Global market research company Macromill, Inc. announced the acquisition of 100% stake in Acturus, Inc., a specialist research agency headquartered in Farmington, Connecticut in the US with additional offices in the US and UK. The transaction has been made through MetrixLab US, Inc., our consolidated subsidiary in the US, and Acturus will be fully integrated into MetrixLab.
Acturus’s skill sets, industry and category knowledge and geographical reach complement Macromill and MetrixLab’s existing business. Its impressive global and local client list spans the alcoholic beverages, cosmetics and lubricant sectors. It also enjoys a strong reputation for its influencer-focused research and historical datasets.
Scott Ernst, Representative Executive Officer and Global CEO of Macromill, says: “I am delighted to be bringing Acturus into the Macromill Group under the MetrixLab brand. Meeting with the Acturus team, it was obvious that our businesses are a perfect fit. Their expertise and values perfectly complement ours. Together, we’ll be able to offer our expanded client roster more sector experts, new research solutions, and wider industry and global coverage. It is a very exciting milestone for us.”
Doug Guion, President of Acturus, comments: “Becoming part of MetrixLab and the Macromill Group is a great opportunity to combine our team’s specialist skills and knowledge in influencer-focused research with those of a leading global digital research agency. It is a potent formula. Our teams and clients will gain an advantage from our extended expertise, more digital solutions and a global geographical footprint.”
This acquisition will bolster Macromill and MetrixLab’s offer in the US and UK by adding 80 research specialists to the company, including Acturus’s three Principals – Dale Lersch, Gigi Ryan and Kevin Moran. In addition to its headquarters in Farmington, Connecticut in the US, Acturus has US offices in Scottsdale in Arizona and Wexford in Pennsylvania. It also has a UK office in London.