and reaching a higher percentage of the audience could actually be even smaller. To help small businesses and retailers understand the true state of marketing and sales automation and the power of optimized email lists, Privy…

5 Disruptive Trends in Martech in 2018

In 2011, there were around 150 of them. In 2017, there were just over 5000 approximately. At the Martech Conference, Chief Martech Scott Brinker declared that there are around 6089 in 2018. To gauge the path in which marketing is heading in 2018, it’s appropriate to gauge where Martech is heading. The marketing technology stack of today is like one big meadow with resources and tools in abundance and a whole bag of integrations to choose from. Let’s contemplate the state of affairs for Martech in 2018 and pin some trends…

How Integrating Artificial Intelligence in B2B Marketing Can Scale Your Business

Every year, new advancements in the technology space have assisted businesses by creating new opportunities for customer outreach. One of greatest technologies of our time is Artificial Intelligence (AI) which has been creating quite the buzz in the B2B arena. Even though marketers have tested the waters when it comes to machine learning algorithms, there is still major ground to be covered when it comes to predictive analytics, personalization, statistical analysis as well as lead generation. Given its potential, Artificial…

Clickback Says Artificial Intelligence Exploded Into B2B Marketing in 2017

 2018 Promises to Be Even More of a Banner Year for Artificial Intelligence in This Lucrative Area The year 2017 saw many technological advances, including the rapid growth of artificial intelligence (AI) in B2B marketing. Overall, AI has affected many different parts of the marketing strategy, as well, including account identification. Predictive intelligence is one major area of AI making advances into areas such as voice assistants and smart home technology and is utilized by Clickback’s robust B2B lead generation…

Interview with Eric Bisceglia, VP, Go-to-Market, Voysis

"It’s important for marketers to have a comprehensive voice strategy and understand the use cases that the different voice platforms present." Tell us about your role and how you got here. What inspired you to be part of a Voice AI company? My entire career has been focused on building products and marketing them. I cut my teeth at EMC Corporation where I spent most of my time on new product launches. At LogMeIn, I was involved in building and launching a number of the company’s new product initiatives, like join.me.…