Silicon Valley Startup Has Helped Over 100,000 Companies Including NBC, Under Armour and Airbnb Create and Measure Mobile Experiences Branch, the leading cross-platform solution for mobile linking and attribution, has secured $300M in…
Read More...

Publishers using Polar (CreateWithPolar.com) have generated over $100m of digital advertising revenue in the past year from advertisers who repurpose ads built for social platforms, including Facebook and Instagram, to run on their…
Read More...

Acquisition Expected to Significantly Expand Market Opportunity and Contribute to Accelerated Revenue Growth in 2022 Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today…
Read More...

Digital Advertising Technology Platform Smaato enters the new era of privacy with an omnichannel approach, extending reach for marketers across all channels while giving publishers controls to create their own walled gardens Smaato's…
Read More...

Basis Assistant Web Browser Extension Maximizes Effectiveness and Collaboration Across Media Teams Centro, a global provider of advertising technology, released a first-of-its-kind product to log and track campaign optimizations made on…
Read More...

Don’t underestimate the clout of unified advertiser pressure Once upon a time, “walled gardens” brought with them visions of splendid, sun-drenched, hedge-lined gardens set against the historic castles of Britain or conjured scenes in…
Read More...

Direct-to-consumer brands were weaned on social networks, an environment where barriers to entry are low, scale is inbuilt and addressability is the norm — the perfect habitat for laser-focused companies with smartly-designed products and…
Read More...

Longtime Partner to Social Walled Gardens Announces New Holding Company to Help Retail Advertising Platforms Take Root Brand Networks, the innovative technology provider and media solutions partner to the world's biggest walled gardens,…
Read More...

68% of Marketers Say That Walled Gardens Do Not Provide Enough Data to Effectively Analyse and Measure Campaigns Research commissioned by Sizmek has uncovered concerns around how "walled gardens" (closed platforms such as Google or…
Read More...

An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens. On the other side is everyone else. For publishers, Facebook Instant Articles is a poisoned chalice. It forces them to…
Read More...

Kenshoo leverages the power of Amazon Web Services to build customizable marketer microservices Kenshoo, a global leader in marketing technology, announced it has achieved Advanced Technology Partner status in the Amazon Web Services (AWS)…
Read More...

As idyllic as it sounds to live in the age of internet gardens—the open gardens of the unrestricted internet, and the contained digital environments metaphorically known as walled gardens—there is a war being fought between these gardens.…
Read More...

Levi Matkins, CEO of LifeStreet, an independent programmatic marketing platform, explains the motivations behind this recent wave of acquisitions... How do we explain the recent wave of M&A in adtech? The past 18 months have…
Read More...

With improved audience targeting capabilities across digital video and CTV device penetration at an all-time high, Advanced TV is set to become even more advanced in 2023. The siloed streaming landscape is beginning to course correct, and…
Read More...

Increase Your ROAS By Targeting Your Best Customers NetElixir, one of the fastest-growing independent digital marketing agencies in the United States, recently launched their proprietary AI-powered digital marketing platform,…
Read More...

Jeeng will enhance the community engagement platform's delivery of contextualized marketing and personalized messaging OpenWeb, the community engagement platform serving over 1,000 leading publishers, today announced it has acquired the…
Read More...

Cost Remains a Barrier - Putting Smaller Agencies, Brands, and Publishers at Disadvantage The continuing wave of inconsistent state level privacy legislation, coupled with increased signal loss, has set the stage for data clean rooms…
Read More...

Estimated $1 Billion in Annual Revenue; Monica Mijaleski, CFO at Yahoo Joins Taboola Board Yahoo and Taboola , a global leader in powering recommendations for the open web, announced they have closed their previously announced 30-year…
Read More...

SourceKnowledge Connected with Several Major eCommerce Platforms SourceKnowledge, the open web ad network that increases yield for publishers and incremental reach for retailers, announced a new partner integration with BigCommerce,, a…
Read More...

Martin, formerly the company's COO, takes the helm of the global AdTech company. Former CEO Thomas Pasquet becomes Chairman of the Board. Ogury, the global leader in personified advertising, announced the promotion of former COO Geoffroy…
Read More...